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ADS ON WHEELS

TAKING YOUR BRAND TO A WIDER AUDIENCE


CAB BRANDING IN PRIME CITIES IN KERALA
Advertising on cabs – an attractive ooh media

IN ASSOCIATION WITH
CAB MARKET IN INDIA – AN OVERVIEW
In India, the cab market is a burgeoning $ 6.4 billion industry (2016) with steady signs of growth,
and is forecast to grow at a CAGR of 13.7% during 2017 – 2022, to reach $ 14.3 billion.
RISING POPULARITY OF ONLINE CAB AGGREGATORS (1/2)
Surging demand for taxi services in India can be attributed to changing lifestyles of travellers and
increasing disposable income of consumers, especially in Tier-I and Tier-II cities.

Online cab aggregators such as Uber & Ola offer hassle free travel experience to customers, such
as booking convenience through mobile app, GPS enabled vehicles, educated and skilled
drivers, multiple payment options, 24×7 customer support, etc.
RISING POPULARITY OF ONLINE CAB AGGREGATORS (2/2)
Increasing demand from individuals, corporates and tourists, and growing promotional activities
by cab operators, are set to aid the exponential growth of the cab market, according to TechSci
Research Report, India.

SO HOW DOES THIS


AFFECT YOUR BRAND?
CAB ADVERTISING – A GLOBALLY PREFERRED TRANSIT AD MEDIA

YOU CAN GAIN


OPTIMUM
MILEAGE WITH
CAB ADVERTISING
GAIN OPTIMUM MILEAGE WITH CAB ADVERTISING (1/2)
• Thanks to traffic jams, a modern customer perhaps spends more time commuting on the road
than watching television or reading newspapers or browsing the web.
• Branding on cabs, which is a form of Transit/OOH Advertising, helps to tap this audience with
in-your-face car wraps that make your brand more visible.
GAIN OPTIMUM MILEAGE WITH CAB ADVERTISING (2/2)
• Cab advertising puts your brand in front of your audience.
• Cab branding campaigns are an appealing product offering, as they quite literally become
“moving billboards” for brands!
UBER CAB ADVERTISING –
FIRST OF ITS KIND OPPORTUNITY IN KERLA (1/3)
UBER CAB ADVERTISING –
FIRST OF ITS KIND OPPORTUNITY IN KERLA (2/3)
Main cities covered under pilot project:
Cochin, Thiruvananthapuram & Thrissur

No competition: We are the pioneers in this area with enough inventory to fulfil your
requirements, having tied up with the leading online cab aggregator / service provider in
India.

Robust team behind: Beam Outdoor Media - one of the leading outdoor advertising
agencies in Kerala, is the marketing partner of Running Ads - an exclusive cab advertising
agency.
UBER CAB ADVERTISING –
FIRST OF ITS KIND OPPORTUNITY IN KERLA (3/3)
Extensive reach: As the ads are in transit, it is expected to reach all major areas of the city
including Airports, Malls, Railway stations, Bus terminals, Metro stations, IT parks etc.
From previous analysis, an online cab service covers at least 200 kms per day through
the heart of the city.

Track your reach: Running Ads provides an End-of-Campaign Report with total distance
covered by all vehicles for a campaign.
CAB BRANDING – THERE’s JUST NO WAY TO IGNORE IT!
Take a minute to look at traffic next time you find yourself in a car park or are stuck in a traffic jam.
Most vehicles blend into the crowd, while a cab with a branded livery jumps out of that crowd.
WHY CAB ADS ARE PERECT FOR YOUR BRAND… (1/2)
Wider Reach
Cabs never stop – they literally conquer the whole city, covering a huge amount of ground, far more
than any purely static out-of-home campaign could; thus providing excellent frequency and blanket
coverage, 24x7

A ‘Premium Travel Format’ as well as a ‘Premium Advertising Format’


Uber cars attract those who can afford the fare and provide the same air of exclusivity to brands. The
cabs are well maintained by the respective owner-drivers since it is a ratings-based service

Mass Audience
Despite attracting high end clientele, cabs and the advertising that runs on them are a thoroughly
non- selective medium with a mass audience.
WHY CAB ADS ARE PERECT FOR YOUR BRAND… (2/2)
Optimum Mileage for your Ad Spend
Compared to other media formats, cab advertising is surprisingly affordable. The number of cabs
involved and length of campaign can be flexibly adapted to suit your campaign period & budget.

Stand Out of the Crowd


Since this type of branding is relatively new in Kerala, you can leverage its benefits without too many
competitors crowding the space.
CAB BRANDING – YOUR BENEFITS (1/2)
Effective Reach for your Brand
Cabs frequent key areas such as train / bus stations, airports, malls, high streets,
etc. providing a brand presence when it can be most effective, when people are
already in the frame of mind to spend.

Ads can be broadcasted at all hours of the day with message longevity of up to
18 to 24 hours in a day.

It offers optimum Gross Opportunities To See (GOTS) with eye-level car wraps
that attract a wider audience during transit; and is visible not just to the
passengers, but also to the pedestrians and other commuters en-route.
CAB BRANDING – YOUR BENEFITS (2/2)
It generates public interest by breaking the monotonous landscape on the street.

It helps to determine the campaign coverage and also quantify Opportunities


To See (OTS), based on the movement of cabs within the target coverage areas.
UBER CABS IN KERALA - WHAT MATTERS TO YOUR
BOTTOM LINE
UBER CAB ADVERTISING – SPECIFICATIONS & TARIFF
CAB BRANDING SPECIFICATIONS:
CAR WRAP – 3M VINYL STICKER ON ALL 4 DOORS

RATE PER CAB / PER MONTH (4 DOORS )


Rs. 11,200/-*

• Rate is inclusive of RTO charges and fixing charges


• For minimum number of 20 cars and minimum period of one month
• 3M Vinyl charges will be at actuals
• GST extra
UBER CAB ADVERTISING – A FEW RENDERED SAMPLES
THERE IS NO AVOIDING OUTDOOR!
• People are spending more time Out-of-Home than
• ever before - Over 90% of their time as per study
• Outdoor Advertising Media is free to view and cannot be turned on or off
• Higher reach & frequency = Better value for money
WHAT YOU GET
• Pedestrians &
Vehicular Traffic • Relatively low cost
• Residents, OOH media with
Shoppers, Visitors better ROI
and Tourists in the
area
Wider Cost
Reach Effective

Target
24x7
Specific
Exposure
Location
• Eye-level Visibility • Communication
and unchanging for with wider reach
days together • Can makeabig
impact
WHY PARTNER WITH US
BEAM OUTDOOR MEDIA – A BREIF PROFILE
• One of the leading Outdoor Advertising Agencies in Cochin
• Has a network of prime Out-Of-Home (OOH) Media Sites in strategic locations across Cochin
and other major cities & towns in Kerala
• Over one and a half decades in the field of Outdoor Advertising, Event Management, Urban
Beautification and Promotions
• Partner with us and discover the perfect launch pad for your brand, with media that helps
extend your reach among your target audience (TGA)
ADVANTAGES OF BEAM OUTDOOR MEDIA
THANK YOU FOR YOUR VALUABLE TIME

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