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CAB MARKET IN INDIA – AN OVERVIEW
In India, the cab market is a burgeoning $ 6.4 billion industry (2016) with steady signs of growth,
and is forecast to grow at a CAGR of 13.7% during 2017 – 2022, to reach $ 14.3 billion.
RISING POPULARITY OF ONLINE CAB AGGREGATORS (1/2)
Surging demand for taxi services in India can be attributed to changing lifestyles of travellers and
increasing disposable income of consumers, especially in Tier-I and Tier-II cities.
Online cab aggregators such as Uber & Ola offer hassle free travel experience to customers, such
as booking convenience through mobile app, GPS enabled vehicles, educated and skilled
drivers, multiple payment options, 24×7 customer support, etc.
RISING POPULARITY OF ONLINE CAB AGGREGATORS (2/2)
Increasing demand from individuals, corporates and tourists, and growing promotional activities
by cab operators, are set to aid the exponential growth of the cab market, according to TechSci
Research Report, India.
No competition: We are the pioneers in this area with enough inventory to fulfil your
requirements, having tied up with the leading online cab aggregator / service provider in
India.
Robust team behind: Beam Outdoor Media - one of the leading outdoor advertising
agencies in Kerala, is the marketing partner of Running Ads - an exclusive cab advertising
agency.
UBER CAB ADVERTISING –
FIRST OF ITS KIND OPPORTUNITY IN KERLA (3/3)
Extensive reach: As the ads are in transit, it is expected to reach all major areas of the city
including Airports, Malls, Railway stations, Bus terminals, Metro stations, IT parks etc.
From previous analysis, an online cab service covers at least 200 kms per day through
the heart of the city.
Track your reach: Running Ads provides an End-of-Campaign Report with total distance
covered by all vehicles for a campaign.
CAB BRANDING – THERE’s JUST NO WAY TO IGNORE IT!
Take a minute to look at traffic next time you find yourself in a car park or are stuck in a traffic jam.
Most vehicles blend into the crowd, while a cab with a branded livery jumps out of that crowd.
WHY CAB ADS ARE PERECT FOR YOUR BRAND… (1/2)
Wider Reach
Cabs never stop – they literally conquer the whole city, covering a huge amount of ground, far more
than any purely static out-of-home campaign could; thus providing excellent frequency and blanket
coverage, 24x7
Mass Audience
Despite attracting high end clientele, cabs and the advertising that runs on them are a thoroughly
non- selective medium with a mass audience.
WHY CAB ADS ARE PERECT FOR YOUR BRAND… (2/2)
Optimum Mileage for your Ad Spend
Compared to other media formats, cab advertising is surprisingly affordable. The number of cabs
involved and length of campaign can be flexibly adapted to suit your campaign period & budget.
Ads can be broadcasted at all hours of the day with message longevity of up to
18 to 24 hours in a day.
It offers optimum Gross Opportunities To See (GOTS) with eye-level car wraps
that attract a wider audience during transit; and is visible not just to the
passengers, but also to the pedestrians and other commuters en-route.
CAB BRANDING – YOUR BENEFITS (2/2)
It generates public interest by breaking the monotonous landscape on the street.
Target
24x7
Specific
Exposure
Location
• Eye-level Visibility • Communication
and unchanging for with wider reach
days together • Can makeabig
impact
WHY PARTNER WITH US
BEAM OUTDOOR MEDIA – A BREIF PROFILE
• One of the leading Outdoor Advertising Agencies in Cochin
• Has a network of prime Out-Of-Home (OOH) Media Sites in strategic locations across Cochin
and other major cities & towns in Kerala
• Over one and a half decades in the field of Outdoor Advertising, Event Management, Urban
Beautification and Promotions
• Partner with us and discover the perfect launch pad for your brand, with media that helps
extend your reach among your target audience (TGA)
ADVANTAGES OF BEAM OUTDOOR MEDIA
THANK YOU FOR YOUR VALUABLE TIME