Website Development & SEO Proposal to Sample

SL.No Document Description Date Author

1 Web development & SEO 26 rd Mar 18 private
Proposal-Version 2.0

WEBSITE DEVELOPMENT & SEO PROPOSAL SAMPLE 1

Table of Contents

I. Introduction ............................................................................................................................................. 3
II. Requirements of XYZ COMPANY ................................................................................................... 3
III. Service offerings from SAMPLE ......................................................................................................... 3
IV. Description of deliverables .................................................................................................................... 4
V. Project Cost ............................................................................................................................................. 5
VI. Project timeline........................................................................................................................................ 6
VII. Payment Terms & Conditions............................................................................................................... 6
VIII. Contact Details ........................................................................................................................................ 6

WEBSITE DEVELOPMENT & SEO PROPOSAL SAMPLE 2

Introduction

Sample is engaged in the business of promoting brands digitally through Web, digital media and
print media services. As part of our offerings we are pleased to submit this commercial proposal to
XZY COMPANY for their website development and branding needs.

While preparing this proposal, we kept in mind the need of suggesting the suitable layouts that reflect
customer business, ‘minimum-click, ease-of-navigation’ design principles for user-friendliness and
ease of access to information, accessibility of website across all mobile / hand held devices, usage
of appropriate plug-ins for faster development and also making a SEO friendly design.

In alignment to Sample company belief of being a reliable IT partner to its customers throughout
their business transformation, we kept the prices competitive yet with the commitment to deliver
best-in-class deliverables.

Requirements of customer

1. Website Development and

2. Digital Marketing

Service offerings from Latlon Technologies

Latlon Technologies offers following services to it’s customers.

 Website Development
 eCommerce portal development
 Software Development- ERP, CRM, Billing Solutions
 Search Engine Optimization (SEO)
 Creative Graphics Design – Brochure, Pamphlets, Fliers
 Corporate Presentation - video formats

WEBSITE DEVELOPMENT & SEO PROPOSAL SAMPLE 3

Description of deliverables

Sample Layout Selection:

Sample will suggest few sample layouts for user to choose. This will give perspective of
customer expectation; based on this website layout will be designed.

User interface design:

User Interface design to follow ‘minimum click’, ‘easy-to-navigate’ design principles. UI design will provide
better user experience with responsive and user- friendly design.

Mock-up screens design:

Mock-up screens will be designed and shared with customer for approval before starting the webpage
(HTML / php ) development.

Google Fonts:
One of the best Google web fonts will be used for better aesthetics and shorter site loading time.

SEO Element Integration:

On-Page SEO elements as integration of keywords in A links, meta-tags, images, page titles will be taken
care while designing the web pages.

Responsive design &Compatibility:

The web design approach will have ‘responsiveness and compatibility’ added using HTML5 & CSS3
technologies therefore the final website adapts to all mobile devices and browsers easily.

Social Media Integration:

Integration of Social media profiles (Twitter and Facebook) into the website therefore website users can
navigate easily to Social Media pages of your business. Social media profiles linking also helps to improve
the traffic to website.

Hosting Space:
Website hosting Space with three mail Id’s on domain name will be a separate package.

WEBSITE DEVELOPMENT & SEO PROPOSAL TO SAMPLE 4

WEBSITE DEVELOPMENT
Project Cost

Item Description Development Cost

Key Features: Up to 5 Page
3 CMS Page and 2 Static Page
• Banner vector design
• Mock-up screens design
• User interface design
• Better user experience
• Google Fonts
• Responsive design which adapts to
Responsive website all mobile and tablet devices
Development
• HTML5 and CSS3
• Compatibility with all major
browsers
• Social Media Profiles linking
• Frame work- Laravel for fast
loading
• UI- bootstrap
• Supporting JS, angular JS
• Ajax and jQuery- Data Processing
• On page SEO integrated.

Note:

 18% GST Tax will be applicable.

 Exclude Domain name, Server space and Web content.

WEBSITE DEVELOPMENT & SEO PROPOSAL TO SAMPLE 5

SEO PACKAGES

SEO Packages A

Initial Review & Analysis

In-Depth Site Analysis YES

Duplicate Content Check YES
Competition Analysis YES
Keyword Analysis YES
Broken Links Check YES
Google Penalty Check YES
Initial Rank Report YES
Baseline Ranking Check YES

On Page Optimization

Canonicalization YES
Website Page Load Optimization NO
Header Tags Optimization YES
Html Code Cleanup & Optimization NO
Image & Hyperlink Optimization NO
Robots.Txt Creation/Analysis YES
Xml Sitemap YES
Google Webmaster Tools Set Up YES
Google Analytics Setup YES
Title& Meta Tags Optimization Upto 5 Pages
Page Speed Optimization Analysis YES
Site Map Creation YES
Proper URL structure analysis YES
W3C Validation NO

Local Search Optimization

Google My Business Setup & Verification YES
Local Directory Submissions 5
Local Classified submission 3

WEBSITE DEVELOPMENT & SEO PROPOSAL TO SAMPLE 6

 Content Marketing (Based on requirements)
Blog Writing NO
Article Writing NO
Press Release Writing NO
Info graphic Creation NO
PPT Creation NO
PDF Creation NO

Off Page Optimization

Search Engine Submission YES

Article Submission 1 (PC)
Blog Submission 1 (PC)
Press Release Submission 1 (PC)
PPT Submission 1 (PC)
Info graphic Distribution 1 (PC)
Classified Submissions 3
Local business listing 10
Top business listing 5
Blog Commenting 3
Image submission 1
social bookmarking’s 3
Forum Posting 1
Yellow Pages Submission 1
Video Submission 1 (PC)
Backlinks submission 30+
SEO/Analysis Report
Monthly Work Report YES (Bi Weekly)
Monthly Google Analytics Report NO

Cost

NOTE: * PC = Provide by Client

WEBSITE DEVELOPMENT & SEO PROPOSAL TO SAMPLE 7

Project timeline

Item Time efforts Delivery schedule

Website 3 weeks 3 weeks from the day of initiation
Development

Payment Terms & Conditions

Payment Terms:
50% in advance and balance against delivery.
Invoices are payable upon 5 days of receipt.

Note: Once Delivery notification will be issued after getting the advance payment.

WEBSITE DEVELOPMENT & SEO PROPOSAL TO SAMPLE 8