Knowledge Check Assessment

1. Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

ans: True

2. Which of the following factors wouldn't change an account's optimization score?

ans: Renaming Campaigns

3. How does Google Ads generate responsive search ads?

ans: Google Ads mixes and matches headlines and description lines that have been provided

4. How many ads should be implemented per ad group?

ans: Three to five

5. Which are the three required parts of a text ad?

ans: Headline, description, and URL

6. Arrange the items below in order of hierarchy, beginning with the top level.
ans: Account ↦ Campaign ↦ Ad Group ↦ Ad

7. What is the key value proposition of Google Search campaigns?

ans: Show your ads when a customer is searching for your product or service

8. Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

ans: Description line

9. Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)?
ans:
 Someone searching for the term I want to buy a black shirt
 Someone searching for the term shirt

10. Advertising with Google Ads starts with creating campaigns based on your business
objectives. Which campaign type would you pick for each of the following scenarios?
Ans:
These ads drive engagement, app installs, and Universal App
in-app purchases. They appear across the
Google Search and Display Networks, as well
as on Google Play and YouTube
These ads appear on their own or within other Video
streaming video content on YouTube and
across the Google Display Network
These ads promote your products by giving Shopping
users detailed information about what you're
selling. They appear on Google Shopping and
next to search results
These ads show up next to Google search Search
results and on other Google partner sites, like
YouTube, when people search for products or
services you offer

11. How can Google Ads help you advance your business goals?
ans: All of the above

12. Match each autobidding strategy to the right campaign goal.

Conversions Target CPA
Traffice Minimize Clicks
Revenue Target ROAS
Visibility Target Impression Share

13. Which of the following is a core benefit of Google Ads automated bidding?
ans: User ID-based bidding

14. Match the marketing goal to the correct ad extension.

ans:
You operate many retail stores and want Locatiin Extension
potential customers to see the distance from
their location to your stores
You're focused on driving phone calls to your Call Extension
business
You're interested in directing people to specific Sitelink Extension
pages on your website
You want to describe the features of a specific Structured Snippets
product your business offers before customers
click on the ad

15. Which ad extensions can serve automatically?

ans: Sitelink, callout, and structured snippets

16. Why do search ad extensions matter?

ans: The cost-per-click on ad extensions is lower than on a search ad headline

17. If an advertiser doesn't want to add remarketing tags to a website, why would Customer
Match be a good fit for them?
ans: Customer Match relies on your own data instead of a remarketing tag

18. True or false? Affinity Audiences allows advertisers to reach people who’re actively
researching and intending to buy the products or services they offer.
ans: True
19. Which of the following can be customized with audience signals to make Search campaigns
more efficient?
ans: Keywords

20. What are the three main factors that determine ad quality?
ans: Expected clickthrough rate, landing page experience, and ad relevance

21. Which attributes describe a good landing page experience?

ans:
 Easy to navigate
 Relevant and original content
 Transparency about your business