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True, this spot doesn¶t score on originality. A happy family around the dinner table, breaking bread, or in
this case slurping noodles together, a cliché indeed. Our panel, however, it seems is asking for more.




Jealousy, an emotion even Neanderthal man couldn¶t escape. When someone or the other steals your
show, it¶s bound to be painful particularly when it involves your best friend. A human and interesting spot.
But our panel thinks there¶s no jewel to this crown.




 












The spectacular opening ceremony was a highlight for young India .s. There¶s no doubt the
Commonwealth Games will be remembered, but for what - is the big question for many in this group.
Controversies are the most vivid memory for the youth. While India¶s brilliant showing at the games was
celebrated, it pales in comparison to the 20/20 World Cup win.



 


The main reason for a lack of recall of most other sports is the fact that barring an event with the scale of
the Commonwealth Games the amount of coverage given to sports such as badminton, shooting and
wrestling is insignificant when compared to cricket . Other sporting events are quickly forgotten to make
way for the next season of cricket.

The IPL is tailor-made for the young. It is aggressive, fast, and loud and for the first time has brought the
element of club competition to India. A similar exercise was attempted for Indian hockey which did not
gain the same momentum. However, a small section of today¶s youth is suffering from an overdose of
cricket. And CWG was a welcome relief for some.

  





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Cricketers are top priority for marketers targeting Indian Youth. However, sportspersons like Sania Mirza
(tennis) and Narain Karithickeyan (motor racing) were able to catch the imagination of the marketing
community. Cricket¶s closest competitor in the country is football. Although teams/clubs and players
people support are from foreign leagues, the sport is gaining popularity and appeals to a large, growing,
number of young people in the country.

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[0 Nov, 20[0, 03.57AM IST, Sruthi Radhakrishnan,ET Bureau

 

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Out of nine markets surveyed for a recent study on brands and sustainable futures, Indian consumers, it points out,
are the most likely to consider environmental/social aspects when making purchasing decisions . The Indian
consumer beat consumers from the UK, the US, Germany, Spain, France, Brazil, Mexico and China to the top of this
list. We¶ll let the numbers tell the story.

In the US, for instance, 29% say they often consider how sustainable a brand is when they buy products, the number
goes southward when it comes to consumers in the UK ² 25%, and that¶s the lowest recorded. On the other hand,
49% in India say they often look at the brand¶s sustainability credentials.

Indeed today¶s consumers are increasingly more careful about what and how they buy. Havas Media¶s Brand
Sustainable Futures 20[0 study looks at how they react to sustainable brands and how environmentally and socially
conscious companies make it to the top of consumers¶ minds.

Interestingly, the main barrier to buying responsible products in India is not price, but availability. 70% of the Indian
consumers say it is due to the lack of information or difficulty in understanding if a product is environmentally and
socially responsible.

This lack of information leads to India ending up with the most number of hostages ² consumers who feel highly
concerned about sustainability issues but feel helpless due to their inability to do anything about it.

³This is an area in which brands have to invest in for the future´, says Vishnu Mohan, CEO, APAC, MPG, a Havas
group media agency. ³People are ready to say that they will pay a premium for a brand which is doing something for
sustainable development.´

³Companies see the value of investing in this already. They are looking at reducing negative actions as much as
possible´, he says, ³Companies are now investing in talent ² they have begun to hire sustainable development
managers.´

The study says that consumers would not care if two- thirds of today¶s global brands disappeared in the future.
Globally, only 33% of brands were considered ³meaningful´ to consumers. According to Mohan, in a time of trust
deficit, consumers will be prepared to overlook a transgression by a company if they know it has been actively
engaged in sustainable activity and will continue to do so in the future. For example, even though a couple of Tata
Nanos caught fire, the Tata brand still scores top marks on the trust exam.

Digital and indirect communication channels (comments from employees, friends and family, key opinion leaders,
experts, NGOs, certification labels, etc.) are becoming pivotal platforms for brands when it comes to sustainability.

Appreciation for companies that partner with a charity or an NGO has increased since 2009, with 83% agreeing as
against 73% last year. Also, Indian consumers feel that their actions in some way or the other actually affect the
companies¶ responsibility ² a whopping 70% feel so, compared to the global average of 57%.

However, unlike global findings, results in India show that company communications and corporate events would be
sufficient to make consumers believe in a company¶s commitment to the environment and society. Brands, therefore,
cannot stop at just making products that fulfill consumers¶ primary needs. What they do for the world matters just as
much.


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Ok. Here¶s a bold claim to make. In my view the biggest consumer industry in the world is only now being born. It is
the industry that helps individuals manage information to discover and achieve what they want to achieve in their
lives. Let¶s call it Personal Information Management Services, or PIMS for short.

PIMS have three core components. The first component consists of services that help individuals manage their own
personal information: gather it, store it, analyse it, update and correct it, share it, and so on.

This has many sub-components which we won¶t go into now. But just as an example, consider the difference between
your preferences, priorities, wishes and goals; your circumstances (age, income, occupation, state of health, family
status etc); and your behaviours (which you might only discover but looking at behavioural data such as how often,
when and how much you use your mobile phone, your electricity consumption or your spending patterns). This is the
territory of personal data stores.

The second component consists of services that help manage information for the person: gathering it, sifting it,
helping the individual evaluate and compare it, and so on, so that the individual can make better decisions, and
implement them better.

We¶ve seen an explosion of activity in this area over the last ten years, starting with online search (Google), moving
on to the developing of price comparison services and peer2peer review services such as Reevoo, and so on. As
concepts, they are all still in their infancy.

This little phrase µmaking and implementing better decisions¶ has huge implications, by the way. It has two aspects:
informational content used for decision making; and information as an organiser ² making sure the right things
happen at the right time along with all the boring stuff of making sure that the right records are kept for future
reference. Decision implementation in other words.

For PIMS to blossom you need all three components. Without services that help individuals gather and use
information generally (e.g. search, comparison and so on) they can¶t make or implement better decisions in an
organised, scalable way.

Without services that help individuals personalise these processes, there¶s only so far the first lot can go. There is no
such thing as the perfect holiday, or the perfect house or car in abstract: there is only the right holiday, house or car
for my budget, circumstances, preferences and priorities. To find that µpersonal perfection¶ I need to be able to input
information about these personal characteristics ² I need to be able to volunteer personal information (VPI).

This, in turn, rests on the assumption that I can actually communicate this information: all the mechanisms and
infrastructure of µbottom up¶ versus µtop down¶ information flows.

So why is this industry the biggest consumer industry in the world? First, because the immediate challenge of
managing all this information ² the infrastructure, the processes, the information gathering, storage, analysis,
sharing and so on ² is massive in its own right. Look at Google. It¶s absolutely huge. And it¶s addressing just one
small component part of the bigger picture (search).
Second, because that generic task of making and implementing better decisions covers every aspect of the
individual¶s life: what I eat, my home, my energy consumption, my travel, my hobbies and leisure, my money, my
health etc.



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Twitter will now drop advertising into individual users¶ Twitter streams, also known as timelines, according to people
familiar with the matter, says Advertising Age. Marketers have already been able to buy what is called a Promoted
Tweet that appears at the top of searches on Twitter.com.

But this new kind of paid ad would appear in a user¶s Twitter stream regardless of whether they follow that advertiser
or search for anything on Twitter. Users will be targeted based on the kinds of people and products they already
follow,.

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As General Motors Co. begins an advertising blitz for Chevrolet in the US by new agency Goodby, Silverstein &
Partners that has caused heated debate, a little-noticed effort is underway in Colombia to educate cab drivers, many
of whom drive Chevys, by inviting them to enroll in the Chevrolet University for Taxi Drivers in Bogota, says
Advertising Age.

The free program includes classes and training that taxi drivers find useful, from English lessons to helping them talk
to passengers who are foreign tourists to basic business planning.

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Whether you choose to watch ³Brothers & Sisters´ or ³Mad Men´ at [0 p.m. on Sunday says a lot about you.
According to psychographic ad targeter Mindset Media, the TV shows you watch can offer marketers key insights into
your personality, says Advertising Age. For instance, very modest people are more likely to watch the blue-collar hero
show ³Deadliest Catch´ while altruistic people tend to prefer cooking shows like ³Rachael Ray´ and reality shows with
happy endings like ³The Bachelor´.

³Your personality determines what you consume, what TV shows you watch, what products you buy, and all the other
decisions you make ² political choices, for example,´ said Mindset Media CEO Jim Meyer.

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 Momentz unveiled corporate gifting for the festive season. Crafted in 92.5% sterling
silver with embelled semi precious stones, the products start from Rs 6,000 onwards.

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 Celeste chocolates launched Misht range of chocolates ² a fusion of Belgian chocolate
taste and Indian flavors of almonds, pistachio, cashew, raisons, and walnuts.

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for the festive season. These are available in four shades of turquoise, red, orange and cream.

"  Louis Vuitton presents Christmas Trunk coverd with the monogram canvas, natural leather
handles, shiny brass S-lock and corners containing glass Christmas ornaments. The Bisten-style suitcase
holds a 35-piece assortment, available in three different colors gold, silver and amaranthe which allows to
choose your favorite palette to decorate your Christmas tree. The trunk is available by special order.

    Wonderful Pistachios launched two flavours for Diwali gifting ² roasted salted and salt &
pepper. They are available in large and small sizes and priced at Rs2[0 for [80gm and Rs 450 for
360gm.

%#c  Le Marche launched Diwali collection like combos, sweets, cakes, sugar & spice chocolate
tray, dry fruit with chocolate boxes, dry fruit potlies, multi assorted cookies boxes, exotic fruit basket and
more. The products ranges from Rs 250 to Rs 5,000.