INTERNATIONAL BRAND BUILDING IN THE DIGITAL AGE: THE ROLE OF

DIGITAL MARKETING

About half a century ago, very few brands could achieve the international status. Only the biggest
of organizations had their names among international brands. But due to the invention of internet,
the hurdles of international trade have collapsed. A new era has started in which medium sized
organizations can now aim at getting the global status as well. The internet has made it easier to
reach any part of the world. Once your organization is recognized on the web a separate journey
begins which leads you from a local organization to a global one. However, one does not become
an international brand by only being known on the Web but it’s a start. It takes time to build an
international brand in any market or industry. A company must be able to introduce its products
into the market digitally as it’s the age of technology and without being digitally marketized very
few of the products are able to penetrate into the market.

For any business that wants itself available online, the must have ingredient is the optimization of
search engines. Its necessary to upload the accurate information on the web so the users and the
search engine itself has the right idea of what you are offering.

Social media is playing a great part in the marketing strategies of many companies. About 57% of
millennials admits that social media has been of great help in introducing new brands and products
to them. 22% of world’s population uses Facebook and most of them claims to make direct
purchase as a result of seeing an advertisement on Facebook. But marketing and advertisement
through social media is only a part of digital marketing as it has more contents in it as well.

It is important for a business to know where they should spend their money and how effective
would it be. Small businesses are very careful about investing their capital into something that
does not have a threshold of giving return on investment. Digital marketing is the way to go for
small to medium sized business considering they have a smaller budget. By spending less money,
they can expand to larger demographics and acquire customers from all over the world.

Digital marketing helps to target a very specific market. Through segmentation of larger
demographics, digital marketing makes it quite certain that your ad will definitely reach the person
who would be willing to buy your product. When your ad only relevant to the person who is
interested and is not interrupting a program or it isn’t like those traditional exasperating ads that
run a thousand times during a months’ period then it is said to reach its target market.

Any organization targeting to make it to international status should make digital marketing its
prime priority as it is soon going to take over any other marketing strategies. Reason being, people
are preferring online shopping or ordering whether it be clothes, household items, electrical
appliances or food, in order to satisfy the customer and add value to their product it is essential to
make your product available online. Digital marketing is adaptable, rapid and quantifiable and an
easy way of doing marketing in business.