Daraz

Insight
Book

Kn o w W h at To S to c k Fo r t h e B i g ge st C a m p a i g n s o f 2 0 1 9 !
 Table of Contents

1 D a ra z I n s i g ht B o o k

2 Mega Upcoming Campaigns

3 E l e c t ro n i c s

4 Fa s h i o n

5 F M CG

6 L i fe st y l e
 What is Daraz Insight Book?
• A guide with all the relevant data to
help you prepare for our major
campaigns in the next 3 months
• This book will tell you which
products to list in every category to
boost sales
• Identify the gap in the market using
search keywords and assort
accordingly to benefit
Why Use Daraz Insight Book? How to Use Daraz Insight
Book?
• Increase your sales exponentially by
• Download the Daraz Insight Book
listing the right type of products
• Select your relevant category
• Have a look at top selling products to
improve product content
• Scroll through the frequently
searched key terms
• Get an idea about what our
customers search for by looking at
• Have a look at top selling products
the frequently typed keywords
and identify the key gaps that you
can fill with relevant listings
• Get an opportunity to participate in
the largest shopping campaigns of
• Source products in sufficient
Pakistan
quantities to fulfill customer orders
in the upcoming quarter
 The Big gest Shopping Campaigns of 2019!

1 0 th – 1 6 th O c t 28th Nov – 2nd Dec

11th- 15th Nov 12th – 18th Dec

 Capitalize on Traffic With Daraz
+ 6,000,000 monthly active users during the biggest campaigns
(Oct – Dec 2019)

+8m
Discounted
Products
+1,500 % +20k
Brands &
Sellers
+150m
Impressions on
brand
promotions
ELECTRONICS
A Glance at Numbers
Major Contributors to the Tips for Stocking
TV Audio / Category
Camera Computer &
Video Do you know
3% Laptops
Gaming & that more than 1
11%
Wearables million mobile
17% covers were sold
Home
Appliances last year during
15% 11/11

During Nov &

Dec, more fans
and coolers are
demanded on
Daraz compared
to offline market

Mobile &
Tablets
54%
 A Glance at Numbers
Frequently Searched Key
Te r m s

Stock Products That Our Customers Frequently Search For

6,000

1 2 3 4 5,000

4,000

Smart Watches Power Banks Earphones Headphones 3,000

2,000

5 6 7 8 1,000

-
Bluetooth Tecno Spark PUBG Trigger Airpods
Handfree Go
Category Stock To Sell In The Big gest Shopping Campaigns

Mobile & Tablets

Cables &
Smartphones Earphones Power Banks
Connectors

TV Audio/Video
Gaming
& Wearables Gaming
Music Players Controllers Smart Watches
Headphones

Camera
Action Camera Tripods Memory Cards Camera Lens

Computer &
Hardware Network
Laptops Laptops Flash Drives
Devices Components

Air Washing
Home Appliances Conditioners Machines Ceiling Fans Steam Irons
Top Selling Electronic Products
Smartphone Mobile
64GB Ultra Dual USB
Gaming Trigger L1
3.0 / m3.0, OTG
R1 Fire Button
Flash Drive
Game Shooter
Controller PUBG
More than 3000
More than 5000 Orders in a Month
Orders in a Month

Pop Socket WT3110A - Portable

Universal For All Mobile Phone
Mobile Phones & Tripod Stand - Silver
Tablets

More than 2000

More than 2500 Orders in a Month
Orders in a Month
Top Selling Electronic Products
3 In 1 - Clear Zoom
Mobile Camera Lens
Pack Of 2 Items - HP
Selfie Mobile Phone
USB Drive Metal -
Clip Lenses Fish Eye
32GB + OTG Adapter
Wide Angle Macro
Camera More than 1500
Orders in a Month
More than 2000
Orders in a Month

PUBG/Fortnite/Rule
s of Survival
Support Buttons Portable Speakers
L1R1 Trigger
Android and iOS (5
in 1) More than 1000
Orders in a Month
More than 1500
Orders in a Month
 Audio Computing Mobile
Equipment Accessories Accessories
Know What To
Stock for our major
campaigns! • Earphones and
• Stock of mouse, • Mobile cables and
headphones will converters will be
keyboards, cables
continue to be in high highly demand in the
October and converters must
demand coming quarter
be replenished
• Portable speakers • Unique phone cases
November • Flash storage drives
and home top our list of
must be stocked as
entertainment frequently search
they are the 2nd best
systems must also be items
Mid- November category in terms of
stocked
revenue base
• Tablet covers,
• Woofers and sub- keyboards, and
December • Gaming accessories
woofers are also holders would also
like PUBG triggers,
expected to benefit you
skins, and controllers
experience increased
are hot selling items
demand
FASHION
 A Glance at Numbers
Major Contributors to the Tips for Stocking
Category
Do you know
Bags and that more than
Watches Travel 60,000 t-shirts
Sunglasses 13% are ordered from
Jewellery Daraz
31%

Sellers with
listings of
unstitched
fabrics earned
around Rs.
30,000 every
month

Fashion
56%
 A Glance at Numbers
Frequently Searched Key
Te r m s

Stock Products That Our Customers Frequently Search For

14,000
12,000
1 2 3 4 10,000

Watches for Watches for 8,000

Shoes for Men Watch
Men Girls 6,000
4,000
2,000
5 6 7 8 -
T-Shirts for
Rings for Men Shoes Rings for Girls
Men
Category Stock To Sell In The Big gest Shopping Campaigns

Men’s Fashion Winter

T-Shirts Bags Accessories
Clothing

Women’s Fashion
Unstitched Bags Accessories Winter
Clothing Clothing

Watches & Women’s

Men’s Watches Sunglasses Accessories
Jewellery Watches
 Top Selling Fashion Products
Aluma wallet for men
UV Magic Colour
Buy Aluma Wallet
Temperature
Online Card Holder
Changing Analog
Ultra Slim Aluma
Water Proof Wrist -
Wallet for Women
Watch for Girls
Wallet for Men Wallet
More than 1500 in Pakistan
Orders in a Month
More than 3000 Orders
in a Month

Led Sports Watch - Mini Smoking Pipe

Black
More than 2000
More than 2500 Orders in a Month
Orders in a Month
Top Selling Fashion Products
Sleeping Nap Eye
Mask Eye Shade Single Piece Ear Cuff
Cover Travel Office Leaf Style Earring
Sleeping Rest Aid Gold Color
Cover Blindfold Eye
More than 1000 Orders
Patch Eyeshade Eye in a Month
Mask Black

More than 1000

Orders in a Month

Pakistani Rs Shaped Stylish Brecelet

Wallet For Men Five Watch For
Thousand Rupee Women/Girls
Note Wallet Purse
More than 650 Orders
in a Month
More than 500 Orders
in a Month
 Men’s Fashion Women’s Accessories
Fashion
Know What To
Stock for our major
campaigns!

October • Jackets and coats • Due to winter

• Women’s shrugs season, socks and
under Rs. 1000 are
have a high demand gloves will also
highly demanded
throughout the year experience a rising
November throughout the year
• Hoodies and demand
• Women bags, • Fancy sunglasses will
sweatshirts will also
particularly sold in attract both market
Mid- November continue to attract
bundles of 3 to 4, segments, male and
customers as winter
attract customers female, in the
season is up
December • Long sleeve shirts, if upcoming quarter
stocked, will benefit • Rings and bracelets
the sellers will also benefit
sellers, if stocked
Fast Moving Consumer Goods (FMCG)
 A Glance at Numbers
Major Contributors to the Tips for Stocking
Category
Pet Supplies
Mother & Baby 3% Sellers of
26% Toys & Games disposable
8% diapers generate
more than Rs.
200,000

Tea contributes
the highest share
Groceries
of revenue in the
30%
beverages
category

Health & Beauty

33%
 A Glance at Numbers
Frequently Searched Key
Te r m s

Stock Products That Our Customers Frequently Search For

25000

1 2 3 4 20000

Watches for Makeup Toys Baby Girl 15000

Girls Dresses
10000

5000
5 6 7 8 0
Perfume for
Lipstick Vape Slime
Men
Category Stock To Sell In The Big gest Shopping Campaigns

Groceries Cooking
Food Staple Beverages Breakfast
Essentials

Mother & Baby

Feeding Baby Food Accessories Toys

Health & Beauty Skin Care Makeup Hair Care Accessories

 Top Selling FMCG Products
Gold Collagen Peel off
Morinaga BF 1 Mask Deep Cleaning
Infant Formula Blackhead Removal
Powder Milk 400 Acne Treatment
GM Shrink Pore Firming
Anti-Aging Face Skin
More than 4000 Care Mask
Orders in a Month
More than 3000 Orders
in a Month
[Naked 3] High
Miss rose 2 in 1 Quality 12 PCs
lipstick Makeup Brushes
Box

More than 1500 More than 1500

Orders in a Month Orders in a Month
Top Selling FMCG Products
Vitamin C Serum
Glutathione
Mega Pampers Size Of
Hyaluronic Acid
64 (Size 4 / 7-18Kg /
Serum Essence
64 Pcs)
Whitening Anti
Aging Winkles Face More than 500 Orders in
Cream Moisturizing a Month

More than 2000

Orders in a Month

Pack Of 24 Peel Off

Malie Pearl Mask Nail Paints -
Pack Multicolor

More than 1000

Orders in a Month More than 1000
Orders in a Month
 Groceries Mother & Baby Health &
Beauty
Know What To
Stock for our major
campaigns! • The demand for • Baby food is a highly • Derma roller from
confectionary items demanded product Chinese brands have
and snacks is likely to particularly with 400 a potential market
October see a rise in the gm that can be tapped
upcoming quarter • Travelling bags used • Facial oils like
• Assortment related by mothers must also Vitamin-C syrup, and
November to cooking oil, flour, be listed onion oil have a high
sugar, and rice can • Ride on bikes and demand
also help sellers in cars have a lot of • Beauty tools like
Mid- November generating more potential and must trimmers,
revenue be stocked in optimal straighteners, and
• Imported items like quantities dryers are high
December chocolate spreads • Feeding accessories revenue generating
and coffee will also like teethers and products that have a
experience an baby nipples are huge market
increase in sales profitable products
to stock
LIFESTYLE
 A Glance at Numbers
Major Contributors to the Tips for Stocking
Category
Stationery & Craft Tools DIY & Do you know
16% Outdoor that seasonal
8% factors have a
Bedding & Bath huge impact on
3% lifestyle
Sports & Outdoors
category?
15%

Furniture & Décor

13% The demand for
bicycles and
Kitchen & Dining other fitness
7% equipment has
increased by
Media Music and more than 50%
Books 1%

Motors 36%
 A Glance at Numbers
Frequently Searched Key
Te r m s

Stock Products That Our Customers Frequently Search For

3,500

3,000

1 2 3 4 2,500

2,000
Kitchen Mi Band 4 Water Bottle Cycle
Accessories 1,500

1,000

5 6 7 8 500

-
Sofa Cum
Hoverboard Bed Sheets Bat
Bed
Category Stock To Sell In The Big gest Shopping Campaigns

Home & Living Furniture &

Kitchen & Bedding and Laundry &
Dining Decor Bath Cleaning

Automotive
Vehicles Exercise Accessories Nutrition
Equipment

School
Stationery & Craft Paper Rims Electric Glue Notebooks
Stationery
Top Selling Lifestyle Products
3D Stars Glow In
The Dark Wall
Stickers Luminous
Fluorescent Wall
Stickers For Kids
Baby Room
Bedroom
More than 1000 Orders
More than 5000
Orders in a Month
Projector Clock
More than 700 Orders
in a Month
6 Pockets Hanging
Purse Handbag
Organizer Clear
Hanging Storage
Holder Collection
Wardrobe
in a Month
2 Pcs Cycle Bike
Glow Valve Cap
Motion Running
Sensor Activated
Wheel Spokes LED
Light
More than 3000
Orders in a Month
Top Selling Lifestyle Products
Imported Electronic
Digital Kitchen Scale
Digital Weight
More than 1000
Orders in a Month
Chef Nonstick Set 15
Pcs
More than 100 Orders
in a Month
Manual Water Pump
For 19 Liter Cans
Large - Bottle Water
Pump Dispenser
More than 1000 Orders
in a Month
Waterproof
Mattress Cover Flat
Sheet
More than 500 Orders
in a Month
 Home & Living
Know What To
Stock for our major
campaigns!
• Winters lead to a rise in
demand for comforters
and fleece blankets
October • Cutlery used for serving
soups and coffee is
expected to sell more
November • Cups, mugs, and
saucers with unique
designs attract
customers
Mid- November • DIY Storage sets will
continue to generate
humongous sales
December • Wall art products like
adhesive stickers,
glowing stars, and
acrylic wall colors will
also benefit sellers
Outdoor & Automotive
Sports
• New Year Resolutions • Car accessories like mp5
will motivate people to players and speakers
use fitness equipment (woofers) are highly
and tools like bicycle, demanded
dumbbells and tummy • Motorcycle accessories
trimmers like gloves, headlight
• Racket sports is bulbs, and ceramic
expected to coating kit will benefit
exponentially grow in sellers with sufficient
upcoming mega stock levels
campaigns • Helmets within the
• Fitness watches and price range of Rs. 1000
bands with reasonable to Rs. 1500 have been
prices will attract attracting a lot of
customers customer attention
 Happy
Selling

Kn o w W h at To S to c k Fo r t h e B i g ge st C a m p a i g n s o f 2 0 1 9 !