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Agam Mishra
Anamika Pandey
(MBA 3rd Semester)
CASE FACTS:
Chinese multinational conglomerate.
Founder – Jack Ma
Year of Establishment – 1990 (Hangzhou, China)
CEO – Daniel Zhang (present)
Revenue – 37,684.4 Crores (2019)
World's fourth-largest internet company by revenue.
http://www.alibaba.com
World's fourth-largest internet company by revenue.
Cost
Structure
Customer Segments
Alibaba operates on a MULTI-SIDED BUSINESS model.
Two interdependent customer segments (Buyers and Sellers)
These segment include consumers and businesses in different combinations
(B2B, B2C, & C2C).
Value Proposition
Other channels:
Sales team
Telephone sales personnel
Social media
Customer Relationships
Marketing Affiliates
Logistics Service Providers
Retail Operational Partners
Independent Software Vendors
Professional Service Providers
Key Resources
Cost-driven structure
(aiming to minimize expenses through significant automation and
low-price value propositions)
Cost driver is cost of revenue
(a variable expense that includes staff, maintenance, and traffic
acquisition costs)
Other major drivers like SALES/MARKETING
AND PRODUCT DEVELOPMENT, BOTH
FIXED COSTS
Revenue Streams
Commissions
(Revenues generated from fees charged to sellers
for each sales transaction)
Advertising Fees
(Revenues generated from fees charged to
advertisers for online marketing services. These
account for the vast majority of company
revenues)
Service Fees
(Revenues generated from fees for various online
services)
MOBILE driven
Cast your net wide in search of OPPORTUNITIES
Power of NETWORKING
“Focus first on customer satisfaction and second on teamwork.
Shareholders’ interests come third because they are outcomes, not
inputs.” – Jack Ma
References
Alibaba.com
Clevrism.com
Google images
You tube.com
Quora.com
Wikipedia.com