Nos intriga. Christian Lacroix, Giorgio Armani, Versace...

Las grandes maisons del

lujo no paran de abrir hoteles con encanto... ¿Qué tiene que ver el living con la moda?
Mucho.

Hace ya dos años que Bulgari abrió su Hotel Spa en Milán y, recientemente, la firma de
joyería italiana nos ha sorprendido con su imponente resort en el corazón de Bali.
Francesco Trapani, director ejecutivo de Bulgari, desvela los objetivos de su exquisita
empresa: "Nosotros no otorgamos las licencias de nuestros hoteles a otras empresas
como han hecho Armani y Versace. Queremos ser algo más que meros inversores.
Somos propietarios del 65 por ciento mientras que Ritz-Carlton posee el 35 por ciento
restante.

El control mayoritario nos ofrece la oportunidad de controlar la imagen, el diseño y el

tipo de servicio que ofrecemos a nuestros clientes. La apertura de nuestros hoteles sigue
siendo una parte pequeña del negocio de Bulgari y el impacto de nuestro resort de Bali
va a ser limitado. Sin embargo, el verdadero objetivo de consiste en promocionar la
firma".

De acuerdo con la edición digital de The New York Times, en los próximos cuatro años
Bulgari planea abrir nuevos hoteles y se encuentra buscando el edificio idóneo para
albergar en Paris, Londres, Nueva York, Tokyo y Shanghai a sus clientes más
exclusivos.
Por Pedro Zozaya

A Site for Sore Eyes: Armani Hotels Launches Website

Where: Dubai, United Arab Emirates
11/28/2007 at 9:21 AM
Tags: Dubai Hotels, Armani Hotels, Fashion Hotels, Burj Dubai, Hotel Hype, Hotel Websites

Fancy a fashionable stay in dazzling Dubai? Style-conscious travelers are in luck, as the first
of the Armani Hotels is set to open its doors next year in the striking Burj Dubai, destined
to become the world's tallest residential and commercial building.

The newly launched Armani Hotels website, offering a titillating glimpse at what we can
expect from the first hotel, is, much like the clothes and homewares fashioned by the same
designer, a stylish affair.
Offering "the same kind of hospitality that he would extend to his friends and family", Armani
invites you to inspect his spacious guestrooms, all bearing the designer's trademark minimal,
clean aesthetic to create a feel of casual elegance.

Covering 40, 000 square metres, the Armani Hotel Dubai will include 160 guestrooms and
suites, a luxury Armani Spa, a Private Members' Club, two gourmet restaurants and a
nightclub. Bespoke designs from the Armani Casa Home Furniture Collection will furnish all
the hotel rooms and surrounding public areas.

Real estate giant Emaar has taken control of the business side of things and will be
responsible for the development, ownership and operation of the Armani group of hotels,
leaving Giorgio to do what he does best: make things look good.

Related Stories:
· Armani to Open 10 Hotels - First one in Dubai [HotelChatter]

0 Comments - Add Yours by Annabel

Moschino to Open Latest Fashion Hotel
Where: Milan
1/02/2007 at 11:56 AM
Tags: Fashion Hotels, Hotel Hype, Hotel News, Milan Hotels

Moschino is the latest designer clothing line to join the bunch of fashion hotels. As per
usual, this hotel will first open in Milan in the fashion district, Citta della Moda, and if
successful, will expand to other cities. Says a Moschino exec:

"We want to create a different hotel from what is the typical scene, one that will reflect
Moschino's philosophy and whimsical image."

To get a feel for Moschino's whimsical image they dressed up alien space dolls in Santa hats
for part of their Christmas card.  Also since we are keeping tabs here, other Italian fashion
houses that have opened hotels include Miss Sixty, Bulgari, Versace, Armani, Ferragamo and
Missoni. Not that we are begging for a Banana Republic hotel but shouldn't some American
designers step up to this trend?

[Photo: Julie3Jax]

Related Stories:
· Moschino to open hotel [MPD Click]
 0 Comments - Add Yours by juliana
Oscar de la Renta Works His Magic on Tortuga Bay
Where: Ave. Abraham Lincoln #960, Santo Domingo, Dominican Republic
10/11/2006 at 1:25 PM
Tags: Hotel News, Fashion Hotels, Dominican Republic Hotel Reviews

Admittance into the elite Leading Small Hotels of the World status is the equivalent of being
offered a bid by the swankiest sorority, where hazing, if there were such a thing, would
involve sleeping on zero thread count sheets, once daily maid service and Pier One decor.
Thankfully for Torguga Bay in Punta Cana, they've got Oscar de la Renta as a guaranteed
"in."

The hotel has 15 "casually elegant" beachfront villas encompassing 50 rooms decorated by
the famed couturier (who also has a home nearby) and is now the first Dominican hotel to be
accepted into the famed luxury hotel collection.

Tortuga Bay is also the latest in a series of new developments at the PUNTACANA Resort &
Club, the 15,000-acre resort located on the eastern coast of the Dominican Republic. A new
oceanfront Tom Fazio-designed golf course is under construction, complementing the
acclaimed La Cana seaside course designed by P.B. Dye, and just opening is the new Six
Senses Spa, recognized as the number one spa chain in the world.

More on what it's like to stay at Tortuga Bay post-click

MORE...

0 Comments - Add Yours by LesleyinMiami

Bulgari Fashion House Opens Second Hotel
Where: Jalan Goa Lempeh, Bali, Banjar Dinas Kangin, Uluwatu, Indonesia
10/06/2006 at 1:21 PM
Tags: Fashion Hotels, Hotel Openings, Bali Hotels

The Fashion Hotels trend is definitely not slowing down as Bulgari has opened their second
resort, this time in Bali.

The Bulgari Resort Bali has 59 villas (no hotel rooms) located near the village of Pecatu on
the island's southwestern tip.
The three key elements that distinguish the Bulgari Resort in Bali are its unique location, the
blend of traditional Balinese style with dramatic contemporary Italian design, and the variety
of services that have all been crafted with the same attention to quality that has always
distinguished Bulgari creations.

Indeed this is a drastically different hotel than the Bulgari Hotel in Milan. The resort is 40
minutes away from anything "touristy" on the island and the only way to access the beach is
through the resort's inclined elevator.

But of course, you have to some serious fashionista dough to stay here. The one-bedroom
ocean view villas are going for $1,110 a night and Bulgari Villa for $5,000 a night.

Related Stories:
· The Bulgari Resort, Bali Opens [Marketwire]

0 Comments - Add Yours by juliana

What's Oldham Is New Again
Where: 1776 Collins Ave. [map], Miami Beach, FL, United States, 33139
10/06/2006 at 9:40 AM
Tags: Fashion Hotels, Design Hotels, Hotel Restaurants, Hotel Hype

It's been a while since Todd Oldham infused his own brand of whimsy into South Beach's
The Hotel. But Todd's back on the beach, and this time he isn't working alone.

Oldham and James Beard award-winning Chef Tony Mantuano, from Chicago's Spiaggia
Restaurant, are teaming up with developer and restaurateur Larry Levy to open The
Fairfax, a luxury boutique and proposed fractional ownership resort. The property is
currently undergoing extensive renovations and is scheduled to open in the fall of 2007 with
fractional sales of the 53-suite property are scheduled to begin in November 2006.

Inspired by Chef Mantuano's unique take on Italian cuisine, Todd Oldham is custom-
designing all aspects of the hotel and restaurant to reflect the whimsical, yet sophisticated
flavors in Mantuano's cooking.

We guess this fashion-restaurant fusion was bound to happen but props to Oldham for not
just slapping his designs and bed linens in these hotels and calling it his own.

Related Stories:
· The Hotel of South Beach reviews [TripAdvisor]

MORE...

Hotel Reviews:
The Hotel Of South Beach

0 Comments - Add Yours by LesleyinMiami

 Fashion Hotels Continue as Armani Hotels Hit NYC
Where: New York, NY, United States
9/19/2006 at 9:20 AM
Tags: Fashion Hotels, Hotel Hype, Hotel News, Armani Hotels

Fashion designer Giorgio Armani signed a deal last year to open up 10 Armani
Hotels worldwide, with the first hotel opening in Dubai sometime in 2008.

Now, the NY Post reports that construction is set to begin on not one, but TWO
Armani Hotels in New York within the next few months. Judging from the plans put forth for
the Dubai and London properties, Armani will most likely be in charge of the design and style
of all the interiors and amenities while the developer, the Emaar group. will take care of
construction, management and operations.

However for the NYC hotels, restauranteur Joey Allaham of Prime Grill and Solo restaurants
reached out to the Emaar group and will probably open up one of his restaurants in the
hotels. No word on the opening date, but we're guessing around 2008.

Jeez, don't normal people aka NOT celebs or fashion designers open up hotels these days?

Related Stories:
· Armani Hotels to NY [NY Post]
· Armani to Open 10 Hotels - First one in Dubai [HotelChatter]

0 Comments - Add Yours by juliana

Hotel du Petit Moulin is Pret-a-Porter
Where: 29 / 31 rue du Poitou, Paris, France, 75003
9/11/2006 at 1:31 PM
Tags: Fashion Hotels, Paris Hotels

There's not shortage of fashion designers getting in on the hotel game, but Christian LaCroix
seems to be doing it the best. Wallpaper has awarded his personally designed, Hotel du
Petit Moulin in Paris as "Best New Hotel of the Year".

Just as flamboyant as his designer stilettos, the hotel pushes flair from top to bottom. In his
exotic world he somehow pulls off the look of a bedazzler gun gone mad with class. As
Wallpaper explains, the hotel fulfills one of Lacroix's lifelong goals:

Christian Lacroix's commission to design the Hotel du Petit Moulin was his childhood dream
come true. Tucked away in the Marais district, the façade of this former boulangerie has
remained untouched. Inside, however, the reception's original timbered ceilings are now
complemented by shimmering fabrics and illustrations by Lacroix; a 17th-century wooden
staircase leads to the bar, with bright 1960s armchairs; and in the lift, a rococo scene sets
the tone for the 17 individually-designed rooms.

If you never get the chance to attend a Parisian fashion show, staying in this hotel should
suffice. Walking into the perfectly lit and highly dramatic rooms should put a little catwalk
into anyone's entrance
Nicola Bulgari entered his Manhattan office like he owned it, which,
of course, as the grandson of Sotirio Bulgari, the great Roman
jeweler, he did. In the big room, whose windows overlook Tiffany
and Vuitton, almost everything looked fairly old, at least since the
last generation, including the portrait of his father leaning against
the wall, still unhung. Only a new white sofa stuck out. It did not
match his sensibility.

Enlarge This Image

Tony Cenicola/The New York Times

Jewelry currently makes up 40 percent of Bulgari's sales, though its chief executive expects that
percentage could shift over the next few years as its venture into accessories and other areas
take flight.

"I'm getting a dark-green leather one," he said, taking his place

behind the desk and calling out for colored jewels, for new
collections, to show off. Bring more and then more again, he
commanded a young woman who had already brought several trays.
One diamond ring, with a stone as sparkling as an Arctic morning,
was admired. "Two-and-a-half million dollars," he said proudly.

The house of Bulgari is getting a face lift, not just Mr. Bulgari's
office, but the entire Fifth Avenue store at the corner of 57th Street, a
multimillion-dollar rethinking of the old space that had been "dark
and secretive," whispered another aide. Much of the forbidding front
wall — the wall of a palazzo — has been ripped away and huge
windows, stretching almost from sidewalk to roof, have been
installed. Not a vault anymore, but an atrium where the customer is
made welcome, allowed to buy not only the one-of-a-kind jewelry,
but also the $19,000 python handbags soon to be introduced (with
Roman and Greek coins imbedded in the skins), not to mention the
new $500 sunglasses.

Bulgari is breaking out, opening hotels in Italy and Bali and

underwriting the opening festivities for the galleries of Hellenistic,
Etruscan and Roman art at the Metropolitan Museum of Art the
week of April 16. Bulgari is also making an increasing amount of
money: its 2006 earnings report trumpeted a 15 percent rise in net
income. At the same time, the company, public but still family-run,
is trying to counter an impression in some circles that it has lost its
sophisticated edge, the chic that propelled it through the swinging
'60s and '70s.

To illustrate Bulgari's new campaign, James Hurley, a managing

director at the Telsey Advisory Group and the senior analyst
covering luxury goods, cited the huge billboard that covered the
scaffolding during the Manhattan store's revamping. The billboard
featured a quote from Andy Warhol from the '60s, saying that a visit
to Bulgari was like a trip to a contemporary art museum. "That
certainly harks back to the heyday, doesn't it?" he said.

Mr. Hurley compared Bulgari to Chanel and Gucci and Vuitton —

but with even more growth potential. Louis Vuitton sells 5 billion
euros, or about $6.69 billion, of its largely V-imprinted merchandise
a year; Chanel sells $2.5 billion, he said. "Bulgari just hit $1 billion
with this latest statement for 2006. There's still a lot of organic
growth to come."

As with many luxury goods analysts, he said he saw no waning of the

hunger for those glamorous names. While the National Retail
Federation is forecasting a "subdued" picture for most retailing in
the first half of 2007, many of the luxury brands are forecasting
double-digit growth.

"Gucci is doing well, even after Tom Ford left," he said. "Chanel, one
brand that had a little bit of a pause at the end of '05 and the
beginning of '06 — has really come on strong lately. Its classic
quilted bag has now become the 'it' bag."
That fits in with Bulgari's rosy predictions. And if Mr. Bulgari, 66,
the company's vice chairman, is more concerned with coins and
jewels, his nephew, Francesco Trapani, 50, is more involved with
finance. Mr. Trapani, the chief executive of the company, said its
most audacious new venture — the Bulgari Hotel Spa in Milan,
opened two years ago, and its newer sister resort in Bali — "will
remain a small part, will have little impact," on the company's
finances. "The real impact of the hotel," he said, in an interview via
closed-circuit video from Rome, "is to promote the brand."

The Bulgari hotel operation, Mr. Trapani said, is different from those
of other luxury brands, notably Armani and Versace. "We did not
license out the name to other companies," he said. "We are going
very slow. It's a virgin industry for us. We did not want to be just an
investor. We own 65 percent, and the Ritz-Carlton owns 35 percent.
In this role, we not only control the image and design, we decide
what kind of services to offer."

Within the next several years, he said, Bulgari hopes to open three or
four more hotels, and is looking at properties in Paris, London, New
York, Tokyo and Shanghai, among others.

Mr. Trapani once waxed ecstatic about the growth potential of

China. While still proclaiming the significance of that market —
Bulgari ended 2006 with four stores and plans to end 2007 with
eight — he now called doing business there "very challenging."

"The bureaucracy is very heavy; you need thousands of

authorizations," he said. "It's a mess."

Because of that, he said, "the assortment of products in our stores

there is not as complete because the imports of merchandise — the
replenishment — is still very slow."

Still, he said, he is optimistic, not only about mainland China, but

Hong Kong, Taipei and especially Macau, which he said was
developing "very quickly."

At the same time, he said he felt that the American market, which
represents 16 percent of the business, was not doing as well as it
could, hence, the new store remodeling in Midtown. He added that
the plans to invest even more in the United States in the next three
to five years: Bulgari will open "a lot of additional stores in second-
tier cities; this year, we've opened in Costa Mesa and we'll open in
Boca Raton."

Besides opening stores, Bulgari plans to bolster its wholesale watch

business — that is, its sales to department stores and other non-
Bulgari boutiques. "Not increasing the number of stores," he said,
"but becoming more important, more of a presence, in those we
supply."

Right now, jewelry — baubles like a pink tourmaline and diamond

"jellyfish" Mr. Bulgari exhibited ($38,800) — make up 40 percent of
the company's sales. Watches make up 29 percent, perfume 20
percent and accessories like the python handbags make up 10
percent.

Those percentages could shift around in the next couple of years.

"We expect accessories to grow faster than the others, if only for a
few years," the chief executive said, adding that he is even
considering opening some "dedicated" accessory shops, that is,
boutiques that sell only accessories like leather goods and
sunglasses.

While Mr. Trapani said he would like to introduce even more

expensive ladies' watches, which start at $1,400, Mr. Hurley, the
analyst, said he believed that Bulgari should be expanding its
women's watches downwards in price — their jeweled watches sell
for more than $20,000 — and become more "sporty."

While other luxury watch brands remain white-hot, "Bulgari's watch

business has been weaker than expected," Mr. Hurley said.
"Watches, as a total percentage of total revenues, has declined." And
although the percentage loss may have something to do with the
introduction of new products like handbags and sunglasses, Mr.
Hurley said that Bulgari, unlike some other luxury watch companies,
does not manufacture its own watches. "The company buys its
movements from third parties," he said. (Bulgari actually produced
its first watch movement in 2006, a Tourbillon that sells for
$137,000, Mr. Trapani said.)

In the past, the company has also had problems with "gray goods,"
authentic merchandise that was shipped from distributors to
retailers, perhaps in other countries, who then sold it at
unauthorized discounts, undercutting the market, Mr. Hurley said.

That situation, company officials said, was corrected as soon as they

found out about it.

Whatever the problems may have been,

the company's most recent numbers were
strong. E-
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article
"They've been trying to get the great vibes y

back," Mr. Hurley said, "and I think

they've done it."

Couturiers set trends as hoteliers 

Fashion designer Giorgio Armani is planning to

open a hotel in Dubai in 2008. Armani is
among the latest in a line of high-profile
fashion luminaries to stray from suits to suites.
Picture:AP

WITH the first of his hotels scheduled to open in Dubai and Milan in 2008, Giorgio Armani is
among the latest in a long line of high-profile fashion luminaries to stray from suits to suites,
and stitch their famous labels onto hotel linen and the like.

The couturier-come-hotelier trend began when Italian designer Krizia Mariuccia Mandelli, best
known for her Krizia and Krizia Uomo lines, opened the K Club on the Antiguan island of
Barbuda in the West Indies in 1990.

The resort, which stretches across 81ha, was an instant success with fashionistas and
celebrities, including Armani and Princess Diana.
Shortly thereafter, the Diesel jeans company went from designer denim to designer digs when
it opened the Pelican Hotel on South Beach, Miami.

Then Donatella Versace was quick off the catwalk in 2000, establishing the 277-room Palazzo
Versace on Australia’s Gold Coast.

The hotel was built to showcase the Versace home collection, another “must-have line” for
fashion designers in the mid-1990s. The Gold Coast resort has been so successful that Versace
recently revealed that her next venture, the Palazzo Dubai will open in the United Arab Emirates
city in 2008, featuring 215 suites, 204 villas and its own temperature-controlled beach.

The Italian fashion house of Salvatore Ferragamo owns four hotels in and around Florence,
while the first Bulgari Hotel — operated by the Ritz-Carlton — was built in Milan last year. The
Bali Bulgari Resort and Spa, comprising 58 luxury villas, spa and two restaurants, is due to open
for the festive season. More Bulgari Hotels are planned for New York, Paris, London and Los
Angeles.

Other big fashion labels, such as those of Todd Oldham, John Rocha (British designer of the
year in 1994), Ralph Lauren (Polo), Antonio Miro (known as the Spanish Calvin Klein), Alberta
Ferretti (Carducci) and Anouska Hempel (former model and James Bond actress), have also
outgrown clothing-only tag.

Assuming the lifestyle genus, they have all expanded into hotel design and management in
varying degrees.

From a marketing perspective, the hospitality industry is an effective way of extending brands
without compromising their exclusivity. The theory being, stick to your knitting and you will
shrink in the shade. But diversify too far, and you might end up at every car boot sale and craft
fair.

Well-known South African designer Marianne Fassler believes the move by international
couturiers into the hotel industry is more about advancing a brand than extending style and
fashion into another category.

“Names like Armani and Versace are high-profile brands with pull. People who choose to wear
those labels probably also like the thought of staying in hotels with the brand. From that point
of view, the move into other glamorous lines of business makes sense,” she says.

“Personally, when I travel I prefer to stay with names that have earned their reputation for
excellent service and style as hoteliers.”

Indeed, designer-owned hotels are generally one large advertisement for the brand. Signature
designs and techniques are used throughout.

At Palazzo Versace, this means gold edges and glitz, while The Morrison in Dublin features John
Rocha’s hallmark combination of the luxury traditional and the thoroughly modern.

The K Club makes extravagant use of turquoise and white, which are the signature colours of
designer Krizia’s ready-to-wear collections.

Operating partners keep a low profile. At Bulgari Hotels, there is no evidence of the Ritz-
Carlton, and employees are charged not to mention it. Bulgari style is the focus, and not Ritz
service.

Fashion, of course, would not be fashion without strategic merchandising at every turn.
While there is ample opportunity to buy the very latest range of clothing and home accessories
from your couturier-come-hotelier when you are a guest at his or her hotel, at Bulgari Hotels
you can even order any item of Bulgari jewellery from room service. - Penny Haw

Italy's designers are pioneering a

novel way of expanding the
brand : Are hotels the new
handbags?
By Suzy Menkes
Published: SATURDAY, MARCH 2, 2002

With the dappled waters of the River Arno reflected on eau-de-nil walls, the Lungarno suite
offers a soothing vision of Florence.

Nothing — especially not the name — tells you who is behind the warm wood and cool metal of
the apartment hotel. The only clue is the fine leather handles on the closet doors. For this is one
of four Florentine hotels owned and run by the Ferragamo family.

It seems a long stride from classy leather shoes to high-class hotels, but it is a step that an
increasing number of Italian luxury companies are taking. Versace has already opened its ritzy
Palazzo Versace on Australia's Gold Coast.

Giorgio Armani is talking up hotels in Sardinia and the designer says that creating Armani Casa
homewares has inspired him to think of the hotel business.

Could hotels be the new designer handbags: the most original and effective way to grow a
luxury brand since status-symbol accessories took off a decade ago?

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Last month Francesco Trapani, CEO of Roman jewelers Bulgari, announced a joint venture with
the Marriott International Luxury Group to create Bulgari Hotels & Resorts. The hotel company
will do the management, while Bulgari does the interiors, from designer drapes through
porcelain, silverware, towels and soap to the choice of cuisine.

And this is no distant dream. The first Bulgari hotel will open before Christmas 2003 a stone's
throw from Milan's Via Montenapoleone, in a building with a lush 4,000-square-meter (43,000-
square-foot) garden. Trapani is also closing in on sites in London and Paris and envisages
Miami, New York and Tokyo within seven years.
And the Bulgari name will be up there for all to see.

"We wanted to do something a bit lateral and original," says Trapani. "To increase profits and be
a leader in the luxury business, you need to be really creative. Hotels offer a good return on
investment and they are an interesting PR machine. In a specific market, we will have a different
visibility, not just with the usual stores, but with something different from our competitors."

Here's the logic: After Bulgari had parlayed its core high jewelry business into watches,
accessories, eyewear and fragrances, it was looking to expand, but not in clothing, says
Trapani, who took four years to find the right hotel management partnership with a joint
investment of $140 million

September's terrorist attacks devastated the hotel business, but in the long term, Bulgari's
initiative could prove to be a stroke of genius. Style-conscious folk already gravitate toward
"boutique" hotels, where service may be slack but the place looks great.

For Leonardo Ferragamo, the hotel business is all about detail, from the choice of staff or
Wenge wood table to the smell of the bath oil. "The hotel business is a certain example of
retailing — only you are selling the memory of a wonderful experience," says Ferragamo,
president of Lungarno Hotels Spa and a director of Salvatore Ferragamo.

In 1995, the company transformed the Lungarno on the Arno, bathing it in sleek but warm
modernism. Then it opened the Gallery Hotel Art, on the opposite bank of the river, pitched at a
younger, hipper clientele and with a Japanese décor and cuisine. Near it are the Lungarno
Suites and a fourth venture, the old Hotel Continental, which is currently under restoration.

"We try to maintain the idea that each of the hotels has its own personality — not a stereotyped
style," says Ferragamo.

But why not put the famous family name up on the façade?

"We wanted to keep things separate — to make the substance what we delivered — not to take
advantage of the brand name," says Ferragamo. "And at the beginning, we didn't know if we
would be capable or not."

Donatella and Santo Versace had no such inhibitions. Palazzo Versace is their dream
Hollywood-does-the-Renaissance palace, south of Brisbane, brought to fruition by Soheil
Abedian of the Sunland Group. It opened in September 2000 and from the palm-fringed lagoon
of a pool, through multicolored mosaics, marble pillars and crystal chandeliers, it is very
Versace. And this six-star hotel is just the first jewel in a chain of prime luxury locations to be
established over the next decade around the world.

"We are extremely pleased with the results of Palazzo Versace — and we are continuing to
explore other hotel options," says Santo Versace. "A branded Versace hotel is unique, providing
that it has the right demographic balance and location, like the Australian Gold Coast has turned
out to be."

BULGARY HOTEL:

Philosophy:
Contemporary luxury in hospitality.

This is the philosophy behind Bulgari Hotels & Resorts.

Undisputably unique locations, contemporary design and superior service are the key
elements destined to characterize the collection of hotels which Bulgari Hotels &
Resorts will open in some of the world's most important capital cities and resort
locations.

Each detail is a tribute to absolute luxury: from the architecture, which harmonizes
urban surroundings with nature, to the search of lavish materials, from delicacies to
exclusive spa treatments, and personalized services.