NEC, Intel and Microsoft Form Strategic Relationship

Integrated products drive next-generation digital signage devices.

TOKYO — Nov. 10, 2010 —NEC Corporation (NEC; TSE: 6701), Intel Corporation (Intel; NASDAQ:
INTC) and Microsoft Corp. (Microsoft; NASDAQ: MSFT) today announced that the companies will
enter into a strategic relationship to provide an integrated digital signage offering for the global
market, including Japan. The proposed collaboration will result in an optimized digital signage
platform that addresses the retail and digital signage market’s need for a more streamlined, high
performance and highly reliable solution that supports digital content, interactivity, intelligence and
life cycle management.

In January 2010, Intel and Microsoft announced a strategic relationship to develop and promote a
validated platform for intelligent digital signage applications. NEC will integrate solutions and services
including content management and media distribution with the digital signage platform based on
Windows Embedded Standard 7 and the Intel Core i5/i7 processors. The companies have discussed
collaboration in the areas of hardware, software, system integration and services.

NEC’s joining this alliance will further promote the concept of intelligent digital signage and embody
next-generation digital signage products. This includes a strategic cloud computing collaboration,
which is intended to eventually increase alignment between NEC, Intel and Microsoft.

“Interactive and intuitive digital signage that leverages cloud-based services presents a tremendous
opportunity for retailers to greatly enhance the customer experience,” said Greg Buzek, president of
IHL Group. “By taking advantage of innovations being developed by technology leaders, OEMs can
produce more streamlined and reliable digital signage solutions that will drive in-store sales through
targeted, personal and effective customer connections.”

The main emphasis of this proposed collaboration is as follows:

Collaboration of new control devices and displays based on Intel Architecture

• NEC will enrich its product portfolio by adding a newly developed controller module and display
specialized for digital signage based on the Open Pluggable Specification (OPS), Intel’s initiative to
standardize the design and development of digital signs.
• These products support the development of low-cost, high-quality and highly reliable digital signage
solutions.
Collaboration to develop software applications based on running Windows Embedded
Standard 7 with Windows 7 technologies
• The collaboration utilizes Microsoft’s latest Windows 7 technology innovations through Windows
Embedded Standard 7. These include Windows Presentation Foundation, Windows Touch and
Windows Flip 3D navigation for multigesture touch interfaces and context-aware applications.
• Microsoft System Center Configuration Manager for streamlined connectivity; and smart power-
management APIs.
Audience Measurement Solutions
• NEC will enhance its audience measurement solutions by increasing accuracy of its state of the art
age and gender recognition technology.
• The use of business intelligence maintained in Microsoft SQL Server 2008 R2 database software
provides more flexibility to create visual analysis of collected data.
• Intel Core i5/i7 processors and Windows 7 technology within Windows Embedded Standard 7 enable
NEC to develop the controller capable of managing digital signage software and audience
 measurement software in a single board.
Upgrades to NEC’s operation management functions
• New remote management functions by Intel vPro™ technology such as power management and
software upgrading of displays and controllers.
• New efficient system to provide online controller management, operating system (OS) updating,
software updating, asset management and others by operating the management software.

“This alliance is about innovating and collaborating in the growing global digital signage market to
drive additional benefits to our joint customers,” said Masaru Takaishi, General Manager of Carrier
and Media Service Solutions Division at NEC. “NEC will empower the products and services to provide
innovative digital signage solutions by leveraging our solution, expertise, experience in deployment,
product technologies and power to cultivate the global market with Intel and Microsoft.”

“The proposed strategic partnership between Microsoft, NEC and Intel is another step forward for the
digital signage industry by helping to ease the path for OEMs to quickly bring innovative products to
market,” said Barb Edson, senior director of marketing for the Windows Embedded Business at
Microsoft. “With cloud computing services and the optimized digital signage platform built on
Windows Embedded Standard 7, the future of digital signage is here today to empower retailers.”

“This alliance is a fundamental component to easing the fragmented digital signage industry as it
exists now,” said Jose Avalos, Director of Retail and Digital Signage at Intel. “By developing digital
signage devices in accordance with Intel’s Open Pluggable Specification, companies such as NEC will
be able to make digital signage experiences everywhere more intelligent, interactive and connected.”

The new products and solutions under this alliance will be exhibited at “iExpo 2010,” NEC’s private
show on Nov. 11, 2010, in Tokyo. A prototype demonstration design of this integrated digital signage
platform, running Windows Embedded Standard 7 and the Open Pluggable Specification, will be
showcased at the National Retail Federation (NRF) Annual Convention and Expo Jan. 9–12, 2011, in
New York.