Energy conservation refers to efforts made to reduce energy consumption.

Energy conservation can be achieved through increased efficient energy use, in conjunction with decreased energy consumption and/or reduced consumption from conventional energy sources. Energy conservation can result in increased financial capital, environmental quality, national security,personal security, and human comfort. Individuals and organizations that are direct consumers of energy choose to conserve energy to reduce energy costs and promote economic security. Industrial and commercial users can increase energy use efficiency to maximize profit.

Energy conservation policies
Electrical energy conservation is an important element of energy policy. Energy conservation reduces the energy consumption and energy demand per capita and thus offsets some of the growth in energy supply needed to keep up with population growth. This reduces the rise in energy costs, and can reduce the need for new power plants, and energy imports. The reduced energy demand can provide more flexibility in choosing the most preferred methods of energy production.

Climate change
By reducing emissions, energy conservation is an important part of lesseningclimate change. Energy conservation facilitates the replacement of non-renewable resources with renewable energy. Energy conservation is often the most economical solution to energy shortages, and is a more environmentally being alternative to increased energy production.

Energy conservation in India
Petroleum Conservation Research Association (PCRA) is an Indian government body created in 1976 and engaged in promoting energy efficiency and conservation in every walk of life. In the recent past PCRA has done mass media campaigns in television, radio & print media. An impact assessment survey by a third party revealed that due to these mega campaigns by PCRA, overall awareness level have gone up leading to saving of fossil fuels worth crores of rupees besides reducing pollution. Bureau of Energy Efficiency is an Indian governmental organization created in 2002 responsible for promoting energy efficiency and conservation.

Issues with energy conservation

Advocates and critics of various forms and policies of energy conservation debate some issues. increased energy efficiency leads to increased economic growth. Firstly. which pulls up energy use in the whole economy.[10]  Electric motors consume more than 60% of all electrical energy generated and are responsible for the loss of 10 to 20% of all electricity converted into mechanical energy. fatigue and worker error all generally increase with the common over-illumination present in many workplace and retail settings. Ecowizard. health studies have demonstrated that headache. This does not imply that increased fuel efficiency is worthless. thus encouraging increased use. business and residential. [12] Some governments and NGOs are attempting to reduce this complexity with ecolabels that make differences in energy efficiency easy to research while shopping. stress. in order to reduce energy consumption.  [9] The use of telecommuting by major corporations is a significant opportunity to conserve energy.[5][6]  Some retailers argue that bright lighting stimulates purchasing. increased fuel efficiency enables greater production and a higher quality of life. Enigin Plc's Eniscope. Advance real-time energy metering is able to help "people" save energy by their actions. to see graphically the impact their energy use can have in their workplace or homes. blood pressure. while reducing energy consumption. However.[11]  Consumers are often poorly informed of the savings of energy efficient products. The research one must put into conserving energy often is too time consuming and costly when there are cheaper products and technology available using today's fossil fuels.  Technology needs to be able to change behavioural patterns. as many Americans now work in service jobs that enable them to work from home instead of commuting to work each day. efficiency gains must be paired with a government intervention that reduces demand (a green tax. cap and trade). Rather than become wasteful automatic energy saving technologies. or solutions like EDSA'a Paladin Live are examples of such solutions[13] . it can do this by allowing energy users.[7][8] It has been shown that natural daylighting increases productivity levels of workers. rather than reduce energy use. Secondly. increased energy efficiency makes the use of energy relatively cheaper. This is called the Jevons Paradox and it is said to occur in two ways. such as:  Standard economic theory suggests that technological improvements increase energy efficiency. However. real-time energy monitors and meters such as the Energy Detective.

. In deregulated states commercial utility customers have the ability to compare energy rates among available electricity and natural gas providers.

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