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HNK RIJEKA

BUSINESS RESULTS AND


STRATEGIC PLAN

October,2019
HNK Rijeka, Season 2019/20

Dear Sir or Madam

This year CFC Rijeka once again brings you a brochure with all the news from certain segments
of the Club’s work. The brochure is divided into several chapters: Strategic objectives of the
organisation, Sports segment with the results, Special projects of the club, Marketing, Social
communication and public relations, Financial analysis, Plan and Investments, and Service
information. In the past year, we have achieved much better results than in the previous year,
and this fact is an incentive for us to improve the performance wherever possible next year
too, because the mission and vision of CFC Rijeka is – to always generate better results both in
sports and in every other sense.

Yours,

CFC Rijeka

“Our goal is to create a strong Rijeka!”


Damir Mišković, February 2012

3
Celebrating winning the Croatian Title Championship at
the HNK Rijeka Stadium, 2016/2017 season.

TABLE OF CONTENTS:

HNK Rijeka – strategic goals 6

Sports segment 10

The club's special projects 36

Marketing 40

Corporate communications and public relations 44

Financial analysis and investment plan 50

Service information 64

4 5
STRATEGIC OBJECTIVES
CFC RIJEKA: STRATEGIC OBJECTIVES OF CFC RIJEKA: 2018 – 2022

• Continually maintain the financial • Gain recognisability and strengthen the


stability of the operations Club’s image in Croatia and abroad
• Operate transparently within the set • Increase the number of Club members
financial framework and increase the number of ticket
• Present work principles and development package holders
strategy • Invest in the youngest generations and
• Be at the top of Croatian football and attract new fans and members of the Club
qualify for European competitions • Digitalise operations (online
• Qualify for the finals of the Croatian memberships, online ticket packages,
Football Cup webshop)

• Prepare players from the CFC Rijeka


Football School for the senior team after 5
years of planned work with them

6 7
CFC RIJEKA
AS A SPORTS PUBLIC LIMITED COMPANY

In December 2012, the conversion of CFC RI- During 2017, the majority shareholder of the
JEKA from a sports association into a sports company, Stichting Social Sport, started the
public limited company was successfully car- procedure aimed at terminating the partici-
ried out and, after the completed conversion pation of this shareholder in the ownership
process, Stichting Social Sport became the structure of the Company, which ended with
only shareholder of HNK Rijeka s.d.d., as the the transfer of all shares held by Stichting
owner of 70% of the shares, while the City of Social Sport in HNK Rijeka s.d.d. to a new
Rijeka owns the remaining 30% of the shares. shareholder, London-based Teanna Limited.
Teanna Limited is co-owned by Matea and
Anna Mišković, daughters of Damir Mišković.

11.049.413,34 7.734.666,67 3.314.746,66


SHARE CAPITAL OF THE SHARE OF TEANNA LIMITED SHARE OF THE CITY OF
COMPANY IN EUR THE CAPITAL IN EUR RIJEKA IN CAPITAL IN EUR

Mišković Family – Anna, Snježana,


Damir and Matea Mišković 9
SPORTS RESULTS FOR SEASONS
2011/12 TO 2018/19
SEASON 2011/2012 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019
SPORTS SEGMENT PLACEMENT IN
CROATIAN 12 3 2 2 2 1 2 2
FOOTBALL LEAGUE

POINTS WON 38 53 73 75 77 88 70 67

PERCENTAGE 42% 53,5% 67,5% 69,4% 71,2% 81,5% 64,8% 62

FALLING BEHIND THE


CHAMPION BY 37 POINTS 24 POINTS 11 POINTS 13 POINTS 8 POINTS - 3 POINTS 25 POINTS

SCORED/ RECEIVED
GOALS 29/29 46/42 72/35 76/29 56/20 71/23 75/32 70/36

CUP SE-
CROATIAN CUP QUARTERFI- SIXTEENTH OF MI-FINAL,
CUP WINNER SEMI-FINAL CUP WINNER SEMI-FINAL CUP WINNER
NAL THE FINALS SUPERCUP
CHAMPION
CHAMPIONS
EUROPEAN EUROPA EUROPA 2ND 3RD LEAGUE 3RD
CHAMPIONSHIPS - - LEAGUE LEAGUE QUALIFYING QUALIFYING PLAYOFF/ EU- QUALIFYING
GROUPS GROUPS ROUND ROUND ROPA LEAGUE ROUND
GROUP
LEON BENKO ANDREJ ROMAN FRANKO
BEST SCORER DAMIR LEON BENKO (16), ANDREJ HEBER PULJIĆ
KRAMARIĆ BEZJAK ANDRIJAŠEVIĆ
KREILACH (9) (18) KRAMARIĆ (16) (16)
(21) (13) (16)
(16)
TEAM VALUE ACCORDING 10.7 17 26 27,4 27,2 29,42 26,05 22.90
TO TRANSFERMARKT MILLION MILLION MILLION MILLION MILLION MILLION MILLION MILLION
EUROS EUROS EUROS EUROS EUROS EUROS EUROS EUROS
EUR 3,85 MILLION
1,75 2 MILLION 3 MILLION 2,5 MILLION 3,5 MILLION 2.5 MILLION
MOST EXPENSIVE 800,000.00; EUROS
MILLION EUROS; EUROS; EUROS; EUROS EUROS
PLAYER ACCORDING TO BOŠNJAK, GORGON,
EUROS; ANAS ZEC MOČINIĆ, FILIP HEBER
KREILACH, GAVRANOVIĆ,
TRANSFERMARKT MEHMED SHARBINI KRAMARIĆ BEZJAK, BRADARIĆ ARAUJO
ALFEREZ, BRADARIĆ
ALISPAHIĆ MITROVIĆ DOS SANTOS
ČAGALJ
NUMBER OF NATIONAL
TEAM MEMBERS 0 4 8 18 11 11 7 10

AGE AVERAGE 22.5 25,3 23,2 24,6 25,9 25,6 25,9 23,3

UEFA RANKING 229 241 178 131 127 104 91 104

UEFA COEFFICIENT 4.774 4,916 8,925 13,700 14,275 14,97 15,5 13.5

NUMBER OF EMPLOYEES
(WORK CONTRACTS) 25 18 23 28 20 16 17 19

SCHOLARSHIP CON-
TRACTS 4 13 32 50 45 19 25 22

INDIVIDUALS (PROFESSI-
ONAL PLAYER CON- 37 47 48 55 48 38 44 22
TRACTS)
INDIVIDUALS (COACHES,
DOCTORS, PHYSICAL 16 21 26 29 39 32 33 21
THERAPISTS)

11
BEST SCORER • 71 scored and 23 conceded goals 

RESULTS PER
• Andrej Kramarić: 21 goals • most efficient attack (1,97 goals per
SEASON match) and best defence (0,63 goals per
COMPLETE SEASON match) 

• 54 played matches: 34 wins, 11 draws, 9
losses CROATIAN CUP
• Real Betis (1:1 and 0:0) • 6 wins in 6 matches

2012/2013 SEASON • Cup winners in the final against Dinamo
1.HNL • Olympique Lyon (1:1 and 0:1 )
• 33 games, 15 wins, 8 draws 10 losses 
 SEASON 2015/2016 3:1
BEST SCORER 1.HNL
• 46 scored and 42 conceded goals 
 • 36 games, 21 wins, 14 draws, 1 loss 

• Andrej Kramarić: 18 goals 
 UEFA EUROPA LEAGUE
• Total of 53 points 
 • Total of 77 points 
 • 3rd qualifying round: 2 draws against
• Best goalscorer: Leon Benko – 18 goals Basaksehir Istanbul (0:0 and 2:2)
COMPLETE SEASON 
 • 56 scored and 20 conceded goals
• Group stage of UEFA EL • 56 played matches: 33 wins, 16 draws, 8
losses ATLANTIC CUP
CROATIAN CUP • Winners against Jablonec in the final (3:0)
CROATIAN CUP • Four wins and one loss
• One game and one loss (Nedelišće 1:0) • Lost to Slaven Belupo in the semifinal 4:2 BEST SCORER / ACHIEVEMENTS
SEASON 2014/2015 aggregate (2:1 and 0:3) • Franko Andrijašević: 16 goals 
 

SEASON 2013/2014 1.HNL
• 36 games, 22 wins, 9 draws and 5 losses • Mario Gavranović scored the fastest goal
1.HNL EUROPA LEAGUE in HNK Rijeka history (in the 17th second
• 36 games, 21 wins, 10 draws and 5 losses 
 • Total of 75 points 
 • 2nd qualifying round: Aberdeen (0:3 and in a match against Dinamo)

• 72 scored and 35 conceded goals 
 • 76 scored and 29 conceded goals 2:2)
• Franko Andrijašević won two individual
• Total of 73 points 
 awards: the best player of the league
CROATIAN CUP
 BEST SCORER (chosen by the captains of the teams from
• loss against Dinamo in the semifinal (2:1 • Roman Bezjak: 13 goals 
 first division) and the “Yellow jersey” for
CROATIAN CUP
• Cup winners in the final against Dinamo and 0:0) 
 the best player voted by the journalists
(1:0 and 2:0) 
 • Total of 6 games 
 COMPLETE SEASON from Sportske novosti
• 43 played matches: 25 wins, 15 draws, 3
• Seven victories and one defeat (against • 4 wins, 1 draw, 1 defeat losses
Osijek in the quarterfinals 1:0, game won COMPLETE SEASON
after penalties) 
 • 44 matches: 33 wins, 9 draws, 2 losses
UEFA EUROPA LEAGUE
• 2nd qualifying round: Ferencvaros (1:0
SEASON 2016/2017
SUPERCUP and 2:1)
1.HNL
• First time in history HNK Rijeka won
• Winners • 3rd qualifying round: Vikingur (4:0 and Croatian championship 

• 2:1 against Dinamo 5:1)
• First time in history HNK Rijeka won the
• play-off: Sheriff Tiraspol (1:0 and 3:0) double (Championship and Croatian cup) 

UEFA EUROPA LEAGUE • Group stage UEFA EL: 6 games, 2 wins, 1 • HNK Rijeka had a streak of 45 matches
• 2nd qualifying round: Prestatyn Town (5:0 draw, 3 losses without a loss (1.HNL, Croatian cup,
and 3:0)
• Standard Liege (2:0 and 0:2) 
 European competitions)
• 3rd qualifying round: Žilina (2:1 and 1:1)

• Sevilla (2:2 and 0:1) 
 • HNK Rijeka had a streak of 45 matches
• play-off: Stuttgart (2:1 and 2:2)
 without a loss in Croatian championship 

• Feyenoord (3:1 and 0:2) 

• UEFA EL – group stage: 6 games, 4 draws • won record 88 points in 36 games 

and 2 losses
• won 81,5 % of maximum points

• Vitória de Guimarães (0:0 and 0:4)

• 27 wins, 7 draws and 2 losses


12 13
SEASON 2017/2018 EUROPEAN LEAGUE (GROUP STAGE) SEASON 2019/2020
1. HNL • AEK (1:2 and 2:2) EUROPA LEAGUE  2019/2020 
• second place in Croatian championship • Milan (2:3 and 2:0) • 3rd Round - Rijeka - Aberdeen (2: 0, 2: 0)
• 36 matches, 22 wins, 4 draws and 10 • Austria Beč (3:1 and 1:4) •  play off - Gent - Rijeka (2: 1, 1: 1)
losses
• Total of 70 points COMPLETE SEASON
Celebrating winning the Croatian Title at the Maksimir
• best attack (75 goals) nad best defence of • 52 matches: 29 wins, 7 draws, 16 losses Stadium in the 2016/2017 season
the Croatian championship (32 goals)
• Scored 2,5 goals per match, 0,88 BEST SCORER / ACHIEVEMENTS
conceded goals per match • Heber Araujo dos Santos: 17 goals, 16 in
Croatian championship
CROATIAN CUP • Heber Araujo dos Santos won “Yellow
• 3 wins and one defeat jersey” for the best player voted by the
journalists from Sportske novosti
• Semifinal of Croatian cup – lost to Dinamo
in semifinal 0:3 • Domagoj Pavičić most assists in Croatian
championship (10 assists)
CHAMPIONS LEAGUE • Filip Bradarić – part of the Croatian
• 2nd qualifying round – Rijeka – The New national team, second place in the 2018
Saints (2:0 and 5:1) FIFA World cup in Russia.
• 3rd qualifying round – RB Salzburg –
Rijeka (1:1 and 0:0)
• playoff – Olympiacos – Rijeka (2:1 and 1:0)

SEASON 2018/2019 EUROPA LEAGUE  2018/2019 


1. HNL • 3rd qualifying round Sarpsborg - Rijeka
• Second place in Croatian Championship (1:1, 1:0)
• 36 matches, 19 wins, 10 ties and 7 defeats
TOTAL IN SEASON
• A total of 67 points won • 43 matches/24 wins/11 ties/8 defeats
• Second-best offence of the League (70
goals) and second-best defence (32 goals) BEST SCORER / ACHIEVEMENTS
• Scored 1.9 goals/match, 1 received goal/ • Jakov Puljić: 16 goals in the Croatian
match Football League, third-best scorer of the
League
• 13 April 2019 against Inter – 500th win in
the Croatian Football League • Zoran Kvržić is the record-holder in the
number of matches for Rijeka in European
competitions (38)
CROATIAN CUP
• Winners of the Croatian Cup
• Finals: Dinamo - Rijeka 1:3
• 5 wins, all wins achieved in away matches
• 19 scored, 4 received goals

14
Winning the Croatian Cup in Kantrida Stadium in the 2013/2014 season Winning the Croatian Super Cup in Kantrida Stadium in the 2013/2014 season
UEFA Europa League Play-off match against Stuttgart in Kantrida Stadium and Mercedes Benz Arena, in the 2013/2014 season UEFA Europa League match against Vitória de Guimarães in Kantrida Stadium in the 2013/2014 season.
UEFA Europa League match against Olympique Lyon
in Kantrida Stadium in the 2013/2014 season

UEFA Europa League match against Real Betis in Kantrida Stadium in the 2013/2014 season
UEFA Europa League match against Standard Liege in Kantrida
UEFA Europa League match against Feyenoord in Kantrida Stadium in the 2014/2015 season Stadium in the 2014/2015 season
UEFA Europa League match against Sevilla in Kantrida
Stadium in the 2014/2015 season Winning the Croatian Cup at the Andelko Herjavec Stadium in the 2016/2017 season
Croatian Championship Title celebration at the UEFA Champions League match against RB Salzburg at the
Maksmir Stadium in the 2016/2017 season HNK Rijeka Stadium in the 2017/2018 season
UEFA Europa League match against Austria Beč at the
HNK Rijeka Stadium in the 2017/2018 season

UEFA Europa League win against AC Milan at the


HNK Rijeka Stadium in the 2017/2018 season
FOOTBALL SCHOOL OF THE
CROATIAN FOOTBALL CLUB RIJEKA RESULTS OF THE FOOTBALL SCHOOL
FROM SEASON 2011/2012 TO SEASON 2018/2019

SEASON 2011/2012 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019


NUMBER OF
ATTENDANTS
OF THE FO- 98 312 381 395 432 300 280 280
OTBALL SCHOOL
NUMBER OF
TOURNAMENTS IN
WHICH THE FO- 10 32 38 41 61 42 45 40
OTBALL SCHOOL
PARTICIPATES
NUMBER OF
MEMBERS OF THE 8 5 15 18 15 25 21 20
NATIONAL TEAM
REGIONAL CAMP 6 6 7 7 9 8 6 6
NATIONAL CAMP 2 2 3 6 4 3 3 4

1ST PLACE IN
THE PETAR
1ST PLACE IN RADAKOVIĆ
1ST PLACE IN 1ST PLACE IN THE FUTURE PIONEERS FOR
MOST SIGNIFI- THE PETAR THE JUNIOR CADETS THE YOUTH 1ST PLACE
RADAKOVIĆ, HNL, TALENTS CUP TEAM. PETAR
CANT ACHIEVE- 1ST 1ST PLACE IN 1ST PLACE QUARTERFI- RADAKOVIĆ
MENTS OF PLACE IN THE IN THE NAL VIAREG- TOURNAMENT
1 PLACE IN
ST
- 1 PLACE IN
ST
THE PETAR
PETAR RADA- KVARNERSKA – PIONEERS
THE FOOTBALL THE THE RADAKOVIĆ, GIO,
KOVIĆ RIVIJERA 2005
SCHOOL KVARNERSKA KVARNERSKA 1ST PLACE 1ST PLACE IN
RIVJERA RIVIJERA IN THE THE MEMORI-
KVARNERSKA AL OF VUKOVA
RIVIJERA DEFENDERS
FOR PIONEERS
2004

HOURS SPENT
TRAINING AT THE 2040 4350 4420 4495 4528 4350 3954 4050
SCHOOL
NUMBER OF
PROFESSIONAL 13 20 22 21 23 26 26 24
STAFF
PART-TIME
EMPLOYEES 0 4 6 7 4 4 4 8
TOTAL NUMBER
OF EMPLOYEES 13 24 28 28 27 30 30 32

32 33
IN JULY 2019, THE FOOTBALL SCHOOL COMPLETED THE SEASON DEVELOPMENT PROGRAMME AND WORK STRATEGY OF THE FOOTBALL
WITH THE FOLLOWING RESULTS: SCHOOL FOR 2018 – 2022:

• Since 2012 so far, the number of children • In August 2015, attendants of the Football • Generating players who can compete for • Strengthening the base of talented
in the Football School grew from 98 to School moved to the new infrastructure of the senior team in the five-year plan players in young categories in Primorje-
280 members. the Training Camp “CFC Rijeka”, in which • Systematisation of work and work Gorski kotar County
• The number of tournaments in which EUR 25 million was invested. programmes with the aim to develop at • Popularisation of football in Primorje-
members participate continually • The number of national team members least one to two players per year who can Gorski kotar County
increases from initial 10 to current 45 at the Football School ranges between 13 compete for the senior team
tournaments in Croatia and abroad. and 25 members per year, depending on • Reorganisation of the team and
• In the same period, the number of hours the season. professional staff adapted to the
spent training at the Football School has development strategy with the aim
been increased from 2,040 to 4,050. It of improving the quality of work with
is important to note that the conditions children
for children’s training and spending time • Systematisation and adaptation of the
on the sports infrastructure have been professional staff of the Football School
significantly improved.
• Loaning our players and strengthening
• Until summer 2015, attendants of the the cooperation of CFC Rijeka with
School trained on two pitches (“Robert football clubs in Primorje-Gorski kotar
Komen” and auxiliary pitch at Kantrida) County

34 35
CFC RIJEKA – FRIEND OF CHILDREN
SPECIAL PROJECTS OF THE CLUB
By investing in the youngest generations, we recruit new members and fans of our beloved club.

THE NUMBER OF CHILDREN WHO HAD SCHEDULED VISITS TO THE STADIUM WITHIN THE PROJECT,
WATCHED MATCHES AND BECAME NEW MEMBERS OF CFC RIJEKA

As a socially responsible organisation, CFC Rijeka devotes special attention to humanitarian campaigns,
thus providing support to the local community in accordance with its capabilities.

SEASON 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019


NUMBER OF CHILDREN
WHO HAD SCHEDULED
VISITS TO THE STADIUM 225 386 1300 2115 2677 1700 1592
AND WATCHED MATCHES

NUMBER OF CHILDREN ACTIVITY NOT


VISITED IN EDUCATIONAL INTRODUCED 730 1725 1880 763 584 532
INSTITUTIONS
TO THE
PROGRAMME
NUMBER OF CHILDREN
WHO BECAME NEW
MEMBERS OF CFC RIJEKA 97 170 / 246 915 520 603
WITHIN THE PROJECT

“CFC RIJEKA – FRIEND OF CHILDREN”,


daily show Dobro jutro Hrvatska (Good
Morning, Croatia), 17 February 2016
“In the season 2013/2014, in coopera- Through a series of activities within the
tion with the Administrative Department project, we are trying to involve as many
of Education of the Primorje-Gorski ko- children and young people as possible.
tar County, we launched this unique We regularly visit educational institu-
project in Croatia (no other sports club tions and establish a direct interaction
has such a programme), which was ac- between children and team players.
credited by the Ministry of Science and We allow visits at training and the tour
Education. The objectives of the project of Training Camp as part of the activ-
are: the interaction of CFC Rijeka, as ity ‘Dani otvorenih vrata (Open Doors
the largest sporting institution in the Days)’. We cooperate with secondary vo-
Primorje-Gorski kotar County, with the cational schools, various sections of el-
youngest fans, encouraging the youth to ementary schools, enable attendance at
choose sports as one of the important the matches, establish fan clubs within
factors for healthy growth and develop- educational institutions, etc. It is a com-
ment, and also to be creative about their plete programme that we supplement
fandom through fair play. Through such and expand every year."
activities, we also present the youth
with the benefits of the overall football Marina Vela, Administrative Director of
experience at our matches. CFC Rijeka

36
AN EVENING FOR CFC RIJEKA THE NUMBER OF HUMANITARIAN CAMPAIGNS
“TOGETHER WE ARE RIJEKA” IN WHICH THE CLUB PARTICIPATED

A traditional annual party that brings together players, professional staff, Club management,
SEASON NUMBER OF CHARITY CAMPAIGNS
former and current employees, and their guests and friends.
2012/2013 9
2013/2014 10
CFC RIJEKA – FRIEND OF THE TOWNS AND MUNICIPALITIES OF 2014/2015 11
PRIMORJE-GORSKI KOTAR COUNTY 2015/2016 15
2016/2017 17
2017/2018 9
A project that connects CFC Rijeka with 36 municipalities and towns of the Primorje-Gorski
kotar County to mutual satisfaction. 2018/2019 10

TOGETHER WE ARE
THE CHAMPIONS

Spending time with fans next to the Club’s trophies.

CARNIVAL IN THE
COLOURS OF RIJEKA

Painting children’s faces with motives and colours of CFC Rijeka in the Children’s Carnival
Parade of the Rijeka Carnival and at the Children’s Carnival Corso in Opatija.

SPONSORS
DAY

A day dedicated to sponsors and partners of the Club, to mark the end of the current competi-
tive season, with an analysis of sports achievements and presentation of the business and
marketing strategies of the Club.

38 39
OBJECTIVES OF MARKETING
MARKETING ACTIVITIES OF CFC RIJEKA:

• Create stronger marketing potentials by • Strengthen CFC Rijeka as a brand of


continuous strengthening of the brand of regional and national capacity, with a
CFC Rijeka special emphasis on the promotion of the
• Cover the costs of the Football School and economy of Rijeka, by implementing the
the administration costs from commercial Sponsors strategy
revenues from the sales of sponsor, • Increase the sale of tickets by promoting
media and licensed rights and from the membership in the CFC Rijeka Club, which
sale of tickets brings benefits to members and thus
• Cover the costs of the organisation increases the total sale of tickets
of matches from the sale of tickets at
commercial prices and in accordance with
the seasonal plan

40 41
MARKETING STRATEGIC PLAN
2018 – 2022

• Increase in commercial revenues from the placement of commercial products of CFC


sale of sponsorship rights Rijeka
• Increase in activities targeting • Sale of all VIP tickets through two-year
sponsors at the national level, but also contracts
internationally • Increase in benefits for Club members
• Maximisation of marketing impact for through exclusive sponsor offers
local sponsors • Increase in the number of club members
• Reducing the Club’s operating costs through co-branding of the marketing
through sponsorship agreements with the campaign with strategic sponsors
official suppliers • Expanding the brand of CFC Rijeka
• Focusing on the long-term (two-year through marketing cooperation with
minimum) sponsorship cooperation sponsors
• Focusing on strategic partners with the
national distributive network for the

CFC RIJEKA
BRANDING

• Marketing activities are particularly aimed


at strengthening and expanding the brand
of CFC Rijeka.

42 43
SOCIAL COMMUNICATION WEB AND SOCIAL
AND PUBLIC RELATIONS MEDIA

SEASON 2011/2012 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019

WEBSITE
VIEWING 12 000 512 000 1 010 189 1 373 103 1 886 620 1 461 921 1,367,110 998,876

FACEBOOK 14 000 60 000 120 000 124 700 139 924 146 766 148 665 147,503

TWITTER DID NOT EXIST 2 000 3 500 5 393 5 802 7 000 9 600 10,300

INSTAGRAM DID NOT EXIST 2 000 3 500 5 710 7 778 10 900 14 700 24,500

CFC RIJEKA 294 2 141 3 179 3 158


TV DID NOT EXIST DID NOT EXIST DID NOT EXIST DID NOT EXIST MINUTES MINUTES MINUTES MINUTES

NUMBER OF
SPONSORS 21 25 27 34 41 62 51 64

* The number of HNK Rijeka followers on social networks is stable, with significant growth being recorded on HNK Rijeka's official Instagram profile. The
reason for this is the constant growth of this network in general compared to other social networks and in November 2019. the number of followers of HNK
Rijeka on Instagram is almost 24,800.7

44 45
MEDIA RELATIONS

CFC Rijeka pays special attention to open networks, HNK Rijeka website, HNK Rijeka
and friendly relations with the media and newsletter certainly has a contribution, as
their representatives. well as numerous video reports produced
Media-focused activities result in better independently.
quality of monitoring of the Club perfor-
mance on a daily basis. For example, some In addition, HNK Rijeka is regularly followed
of the most read articles in local newspaper by other national and specialized sports me-
are the articles on HNK Rijeka. The work of dia, such as Sportske novosti and national
journalists of HNK Rijeka in charge of social sports websites.

STRATEGIC OBJECTIVES OF SOCIAL COMMUNICATION AND OTHER


PUBLIC RELATION ACTIVITIES:

• Encourage interaction with the fans • Monitor and implement communication


through all platforms of CFC Rijeka, with trends with all the public
the ultimate long-term goal of selling out • Strengthen the local impact of CFC Rijeka
the seats at the stadium by implementing selected activities
• Strengthen the commercial position of • Strengthen the internal communications
CFC Rijeka system within the organisation and with
• Strengthen the positive emotions and related associates
impressions of the fans and the general • Produce independent publications
public towards CFC Rijeka through written and electronic media
(special reports, television reports...)

SPECIAL OBJECTIVES OF
SOCIAL COMMUNICATION

FULL STADIUM AND INCREASING THE NUMBER OF CLUB MEM-


CHEERING CULTURE BERS AND BOOSTING THE SALE OF TICKET
PACKAGES
A proactive approach to the fans, using the
tactics and tools that will encourage chee- Maximum promotion of benefits for the
ring and regular sales of all seats at the members of CFC Rijeka.
stadium in the long run.

46 47
HNK RIJEKA TV ATTENDANCE AT THE STADIUM
AND TV STADION (VIDEO) AND CLUB MEMBERSHIPS

SEASON 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019

STADIUM CAPACITY 10 250 10 250 10 250 6 036 6 036 8 191 8191

7,300 911,600 2,522 AVERAGE NUMBER OF


SOLD TICKETS WITH
3 217 3 890 4 125 4 619 5 389 6 171 6202
subscribers to official views viewed INCLUDED TICKET
PACKAGES, WITHOUT UEL
YouTube channel minutes
AVERAGE NUMBER OF
SOLD TICKETS WITH
REGARD TO THE STADIUM 31,39% 37,95% 40,24% 76,52% 89,2% 75% 76%
CAPACITY
• Produced live streams from the matches • Kramarić after 5 goals in the match with
that were not broadcasted on the Lokomotiva – 8 697 views in 24 hours
CLUB MEMBERS 211 569 3 638 3 717 6 089 8 178 6673
television (Vikingur – HNK Rijeka, Lekenik • 74 % views on the PC, 26% on the mobile
– HNK Rijeka, GOŠK Dubrovnik – HNK devices
Rijeka, Kvarnerska rivijera)
• Stadion TV is still being broadcasted OWNERS OF TICKET
• Video on the official YouTube channel using 2 or 3 cameras at the official display 658 1 115 2 733 3 304 3 450 5 922 5 688
PACKAGES
with the most views was seen by 89 520 prior to the match, during the half-time
fans of HNK Rijeka and at the end of the match
• Footage of the camp of HNK Rijeka from • Organising entertainment content and
the camp * On 11/15/2019. the number of members of the HNK Rijeka Club reached 7544 members.
prize draws at the stadium prior to the
• 1 day and 3 hours of the total length of match and during the half-time

the footage (27 hours of footage)
• Most viewed video on the official Youtube
channel in the season 2018./2019. was
seen by 25,388 fans of "Rijeka".

48 49
FINANCIAL ANALYSIS OF BUSINESS, SHARE OF CERTAIN REVENUE STRUCTURES
PLAN AND INVESTMENTS IN THE CLUB’S TOTAL REVENUE

1 JANUARY 2012 – 1 JANUARY 2013 – 1 JANUARY 2014 – 1 JANUARY 2015 – 1 JANUARY 2016 – 1 JANUARY 2017 – 1 JANUARY 2018 –
HNK RIJEKA 31 DECEMBER 2012 31 DECEMBER 2013 31 DECEMBER 2014 31 DECEMBER 2015 31 DECEMBER 2016 31 DECEMBER 2017 31 DECEMBER 2018

TOTAL REVENUE 2.085.754,67 6.015.367,87 8.990.739,73 17.271.516,93 14.748.341,73 19.347.692,27 14.819.485,47

REVENUE FROM
TICKETS 278.391,33 776.965,60 1.033.944,13 800.998,13 721.043,87 825.181,47 740.090,40

REVENUE FROM
SPONSORSHIPS 415.042,67 471.452,27 531.274,67 673.573,20 902.908,53 1.179.749,47 1.268.211,60
AND ADVERTISING

REVENUE FROM
PLAYER 27.805,47 542.900,53 1.373.369,33 12.546.648,27 11.020.184,27 7.800.872,13 10.072.041,07
TRANSFERS

REVENUE FROM
FOREIGN 840.716,00 1.523.207,07 2.548.673,73 1.531.471,07 0,00 0,00 0,00
DONATIONS

REVENUE FROM
UEFA AWARDS 91.185,47 2.140.133,60 2.841.034,27 1.029.194,13 1.118.658,40 7.696.877,73 1.248.316,00

OTHER
UNCLASSIFIED 432.613,73 560.708,80 662.443,60 689.636,13 1.030.879,47 1.845.011,47 1.490.826,40
REVENUE

THE FIGURES IN ALL TABLES ARE EXPRESSED IN EUROS AT THE CNB MIDDLE EXCHANGE RATE (1 EURO = 7.5 KN)

50 51
SHARE STRUCTURE OF FINANCIAL INVESTMENTS
THE CLUB’S TOTAL EXPENSES HNK RIJEKA S.D.D. AND STADION KANTRIDA D.O.O

• € 866,666.67 has been invested in obtaining the necessary documentation for the future
1 JANUARY 2012 – 1 JANUARY 2013 – 1 JANUARY 2014 – 1 JANUARY 2015 – 1 JANUARY 2016 – 1 JANUARY 2017 – 1 JANUARY 2018 –
Stadium Kantrida complex
HNK RIJEKA 31 DECEMBER 2012 31 DECEMBER 2013 31 DECEMBER 2014 31 DECEMBER 2015 31 DECEMBER 2016 31 DECEMBER 2017 31 DECEMBER 2018
• Stadion Kantrida Company d.o.o. is 100% owned by Teanna Limited.
• Stadion Kantrida Company d.o.o. for strategic purposes it has: maintenance and
management of infrastructure, management of commercial value of the stadium.
TOTAL REVENUE -3.507.920,93 -7.512.037,60 -10.906.516,53 -14.904.620,80 -14.911.322,53 -20.448.976,53 -16.747.722,32

COSTS OF
HOLDING
MATCHES REALIZED
WITH
ASSOCIATED INVESTMENTS
COSTS -420.743,47 -1.199.461,73 -1.223.528,27 -1.104.503,07 -1.162.357,33 -1.176.738,93 - 1.288.808,53
INCLUDING
THE COST OF
THE PITCH
MAINTENANCE
COSTS OF THE IMPLEMENTED INFRASTRUCTURE PROJECTS
FOOTBALL
SCHOOL
INCLUDING -555.408,53 -668.070,93 -1.334.545,60 -1.336.485,60 -1.682.482,00 -2.058.166,00 – 2.162.699,00
THE COST OF TRAINING CAMP AND STATION "HNK RIJEKA"
THE PITCH 26.333.333,33
COSTS OF
THE SENIOR
TEAM, THE
PROFESSIONAL
STAFF AND -1.821.602,13 -4.050.581,20 -5.576.652,13 -8.508.986,67 -7.567.078,27 -8.628.244,27 - 6.201.041,33 “KANTRIDA STADIUM” COMPLEX, ALREADY INVE-
OTHER STED ASSETS 866.666,66
ASSOCIATED
COSTS
COSTS OF
ADMINISTRA-
TION AND “ROBERT KOMEN” PITCH AND “NORTH STAND” 800,000.00
ASSOCIATED -457.679,47 -741.406,80 -887.415,07 -974.558,00 -1.145.992,40 -1.093.874,53 - 953.836,93
INVESTMENT 933,333.33
ADMINISTRA-
TIVE COSTS

TOTAL 28,933,333.33
OTHER
UNCLASSIFIED * AMOUNTS IN EURO
-252.487,33 -852.517,07 -1.884.375,47 -2.980.087,47 -3.353.542,53 -7.491.952,80 - 6.441.336,53
COSTS
- OVER 26,000,000.00 EUROS (197,500,000.00 KN) HAS BEEN INVESTED SO FAR IN THE CONSTRUCTION OF THE TRAINING
CAMP AND STADIUM OF THE CROATIAN NATIONAL THEATER RIJEKA
- 800,000.00 EUROS (6,000,000.00 KN) WAS INVESTED IN ARTIFICIAL TRAINING GROUND ON THE ROBERT KOMEN
PLAYGROUND
REVENUE FROM UEFA COMPETITIONS, PRIZES AND SOLIDARITY PAYMENTS IN 2017 EXCEED THE TOTAL REVENUES OF UEFA COMPETITION
- 870,000.00 EUROS (6.500.000,00 KN) HAS BEEN INVESTED SO FAR IN THE CONSTRUCTION PROJECT OF THE STADIUM OF
FROM 2012 TO 2017 AND ARE THE DOMINANT ITEM OF THE REVENUE IN 2017.
KANTRIDA COMPLEX

52 53
FUTURE PROJECT:
THE KANTRIDA STADIUM COMPLEX

CFC Rijeka is continuously working on finding a partner to build the stadium on Kantrida. A
significant step forward in that regard could be the signing of a Memorandum of Understan-
ding with Chinese TIEC, which recognised the value of investing in the new stadium in Rijeka.
The work on the project started at the same time as the planning of the camp. Almost EUR
1,000,000.00 has been invested in the project so far

54 55
TRAINING CAMP AND CFC RIJEKA STADIUM FUTURE PLAN OF THE INVESTMENT OF TRAINING CAMP AND
WERE BUILT IN LESS THAN A YEAR CFC RIJEKA STADIUM:

Companies from Rijeka and Croatia were hired for 95% of the project. Covering the east and north stands.

“The most beautiful moment in 2014


was the start of the Camp construction.”
Damir Mišković

56 57
HNK RIJEKA SEASON 2018/2019:
IN NUMBERS SOCIAL MEDIA IN NUMBERS

Andrej SOCIAL MEDIA

7,544 5,688 Kramarić


Number of members Number of subscribers Record transfer of
€ 10,000,000.00
147,503 144,000
(Leicister City) Facebook Facebook
likes followers

24,500 10,300
Instagram Twitter
WINNING STREAK followers followers

44 43
Non-defeat Matches In Home matches
HNL without defeat

UEFA

12 12 2 2 12 2 4 46
matches matches matches matches matches matches matches matches
2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 in total

58 59
SERVICE INFORMATION

TICKETS/MEMBERSHIP
CONTACTS AND OPENING HOURS MATCH DATE CHANGE AFTER THE TICKET HAS BEEN PURCHASED
All questions can be asked at our e-mail address: If you have purchased a ticket, and the date of the match has been
• podrska@nk-rijeka.hr changed, the system automatically updates the barcode on your ticket
and you will have no problems with the admission.
Hours of info point and ticket office at the western entrance to the
Camp HNK Rijeka:
• It will be communicated on a weekly basis depending on the MATCH ORGANISATION
event INQUIRIES AND SUGGESTIONS
• Telephone for information 051 563 640 All inquiries and suggestions can be sent to: info@nk-rijeka.hr
• podrska@nk-rijeka.hr
CODE OF CONDUCT AT THE STADIUM
TICKET PACKAGES AND INDIVIDUAL PRICES FOR THE FIRST CROATIAN The code of conduct at the stadium is governed by Article 4 of the
LEAGUE Act on the Prevention of Violence at Sporting Events, which lists the
All information is available at: following offences:
• Ticket packages http://www.nk-rijeka.hr/kompleti-ulaznica/ • Possession or consumption of alcoholic beverages and other
• Individual tickets http://www.nk-rijeka.hr/ulaznice/ beverages containing more than 6% of alcohol, drugs and
possession of pyrotechnical substances, weapons and other objects
TICKETS FOR THE CROATIAN FOOTBALL CUP conducive to injuries, disorder and violence;
• Prices will be announced for each match • Attempting to bring or bringing alcoholic beverages, drugs,
pyrotechnical substances, weapons into the sporting facility,
• Prices are announced on the CFC Rijeka website and in the media including any objects that the security officers consider conducive
one week before the match to injuries, disorder and violence;
• Attempting to enter, entering and being at the sporting facility in
TICKET PURCHASE TERMS AND CONDITIONS a state of alcohol intoxication, above 0.50 g/kg, i.e. a corresponding
The ticket package sales plan for all sectors of the CFC Rijeka stadium milligrams per litre of exhaled air;
was designed so as to protect both the existing and long-time package • Masking the face with a cap, scarf or any other means of disguise
holders and the Club members. Therefore, all individuals who fell into for the purpose of concealing one’s identity;
one of these two categories when the stadium was still located at
Kantrida got a discounted price, as well as a protected time limit within • Attempting to bring, bringing and waving banners, flags or any
which they were guaranteed seating accommodations. other objects with a text, picture, sign or other features that express
or incite hatred or violence based on racial, ethnical, regional or
CFC Rijeka members enjoy special benefits that are indicated next religious affiliation;
to the prices of the season ticket packages. All stadium sectors have
a special price category for the members of CFC Rijeka, while the • Throwing objects onto the pitch or in the spectator’s area;
North sector also has a specially formed price for the members of • Singing songs or calling out messages that express or incite
the Armada Fan Club. Refunds for purchased tickets are not possible, hatred or violence based on racial, ethnical, regional or religious
except in the event of unforeseen circumstances, and in accordance affiliation;
with the Terms and Conditions of Ticket Use (http://www.nk-rijeka.hr/ • Starting a fire or launching pyrotechnical substances;
uvjeti-koristenja-ulaznica/).
• Burning or otherwise destroying fan props and other objects;
When playing the group phase of UCL or UEL matches, the Club
allows the holders of the packages for the Croatian First Football • An attempt of unauthorized entry or unauthorized entry into the
League the priority right to purchase their tickets. Such prior- pitch or in the spectator’s area or an area reserved for judges or
ity right does not apply to the seats allocated to UEFA. The Club is other persons participating in the sporting event;
not authorised to dispose of those seats. The Club will provide • Staying at the spot in the spectator’s area for which a person has
substitute seating in the remaining vacant sectors for all the pack- no ticket or an appropriate document issued by the organizer.
age holders who lost their seats due to the aforementioned fact.
BLOOD ALCOHOL TEST PERFORMED BY THE POLICE WITHIN THE STADIUM
TICKET TRANSFER/ASSIGNMENT The current practice and experience in organizing matches at the
In order to allow the ticket package holders to maximise the use of the CFC Rijeka stadium has shown great communication with all the
purchased packages, since the 2015/2016 season all holders have services involved in the organization of matches. Every single
been allowed to transfer their ticket to another person or, with prior aspect of the organization is analysed at the regular meetings
notice, to assign the seat to the Club. The Club has made it possible organized before each match, and we all share the common
for all the ticket package holders, who are also members of CFC Rijeka, goal to make the fans feel comfortable within the stadium.
to transfer their tickets to another person if they are unable to come to
the match. In that case, they are required to notify the Club through the MATCH DATES
club cash desk or online via the official Club website: www.nk-rijeka.
hr. The person to whom the ticket has been transferred has to present All fans can get information about the CFC Rijeka match dates on the
the ID card on admission. club website and in the local media. Before the season starts, a general
plan of the Croatian First Football League competition and the proposed
The prior notice can also be delivered by e-mail to ulaznice@nk-rijeka. match dates are determined. An official confirmation of the dates is set
hr or personally at the info desk. At the moment, we are fully prepared for each round individually, usually 2-3 weeks before the match is due.
for all inquiries through our info desk at the entrance of the camp,
but we also receive and process inquiries through a well-established INQUIRIES AND SUGGESTIONS
channel of communication: ulaznice@nk-rijeka.hr. All inquiries and suggestions can be sent to info@nk-rijeka.hr

60 61
We have channelled additional efforts in receiving suggestions and the north stand. Also, in cooperation with Autotrolej, line 7a operates
queries with the aim of improving communication with the members on the D427 road and stops at the stop near the CFC Rijeka camp.
and fans of CFC Rijeka.
POSSIBILITY OF PASSING FROM EAST TO WEST STAND
FOOTBALL CAMP TOUR The CFC Rijeka stadium is located within the training camp perimeter.
The tour is currently available for children and youth within the project During the match, lines of communication are subject to the organisa-
“CFC Rijeka - Friends of Children“. tional rules that primarily aim to meet the needs of the stadium building.
According to the urban plans, a road is to be constructed above the
DISABLED SUPPORTERS northern section of the camp, which will eventually facilitate the com-
munication between the west and east stands. However, it should be
The office of the Club constantly communicates with the disabled sup- noted that the existing admission control will remain in force.
porters. Tickets for the areas designated for the disabled supporters
are free of charge, and any supporter with a certain degree of disability
can contact the Club for more information at info@nk-rijeka.hr. CHILDREN DROP-OFF AT/PICK-UP FROM THE FOOTBALL
Spots in the area designated for disabled persons are not pre-allocated, SCHOOL AND TRAINING
cannot be reserved, and here in the Club, we take particular care to Croatian Football Club Rijeka pays great attention to the Football School
ensure that all interested supporters are given an equal opportunity and strives to ensure that the youngest members of the Club, who are
to see the matches of CFC Rijeka. also its future, have the optimal training conditions. It is important to
emphasize that CFC Rijeka is aware of the current solution with regard to
ACCESS TO FAN SHOP OF CFC RIJEKA IS ALLOWED TO ALL VISITORS the camp access, and is working on improvements. The designs for such
improvements are ready, but the implementation is not possible for the
Users of all the stadium stands have the opportunity to purchase fan duration of the championship and the matches schedule because the
props offered at the Fan Shop points of sale located at the entrances. extensive construction works. We believe that the works will start soon.
The match regime does not allow moving from one sector to another. In cooperation with parents, all measures have already been taken to
Due to the installed control system of entrances, the ticket package provide the attendees of the Football School completely safe access to
holders or holders of the tickets for individual sectors cannot enter the camp, regardless of the current situation and conditions.
other sectors.
TOGETHER WE ARE RIJEKA
NUMBER OF ENTRANCES TO THE CFC RIJEKA STADIUM
Currently, there are 16 entrances to the CFC Rijeka stadium. The number
of barriers is determined on the basis of the regulations of competent
institutions and adapted to the regulations on the organization of
matches. Current statistics for the previous games show that an admis-
sion of a single visitor takes between 5 and 7 seconds. We regularly
analyze the situation on the field.
In season 2018/2019, with the aim of faster and more convenient
admission of our youngest fans, we opened special entries for the
junior ticket package holders (up to 16 years of age), and they are
located at the west stand (ten meters to the right of entrance barriers),
east stand (at the barrier I3), and north stand (an entrance adjacent
to the barriers).
Once again, we advise all visitors to arrive at the stadium at least one
hour before the start of the match. The Club is constantly developing
entertainment features that would make the stay at the stadium and
on the stands before the start of the match as interesting as possible.

LIGHTING AT THE ENTRANCES


Lighting is installed and switched on during all the matches of the Club.

PARKING AT THE CFC RIJEKA STADIUM


At the CFC Rijeka stadium, there are parking slots designated for the
staff, players, officials, sponsors, holders of skyboxes and VIP tickets,
ticket package holders.
The number of parking slots in the parking lot is limited.
We constantly monitor parking vacancy rates, trying to simplify access
to the stadium through various activities.
We encourage all the fans and other traffic participants to abide by
traffic signs and the instructions of security officers, and not to park
their vehicles on the roadway to avoid creating additional traffic jams
and to avoid sanctions by the police. Fans can also park in the newly-
renovated parking lot of the renter Promoter d.o.o. with the capacity
for 500 vehicles, located along the D427 road opposite the entrance to

62 63
Rijeka, October 2019