Brief Introduction

There are so many biscuits available in the market. Some of them are working under giants of
industry and some of them are working solo and created their brand name with time. Most of the
companies are selling their products saying that their product is different and unique; they claim
to have different taste. But now people are getting aware that most of the companies have similar
taste. As they have same biscuits in different packing.

People now want something unique and something that turns up different from all other biscuits
brand that are available in the market. By judging the requirement of the people we discovered
that there is need for a product that is actually unique in taste and also keeps its self different
from other biscuits brands.

After identifying the need we decided to launch biscuits that are going to fulfill the needs of the
people and also healthy from others. These biscuits have unique taste of mint in them that no
other biscuit have. This unique mint taste of biscuits differentiate us from other biscuit producing
companies.
 2. Our Innovation
Explanation of our innovation:
We are introducing mint biscuits family, which is not introduced yet in Pakistan. There are many
types of biscuits and have many types of flavors but, no biscuits have refreshing taste as our mint
biscuit have. In start we are introducing plain mint, and later we are planning to include orange
mint, chocolate mint & lemon mint biscuits. It can replace mint toffees, mint bubbles etc.

How mint biscuits are creating a differentiation?

• Mint flavor

• Helps in digestion

• Refreshing taste
Mint biscuits create differentiation from its mint flavor, as mint flavor is introduced first by our
company in biscuits, now people can also taste mint in biscuits. People who use to drink mint tea
after lunch they can have mint biscuits instead of taking tea, it works in a same way, and no other
biscuit have quality of making digestion easy. It can also be a good option for smokers to
refresh their mouth.
Need Gap Analysis and how mint biscuits fulfill this need?

The Gap in Market

We conducted different surveys in the market trying to find out the current needs of the
customers regarding biscuits and ask them what they would like to have different in their
Biscuits. We come to the conclusion that people want something that is different from available
biscuits in the market yet also very healthy to eat.

Techniques for determining the steps to be taken in moving from a current state to a desired
future-state: It begins with

(1)After judging this Gap we are going to launch a new product so, first of all we have to
work on the development of the product. We will do free sampling and sponsors the
shows so that people can be aware of our product.

(2) After maintaining the maturity point, when we will feel that our sales and profits are
stable and they are not increasing then we will diversify our product. Here we will
introduce new flavors to attract the more customers.

(3)As we have mentioned that we will first of target the market of Lahore, so after attaining
the desired position in Lahore, we will introduce our product in Islamabad, Faisalabad
etc.
Justification of the Innovation-why we think it’s going to sell?
We think mint biscuits are going to sell in the market because of the following reasons.

1. We think Mint Biscuits are going to sell because people want something different, people
want something refreshing yet different from the typical taste of the other biscuits

2. Smokers will highly prefer our product as there is no such direct substitute of Mint Biscuits™

3. It is first of its kind Biscuits that helps in digestion as there is Mint in it.

4. Customers are always attracted by new and innovative product.

5. We will provide biscuits at reasonable price.

6. Our biscuit is with good quality, nutritious and hygienically packed.

Current Marketing Situation-Expected Market Size And Potential

We analyzed the market and realized the market

9%

16%
EBM
Kolson
LU Continental
55%
Bisconni
20%
Above is the current market situation of all the biscuits companies. Here we don’t have any share
of us, because we are new to the market. We hope to have break even point in the 2 nd year and
after that we hope to have 2-3% of total market share within four to five years.

1. Currently peek freans and LU are the two major biscuit manufacturers in the market and
enjoying the highest share in the market.

2. the demand of the biscuits is all time high and people are demanding biscuits in different
taste and flavors.

3. We are going to launch the product initially in Lahore so our expected market size is all
the area within the Lahore district.

4. We are sure that the market size of biscuit will increase in time as people tend to eat more
biscuits rather than other snacks

5. All the people who are consuming any biscuit product and also who don’t like to eat
biscuit are our target and potential customers.

6. We also believe that in time our potential market will be all Pakistan as we will increase
our production and distribution all over the country.

3. DEEP-LIST Analysis
Demographic Environment:

Mint biscuits are not specifically concerned with any religion, race, occupation, family
life cycle or sex and have a target market in every societal group. Main concerned
segment is young boys and girls, smokers and children. But we are also targeting
families; we will also keep an eye on seasonal festivals and other festivals in the country.
And we are also targeting the students of school, colleges and universities because most
of the students like to have biscuits with tea in the break time.

Economic Environment:

All income groups are favorable for the business of our mint biscuits. Minta also making
its products at lower prices. The reason why minta making its products cheep is that
every class in the economy can take benefit from our products.

Ecological Environment

Minta strive to put the 3 R’s (Reduce, Reuse, recycle) into action. Minta wants dramatic
reduce in the amount of waste we create, as soon as possible, through a policy of
Reducing, Reusing, and Recycling.

Political Environment:

Minta is not affected by political environment.

Legal Environment:
it is not allowed to produce Haram food in Pakistan so that Minta acting upon on this
rule and producing Halal food.

Informational Environment:

Like all other companies minta have collected its information mostly from the consumer
market and also gather information directly from customers on internet or via questioner
or directly meetings with customers because information is very important for every
company.

Technological Environment:
As we know that technology plays a vital role to reduce cost and improve quality so, we have
purchased manufacturing plant from china for the production of biscuits.

4. Corporate Intent
Our mission statement:

“The Mission statement of ‘A Mint Family’ is to make something

different out of mint, to increase the freshness in people lives and
opening new doors for mint lovers by providing them the different
combinations of mint. We would act honestly and provide quality
and healthy products. We would treat our customers as our family.

Our Corporate Goals and Objectives:

• “To make and provide highest level of quality and taste in the
most cost-efficient manner.”

• “To create challenging and friendly work environment for our

employees.”

• “To undertake new research and development programs aimed

at developing a new line of products in food market”

• “To make mint the favorite flavor for all.”

Sales Goals and Objectives:

• What profit margin you wish to maintain?

Following are the profit margin we wish to maintain:

Sizes Cost Price Sale Price Profit Margin

Tikky Pack 1.908 5.10 3.192

Half Roll 5.742 10.5 4.75

Family Pack 11.44 21.5 10.05

 • What your cost structure is and therefore figure out how many units you need to sell in
order to meet that goal?

• As we think that we are going to face loss in the first year, so our goal is to achieve the break
even point after 2nd year. This will happen if we sale 48000 units of Tikky pack, 25000 units
of Half Roll and 10000 units of Family Pack per day.

If we are going to sell above mentioned units

, the total revenue for the year for us will be 189750000. After subtracting cost of goods sold, all the
commercial expenses, interest and the tax, we will have a net profit of Rs. 13520 at the end of 2nd year.
This will be our break even point.

Key Success Factor:

“If we delight our customers, we would be successful”

1. Sell each unit at a profit

2. Continue to reduce overhead costs

3. Develop new products while maintaining the high quality of existing

products.

4. Find and retain high-value customers

5. Create and maintain the highest level of customer satisfaction

5. Competitive Analysis
Our indirect competitors:

Our indirect competitors are biscuits by:

 • LU.

• Peek Freans,

• Continental biscuits,

• Kolson.

• Biscconi

Substitute competitor:

As our product is specialized as mint product our substitute competitors are

• mint chewing gums,

• mint candies,

• Mint chocolate

6. Marketing Plan to Launch

i. Market Segment:
a) Demographics:

To divide the market into groups on the basis of variables such as age, family size, family life cycle,
gender, income, occupation, education, religion, race, generation, nationality and social class is known as
demographic segmentation.

• Age and family Size:

Minta is not concerned with any religion, race, occupation, family life cycle or gender and has a target
market in every social class. Main concerned segment is youth who have experienced high product
consumption level and smokers who love to have something so that they can avoid bad ouder after
smoking.

b) Geographic:

To divide the market according to different geographical units such as nations, states, regions, countries,
cities or neighborhood is known as geographical segmentation.
In start we are just launching our product in Lahore. After its successful launching in Lahore, we will
launch it in all the big cities of Pakistan like Islamabad, Karachi, Quetta, Faisalabad and later on in all the
countries of Pakistan.

c) Psychographics:

In psychographic segmentation, buyers are divided into different groups on the basis of psychological or
personality traits, lifestyles, or values.

We are launching a product that is suitable for all the personalities. It is also suitable for all the people
whether all have different values or lifestyle.

d) Media graphics:

we use the following mediums for our advertising purpose:

• Hoardings

• Boards

• News paper

• City 42

• Walls chalking

ii. Target Market Analysis:

Target Market of Minta

There are five patterns of target market selection:

• Single segment concentration

• Selective specialization
• Product specialization
• Market specialization
• Full market coverage
 Minta is doing single segment concentration, to target the

market because we have a certain product that is

sold to certain market segments.

As you can see in this figure, that a single product is sold in a single market.

P = Product M = Market

Marketing Mix Explanation-The 7P’s Analysis

Brand Name:

“Minta”

OUR LOGO:
 Trademark:

FAB Analysis (Features Attribute benefits Analysis)

Features
• Minta has mint in it.

• It refreshes your breath.

• Its packing has tear open feature.

• It is hygienically packed.

• It helps in digestion, due to its natural ingredients.

• It has following ingredients:

o CARBOHYDRATES
o PROTEIN
o FAT
o SATURATED FATTY ACIDS
o MONOUNSATURATED FATTY ACIDS
o POLY UNSATURATED FATTY ACIDS
 o Energies
o Mint essence

Attributes
• Our Minta biscuits are baked to perfect timing and temperature.

• The tasty and crispy Minta biscuits have all the goodness of mint, wheat and milk.

• High in nutritional value, these Minta biscuits have mint for instant freshness.

• Our Minta biscuits are prepared and baked under the most hygienic conditions.

• Our Packaging is Moisture proof laminated poly packs.

• Our biscuits have a delightful aroma, Freshness and crisp in every bite.

• Packaging is available in 3 different sizes ( tikie pack, Half role, Family Pack)

• We are providing the best of the Biscuits varieties at the friendliest of the rates to our
consumers.

Benefits
• It opens doors to freshness.

• It helps in digestion

• Consumers will get the maximum level of satisfaction against the price paid

• Easy to open, because of its tear open packing.

• It is healthy and have low quantity of fats.

Product range and product mix

Product range
Different designs or variations of the same product platform that appeal to different market
segments.
As we are going to introduce a new product, so initially we are going to launch a single product.
In future after the successful introduction of our mint biscuits, we will expand our product range.
We have a plan to launch chocolate mint biscuits, orange mint biscuits and lemon mint biscuits.
But currently we are focusing on the tremendous launch of our mint biscuits.

Product mix
Range of associated products which yield larger sales revenue when marketed together than if they are
marketed individually or in isolation of others.

As it is mention earlier that at this time we are just focusing on a single product, so we don’t have any
product mix strategy till now. But in future when we will expand our product range or product line we
will make a strategy of product mix.

QUANTITATIVE SWOT MATRIX ANALYSIS:

It is the overall evaluation of a company’s strengths, weaknesses, opportunities and

threats is called SWOT analysis. It’s a way of monitoring the external and internal
marketing environment.

Strengths:

1. New and different product in the market

2. Affordable and reasonable price
3. Focused target market
4. Our target are smokers, and in Lahore 45% in male gender are smokers.
5. Our product is the need of the market

Weaknesses:
1. Heavy capital will be required for the promotion
2. Consumers are brand loyal these days so it will take time to capture their
loyalty
3. We have a limited target market (Only in Lahore division)
Opportunities:
1. No direct competitor
2. Can introduce more flavors
3. Our product is Hygienic alternative of bubbles and beetle nuts.
4. Now we are doing selective specialization, we have opportunity to do
market specialization.
5. We can make ourselves as a strong brand in future.
Threats:

1. No awareness about the product

2. Big market share of other brands
3. People don’t believe in Local brands
4. Mint biscuits can be introduced by any other re-known company
5. Unstable economic situation in Pakistan can also affect our product.

Matching the SWOT Matrix

There are four basic categories of matches for which strategic alternatives can be
considered:

• S/O matches show the company's strengths and opportunities. Essentially, the company
should attempt to use its strengths to exploit opportunities.
• S/T matches show the company's strengths in light of major threats from competitors.
The company should use its strengths to avoid or defuse threats.
• W/O matches illustrate the company's weaknesses coupled with major opportunities. The
company should try to overcome its weaknesses by taking advantage of opportunities.
• W/T matches show the company's weaknesses against existing market threats.
Essentially, the company must attempt to minimize its weaknesses and avoid threats.
These strategy alternatives are generally defensive.
 S/O Strategies S/T Strategies

• As we have no direct competitor • As there is a strong market share of

so we will grab the market very other brands, we will capture the
quickly with our new and unique market share with our focused target
product (S1:O1) market (S3:T2)

• As our product is the need of the • With our good quality people will
market so it will give us in start believing in our Brand (S2:T3)
making strong brand in the
future (S5:O5)

W/O Strategies W/T Strategies

• We have our product in just • We have small target market but we

Lahore but smokers are in all will expand our target market with
over the Pakistan so we have the advertisement and branches in all
opportunity to get those over the Pakistan
customers (W3:O4)
• As there is a big market share of
• As we have the opportunity to other brands, but as we have unique
make a strong brand so it will product which is yet not available in
give us help to build customer’s Pakistan, we can overcome on this
loyalty (W2:O5) threat

Placement Strategy

Wholesaling:

As we are new to the market and due to the limited budget our wholesaling
department would be at the same place at factory and at fewer wholesalers. Besides
that we are looking forward to enhance our wholesaling outlets in the market. We
are also giving wholesalers a good profit margin to increase our sales.

Distribution:
Our distribution department would be at the place of factory. We would do both
direct and indirect distribution of our Minta biscuit. We have selected this strategy
because it is our goal to hit, enhance and overcome the market in a short period of
time with our newly innovative product.

Retailing:
As we want to expand our market share we have decided to do massive retailing of
our product. We need our product to reach at every Shop, Stores and Khokha in
Lahore, for this retailer would sell our product due to a good profit margin.

Channels of Distribution:
The intensity of our distribution would be “Intensive”. Due to a new and
innovative product, we need our product to reach to the customer. There would be
dedicated shelf spacing to maintain the SKU (stop keeping units). We are
providing Minta to A, B and C class stores.

9) Promotion Strategies

Product Positioning Strategy and USP

1. The first step to position our product in the market we had to find who the
relevant buyers are. Now since we have started a unique Mint based biscuit
there is a lot of potential in the market. Now the question is how we are
 targeting this potential market, our Main focus is to separate those who are
going to be the actual buyer and who going to be our long term buyers.

2. Now that we have focused the buyers, we are now going to explain our
customers that what we have is different from all the others who are in the
market. Mint biscuits are a unique concept itself. It’s of good quality full of
nutritious values and hygienically packed pack. Also the mint inside our
biscuits makes it one of a kind healthy product. This will attract people who
like to have mint flavor but are not that attracted towards biscuits.

3. In the next step we select a few customers and try our positioning strategy
on them so that we can have some initial feedback. That can help us later in
making major market positioning statement.

Keeping in Mind the Positioning concepts

1. Functional positions
o Solve problems
o Provide benefits to customers
o Get favorable perception by investors (stock profile) and lenders
2. Symbolic positions
o Self-image enhancement
o Ego identification
o Belongingness and social meaningfulness
o Affective fulfillment
3. Experiential positions
o Provide sensory stimulation
o Provide cognitive stimulation

We have not ignored even a single positioning concept just to make sure that all
the related people are associated with and no one is left. Also making sure that
building a strong image in the mind of the customers

ii. Advertising strategy:

Above the Line Marketing
 Above the line (ATL) is an advertising technique using mass media to promote
brands. This type of communication is conventional in nature and is considered
impersonal to customers. It differs from BTL (below the line), that believes in
unconventional brand-building strategies. The ATL strategy makes use of
current traditional media:
television, newspapers, magazines, radio, outdoor, and internet.

Below the Line Marketing

Below the line (BTL) is an advertising technique. It uses less conventional

methods than the usual specific channels of advertising to promote products,
services, etc. than ATL (above the line) strategy; these may include activities such
as direct mail, public relations, sales promotion, consumer promotions, consumer
incentives, trade incentives retail promotions etc for which a fee is agreed upon
and charged up front. Below the line advertising typically focuses on direct means
of communication, most commonly direct mail and e-mail, often using highly
targeted lists of names to maximize response rates.

Strategy choose by US

We are offering fast moving consumer goods (MINT BISCUIT) that is in its
launching stage and we all know that in introduction stage, we have to invest
heavily on the advertisement. So, we have decided to use Above the Line
marketing strategy as we are in the process of launching new product so first of
all we want that people can be aware of our product. To get the people aware of
our product, we will use TV, Radio, Newspapers, Magazines, Outdoor, and
Internet.

b) Advertising Objective

Advertising objectives are the communication tasks to be accomplished with

specific customers that a company is trying to reach during a particular time frame.
A company that advertises usually strives to achieve one of four advertising
objectives: trial, continuity, brand switching, and switchback. As we are launching
our new product so we will advertise so the people can have a trial or they can
switch their brand.

Trial:

We are using advertising tool to encourage customers to make an initial purchase

of a product. We will employ creative advertising strategies in order to cut through
other competing advertisements. The reason is simple, without that first trial of a
product, there will not be any repeat purchase. So for this purpose we have to make
creative advertisings to attract customers.

Brand Switching

We are using advertising strategies so that people can be aware of our product and
they can switch from competitors brands to our brand. It is a common strategy that
our company is using to compare product price or quality in order to convince
customers to switch to our product brand.

Campign Theme:
“Stay cool…Stay healthy”

Reach:

As it is mentioned earlier that we hope that we can reach up to 240,000 people

through advertisement so it is our reach.

Frequency:

We are hoping to reach to our customers 10 times a day through different

advertising channel. This will be our frequency that will expose our message to the
customers.

Media vehicle selection:

We are going to use the following media vehicles to reach our customers:

• Broachers

• Boards and Hoardings

 • Adds on local cable networks

• TV

• Sponsoring Events

• Free Sampling

• Radio

• Wall chalking

Proper budget allocation advertising:

Budget allocation in Advertising activities

Newspaper 940000

Boards and Hoardings 3000000

Adds on local cable networks 60000

TV 2500000

Sponsoring Events 7000000

Free Sampling 7536240

Radio 200000

Wall chalking 100000

Online Advertisement 1200000

iii. Slogan:
“Stay cool…. Stay Healthy”

iv. Direct selling strategy:

as e know that it would not be easy to reach all customers directly so we
will do direct selling to our retailers and whole sellers through e-mails,
and telephone services.

c) Push Strategy and Pull Strategy:

Push strategy:
When the manufacturer uses its sales force and trade promotion money to induce
intermediaries to carry, promote, and sell the product to end use.

Pull strategy:
When the manufactures uses advertising and promotion to persuade consumers to ask
intermediaries for the product, thus inducing the intermediaries to order it
 Push strategy Vs Pull strategy:
We have selected Push strategy so that our new product is launched with greater effect. If we use
push strategy we will encourage the wholesaler and the retailer to sale our product to the
consumer. This way our new product can be launched successfully

Promotional Materials
We are in the launching stage of the product so we have decided to use maximum promotional
tools to help us promote our product in a better way.

We will use POS terminals in different shops and provide them racks in which only our product
will be displayed.

We will attend trade fairs and exhibitions so that we can keep our self updated to the current
market situation

Banner and hoardings will be displayed all over Lahore

10.Price
List price Trade price Margin price
Tikky pack 6 5.4 .6
Half role 12 11 1
Family pack 24 23.5 1.5

Par pricing:
We will use par pricing strategy for our product in the market because we are new in the market
and keeping an eye on our competitors we cannot use market skimming strategy because if we
use market skimming strategy we will have few customers because of Pakistani economic
conditions and we are not use penetration strategy because now a day’s people think that low
price means low quality as some time before Honda reduces his Honda 70 bike price and people
thought that they are giving low quality so for that reasons we will use Par Pricing Strategy to
overcome the market in the future.

Computation of pricing method:

We are using Competitor indexing, in which we are using price setting technique used by
other marketers. We are using the price of competitors' products in determining the price of your
own products.

Price elasticity and Customer Sensitivity

We have set the price according to the competitors and since we are new in the market we can
not disturb the price elasticity. So if we will increase our price even by a single rupee we will
lose the customer as they will think that we are charging high prices than our competitors. And if
we decrease our price then it will cost us more and this way we can not cover up our basic
expenses.

Discounts and Rebates:

We are not offering any discount and using any rebate policy because we are in the initial stages
of the business and we have to cover up the cost and expenses first. But we are free sampling our
product.

11. People
i. Key people with specific skills:
Our company’s key people are our Marketing and Sales Force. These people are creative and
well known to their jobs and the field. These are the people with whom we will introduce our
product in the market and people will soon aware of our product. This Staff has the appropriate
interpersonal skills, attitude, and service knowledge to provide the product that consumers are
paying for.

ii. Details of your marketing department in terms of HR including managerial,

non managerial sales terms and support staff
Marketing Department:

1 Manager & 4 Assistant

Finance Department:

1 Manager, 2 Assistant & 4 Sales Men

Production Department:
1 Manager, 1 Assistant, 1 Supervisor, 4 Technicians, 2 engineers, 6 Quality Check, 10 Packing
& 4 storerooms

Support Staff:

12 people for Loading and Unloading, 3 Office Boys, 8 Sweepers & 4 Guards

12. Processes
Our customers will acquire our product directly from the any Shop any store or Khokha. As our
outlet is at the same place of factory, this will give our wholesalers and retailers more
convenience in acquiring our product. We have our head office at raiwand Road from where
wholesalers and retailers can place their orders in bulk with special offers. Due to our Intensive
distribution, customers will face no difficulty in acquiring our product.

Physical Evidence
1. Land and Building
We purchased the Land on Raiwind Road, Lahore. The land cost Rs. 10000000. It took Rs.
25000000 on the construction.

2. Outlets
Our main and only outlet would be at the same place (Raiwind Road) where our production plant
is situated. As we will increase our production and diversify our product we are planning to
launch new outlets all across the District Lahore

3. Location and Site Details

The location of our factory is at 9 Km on Raiwind Road at Mobatian Chock and it’s an industrial
area that is still in its initial stages of development.

The site area is 3 kannal and facing the main Raiwand road

Market entry strategy:

Market entry strategy is the planned method of delivering goods or services to a target market and
distributing them there.

Flank Attack:
Attacking a weak position in the opponent’s force is flank attack. Challenger identifies the weak areas in
the offering as well as marketing territories of the opponent and attacks those areas. A front attack may
also be launched simultaneously, but the frontal attack is only to engage the opponent. But the real victory
is won in the flanks. Market share gain in weak territories is the objective, but the opponent is forced to
defend his share even in his strong territories and products.

Choosing the marketing entry strategy:

As we are launching a new product we will adopt flank attack. As there is no proper competitor of Mint
biscuits and still no one is offering biscuits with mint inside.

Launch plan:
There are two types of launch plan

Soft launch strategy:

Soft launch strategy is such strategy in which we launch a product only in some areas of city just
to test our quality and services and to find out our faults. We will also use this strategy to know
about user’s feedback and to know about our product’s porn’s and corns. With this we will able
to see if there is any mistake or fault in our product. And for free sampling so that people know
about our product and for our marketing. We will use this strategy for 1 month.

Official launch:
The debut of a product into the market, the product launch signifies the point at which
consumers first have access to a new product.

After testing our product in soft launch we will officially launch our product when we ensured
that every distributor has our biscuit and it is ready to sale.

Event marketing at launch stage:

We are planning to launch our product at the time of Basant. This suits our product in many
ways as Basant is a major festival of Lahore and this way it will be easy for us to Highlight our
product in the market in an easy way.
 QUANTITATIVE SWOT MATRIX ANALYSIS:

It is the overall evaluation of a company’s strengths, weaknesses, opportunities and

threats is called SWOT analysis. It’s a way of monitoring the external and internal
marketing environment.

Strengths:

• New and different product in the market

• Affordable and reasonable price
• Focused target market
• Our biggest target are smokers, and in Lahore 45% in male gender are
smokers.
• Our product is the need of the market

Weaknesses:

• Heavy capital will be required for the promotion

• Consumers are brand loyal these days so it will take time to capture their
loyalty
• We have a limited target market (Only in Lahore)

Opportunities:
 • No direct competitor
• Can introduce more flavors
• Our product is Hygienic alternative of bubbles and beetle nuts.
• Now we are doing selective specialization, we have opportunity to do
market specialization.
• We can make ourselves as a strong brand in future.
Threats:

• No awareness about the product

• Big market share of other brands
• People don’t believe in Local brands
• Mint biscuits can be introduced by any other re-known company
• Unstable economic situation in Pakistan can also affect our product.

Publicity and Public Relation Activities:

As we are new to the market publicity holds a deep role in the promotion of our product. We
have a plan to attend all the festivals, exhibitions, events etc to build our relation with the
customers and to publicize our product. We will use Re-known personalities in our ads to attract
our customers.

Monthly or Quarterly Agenda:

Our quarterly agenda is as follow

Currently our monthly sales are Rs. 14765625 and we want to increase this monthly sale up to
25000000 within 4 month and then we want to increase this monthly sales up to 40000000 within
8 months and then we want to increase this monthly sales up to 50000000 with in the year
 Income Statement

All amounts are given in Pakistani Rs.

Minta Biscuits ™
Income statement
For the Month ended 31st Dec, 2010
Revenue: 177187500

less: cost of goods sold

Opening inventory 0
Add: purchases 120000000
Less: closing stock 51884910
Add: freight in 750000
Less: freight out 1200000 67665090

Gross Profit 109522410

Less: commercial expenses

Selling expenses 26970000

Administrative expenses 9804000
Operational expenses 2000000
depreciation expenses 17610000 56384000

Operational profit (EBIT) 53138410

Less: Interest paid 34000000

Earnings before tax 19138410

Less: tax paid 28800000

Net Loss -9661590

 Balance Sheet

Minta Biscuits ™
Balance Sheet
As on 31st Dec, 2010
Amount Owners equity + Amount
Current Assets (RS) Liability (RS)

Cash in hand 400000 capital 51100000

cash at bank 9000000 less: net loss -9661590
Account receivable 41438410
closing Inventory 51884910
Non-current Assets

land 10000000 Current Liabilities

building 25000000
Plant and Machinery 15000000 Accounts Payable 36500
Furniture and fixtures 1000000
equipments 100000
Non Current
Liabilities
Less: Accumulated depreciation Reserves 66800000
Building 2500000
Plant and machinery 1500000
Furniture and fixture 100000
equipments 10000 4110000

56390000

108274910 108274910