Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Thailand
Tourism
Development
Plan
TAT Vision:
“To be the leader in promoting
Thailand as a preferred tourist Mission
destination in a sustainable 1. To enhance and advertise the
manner.” value of Thailand’s tourism.
2. To strengthen the tourism value
chain to improve tourists satisfaction
and tourism income distribution.
3. To develop and provide in-depth
tourism information.
4. To become a high performance
tourism marketing organization.
Core
Business
INTERNATIONAL TOURIST ARRIVALS
(2019 FORECAST) (+4.26%)
INTERNATIONAL
TOURIST ARRIVALS
(2019 FORECAST)
( GRAND TOTAL +4.26%)
JAN-JUL 2019
Oceania
South Asia 69,680 Mil.b
108,130 Mil.b +1.53%
+5.20%
11
But go we must
GO HIGH
GO for NEW CUSTOMER
GO LOW SEASON
GO LOCAL
GO DIGITAL
12
Q
13
Balancing
Revisit
First Visit
Spread space
& time
THAI
High Inbound
Season
Green
Season
14
OPEN
TO
THE
NEW
SHADES