A Report on Organizational Study at

MORE MEGA STORE

Submitted
By
Kumar Saurav
1st BCOM (CMA)
School of Commerce and Management Studies
Dayananda Sagar University

BENGALURU
SEP-2019
1.1 Company profile

Bosch, is a German multinational engineering and technology company headquartered

in Gerlingen, near Stuttgart, Germany. The company was founded by Robert Bosch in Stuttgart in
1886. Bosch is 92% owned by Robert Bosch Stiftung. Bosch's core operating areas are spread
across four business sectors: mobility (hardware and software), consumer goods
(including household appliances and power tools), industrial technology (including drive and
control) and energy and building technology.
1.2 Background and History
The history of the company started in a backyard in Stuttgart-West as the Werkstätte für
Feinmechanik und Elektrotechnik (Workshop for Precision Mechanics and Electrical
Engineering) on 15 November 1886. One year later, Bosch presented the first low
voltage magneto for gas engines. From 1897, Bosch started installing better-designed magneto
ignition devices into automobiles and became the only supplier of a truly reliable ignition within
the industry. In 1902, the chief engineer at Bosch, Gottlob Honold, unveiled the high-voltage
magneto ignition system with spark plug. This product paved the way for Bosch to become a
leading automotive supplier. The first factory was opened by Bosch in Stuttgart in 1901. In 1906,
the company produced its 100,000th magneto. In the same year, Bosch introduced the 8-hours day
for workers. In 1910, the Feuerbach plant was founded and built close to Stuttgart. In this factory,
Bosch started to produce headlights in 1913.In 1917, Bosch was transformed into a corporation.
In 1926, Bosch started to produce windshield wipers, and in 1927, injection pumps for
diesel.Bosch bought the gas appliances production from Junkers & Co. in 1932. In the same year,
the company developed its first power drill and presented its first car radio. During the war,
production was further decentralized, Bosch produced in an ever larger number of factories, and
relocated parts of its production to 213 plants in more than 100 locations.On 12 March 1942, the
company's founder, Robert Bosch, died at the age of 80.After the second world war, Bosch
established a partnership with the Japanese company Denso.In 1964, the Robert Bosch
Stiftung was founded. Bosch founded a new development center in Schwieberdingen in 1968, and
headquarters moved to Gerlingen in 1970.
In 2001, Bosch acquired the Mannesmann Rexroth AG, which they later renamed to Bosch Rexroth
AG. In the same year, the company opened a new testing center in Vaitoudden, close
to Arjeplog in north Sweden. A new developing center in Abstatt, Germany followed in 2004.
In 2002, Bosch acquired Philips CSI, which at the time was manufacturing a broad range of
professional communication and security products and systems including CCTV, congress and
public address systems.[6]
Important inventions in these years were the electric hydraulic brake in 2001, the common rail fuel
injection with piezo-injectors, the digital car radio with a disc drive, and the cordless screwdriver
with a lithium-ion battery in 2003.
Bosch received the Deutsche Zukunftspreis (German Future Prize) from the German president in
2005 and 2008. A new development center was planned in 2008 in Renningen. In 2014, the first
departments moved to the new center, while the remaining departments followed in 2015.
In 2006, Bosch acquired Telex Communications and Electro-Voice.
In 2009, Bosch invested about 3.6 billion Euro in development and research. Approximately 3900
patents are published per year. In addition to increasing energy efficiency by employing renewable
energies, the company plans to invest into new areas such as biomedical engineering.
China has developed into an important market and manufacturing base for Bosch. In 2012, Bosch
had 34,000 employees and a revenue of 41.7 billion Yuan (about 5 billion Euro) in China.

 2012 – Purchased SPX Service Solutions

 2012 – Bosch sold its foundation brakes activities to KPS Capital Partners, that led to the
establishment of Chassis Brakes International
 2013 – Bosch announced it would exit its solar business
 2014 – Bosch entered talks to acquire Red Bend Software.[7]
 2014 – Bosch takes over 100% of the shares from the former BSH Bosch and Siemens
Hausgeräte GmbH joint venture (home appliances) [8]
 2014 – Bosch received the 2014 U.S. Smart Partner award for Physical Security from Ingram
Micro Inc.[9]
 2015 – Bosch takes over 100% of the shares of the former ZF Lenksysteme (Steering Systems)
GmbH joint venture (was 50/50 with ZF Friedrichshafen)
 2015 – Bosch purchases Seeo, Inc, a start-up working on solid state lithium ion batteries.

1.3 Vision and Mission

Vision – “Creating values – sharing values” bosch ambition is to enhance the quality of life with
solutions that both are innovative and beneficial.

Mission – “Be quick – Be betterBe Bosch” We aim to develop products that spark enthusiasm,
improve quality of life, and help conserve resources. Our “We are Bosch” mission statement
reflects this. It summarizes our values, our strengths, and our strategic orientation.
1.4 Objectives of the company
*Understand the risk associated with the stock of the company
*Understand the capital structure of the company

*To study the dividend pattern of the company and its impact price of the stock

*To know the working capital management of the company.

1.5 SWOT Analysis

Strengths of Bosch

 Strong distribution network – Over the years Bosch has built a reliable distribution network
that can reach majority of its potential market.
 Successful track record of developing new products – product innovation.
 Strong Free Cash Flow – Bosch has strong free cash flows that provide resources in the
hand of the company to expand into new projects.
 Successful track record of integrating complimentary firms through mergers & acquisition.
It has successfully integrated number of technology companies in the past few years to
streamline its operations and to build a reliable supply chain.
  Superb Performance in New Markets – Bosch has built expertise at entering new markets
and making success of them. The expansion has helped the organization to build new
revenue stream and diversify the economic cycle risk in the markets it operates in.

Weakness of Bosch

 Not highly successful at integrating firms with different work culture. As mentioned earlier
even though Bosch is successful at integrating small companies it has its share of failure to
merge firms that have different work culture.
 The profitability ratio and Net Contribution % of Bosch are below the industry average.
 Investment in Research and development is below the fast growing players in the market
 Limited success outside the core.

Opportunities of Bosch

 New customers from online channel

 Government green drive also opens an opportunity for procurement of Bosch products by
the state as well as federal government contractors.
 The market development will lead to dilution of competitor’s advantage and enable Bosch
to increase its competitiveness compare to the other competitors.
 The new technology provides an opportunity to Bosch to practices differentiated pricing
strategy in the new market.

Treats of Bosch

 Changing consumer buying behavior from online channel could be a threat to the existing
physical infrastructure driven supply chain model.
 No regular supply of innovative products.
 New environment regulations under Paris agreement (2016) could be a threat to certain
existing product categories.
 New technologies developed by the competitor or market disruptor could be a serious
threat to the industry in medium to long term future.

1.6 Organizational Structure

Bosch Organization
 board of directors

1.7 Company products services and market

 INTRODUCTION

The origins for retail business in India can be traced with the emergence of kirana stores and
mom-and pop stores. These stores used to cater to the local people. Gradually the government
started supporting the rural retail and many indigenous franchise stores came up with the help
ofkhakiandvillagesindustriescommission.Theeconomybegantoopenupwithretailchains were in
textile sector, for example Bombay dyeing, s Kumar’s, Raymond’s etc. later titan launched
retail showrooms in the organized retail sector. With the passage of the time new entrants
moved on from manufactured to pureretailing.
TodayIndiaisthefifthlargestintheworldintermsofretailindustry.Comprisingoforganized
andunorganizedsector,Indianretailindustryisoneofthefastestgrowingindustries,especially over
the past few years. Though initially, the retail industry in India was mostly unorganized,
withthechangeoftastesandpreferencesofthecustomers,theindustryismoregettingpopular these
days and getting organized as well. With growing market demand, the industry in
expectedtogrowatapaceof30%annually.TheIndiaretailindustryisexpectedtogrowfrom RS
35000 core in 2000-05 to RS.109000croreshortly.
Indian retail industry is the promising emerging market for investment according to the 8th
annual global retail development index (GRDI) of AT Kearney, the retail trade in India had a
share of 8-10% in the GDP(gross domestic product) of the country in the year 2007. In 2009,
it rose to 12%in the year 2008. And expected to reach 22% in the next few years.
The Indian retail industry in expected to grow to US$ 700 billion in the year 2010 according
toareportbynorthbridecapital.Inthesameyeartheorganizedsectorwillbe20%ofthetotal market
share as compared to the share of organized sector in 2007 was 7.5% of the total retail
market.
Retail is India’s largest and for over 10% of the India’s GDP and around 8% of the
employment. Retail sector is one of India’s fastest growing sectors with a 5%
Compoundedannualgrowthrate.AsIndiahasahugemiddleclassbaseanditsuntappedretail giants
planning to enter a newer market. Due to the changing lifestyles, strong income growth in the
middle class population and favorable demographic patterns, Indian expected that retail
business in India could be worth US$ 175-200 billion by2016.

MEANING OFRETAIL
Retailingconsistsofthesaleofgoodsormerchandisedfromafixedlocation,suchasa
department store or kiosk, or by post, in small or individual lots for direct consumption by the
purchaser. Retailing may include subordinating services, such as delivery. Purchasers maybe
individuals or businesses. In commerce, a retailer buys goods or production large quantities
from manufacturers or imports, either directly or through a wholesaler, and then sells smaller
quantities to the end user. Retail establishment are often called shops or stores. Retailers are
theendsofthesupplychain.Manufacturingmarketsseetheprocessofretailingasanecessary
partoftheiroveralldistributionstrategy.Retailinvolvestheprocessofsellingconsumergoods
andservicestocustomersthroughmultiplechannelsofdistributiontoearnaprofit.Demandis
identified and the satisfied through a supply chain. Attempts are made to increase demand
through advertising. Retailing as a sector includes subordinates services the small orders of a
largenumberofindividuals,ratherthanlargeordersofasmallnumberofwholesale,corporate
orgovernmentclientele.Shopmaybeonresidentialstreets,streetswithfeworonhousesorin a
shopping mall. Shopping streets may restrict traffic to pedestrians only. Shopping generally
refers to the act of buying products. Sometimes this is done to obtain final goods, including
necessities such as food and clothing; sometimes it takes place as a recreational activity.
Recreationalshoppingofteninvolveswindowshopping(justlookingnottobuy)andbrowsing: it
does not always result in apurchase.
Most Indian shopping happens in open markets or numerous small grocery and retail
shops. Shoppers typically wait outside the shop, ask for what they want, and not pick or
examine a product from the shelf. Access to the shelf or product storage area is limited. Once
theshopperrequeststhefoodstapleorhouseholdproducttheyarelookingfor,theshopkeeper goes to
the container or shelf or to the back of the store, brings it out and offers it for sale to the
shopper. Often the shopkeeper may substitute the product, claiming that it is similar or
equivalent to the product the consumer is askingfor.
The product typically has no price label in these small retail shops; all packaged
products must display the maximum retail price (MRP) above which the product cannot be
sold. It is a criminal offence to sell a product beyond the MRP of a product. The shopkeeper
can price the food staple and household products arbitrarily, and two customers may pay
different prices for the same product on the same day but never will those price be above the
maximum retail price. Price is rarely negotiated between the shopper and shopkeeper. The
shoppers usually do not have time to examine the product label, and do not have a choice to
make an informed decision between competitive products.

India's retail and logistics industry, organized and unorganized in combination,

employs about 40 million Indians (3.3% of Indian population). The typical Indian retail shops
areverysmall.Over14millionoutletsoperateinthecountryandonly4%ofthembeinglarger
than 500 sq ft (46 m2) in size. India has about 11 shop outlets for every 1000 people. Vast
majorityoftheunorganizedretailshopsinIndiaemployfamilymembers,donothavethescale to
procure or transport products at high volume wholesale level, have limited to no quality
controlorfake-versus-authenticproductscreeningtechnologyandhavenotrainingonsafeand
hygienic storage, packaging or logistics. The unorganized retail shops source their products
from a chain of middlemen who mark up the product as it moves from farmer or producer to
the consumer. The unorganized retail shops typically offer no after-sales support or service.
Finally, most transactions at unorganized retail shops are done with cash, with all sales being
final.
Indian retail group Market reach in 2011-2017 and notes

Pantaloon 65 stores and 21 factory outlet in 35 cities, 2 million

square feet space

Shoppers Stop 51 stores in 23cities, 3.2 million square feet space.

Spencer’s Retail 200 stores in 45 cities,1 million square feet space.

Reliance Retail 708 mart and supermarkets, 20 wholesale stores in 15

Cities

Bharti Retail 74 easy day stores, plan to add 10 million square feet by
2017

Tata Trent 59 west side mall stores, 13 hypermarkets.

Lifestyle Retail 15 lifestyles stores, 8 home centers

Organized retailers will reduce waste by improving logistics, creating cold storage to prevent
foodspoilage,improvehygieneandproductsafety,reducecounterfeittradeandtaxevasionon
expensive item purchases, and create dependable supply chains for secure supply of food
staples,fruitsandvegetables.TheywillincreasechoiceandreduceIndia’srampantinflation by
reducing waste, spoilage and cutting out middlemen. Fresh investment in organized six
million of them in logistics alone. Unlike the current monopoly of middlemen buyer, retail
reforms offer farmers access to more buyers from organized retail. More buyers will compete
for farmers produce leading to better support for farmers and to better bids. With lessspoilage
of staples and agricultural produce, global retail companies can find and provide additional
marketstoIndianfarmers.Walmart,sinceitsarrivalinIndia'swholesaleretailmarket,already
sources and exports about $1 billion worth of Indian goods for its globalcustomers.

SCOPE
Before 2011, India had prevented innovation and organized competition in its consumer retail
industry. Several studies claim that the lack of infrastructure and competitive retail industry is
a key cause of India's persistently high inflation. Furthermore, because of unorganized retail,
inanationwheremalnutritionremainsaseriousproblem,foodwasteisrife.Wellover30%of food
staples and perishable goods produced in India spoils because poor infrastructure and
smallretailoutletspreventhygienicstorageandmovementofthegoodsfromthefarmertothe
consumer.
One report estimates the 2011 Indian retail market as generating sales of about $470
billion a year, of which a minuscule $27 billion comes from organized retail such as
supermarkets,chainstoreswithcentralizedoperationsandshopsinmalls.Theopeningofretail
industry to free market competition, some claim will enable rapid growth in retail sector of
Indian economy. Others believe the growth of Indian retail industry will take time, with
organizedretailpossiblyneedingadecadetogrowtoa25%share competitive retail industry is a
key cause of India's persistently high inflation. Furthermore, because of unorganized retail,
inanationwheremalnutritionremainsaseriousproblem,foodwasteisrife.
A25%marketshare,given
theexpectedgrowthofIndianretailindustrythrough2021,isestimatedtobeover$250billion a year:
a revenue equal to the 2009 revenue share from Japan for the world's 250 largest retailers.
The Economist forecasts that Indian retail will nearly double in economic value, expanding
by about $850 billion by 2020.The projected increase alone is equivalent to the current retail
market size of`France.

In 2011, food accounted for 70% of Indian retail, but was under-represented by
organized retail. A.T. Kearney estimates India's organized retail had a 31% share in clothing
andapparel,whilethehomesuppliesretailwasgrowingbetween20%to30%peryear.These data
correspond to retail prospects prior to November announcement of the retailreform

SIGNIFICANCE:

AMoremegastoreisaself-servicestoreofferingawidevarietyoffoodandhousehold
mercantile, organized into departments. It is larger in size and has a wider selection than a
traditional grocery store and it is smaller than a hyper market and super store. The More
 megastore typically comprise most, fresh produce, daily and backed goods departments along
with shelf space reserved for canned and packaged goods as well as for vision non-food items
such as household clears, pharmacy products and set supplies, More megastore also see a
making of other household products that are consumed regularly, such as household cleaning
productsetc…,
Consumertasteandpreferencesarechangingdaytoday.Identificationofthesechanges
isamajorfactorsbecausethesuccessofafirmdependsontheabilityofthefirmtoadjustwith
theattitudesofthecustomers.Consumersatisfactionisanambiguousandabstractconceptand
theactualmanifestationofthestateofsatisfactiondependsonanumberofbothpsychological and
physical variables which correlate with satisfaction behavior such as return and recommend
rate. Essentially consumer satisfaction is the extent to which customers are happy with the
service and products provided by a business. It is an important concept in business because
happy customers those most likely to place repeat orders and explore the full rangeof
products/services offered. Serve competition occurs in the field of multi-level marketing
companies and therefore existence become very difficult. More megastore is your
neighborhoodsupermarketwhichtakescareofyourseverydayhouseholdneeds.Spreadacross a
wide range of products of food and non-food items, ranging from basic necessities such as,
staples, personal care, household care product, general merchandise, and dairy products.More
megastore provides a one stop solution for your grocery shoppingneeds.

The More megastore promises a world class shopping experience, with a modern storelayout,
easy to shop with friendly staff at hand to provide assistance, electronic billing facilities and a
colorful ambience. At More megastore we offer branded food and grocery products sourced
fromtheleadingbrands,alongwithprivatelabelbrandsfromourownportfolio-availableina broad
selection for you, always giving you the best possible value for yourmoney.
Everyweekaround500customerspassthroughourdoorsand10colleaguesacrossthe
businessworkhardeachdaytodelivergreatservicetothem.Withcompetitivepricesandmany of the
special offers, we are proud to save our customers money every day. The traditional supermarket
occupies a large amount of floor space, usually on a single level. It is usually situated near a
residential area in order to be convenient to customers. The basic appeal is the availability of a
broad selection of goods under a single roof, at relatively low prices. Other advantages include
ease of parking and frequently the convenience of shopping hours that extend into the evening or
even 24 hours of day. Supermarkets usually allocate large budgets to advertising, typically
through newspapers. They also present elaborate in-shop displays of products. The shops are
usually part of corporate chains that own or control (sometimes by
franchise)othersupermarketslocatednearbyeventransnationallythusincreasingopportunities for
economies ofscale.

THE CATEGORIES AT MORE MEGASTORE ARE AS FOLLOWS:

Billing counters:

In More megastore there are 2 billing counters to help the customers and they should
notwaitonlyforbillingafterpurchasingtheproducts.ThereisacomputerizedbillingatMore
megastore.
Detergents and cleaning materials category:
In detergents and cleaning materials category there are different company soaps, face
wash, cloths soap, and detergents, tooth brush, tooth paste etc..,
Sweets and confectionery category:
In this sweet and confectionery section the customers can purchase sweet items, it
includes Gulab Jamoon Packets, Rasmalai, Soppam Pudi, etc.., where the customers can
purchase sweet items in a single place.

General grocery:
InthismainlythehouseholdwomenwillenterintotheMoremegastoreforpurchasing the
groceries. Like rice, oil, dal, sugar, MTR masala powders, etc..,

Household category:In this household category it includes only plastic items which can used
in home regularly.
 REVIEW LITERATURE

This is a considerable change in the scenario of India due. There will be a lot of ups
and downs in the business sectors. The need for studying the investor satisfaction is to know
what extent the talent of the inventor will be concentrated and utilized to growth and in
today’ssurvivalforthefittest.Apersonworksalotinattachingtheopportunitiesandretailing them
for present and future works ofsuccess.

The particular topic has been selected to study consumer satisfaction towards More
megastore. It is also helps to know the company profile and also to understand the consumer
behaviour towards the More megastore. To know the status, practices and impact of market in
the company the detail study has been made.

OBJECTIVES OF THESTUDY

 To know the reasons why consumer prefer More megastoreproducts.

 To know the quality of all products that has been sold in Moremegastore.
 To know the factor determining the consumer in selecting Moremegastore.
 To determine the product strategies in sustain itscompetition.
 To know the post purchase behavior of customers towards Moremegastore.
 To investigate the problem faced by Moremegastore.

SCOPE OF THESTUDY
Inthiscompetitiveworld,manycompetitorsarefoundedinthisindustry.Abusinessis a
socio-economic entity that functions admit a turbulent environment that is dynamic and
influences the industry as a whole. There are a host of title companies in India which are
arrivingtogetherasustainingmarketshareandtobecomeamarketleaderintheindustry.They
execute planning directing, and controlling etc.., by making use of strategies to meet the
objectives set by them. A mission is a set of various plans, objectives, goals and targets
are framed to achieve the growth, prosperity and to flourish. All this is done by keepingan
inclination towards consumer’s needs and preferences, there buying behaviour, attitude,
etc. By understanding the manufacturers satisfy the customers, and so it is imperative
tostudytheconsumeraspectsandthenmatchthestrategieswiththeneeds tosatisfythesame. The
scope of More megastore has wider connection. The study is confined only in analysis
satisfaction of the some customers towards the services provided at the super market
 More megastore in Bengaluru. There are many customers of the city who buy the food
products insupermarketandthecustomersshouldfeelsatisfyaboutthefoodproducts provided
by the More megastor.

MARKETING MANAGEMENT
Marketingmanagementisthemanagementofthecrucialandcreativetaskofdelivering
consumer satisfaction on thereby earning profits through customers demand. Marketing
professionals and specialist use many tactics to attract the retain their customers. These
activities compare different concepts , the most important one being the marketing for
marketing mix ,4p & 7p. It is essential to balance both 4p &7p of the marketing mix. The
concepts of 4p’s has been long used for the industry while the latter has imaged as
successful proposition for the servicesindustry.
 Price.
 Place
 Promotion.
 Product.

PRICE:
Pricing must be competitive and entitle profit. The pricing strategy can comprise
discounts, offers and the like.More than minting money More megastore concentratestowards
providinggoodqualityofproductswithreasonableratestoitscustomers.Therethecustomers feel
worthiness in paying for the products in Moremegastore.

PRODUCT:
It most provide value to a consumer but does not have to be tangible at the same price.
Basically it involved introducing new products. More megastore provide number of products
like frozen, bakery, beverages, sweets, and confection, detergents, and cleaning materials,
home decoration seasonal, home fresheners, general groceries, kids wanted etc…,

PROMOTION:
It includes the various way of communicating to the customers of what the company
has to offer. It’sabout communicating about the benefits of the using a particular product or
service rather than just talking about its features. More megastore provides more attention
towards the promotional activities of their products as it is necessary to survive in this
competitive world. They gift to the customers by giving offers at special occasions.

PLACE:
It refers to the place where the customers can buy the product and how the product
reaches out to the place. This is done through different channels, like internet, wholesale and
 retailers. TheMoremegastoreisavailabletoitscustomersatareasonabledistancesinthemost of
developing and developed cities. Their outlet are opened in most of the developing and
developedcities.

METHODOLOGY
Methodology is the systematic, theoretical, scientific assessed study of specific topic
with analytical perspective and logical thinking and to collect informational data.
The methodology entail systematic activities ranging from the sources i.e.., the primary data.
Theprimarydataiscollectedthroughafieldsurveymethod.Questionnairesareusedlikeface to face
interviews are carried out. Separate questionnaires were pre-tested with the acquaintance and
friends and then final drafts wereprepared.
Both open ended and closed ended questionnaires were formed. Marketing officers of More
megastore were interviewed personally and their opinions were recorded. Secondary data is
alsomadeuseofviz..,economictimes,businesstodaymagazineswasofimmensehelp.Sofor this
project exploratory research isadopted.
Statistical tools like pie chart, bar diagrams and tables have been depicted to analysis and
interpret the data, and various statistical techniques were used.

2.2 TYPES OFRESEARCH

Generally research is understood to follow a certain structure process. Though steps order
may survey depending on the subject matters and researcher, the following steps are usually
part of most formal research both basic and applied.

TYPES OF RESEARCH
1. Pureresearch.
2. Appliedresearch.
3. Quantitativeresearch.
4. Qualitativeresearch.
5. Exploratoryresearch.
6. Descriptiveresearch
7. Diagnosticresearch.
8. Evaluationresearch.
9. Actionresearch.

Pure research:
Pure research is undertaken for the sake of knowledge without any intension to apply
it in practice. It is also known as basic or fundamental research. It helps to find the critical
 factors in practice problems. It develops many alternative solutions and thus enables us to
choose the best solution.

Applied research:
It is conducted when decision must be made about a specific real life problem. It is
thoseproblemorientedandactiondirected.Itcancontributenewfacts. Itoffersanopportunity to test
the validity of existingtheory.

Exploratory research:
It is necessary to get initial insight into the problems for the purpose of formulating
them for more precise investigation and also called as formulate research.

Descriptive research:
It is a research which requires knowledge and understanding of the problems nature
exists. It provides description of the characteristics. It requires answers for who, what, when,
where, and how. Provides accuracy of information.

Diagnostic research: It is research done on a disease that someone might get it.

Evaluation research:
It can be defined as a type of study that uses standard social research methods for
evaluative purposes as a specific research methodology and as an assessment process that
employs special techniques unique to the evaluation of social programs.

Action research:
It is a research initiated to solve an immediate problem or a reflective process of
progressive problem solving led by individuals working with others in teams or as a part of
community of practice to improve the way they adders issues and solve problems.
In this study, EXPLORATORY and DESCRIPTIVE research methods have been adopted.

2.3 SAMPLING
Sampling design is method in which the sample size is selected. This sample is based
on sample random sampling method and this Sample will be selected with the various
consumer of More megastore.
In statistics, a simple random sampling is a subset of individuals chosen from a largest
set.Eachindividualsischosenrandomlyandentirelybychance,suchthateachindividualshas
thesameprobabilityofbeingchosenatanystageduringthesamplingprocessandeachsubset of the
individuals has the same probability of being chosen for the sample as any other subset of
anindividuals.
Thesamplesizeare100,thesampletechniquesareconvenientRANDOMSAMPLING
METHOD and this is location from which sample were taken is inBENGALURU.

2.4 TOOLS FOR DATA COLLECTION

PRIMARY DATA
Primary data is also called as field research. It involves the collection of data that does
not exists. This can be through numerous forms, including the questionnaires and telephone
interviewsamongstothers.Thisinformationmaybecollectedinthingslikequestionnairesand
interviews. The term is widely used in market research and competitive intelligence. May be
very expensive because many people need to be confronted. By the time the research is
complete it may be out of date. People may have to be employed or avoid their primaryduties
for the duration of the research. People may not reply if emails or letters areused.

SECONDARY DATA
Secondary research is also known as desk research involves summary collection and

synthesis of existing research rather than primary research where data is collected from
research subjects or experiments.
Secondaryresearchcancomefromeitherinternalorexternalsources.Primarydatawill be collected
through survey method i.e.., competitive retail industry is a key cause of India's persistently
high inflation. Furthermore, because of unorganized retail,
inanationwheremalnutritionremainsaseriousproblem,foodwasteisrife by preparing structure
questionnaires. A structured questionnaire is being prepared and will be distributed to the
respondents. The questionnaires are made with the arrangement of open and close ended
questions. This questionnaire is distributed to various people of Bengaluru city.

2.5 TECHNIQUES OFANALYSIS

The nature of the data collected was qualitative on nature simple percentage analysis
and inference was drawn based upon critical analysis of the data. In addition to that tables,
graphs, pie chart, are drawn and compiled.
A questionnaire is designed to collect data and information from the opinion survey of the
product. Itisusedtoextractusefulinformationaboutthevariousfactorsinfluencingconsumer
behavior. Care is taken to arrange the questions in logical sequence and to form them in a
simple and precise manner to enable to collect authentic and accurate response from the
customers. The data collect through questionnaires are analyzed and interpreted conclusion in
systematicmanner.
2.6 LIMITATIONS
Every study has one of the limitations, which limits the study. The following are the
limitations of the study.
 The place covered under the survey is restricted toBengaluru.
 The study is restricted only to 100respondents.
 The project is limited only for the duration of twomonths.
 Time is the biggestconstraint.
 The feedback given by the respondents may bebiased
 HISTORICAL BACKGROUND
Profileincludesaboutorganizationworkingenvironmentaswellasitalsoincludesthe
achievement and awards taken by the organization and also what are the plans andprocedures
which are adopted in the organization to improve these sales volume. More megastore was
startedinyear2011,Moremegastoreisoneofthesupermarketwhichwillhelpthecustomers to buy
food products. More megastore is a sole trade company which was started to help the
customers in obtaining the items like cooking, cleaning, and hygiene and edible products and
maintenance items like phenol, soaps, mops etc. As there were no super market or markets in
this area so they started this shop to serve the people. The organization mainly aims at sales
maximization by providing the customers good quality of the products according to their
requirement at responsible cost with good hospitability.

BACKGROUND OF THECOMPANY
More megastore is a super market which helps the customers in buying household
productsinaneasywayandtheconsumercanbuytheproductsaccordingtotheirbudget.The More
megastore More Megastore was established in the year 2010 by the proprietor Kumar
Mangalam Birla in Mahadevpura Bengaluru, but the Headquarters is in Mumbai, India. In
beginningtheinitialproductswerelikehouseholdproductsorthedailyuseproductslikebrush,
toothpaste, shaving cream, deodorants and detergents but now they have variety of products
like vegetables, mops, brooms and plastic items like jug, garbage can etc., and recently they
have opened another branch in many other locations ofBengaluru.

NATURE OF THE BUSINESSCARRIED

It is a business to consumer transaction or business conducted directly between More
megastoreandthecustomers.ThemainproductsofMoremegastorearedailyuseproductsand edible
products and they sell them in retail. They also provide door to door service and it is a service
oriented business. They also seasonal products like fruits which are available only during the
certain period of the year.

VISION AND MISSION

VISION

 Be a strong responsive provider of consumer goods at affordableprices.

 Give customers the best value for theirmoney.
 To value our associates and exceed the customer'sexpectations.
MISSION
 To be the best service provider of fast moving consumer goods inBengaluru.
 To be a preferredemployer.
 To moderate the cost of living inBengaluru.
 Current Trend And Analysis

Consumer food choice is framed in terms of the formation of quality expectations before and
quality experience after the purchase. For the formation of quality expectations, lack of consumer
ability to form expectations that will be predictive of later experience is mentioned as a problem,
and brands and labels are mentioned as possible ways to improve this situation. Genetic
modification is used as an example of the way in which consumer attitudes to product technologies
can influence quality perceptions and food choice. Food quality is to an increasing extent
characterized by so-called credence qualities—qualities which are invisible to the consumer both
before and after the purchase. Such qualities provide a challenge for communication about the
product, not only to induce consumers to buy the product, but also to reinforce their choice after
the purchase. Concerning experienced quality after the purchase, the role of home production
turning products into meals—is mentioned as an important, but under researched topic. Finally,
differences in consumer behavior between normal situations and situations of food crises are
addressed. Increasing consumer interest in nutrition has led to an increased interest in
nutrition labelling. Finds that over half (58 per cent) of the sample surveyed read nutrition
labels. Nutrition labelling was found to have an impact on consumer purchase decisions. Of
those consumers who read nutritional labels, 81 per cent use them in their evaluatio n of food
products. Consumers have to deduce information from nutrition labels in their current format.
Survey findings reinforce previous work carried out in this area, particularly in the context of
consumer categorization of food products as “good” or “bad”. For example, consumer
avoidance of “negative” nutrients is apparent throughout the survey. The majority of
respondents, who read labels, indicated that they search out information on nutrients they
wish to avoid. In general, since time allocated to shopping for food products is limited, the
format of nutritional labelling needs further consideration and improvement. The concept of
nutrition should be incorporated into food companies’ marketing strategy

More megastore is maintaining very good quality of products. More megastore is

concerned with fast moving consumable and non-consumable products, which are being used
inourdailylife.ofservicetocustomersbefore,duringandafterapurchase.Consumerservice plays
an important role in an organization's ability to generate income and revenue. From that
perspective, consumer service should be included as part of an overall approach to systematic
improvement. All the products are arranged in specified racks where customers could find out
their needy products very easily. Products were neatly arranged on the basis of product
category. More megastore is maintaining very good quality of products due to this reason
customers are very eager to purchase the products in Moremegastore
 The some of the groceries which are used in our daily life are:

Groceries Types Quantity Min Max

price price
(Rs) (Rs)
Horlicks Junior Horlicks, ½-1 kg 10 430
Horlicks
Oil Fortune, Sunrich,etc 1-5 ltrs 85 490
Tea Red label, Tata, 50-500g 10 360
Priya
Coffee Bru, Nescafe 50-500g 10 350

Biscuits Parle-G, Britannia, Family pack 5 75

Oreo

PROVISION:

The some of the ingredients which are used in our daily life are:

Ingredient MIN MAX

s Quantity Price Price
(Rs) (Rs)

Dal ½-2kg 42 150

Sugar Notrestricted 24 220

 BEVERAGES.

Now a days these beverages are become a common thing while doing parties or to
chill. Some of the beverages are as follows

Items Quantity Min price(Rs) Max price(Rs)

Pepsi 500ml-2ltrs 33 93

Fanta 500ml-2ltrs 33 91

Sprit 600ml-2ltrs 36 95

7Up 600ml-2ltrs 36 95

Coco Cola 600ml-2ltrs 36 95

Slice 600ml-2ltrs 36 95

Maaza 600ml-2ltrs 36 95

ICE CREAMS ANDCHOCOLATES.

Ice creams are also available in More megastore, they are not much consumable products in
all the season but some customers prefer ice creams every time.These are some of the ice
cream brands More megastore ishaving:

Items Types Min price(Rs) Max price(Rs)

Ice creams Dairy day, Amul, 15 80

Arun Ice creams
Chocolates Snickers, Dairy Milk, 10 750
Kit Kat, Ferrero
Roche, Mars,
Galaxy, etc..,
ORGANIZATION CHART

3.2 DEPARTMENTALSTUDY

There are different types of department in the organization. They are:

 Sales and Marketingdepartment.
 Consumerdepartment.
 Technicaldepartment.
 Staffingdepartment.
Sales Department:Sales department is where the products are on display and this is the
department where they have arranged all the available products in a rack and it is easy for the
customers to find what they are looking for.

Marketing Department:A marketing department promotes the business and drives sales of
its products or services. It provides the necessary research to identify your target customers
and other audiences. Depending on the company's hierarchical organization, a marketing
director, manager or vice president of marketing might be at the helm.

Consumer Department:Consumer service is the provision of service to customers before,

during and after a purchase. Consumer service plays an important role in an organization's
ability to generate income and revenue. From that perspective, consumer service should be
includedaspartofanoverallapproachtosystematicimprovement.Onegoodconsumerservice
experience can change the entire perception of a consumer holds towards theorganization.

TechniqueDepartment:Techniquedepartmentgivingadoortodoorservicetothecustomers.
Door-to-doorisacanvassingtechniquethatisgenerallyusedforsales,marketing,advertising, or
campaigning, in which the person or persons walk from the door of one house to the door of
another, trying to sell or advertise a product or service to the general public or gather
information. People who use this sales approach are often called travelingsalesmen.

3.8 COMPETITORSINFORMATION

 BigBazar.
 RelianceFresh.
 Hypermarket.
 D mart.

Bigbazar,reliancefresh,hypermarket,dmartetc…,arethesomesupermarketssellthesame products
like More megastore and also they have the same infrastructure like More megastore there is
no much difference in these but people go to the shop which is near to them, They
don’tgivemuchcompetitionbuttheyaregoodinthemarket.BigBazaarandRelianceMart are the
wholesalers in grocery and provision and they are the well reputed Supermarkets, they
aregivinggoodofferandcomingupwithnewstrategiestoattractmorecustomerssotheygive More
megastore a bestcompetition.

3.9 INFRASTURCTUREFACILITIES

The organization involves the comfortable infrastructure. It is of 70000sq.ft. And the

shophaveawideandsufficientspace,Customerscanwalkfreelyaroundtheshoptopurchase the
products. Security is important in any organization to protect themselves from fraudulent
activities for that they have security camera and they have arranged all the availableproducts
in a rack and it is easy for the customers to find what they are looking for. Other than that the
organization has a billing department where the customers get the bill on amount payable for
the things they take

3.10 ACHIEVEMENTS ANDAWARDS

More megastore is running successfully from the last 9 year but they have not got any
awardsbuttheyachievedayearlyturnoverofRs.25,00,00000inthepreviousyear2016.And from
the last 2 years the sales has beenincreased.

3.11 WORK FLOWCHART:

Proprietor

MANAGER

FINANCE

WORKERS
PROPRITOR:

This shop is run by sole ownership, it is owned by MANU .G. He is running this shop
verysuccessfullysincefromsixyears.Thisshophavingcertaindepartments,eachdepartment is
having some of the head workers and they are maintaining the shop in good condition. And
they are providing very good sales and services to thecustomers.
MANAGER:
Manager Santosh will look after the goods which are yet to finish and place order and
notifies the new products in the market and he checks weather the placed products came in
good conditions are not and he directs the workers to do their job properly.
FINANCE:
AshwiniandShwethaaretheheadofthefinancedepartmenttheylookafterthebilling
department and they keep records in the computer about which products are purchased by the
customers and they receives amount from the customers on what they havepurchased.

SERVICE:
Eshwar, Santosh, Rajesh, Ravi and some others are in the service department. They
look after the products and they keep products in the specific rack so that the customers can
easilyidentifytheproductsandtheycouldbuythem.Andtheyhelpthecustomersinsearchof their
products and they suggest the customers to buy the newproducts.

3.12 FURTHER PLANS, GROWTH ANDPROSPECTUS

 To fulfil the consumersatisfaction.

 To establishes the new product of More megastore brandonly.
 To establishes the more shop in and aroundBengaluru.
 To improve the sales andservices.
 To satisfy the consumer needs andwants.
 To bring more products to theshops.
 ANALYSIS AND INTERPRETATION

This chapter is going to deal with analysis and interpretation data on which the survey was
conducted. In this chapter the data will be systematically drawn into rows and columns and
tabulated in a respective manner. After tabulating the data it will show in the graphical form.
The following are analysis and interpretation of data.

Table No: 4.1 Shows the age group of respondents:

Respondent
Age s Percentage

Under 25 29 29%

25-35 30 30%

35-45 25 25%

45andabove 16 16%

Total 100 100%

SOURCE: Field Survey
Graph No: 4.1 Shows the age group of respondents

40
20 29 30 25 16 AGE
0 Under25 25-35 35-45 45and
above

ANALYSIS:
Fromtheabovegraphitisclearthatinthesurveyof100respondents.29%ofrespondent
arebelowageof25,30%arefrom25-35 age,25%arefrom36-45 age,16%arefrom45 and above.

INTERPRETATION:
Fromtheabovegraphitisclearthatmajorityoftherespondentsareundertheagegroup of25-35.

Table No: 4.2 Shows the gender of respondents:

Gender Respondents Percentage

Male 35 35%

Female 65 65%

Total 100 100%

SOURCE: Field Survey

Graph No: 4.2 shows the gender of respondents:

70
60
50
40 65 GENDER
30
35
20
10
0
Male Female

ANALYSIS
From the above graph it is clear that in the survey of 100 respondents. 35 % are form
male respondents, 65% are from female respondent.

INTERPRETATION
From the above graph it is clear that most of the respondents are female because
females usually do cooking and buy groceries, provisions and many more.
 Table No: 4.3 Shows the occupation of the respondents

Occupation No. of respondents Percentages

Students 17 17%
Employee 19 19%
Business 23 23%
Housewife 41 41%
Total 100 100%

SOURCE: Field Survey

Table No: 4.4 Shows the marital status of respondents:

Respondent
Maritalstatus s Percentage

Unmarried 20 20%

Married 80 80%

Total 100 100%

SOURCE: Field Survey

Unmarried Married

Graph No: 4.4 Shows the marital status of respondents:

90

80

70

60

50
MARITAL STATUS
40 80

30

20

20
27 10 Department of management Studies NHCE,Bangalore
0
ANALYSIS
From the above graph it is clear that in the survey of 100 respondents. 20% are unmarried
respondents and 80% are married respondents.

INTERPRETATION
From the above graph it is clear that most of the respondents are married.

Table No: 4.5 Shows the Monthly income of respondents:

MonthlyIncome Respondents Percentage

Below 10000 15 15%

10000-20000 43 43%

20000-40000 32 32%

40000 & above 10 10%

Total 100 100%

SOURCE: Field Survey

Graph No: 4.6 Shows the frequently the respondents visit More megastore:
 ANALYSIS
From the above graph it is clear that in the survey of 100 respondents. 17% will visit
once in a week, 31% will visit once in 15 days, 29% will visit once in a month, 23% will visit
once in 2-3months.

INTERPRETATION
From the above graph it is clear that most of respondents will visit More megastore
(supermarket)oncein15daysbecauseMoremegastorefrequentlygivesoffersonceinaweek or in
15 days so to enjoy the offer people will be visitingmore.
Table No: 4.7 Shows which source made respondents to buy product from More
megastore:

Options Respondents Percentage

Television 30 30%

Friends 31 31%

Others 20 20%

Newspaper 19 19%

Total 100 100%

SOURCE: Field Survey

Graph No. 4.7 Shows which source made respondents to buy product from More
megastore:

Source

Television
Newspaper
Friends
Others 5 10 15 20 25 30 35

0 Source

ANALYSIS
 From the above graph it is clear that from the survey of 100 respondents.30% people got
awareness through television, 19% people got awareness through newspaper, 35% people got
awareness through friends, 20% people got awareness through others.
 INTERPRETATION
FromtheabovegraphitisclearthatmostoftherespondentsgotawarenessaboutMore
megastore from advertisement and friends. More megastore is a place where all types of
products are available so people liked it and are suggesting to others, So majority of people
came to know about it throughfriends.

Table No: 4.8 Shows which products do respondents purchase more often in More
megastore:

Respondent
Options s Percentage

Groceries 50 50%

Electronicgo 15 15%

Others 35 35%

Total 100 100%

SOURCE: Field Survey

Graph No: 4.8 Shows which products do respondents purchase more often in More
megastore:

ANALYSIS:

From the above graph it is clear that from the survey of 100 respondents. 50% of
respondents will purchase groceries in More megastore, 15% of respondents will purchase
electronics goods and another 35% will purchase others things in More megastore.

Graph No: 4.9 Shows the opinion of the respondents about the store space in More
megastore for moving around for products:

80
70

60
73 SPACE
50

40
27
30

20

10 ItsFreespaceCongested

0
ANALYSIS
Fromtheabovegraphitisclearthatfromthesurveyof100respondents.theproducts and
27% respondents opinion is, it is congested in More megastore for moving around the
products.

INTERPRETATION
From the above graph it is clear that most of respondents opinion is it’s free space in
More megastore for moving around the products, More megastore sells almost
Table No: 4.10 Shows the respondent opinion about intimate their discount and price to
all customers in stores
Option No. ofrespondents Percentage
Yes, clearlyintimate 61 61%
No, clearlyintimates 27 27%
No intimate at all 12 12%
Total 10 100%
0
Graph No: 4.10 Shows the respondent opinion about intimate their discount and price to all
customers in stores

70

60

50

40
61
30

20
27
10 12

0
Yes cleanly intimatingNot cleanly Intimating No intimating at all

ANALYSIS
From the above graph it is clear that from the survey of 100 respondents. 61%
respondents opinion is the More megastore is intimating their store discounts and prices to all
customersinstore,27%respondentsopinionisnotclearlyintimating,12%respondentsopinion is
there is no intimation at all in Moremegastore.

INTERPRETATION
FromtheabovegraphitisclearthatmostofrespondentsopinionistheMoremegastore is
clearly intimating the discount and prices to all customers instore.

Table No: 4.11 Shows the respondents opinion about whether they are waiting for long
time at billing section at More megastore:

Option No. of respondent Percentage

Yes 24 24

No 76 76

Total 100 100

SOURCE: Field Survey

Graph No. 4.11 showing that whether respondents are waiting for long time at billing
section at More megastore:

24%

76%
Yes
No

ANALYSIS:
From the graph it is clear that from the survey of 100 respondents, 24% respondent’s
opinion is yes they are waiting for long time at the billing section at foods mart and 76%
respondents says no they are not waiting.

INTERPRETATION:
From the above graph it is clear that most of the respondent’s opinion is no they are not
waiting for long time at billing section because all billing is done with help of computer and
it’s a fast process so people don’t have to wait long time to get the bill.

Graph No: 4.12 Shows that how respondents feel after shopping in More megastore
45
40

35

30

25

20

15

10

5
HIGH SATISFIED SATISFIED MODERATELY DISSATISFIED

ANALYSIS:

From the above graph it is clear that from the survey of 100 respondents, 40% respondent
are feeling highly satisfied after shopping it More megastore, 25% respondents
 CONCLUSION

BIBLIOGRAPHY

1. Business studies byB.S.Raman.

2. Marketing management by PhilipKotler
3. Marketing Management: Concepts, Cases, Challenges by Rajan andGovinda.
4. Fundamentals of Marketing by PawanThakur

WEBSITES:

 Wikipedia.com.
 https://www.indianretailer.com/news/tag/Megastore/
 m.indiamart.com
 https://examupdates.in/mba-marketing-management/
 www.spencersretail.com/formats

NEWSPAPER:

 The Hindu (Businessline).

 The Times of India.
 BangaloreMirror.
 Deccan Herald.
 ANNEXURES

QUESTIONNAIRE:

Dear Respondents,

I Vinay Kumar studying MBA in NEW HORIZON COLLEGE OF ENGINEERING,

BENGALURU. As a part of my academic curriculum, I have undertaken the topic entitled
“CUSTOMER SATISFACTION TOWARDS MORE MEGASTORE”

with special reference to Bengaluru. The information provided for the below given
questionnaireisofprimeimportancetomyproject.Ikindlyrequestyoutospareyourprecious time to
following questions accurately aspossible.
I assure you that the information provided by you will be useful for the academic
purpose and shall be kept confidential.

Thanking you,

Yours Faithfully
Vinay Kumar

1) Name:

2) Address:

3) Contact no:

4) Age: a) below 25 [ ] b)25-35 [ ]

c) 36-45 [ ] d) 46- 55 [ ]
e) 56 and above [ ]

5)Sex: a) male [ ] b) female [ ]

6)Occupation:
a) Student [ ]b) Employee [ ]
c) Businessman [ ]d) Housewife [ ]

e) Other (specify)

7) Are you:
a) Married [ ] b)Unmarried []
8) Monthly Income:
a) Below 10000 [ ]b) 10000-20000 [ ]
 c) 20000-40000 [ ] d) 40000 & above [ ]

9) How frequently do you visit More megastore?

a) Once in a week [ ]b) Once in a 15 days [ ]
c) Once in a month [ ]d) Once in a 2-3 months[ ]

10) Which source made you to buy products from More megastore?
a)TV advertisement [ ] b) Newspaper[ ]
c) Friends[ ] d) Other [ ]

11) Which product do you purchase more often in More megastore?

a) Groceries [ ] b) Electronic goods [ ] c) Other…………………

12)What is the reason for purchasing products from More megastore?

a) Low price [ ] b) Variety of products [ ]
c) various brand [ ]d) others [ ]
13)Will More megastore provides more range of products in one product
category?
a) Yes [ ] b) No [ ]
c) Not many [ ] d) None [ ]

14) How is the store space in More megastore for moving around for product
a) Large space [ ] b) Sufficient [ ]
c) Insufficient [ ] d) Congested [ ]

16) How is the representative’s interaction at Moremegastore?

a) Excellent [ ] b) Good []
c) Fair [ ] d) Bad []

Thanks for your co-operation

Signatu

re Date:

Place