Success story

Telenor Pakistan stays ahead

in the highly competitive
Pakistani market
with a rapid rollout from
Nokia Siemens Networks
02/04 Telenor Pakistan stays ahead in the highly competitive Pakistani market with a rapid rollout from Nokia Siemens Networks

Massive growth with demand for the lowest tariffs,

the highest quality and the maximum of coverage
makes the Pakistan mobile market highly competitive.
Late entry Telenor Pakistan had to hit the ground
running and that’s where Nokia Siemens Networks
was ready to help.

“The network deployment by
Nokia Siemens Networks has
been critical to the success of
Telenor Pakistan.”
– Peter Anthony Dindial,
Chief Technical Officer
Telenor Pakistan
Telenor ASA, an international provider
of high quality telecommunications,
data and media communication
services, ranks as world’s 7th largest
mobile operator with a total of 147 million
subscribers in its mobile operations.
Following Pakistan’s market
deregulation in 2004 it invested in a
licence and started operations as
Telenor Pakistan in 2005. To date it
has invested over a billion US Dollars
in infrastructure and operations in
Pakistan.
“Within the last few years Telenor
Pakistan has been able to establish
a key position in the local market.
We have been awarded for Excellence
in Investment, for having the Most
Consumer Pull, and for being the
Most Preferred Graduate Employer in
Telecom”, said Chief Technical Officer
Telenor Pakistan Peter Anthony
Dindial. In FY06–07, Telenor Pakistan
grew its subscriber base by 200%
leaving behind competition by a wide
margin. It is also recognized as the
fastest growing and the largest EDGE
enabled network in the country.
Telenor Pakistan was the fifth mobile the world. We had to rollout our
entrant to what was an already highly infrastructure as quickly and efficiently
competitive market. Nokia Siemens as possible, and they helped us do
Networks helped expand their network just that and deployed the largest
coverage which meant significant data network this country has ever
market share growth for the operator seen, 95% of which is EDGE enabled.
making it the 2nd largest network in No mean feat in a challenging market
the shortest period of time. such as Pakistan.”
“We had a steep learning curve,” says In 2007 Telenor Pakistan had over
Dindial. “As a new entrant in a highly 4771 sites. In 2008 they intend to deploy
competitive industry, we had to quickly a further 2000 sites. Core network has
establish ourselves as a recognized been developed to a split architecture
brand, develop our services and rollout (R4), enabling Telenor Pakistan to
our infrastructure from scratch. Nokia take the first evolutionary steps
Siemens Networks were vital to our towards its ambitions for 3G/UMTS.
success then just as they are now. Telenor Pakistan have also been able
They have some of the best technical to deploy the broadest IP/MPLS
and project management expertise in backbone infrastructure in the country.
About Pakistan
The market is comprised of 83 million mobile
consumers served by 5 mobile operators.
Telenor Pakistan has rapidly assumed the
number two position behind the largest
incumbent Mobilink, who have been operating
for 13 years.
The market is predominantly pre-paid and all
operators are tasked with increasing ARPU.
Price sensitivity and delivering coverage over
remote and climatically demanding terrain are
further challenges in this rapidly growing
market. Subscriber numbers are expected to
exceed 110 million by 2010.

Telenor Pakistan’s R4 architecture
rollout was aggressive. The speed of
their growth confronted Nokia Siemens
Networks with unique challenges to
complete the implementation within
the timeframe. “Now we understand
the benefits of R4 architecture better
and are starting to see some
performance improvements in terms
of our core network routing. It lets us
deploy our media gateway in a far
more structured way within our
customer base and proves the service
potential for other parts of the country,”
says Dindial.
Nokia Siemens Networks solutions
also helped improve operational
performance, especially with
operational costs per site as Telenor
Pakistan continued to deploy their
network to the more remote regions of
the country. The power requirements
and the overall cooling requirements
for many of the sites have fallen
significantly. “Nokia Siemens Networks
has a highly efficient outdoor BTS
solution. Where traditionally the BTS
deployment would be in a shelter or
a specifically constructed building,
we now have a very wide deployment
of outdoor solutions, reducing our
operational costs through their
integrated power and cooling
requirements, vital in the sometimes
harsh climate of Pakistan.”
Telenor Pakistan’s rapid and massive
rollout has convinced customers that
they are a committed mobile community
company, providing the best possible
customer service, no matter where
those customers are.
About Nokia Siemens Networks
Implementation Services
Having delivered more than 350 mobile and
250 fixed deployment projects worldwide, with
50 running turnkey projects, our professional
network implementation services has a solid
track record of rapid delivery. With Nokia
Siemens Networks, a Base Stations is on air
in the world every 3 minutes.
Leveraging our 20,000 expert Solutioneers,
we can accelerate the time taken to make cellular
networks operational. Rapid implementation
improves the utilization of mobile networks and
leads to higher Average Revenue Per User
(ARPU). We can further increase ARPU through
the integration of new technologies into
incumbent networks, including those using
different vendor equipment.
“The network deployment by Nokia
Siemens Networks has been critical
Challenges
to the success of Telenor Pakistan.
• Entry to a fiercely competitive
In 2004 we chose Nokia and Siemens
market
as two separate companies to provide
• Rollout of a brand new and
our network infrastructure. Over time
extensive network to compete
we worked with both companies as
with incumbent operators
competing entities. Through the
• Convince local market of
merger – and now that Nokia Siemens
commitment and credibility
Networks is one company – we have
reaped the benefits of synergies in
project management, cost efficiency,
capabilities and the harmonisation of
project resources and project skills.
This has been critical to the success Solutions
of the project” continues Dindial. • Complete core network rollout
“Nokia Siemens Networks are a sound • Complete BSS rollout
company with a history of experience • Introduction of Release 4
and competence that is unmatched • Total planning, implementation
globally. The opportunity to work with and managed services
them has actually made us better at • All-outdoor BTS solution
what we do, and I believe they will
continue to be a proactive partner with
us going forward.”
Telenor Pakistan is now expanding its
business relationship with Nokia Benefits
Siemens Networks. It recently signed • Extremely rapid rollout quickly
an extended expansion contract for made Telenor Pakistan
network infrastructure and expansion competitive in the market and
equipment, in the radio and the core second only to the largest and
infrastructure until 2009. At over $750m longest serving Pakistani GSM
this is one of the largest contracts ever operator
offered in Pakistan.
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