FASE III EJECUCION

IMPLEMENTAR EL PLAN DE DISTRIBUCIÓN Y VENTA DEL PRODUCTO Y/O

SERVICIO.

AP13 -EV04
“ESTRATEGIA E-MARKETING- PÁGINA WEB”

PRESENTADO POR:
ANA SERRANO CAÑAS

PRESENTADO AL INSTRUCTOR:
EDUIN ALBERTO PINEDA CADAVID

SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNÓLOGO EN GESTIÓN DE MERCADOS FICHA # (1749873)

DE TECNOLOGÍAS AGROINDUSTRIALES CARTAGO VALLE

NOVIEMBRE- 2019

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 TABLA DE CONTENIDO
1. Organice un documento en el formato de su preferencia donde realizará las actividades
de esta sección.

2. Ingrese al objeto de aprendizaje The Market Thing: “E-MARKETING”, que se encuentra

en la actividad de Proyecto 13: “Implementar el plan de distribución y venta del producto
o servicio”. Descargue el documento contenido en la sección “Let’s listen”. Responda las
preguntas de verdadero/falso y tome capturas de pantalla tanto de las preguntas como
del resultado final.

3. Lea el documento sobre e-commerce, contenido en la sección “Let’s rea Luego, ubique
las palabras en las oraciones que se encuentran incompletas.
Tome capturas de pantalla tanto del ejercicio realizado, como del resultado.

4. En la sección “Vocabulary”, desarrolle la sopa de letras contenida en el, Tome

una captura de pantalla de las respuestas.

5. Teniendo en cuenta la información estudiada, diseñe una página web, con su

contenido en inglés y en un formato que pueda ser agregado al documento
donde está guardando las actividades.

a) Explique de qué manera su producto se vería afectado si se ofrece en línea.

b) En la página web debe presentar gráficamente el producto a ser ofrecido,
c) incluya fotos o gráficos del producto,
d) así también como información sobre tipos de embalaje disponible, costos de envío,
e) sistemas de seguridad en internet, modalidades de pago, y opciones de envío que se
pueden ofrecer a los clientes.
f) Agregue la página web al documento dispuesto para el envió de las actividades.

6. Guarde el archivo y envíe el documento al instructor través de la plataforma

virtual de aprendizaje.

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Today's technology is unlikely to fail Internet sales. But even in the midst of this simple activity,

it seems that the implementation of this type of solutions can be an arduous and complex

process, since many technological, legal and cultural alternatives intervene and, in many

cases, end up becoming real limitations for the development of this type of solutions.

Electronic commerce: Electronic commerce is understood as any form of commercial

transaction in which the parties interact electronically. So it is not limited to buying and selling,

but extends to all aspects of commerce (advertising, employee relations, accounting, etc.).

E-commerce fulfills functions such as the use of the Internet to locate suppliers, e-mail to

provide service to customers, credit card payments, among others.

TYPES OF E-COMMERCE

- B2C "Business to Consumer"

Sales of final products to a consumer. (Virtual stores)

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- B2B "Business to Business"
Trade between client-supplier companies. (Market for companies)

- C2C "Consumer to Consumer"

Auctions in which private users sell products. (Auctions)

- C2B "Consumer to Business"

Consumers are grouped together to have more strength and make orders to companies.
(Cooperatives)

- A2B/C/A "Administration to Business/Consumer o Administration".

Relations with public administrations and citizens, companies or other administrations.
(Electronic government or e-government, taxes via Internet...)

- P2P "Peer to Peer" From friend to friend. (Exchange of files by users through programs
intended for it)

- B2E "Business to Employee"

Communication between company and worker. (e-recruiment, telework...)

WEAK AND STRONG POINTS OF TRADE BETWEEN COMPANIES AND CONSUMERS

Among the strong points that the Business to Consumer (B2C) trade possesses, the following
can be mentioned:
- Comfort
- Time saving
- Lots of product information
- Savings in paperwork and management costs
- Savings on purchase costs, type of parking, petrol...
- Ability to compare prices
- More competitive and therefore cheaper market
- Greater choice
- Personalization
- Interesting to search for hard-to-find or out-of-print products
- Buy without having to carry the products
- Useful for remote gift giving
- Avoids direct action by the trader in decision making

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BETWEEN THE WEAK POINTS, IT IS POSSIBLE TO DETAIL THE FOLLOWING:
- Distrust of means of payment
- The product is not seen or touched
- Shipping costs
- Consumer Privacy
- Natural delay in the delivery of the product at destination

FORMS OF PAYMENT IN E-COMMERCE. ADVANTAGES

First of all, it is useful to clarify that a good payment system should be able to enable the
company:
- Payroll
- make a payment to suppliers
- make a payment abroad
- collect invoices

BETWEEN THE MEANS OF PAYMENT, ARE CONSIDERED:

Payments by means of Electronic Banking: Used in the company to make balances known,
conciliation, make transfers. Through electronic banking, balances and movements of
demand accounts, credit cards and investment funds are managed and consulted in real
time, term deposits, limit and available queries on credit cards, returns notices (bills,
commercial bills, commercial credits, etc.), transfer and transfer orders, request for
chequebooks, credit advances, payment of payrolls, etc.

THE ADVANTAGES GENERATED BY THIS METHOD OF PAYMENT ARE:

- Importing files directly from the company's computer applications
- Scheduling future payments
- Security and confidentiality
- Deferred signature
- Control Options

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AMONG THE ADVANTAGES THAT THIS MEANS OF PAYMENT GRANTS TO THE
COMPANY, THE FOLLOWING STAND OUT:
- Obtaining additional financial income (if interest and/or commissions are agreed).
- Improved solvency/image of payments to the Supplier.
- Flexibility of the product due to its automatism and alternatives proposed to the supplier.
- Simplification and optimization of payment management.
- Possibility of repurchasing your own payment commitments.
- Ability to negotiate with your suppliers, guaranteeing them immediate liquidity (in addition,
the supplier saves stamp and interest for "commercial discount").

THE ADVANTAGES FOR THE SUPPLIER ARE:

- Eliminates the risk of non-payment.
- Obtaining immediate financing.
- Liquidity guarantee.
- Increased debt capacity (sale without recourse).
- Improvement of financial ratios. (invoices sold are eliminated from the balance sheet).
- No consumption of your usual discount lines.
- More favourable financing conditions than those that would be obtained on an individual
level.
- Elimination of Stamps. As there is no negotiable document, the IAJD is avoided. The very
absence of such a document means, however, that the supplier has limited possibilities of
going to another entity in search of financing.

www.acrima.webnode.es

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