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How to prepare for and profit from
the turbulent times ahead

Olga Tokarczuk –
literature can unite us photo: Frankfurter Buchmesse/Claus Setzer

In her remarks at the 2019 Frankfurt Book Fair opening

press conference, Nobel Prize-winning Polish author Olga
Tokarczuk spoke of the power of literature to unify a world
that seems to be fraying politically, writes Andrew
“I believe in literature which ties people together, that
highlights what people have in common, despite the
differences – colour, sexual orientation, or anything which
may separate us on the surface,” Tokarczuk said. “I believe
in a kind of literature which makes clear that at a deeper Frankfurt Book Fair CEO Juergen Boos and Olga Tokarczuk
level, below the surface we are tied together through
invisible, but existing threads. A kind of literature which wing nationalists hold on to power. On Monday, Polish
talks about a lively, ever-changing world of unity, of which Prime Minister Mateusz Morawiecki told supporters that
we are a small, but not insignificant part.” the election results represented a “huge social mandate” to
Tokarczuk was named the 2018 Nobel Laureate for remake the country, an agenda that has included rejecting
literature last week, while she was on tour in Germany, and the LGBTQ community, and multiculturalism. Ahead of
was a last-minute addition to the Frankfurt Book Fair’s the elections, Tokarczuk, a vocal critic of the government,
schedule. She is the author of the Man Booker said that the election was a choice “between democracy
International Prize-winning novel Flights, and her latest and authoritarianism”.
novel to be translated into English is Drive Your Plow Asked about the election results, however, Tokarczuk
over the Bones of the Dead. She is perhaps best known in tried to sound an optimistic note. “Of course I am not very
her home country for her 2014 historical novel The Books enthused about the outcome of the election, but I am
of Jacob. excited about the new composition of parliament,” she
Tokarczuk’s Nobel Prize and her appearance at the fair said, noting the addition of more representatives on the
are certainly well timed, coming amid new elections in left. “I think some new things will happen over the next
Poland which saw the country’s ultra-conservative right four years here.”

Paul Baggaley appointed Bloomsbury Frankfurt Briefcase

editor-in-chief A selection
Bernadine Evaristo

Moves from of top titles

Picador to from US and
day 1
take up role UK agents
in new year
Page 6
Page 3
Page 4

Day 1 highlights Frankfurt face

8.45 FOOD FOR THOUGHT: EXPLORING TIMELY AND Benas Berantas, literary agent, Vilnius,
Breakfast with the Society for Scholarly Publishing and The Scholarly
Kitchen Chefs
Hall 4.2 N101


Pavilion – Forum level 1


A Copyright Clearance Center event
Hall 4.2 N101


Pavilion, main stage


Frankfurt Pavilion (Agora)


A Copyright Clearance Center event Benas Berantas
Hall 4.2 N101
“My biggest challenge is finding a way to raise the visibility
15.30 ROBERT HARRIS TALKS TO SPIEGEL EDITOR for my country’s books on the global stage. but there is
MARTIN WOLF more and more recognition for Lithuanian illustrators
Hall 3.0 D56 across the world – one of my clients, Rasa Janciauskaite, is
15.30 FIGHTING FICTION. THE ART OF WRITING doing the identity for the Bologna Book Fair, which is a
Pavilion, main stage


Pavilion, main stage
Pavilion, main stage
12 22
To contact Frankfurt Show Daily at the 14 24
Fair, please visit us at the Publishers
Weekly stand in Hall 6.0, D40. NORWAY NATHAN HULL
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BookBrunch MD: Jo Henry
Editors: Andrew Albanese, Nicholas Clee, Neill Denny KEN FOLLETT LENNY PICKER
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Project Coordinator: Deena Ali
Layout and Production: Heather McIntyre TERI TAN US SPOTLIGHT
Editorial Coordinator (UK): Marian Sheil Tankard SUNMARK 2019 SALES
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Paul Baggaley to be new Bloomsbury editor-in-chief

Paul Baggaley, publisher at Picador, is to join Bloomsbury Baggaley said: “It has been a
in the new year as editor-in-chief. He has big shoes to fill: privilege to work with the Pan
the first holder of the role was Liz Calder, and she was Macmillan team to develop
succeeded by Alexandra Pringle. Pringle now takes the title Picador and I’m hugely proud
of executive publisher, “and remains pivotal to Bloomsbury’s of what the editorial team
publishing and her own authors”. Baggaley will report to has achieved in publishing
Emma Hopkin, MD of Bloomsbury’s Consumer Publishing. great voices with commercial
Nigel Newton, founder and CEO of Bloomsbury, said: success and critical acclaim. I
“Paul’s appointment signifies our intent and ambition for am extremely grateful to
our adult publishing which has always been at the core of Anthony Forbes Watson for
Bloomsbury’s success and what Bloomsbury stands for. giving me this opportunity
This appointment makes Paul core to the strategy for Paul Baggaley and to Jeremy Trevathan for
future growth of our fiction, non-fiction and cookery lists. his support.
We are delighted to welcome him to Bloomsbury.” “There are very few roles that could have tempted me,
but Nigel Newton and Emma Hopkin’s vision for the
future of Bloomsbury was compelling. It is a real honour to
Lerner Publishing Services: follow in the footsteps of my two predecessors in this role,
two of the most brilliant, indeed legendary publishers of

small is beautiful recent times and I particularly relish the chance to work
with Alexandra in my new role.”
Picador yesterday announced promotions including those
Sixty years after Harry Learner founded Lerner Publishing of Kris Doyle and Sophie Jonathan to editorial director.
Group in Minneapolis, the company is thriving, with a 20% Earlier this year, Ravi Mirchandani moved up to editor-in-
increase in revenues this year over last year, writes Claire chief, Francesca Main became associate publisher, and
Kirch. But while LPG has grown and expanded in scope, with Georgina Morley became publishing director.
more than 7,000 titles in print, and about 700 titles released
each year under 15 imprints, one LPG division’s growth is
being kept at a slow pace: Lerner Publisher Services, the
division that provides print and digital distribution for
Self-publishing up again –
small presses in the US as well as international publishers
seeking entry into North American markets. Officially Bowker
launched in 2011 with five client-publishers, LPS has 15
LPS client-publishers, with a 16th – Ruby Tuesday Books, The growth in the number of books self-published in the US
based in the UK – signing on as of 1 November. continued its rapid growth in 2018, jumping 40% over 2017,
The list of current LPS client-publishers reads like a according to Bowker’s annual survey of the self-publishing market.
United Nations of children’s book publishing: among them In its report, Self-Publishing in the United States, 2013-2018: Print
are Andersen Press USA, Big & Small (Australia), Gecko and Ebooks, the total number of print and ebooks that were self-
Press (New Zealand), Hungry Tomato (UK), JR Comics published in 2018 was 1.68 million, up from 1.19 million in 2017.
(South Korea), and Lorimer Children and Teens (Canada). Bowker measures the size of the market based on the number of
“Rather than our client-publishers being one among ISBNs registered, and thus does not include self-published ebooks
hundreds, we’re keeping it small so that they’re big fish in a from Amazon’s Kindle division, which uses an Amazon identifier.
comfortable pond,” Wexler says. He added that the small Amazon is considered to be the largest publisher of self-
size allowed for LPS personnel to consult with its client- published ebooks even if no number is available. Amazon’s
publishers, especially those based in other countries, on CreateSpace division dominates the print self-publishing
such matters as titling and covers that are appropriate for market with 1.4 million self-published print titles last year, up
the North American market, as well as providing sales from 929,290 in 2017. Lulu published the second most print
feedback. Just before the Frankfurt Book Fair began, self-published titles last year, with its output rising to 37,456
Lerner was preparing to launch a website dedicated to the titles from 36,651 in 2017, according to Bowker. Author
distribution business, Solutions, through its many different imprints, released 16,019
“When you find the right fit – in anything, really – you self-published print books last year and 10,585 ebooks, with
want to go for it, and that means the right fit on both both figures slightly higher in 2018 over 2017.
sides,” Wexler said. “It’s important for both the publisher Excluding Amazon, the top ebook self-publisher last year
and for the distributor that it work both ways. Then it’s a was Smashwords, which released nearly 72,000 titles, down
great relationship that can last a long time.” 3% from 2017.


Frankfurt Book Fair Briefcase 2019

By Rachel Deahl and Claire Kirch in New York, and Neill Denny and Nicholas
Clee in London

Then She Vanished by T Jefferson Parker
Putnam US
CREATIVE ARTISTS AGENCY This is the latest thriller in the Shamus Award-winning Roland Ford
Say Your Word, Then Leave by Karen Attiah series, by an author who has received the Edgar Award three times.
Dey Street US
Jamal Khashoggi’s editor at the Washington Post explores how the outspoken WILLIAM MORRIS ENDEAVOR
journalist went from being a confidante of Saudi Arabia’s rulers to becoming All Adults Here by Emma Straub
a critic of the country’s polices, leading to his murder by Saudi assassins. Riverhead US
The new novel from Straub (The Vacationers) offers, the agency explains,
FOUNDRY LITERARY + MEDIA a “deeply satisfying story about parenting, siblings, growing older, and all
Anything but Monogamy by Rachel Krantz the small and big things that leave their mark as we enter adulthood”.
The agency calls this memoir by one of the founding editors of Bustle a
“groundbreaking, deeply personal account” of a woman’s sexual journey, Friendship by Heike Faller and Valerio Vidali
and says it anticipates that the book will “break down barriers”. Faller, an editor at the German magazine Zeit, and Vidali, an Italian
illustrator based in Berlin, team up again for what the agency describes as
Clues to the Universe by Christina Li “a gorgeously illustrated book” that “will remind us of the many kinds of
HarperCollins US friendships that we experience in our lives”.
This middle grade debut by a 20-year-old Stanford University undergrad is
a tale of two 12-year-olds who build a rocket to find a long-missing father. WRITERS HOUSE
How Beautiful We Were by Imbolo Mbue
Long Bright River: A Novel by Liz Moore This novel from the author of Behold the Dreamers is, the agency says, “a
Riverhead US masterful explanation of what happens when an American oil company’s
The agency notes that this suspense novel is a “huge Sarah McGrath buy” reckless and environmentally degrading drive for profit, coupled with the
and will be published “in a major way”, with a film deal in place. ghosts of colonialism, comes up against an African village’s quest for
justice – and a young woman’s willingness to sacrifice everything for the
ICM PARTNERS sake of her people’s freedom”.
Consider This by Chuck Palahniuk
Grand Central US Poisoned by Jennifer Donnelly
The agency calls this literary memoir by the author of Fight Club “a love Scholastic US
letter to readers, booksellers, and the writing life”. After the success of the Carnegie Medal- and Printz Honor-winning
author’s Stepsister, which reimagined Cinderella, Donnelly takes on Snow
Untitled by Toni Morrison White. In this YA take on the classic, Donnelly, Writers House says,
Knopf US “deftly explores entrenched cultural myths as her determined heroine sets
This collection of quotations from the recently deceased literary icon’s out to prove she is not too weak or foolish to rule the throne, and that
fiction and non-fiction writings – which have already been translated into even the darkest magic can’t extinguish the fire burning inside every girl”.
40 languages – is sure to appeal to a huge international audience.
INKWELL MANAGEMENT Apeirogon by Colum McCann
The Revisioners by Margaret Sexton-Wilkerson Random House US
Counterpoint US A timely tale of two fathers – one Israeli, the other Palestinian – who lose
This sophomore effort by the novelist follows the lives of two women, their young daughters to violence, by the recipient of such honours as the
one black and one white, who establish an uneasy friendship in the 1920s National Book Award, the IMPAC Prize, an Oscar nomination, and
South, and the legacy their descendants inherit. several European awards.

TRIDENT MEDIA GROUP The Man Who Saw Everything by Deborah Levy
The Black Swan of Paris by Karen Robards Bloomsbury US
Mira US A tale of “good intentions and reckless actions” set in 1988 East Berlin
This latest read by the author of over 30 books is, the agency says, the explores the cyclical nature of history and how the past is rewritten by
tale of a singer living in Nazi-occupied France who’s forced to choose those currently in power. Shortlisted for the 2019 Booker Prize.
between her country and her family. Continues on page 8 g

Celebrating 60 Years of Children’s Publishing

Lerner Publisher Services is the only US distributor

to focus exclusively on children’s books, representing
exceptional independent publishers from around
the world to the North American market. We reach
the markets—including bookstores, libraries, and A DIVISION OF LERNER PUBLISHING GROUP

classrooms—you need to expand your business.

f Continued from page 6

Girl, Woman, Other by Bernardine Evaristo
Hamish Hamilton UK
Booker-shortlisted verse novel, about an interconnected group of Black
British women.

A World Without Work: Technology, Automation and How We Should
Respond by Daniel Susskind
Allen Lane UK
Explores how we might thrive in a world where technology has made
many jobs redundant.

One Night Only by Julietta Henderson
Transworld UK
Following his best friend Jax’s death, 12-year-old would-be comedian
Norman seeks to look after his mum, find the father he’s never met, and
honour Jax’s memory by performing at the Edinburgh fringe.

Don’t Turn Around by Jessica Barry
Harvill Secker UK
Two women are on a desolate road that slices through the New Mexican
desert, bound together by a mission they can’t afford to fail.


The Black Hawks by David Wragg
HarperVoyager UK
An epic fantasy adventure debut for fans of Joe Abercrombie and Nicholas
Eames about a bunch of foul-mouthed mercenaries, a knight and a prince.

42 MP
Alone by JL Butler
HarperCollins UK
McMafia meets Fatal Attraction in psychological thriller about a lonely
housewife who is stalked after a one-night stand with a college sweetheart.


Twenty Questions for Jeanie Greene by Helen Fisher
Simon & Schuster UK
A world of second chances – do you believe in them? How much? And
when, and how, should we let go of the past?

Hamnet by Maggie O’Farrell
Tinder Press
A new departure for the author: the story behind Shakespeare’s most famous play.


The Stranger Times by CK McDonnell
Transworld UK
Fantasy trilogy following the antics of a newspaper team dedicated to the
paranormal and suddenly forced to investigate supernatural forces.
Continues on page 10 g

M O N E TA R Y F U N D f Continued from page 8
Rules for Living by Tamsin Kelly
Orion UK
Daisy Cooper wasn’t meant to die: a clerical error is behind it – and
Death himself is to blame.

The Lamplighters by Emma Stonex
Picador UK
Inspired by three lighthouse keepers who went missing in 1900 and were
never found.


The CBD Bible: Cannabis and the Wellness Revolution That Will Change
Your Life by Dr Dani Gordon
Orion Spring UK
Doctor and government adviser on medical cannabis cuts through the
noise and outlandish claims to show what this new medicine can do for
our health.

Come Again by Robert Webb
Canongate UK
Debut novel by the no 1 bestselling author of How Not To Be a Boy: a
time-travelling story of love and adventure set in London, for fans of
David Nicholls’ One Day.


The Killing in the Consulate by Jonathan Rugman
Simon & Schuster UK
A chilling, page-turning account of the murder of Jamal Khashoggi in
Istanbul and the wider ramifications for global politics.


The Sanatorium by Sarah Pearse
Transworld UK

Visit IMF
Crime debut set in a former sanatorium in the Swiss Alps that cannot
mask for long its dark history despite conversion into a luxury hotel.

in Hall 4.2/J72
Madam by Phoebe Wynne
Quercus UK
A modern gothic debut novel set in a girls’ boarding school.

Browse new publications SHEIL LAND

and pick up a copy of our Black Widows by Catherine Quinn
Orion UK
latest catalog! A thriller set in Utah and told through the alternating perspectives of
three women, the wives of a murdered Mormon man.

Forever Human by Peter Scott Morgan
Michael Joseph UK Memoir by a robotics scientist with motor neuron disease who is working
with tech firms such as Intel, Microsoft and Dell to develop a version of
himself that will survive – and thrive. ■

Helping publishers grow worldwide
through collaborative partnership
and economical solutions.







A stable Frankfurt in “Create Your

Revolution is about

an unstable world the importance of

culture, and the
responsibility of the
individual to stand up.
Andrew Richard Albanese talks to The more our politics
Juergen Boos fail, the more trade
agreements fail, the
more important the
A decade ago, in the teeth of a global recession and a role of the cultural
digital revolution that some predicted would devastate the and the creative
book business, a cloud of uncertainty hung over the sectors,” Boos said.
Frankfurt Book Fair. As the 2019 fair opens, political “This is what we want
instability is still roiling the globe and technology remains to highlight this year.
as challenging, but the Frankfurt Book Fair, like the book That we have to be
itself, continues to show its resilience – and its importance. more open to ideas,
“The political situation all over the world is very Juergen Boos more critical to what’s
unstable, but actually Frankfurt looks very, very stable,” happening in the world, and, that we must speak up.”
said Frankfurt Book Fair CEO Juergen Boos, in a recent Publishing, he added, is the business of speaking up.
interview ahead of this year’s event. “We have a lot of new Yet despite the growing political uncertainty around the
initiatives, and more international events throughout the world – whether Brexit, or an American trade war with
year. And the book fair is spreading all over the city now. I China, for example – the book business arrives in Frankfurt
think the fair is getting more like it used to be, in the late this year with a sense of confidence. Print book sales have
’80s and the ’90s, when we had all the big names and stabilised, even risen in recent years. Literary translations
literary events. That feeling is coming back, and it’s are surging. And, digital technology, which once loomed as
bringing more of the purpose behind the books back to a threat to the book business, is turning out to be a boost,
Frankfurt. It’s not only about the rights, or distribution most notably in the digital audiobook sphere, where
businesses, it is a chance to identify the opportunities and revenues have been surging for the better part of the last
major strengths of the industry. That seems to get more and decade, bringing more consumers – new consumers, and
more important each year.” younger consumers at that – into the book world’s orbit.
Indeed, the Frankfurt Book Fair remains the publishing “I think audiobooks have changed a lot, and there are a
world’s most important rights fair – this year’s LitAg lot of players now in Frankfurt, like Storytel and Audible.
once again will feature a record number of tables They are all looking for more content and higher visibility,
representing agencies from all over the world. And on the so for this year we created the new audiobook area,” Boos
programming side, fair organisers continue to innovate said, pointing to a major addition to the 2019 Frankfurt
and embrace change, with a slate of events that explores Book Fair: Frankfurt Audio will offer a new international
the opportunities and challenges facing the publishing marketplace for the digital audio sector, located in Hall 3.1,
industry, while also highlighting the fair as a much-needed with its own conference and speaker programme. “We also
beacon of thoughtful discussion, and inclusiveness. have players like Netflix here,” Boos added, pointing to
“You’ve heard me say it many times, publishing is a very more opportunities for publishers in a digital age where
important, very international business,” Boos said. “But subscription access is rebooting consumer expectations.
Frankfurt is also a cultural event, and, it’s a political “We’ve always had a very strong movie and film focus, but
stage, too.” with streaming TV services, the business is changing,” Boos
Indeed, that role has never been more important than in noted. “I would say the streaming market is a big and
recent years, as the world grapples with the troubling rise growing opportunity for publishers.”
of nationalism, climate changes, the rise of fake news and Of course, the bedrock of the Frankfurt Book Fair, Boos
attacks on the free press. At last year’s event, for example, stresses, is the book. And it’s the stability of the book, and
the fair’s “On the Same Page” campaign highlighted free the potential for growth in new markets around the world,
speech and the freedom to publish, tied to the anniversary that is now a major source of confidence, even optimism,
of the United Nations’ Universal Declaration of Human for publishers.
Rights. This year, the fair will feature a programme called Which is not to claim that the global book business in 2019
“Create Your Revolution”, inspired by the United Nations’ is without significant challenges. But, suffice it to say, survival
17 Sustainable Development Goals. The programme will is not one of them. “Going back 10 years ago or so, we talked
feature a slate of speakers, including Google Creative Lab’s about digital and the changes it would bring, but for three
Tea Uglow; activist-actress Gina Belafonte; and Ethiopian years now, we’ve been talking about, ‘oh, wait, that didn’t
developer Betelhem Dessie. happen?’” Boos said. “So, there’s a very positive spirit.” ■

We are Quarto

We look forward to seeing you

Hall 6.0 E10/E11


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Quality control and the prove an antidote to the

modern crisis of trust in

publisher’s role information online.

Over the past few
years, the UK
Just a few months ago – admittedly a very long time in politics government has been
– the Publishers Association (PA) marked the publication of wrestling with the
Quality Control: Reading, Publishing and the Modern Attention challenges the digital
Economy, a report by cross-party think-tank Demos, writes economy poses. These
Dan Conway. We supported Demos in its work looking at how challenges range from
the digital reading and content environments impact readers. making sure there is fair
The report’s findings are stark. Demos, using a combination of competition and fair
polling and focus group research, found that the public thinks that tax rules, through to
moderation in the online space would help combat disinformation considering how we can
or “fake news” (48%), self-harm or suicide (41%), terrorism all stay safe online.
(35%) and mental health conditions (33%). What’s more, the Online infringement has
report looks into how publishing’s products and services are more also been a major focus,
relevant today in light of the threats the online world presents. Dan Conway with the PA representing
the book industry and supporting authors in discussions with
Guardians of truth online platforms and the government on how to limit
What is clear is that there is a great deal of public anxiety intellectual property infringement on online marketplaces.
about content online and the impact it is having on society. Digital platforms, including Google, Facebook and others,
This is where the book industry has a role to play. Publishers are cross-media providers hosting content across all markets,
are the guardians of truth because of our rigorous approach to making this digital landscape highly interconnected and unlike
content selection, enhancement and production. But we are anything we’ve seen before. Two-thirds of adults now say that
also the experts in high-quality edited content, which can the internet is an essential part of their lives, a statistic that

The shortlist is out. Discover the winner on 2nd November.

CE L E BR AT I NG DI S T I NGU I S H E D F IC T ION BY I N DI A N W R I T E R S #thejcbprize


would have been unthinkable even ten years ago when publishing industry’s products and skillsets have never been
smartphones were only just beginning to take hold. more topical and should be urgently preserved. Publishers care
deeply about the authenticity and appropriateness of the
Digital dependence content we commission, produce and bring to market. The PA
The rise of digital platforms, and our resultant reliance on will continue to work tirelessly to ensure that the UK
them, has led to a culture of dependence focused on a small government promotes measures to support this.
number of companies. This dependence has widespread
ramifications for both society and business. We will continue The role of publishers
to urge the government to consider the impact of this carefully, Demos is a free-thinking organisation and the PA had no editorial
and to ensure that the companies involved are required to take control over the report published or its recommendations. The
due responsibility and care for those using their services. recommendations to government deserve consideration by the
In business, this dependence manifests itself in how commerce is industry. These include a recommendation that the government
conducted online and how platforms (such as Amazon) dominate should work with and fund the publishing industry to develop
routes to market. In social terms, this dependence is even more a “Citizen Editors” voluntary training scheme to help moderate
apparent. Quality Control found that a significant number of the online world. Also, that a “public service publishing ethos”
people consider themselves “addicted” to social media, with should prevail, affecting search engine optimisation of content, and
42% of 18-34-year olds identifying as such. Of this group, 65% that technology firms should include a “reading mode” on smart
of people say they use social media once a day. The same survey devices. The report also recommends zero-rating VAT on digital
looked into the relative enjoyment of reading books compared publications, in line with the Axe the Reading Tax campaign.
with using social media (46% compared to 19%). Books remain The report shows the importance of tackling the potential
an important haven from the online world – whether in print or harms associated with online reading and content environments. It
digital format – and the case for promoting long-form, reliably- also proves publishing’s ongoing role in navigating these challenges
edited content has only been strengthened by Demos’ work. for future generations. Bill Gates remarked more than 20 years
In a world where “fake news” and “fake science” pollute our ago that “content is king”. The question for policymakers now
information sources and society is struggling to arm itself with is – what kind of kingdom do they want it to be? ■
the right tools to decipher what can and can’t be trusted, the Dan Conway is director of external affairs at the Publishers Association.


Guest of Honour: Further state

assistance comes in

Norway the form of translation

grants from NORLA
(Norwegian Literature
Abroad), the organiser
Norway’s programme includes a starry of the GoH programme.
line-up of authors. Nicholas Clee reports Since 2004, NORLA
has contributed to the
Norway may have one of the smaller populations – just over funding of 5,200
5.25 million – among Guest of Honour (GoH) countries at translations of
Frankfurter Buchmesse, but it yields to few in literary Norwegian titles, into
enthusiasm. According to the GoH organisers, Norwegians read 65 languages. Guest of Honour funding comes from the
more than any other European nationality, getting through on Ministry of Culture, the Ministry of Trade, Industry and
average 15.5 books a year. Eighty-eight per cent of Norwegians Fisheries, and the Ministry of Foreign Affairs, and there is also
read at least one book a year. Thirty-four per cent are regular royal endorsement: Her Royal Highness Crown Princess
library borrowers, taking out on average 14.4 books a year. Mette-Marit is ambassador for Norwegian literature abroad.
Those dark winters may be to the book trade’s benefit.
Norwegian publishers release 3,700 titles a year – fewer than Strong literary tradition
come out in the UK each week. There are about 56,000 titles in The country has a strong literary tradition. Henrik Ibsen’s
print. Publishers’ annual turnover is about £541m, meaning that plays, including Hedda Gabler and A Doll’s House, receive
they generate considerably more sales for each title than their UK regular performances on UK and US stages – indeed, Ibsen is
counterparts manage. The government helps to boost this figure: said to be the most frequently performed playwright in the
under the country’s book purchasing scheme, the Norwegian arts world after Shakespeare. Nobel Prize winner Knut Hamsun
council selects 600 titles each year for distribution to public may be less current nowadays, with his support for the
libraries, ordering up to 1,500 copies of each. Nazis tending to put off many readers, but is nevertheless


Bringing Canadian words to the world




Hall 6.0 | B 67 @livrescabooks


recognised as an author of formidable stature. In the present from a poem called “It Is That Dream” by Olav H Hauge
day, Jo Nesbo, author of a series of novels starring detective (1908-94); the first two lines are “It is the dream we carry/
Harry Hole, is one of the most widely read thriller writers That something wonderful will happen.” The poem
in the world, and has been translated into 50 languages. Per concludes: “and that one morning we’ll glide/into a cove
Petterson has also been translated into 50 languages, and has we didn’t know” – an apt metaphor for all those arriving in
won both the Independent Foreign Fiction Prize (now the Frankfurt in search of the unexpected.
Booker International) and the International IMPAC Dublin Under this inspirational banner, events have been taking
Literary Award (now the International Dublin Literary place in Germany throughout 2019. Norway was the
Award). Jostein Gaarder’s 1992 novel Sophie’s World has country of focus at the Berlin Film Festival, and was the
sold more than 4 million copies worldwide. In non-fiction, partner at “jazzahead” in Bremen, the world’s largest jazz-
Lars Mytting’s Norwegian Wood: Chopping, Stacking, and themed trade fair. The Museum Angewandte Kunst (MAK)
Drying Wood the Scandinavian Way was a surprise hit in in Frankfurt has been redubbed the “House of Norway”
the UK market. Asne Seierstad has won acclaim and for the past several months. There are numerous cultural
bestsellerdom with her books The Bookseller of Kabul, activities taking place in the city during the week of the fair.
One of Us and Two Sisters. Lying somewhere between The centrepiece of Norway’s activities at the fair will be, as
categories are the “autofiction” works of the acclaimed, always with the Guest of Honour, the pavilion (Forum, level
though controversial, Karl Ove Knausgaard. 1). It has been designed by architecture firms Manthey Kula
Knausgaard, Jo Nesbo, bestselling crime writer Karin Fossum, and LCLA office, and is “a sort of sculpture park” with “an
Asne Seierstad, Per Petterson, and Linn Ullmann (author of imaginary landscape of table-like objects, which are inspired
the acclaimed novel The Cold Song) will give a starry by 23 poems and which invite guests to take a thematic
flavour to the programme of events at the Norway pavilion. journey through Norwegian literature”. The “Books on
Every Guest of Honour programme has a slogan, usually Norway” exhibition will display some 600 titles. The
somewhat vague in meaning. Last year, Georgia chose programme features a “Freedom of Expression Hour” at 1pm
“Georgia – Made by Characters”, which did have a specific each day, as well as a “Green Hour” environmental series,
reference, to the 33 characters of the Georgian alphabet. and during the happy hour at 5.30pm there will be electronic
Norway has gone with “The dream we carry” – borrowed sounds from a DJ going by the name of Olle Abstract. ■


Embarrassed? Me? I’m pleased and proud

to have many readers in

Hell, yes Continental Europe.

Some read my books in

photo: Olivier Favre and West Stow Anglo-Saxon Village

English, but most buy
translations. I cherish
them all.
Four leading British authors – Ken That’s why I’m so
Follett, Jojo Moyes, Kate Mosse and Lee embarrassed by what’s
going on in the UK. We
Child – are staging a unique author tour seem to be sending an
in November to reassure their European unfriendly message to
our neighbours. “We
readers of their affection and friendship. don’t like you, and we
Four European countries are on the don’t want to be in
your club,” we say.
itinerary for the tour, which will see the Well, I don’t say it. I
authors appear on stage, talk about Ken Follett like my neighbours. I
lived for three years in Grasse, France, and loved it. There’s a
their work, answer questions, sign statue of me in the city of Vitoria-Gastiez in Spain – outside the
books and do interviews. Here, writing cathedral, like a saint! My favourite suits are made in Naples,
Italy. And my books sell more per head in Germany than any
exclusively for the Frankfurt Book Fair other country.
I’m not alone. Many of my fellow writers feel as I do,
Dailies, Ken Follett explains the mortified at the hostile attitude of Brits to the rest of Europe.
thinking behind the Friendship Tour. And we’re going to do something about it.

February 4th -9th

Hall 1, Taipei World Trade Center
Meeting with Asian Publishers
Registration Deadline: 2019.10.25 Guest of Honor: KOREA


I’ve teamed up with three colleagues, each of whom has next century the cosmopolitan
millions of readers in translation. They are Jojo Moyes, Kate Dutch Republic produced
Mosse and Lee Child. We all want to tell our foreign readers the Golden Age of Dutch
how much we value them, despite the impression given by Painting. African Americans
British politics. So we are going to do just that. invented rock and roll, and
In November we’re heading off on the Friendship Tour. We Jewish Americans invented
will visit four European countries, and in each one we will meet Hollywood. The greatest
readers and writers. We’ll appear on stage, talking about our artist of the 20th century
work and answering questions. We’ll sign a few books and do was a Spanish immigrant in Paris, Pablo Picasso.
some interviews. A country that shuts its doors to foreigners will turn pale
and sickly for lack of the sunshine of new ideas. And I fear for
Literature knows no borders my country.
Like most writers, we’re vividly aware of how much we owe to Right now London is probably the greatest cultural centre in the
our predecessors in many countries. The first real novel was a world, and the city is thoroughly multi-ethnic, but can that last?
Spanish book, Don Quixote. The modern novel of adultery Outside London, so many of my countrymen dislike everything
owes everything to Flaubert’s Madame Bovary. The kind of foreign. They don’t want to hear strange languages spoken on
story I write, in which world-historical crises are interwoven the street, they frown at people who look and dress differently,
with the personal destinies of fictional characters, was invented they complain about the smell of exotic cuisine, and they read
by Tolstoy with War and Peace. Many authors who write about stupid newspapers and believe fairy tales such as the one about
Fascism, such as Kazuo Ishiguro and Martin Amis, do so in the the European Union insisting that bananas must be straight.
indirect manner of the Italian writer Giorgio Bassani, author of We four can’t change that. We’re only storytellers. All we can do
the classic The Garden of the Finzi-Continis. I could play this is stand up and say that we aren’t part of it. We’ll be going to Milan,
game for hours, but the point is clear: literature is international. Madrid, Berlin and Paris. I hope we’ll meet and talk to thousands
The same is true of most forms of art. The ferment of of readers. We have a simple message. We don’t believe that Britain
Elizabethan England took place in a London full of asylum seekers has no need of its neighbours. We want to remain European even
fleeing religious persecution in France and other countries. In the if our countrymen don’t. And we’re going on tour to say so. ■

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An unconventional help/self-improvement
titles from Sunmark,

publisher – Sunmark which is celebrating its

48th anniversary this
year. But the 180-degree
Twenty-two years ago, the editor of Sunmark Publishing, a turn has paid off – the
little-known Japanese publisher, visited the Frankfurt Book title has sold 850,000
Fair for the first time, eager to seek out potential rights copies and 55,000
partners, writes Teri Tan. To the bemusement of the exhibitors copies in Japan and
he visited, none of the original publications in his catalogue Taiwan, respectively,
was of the picture book or manga graphic novel variety that and is now available in
were then (and still are) Japan’s best-known segments. 16 foreign editions,
Instead, his list offered titles such as Teruo Higa’s An Earth- including English (from
Saving Revolution and Shigeo Haruyama’s A Great Revolution in Pan Macmillan) and
the Brain World; the latter a 1995 sleeper hit that became Japan’s German (Droemer).
second bestselling title in its publishing history at that time with What makes
sales exceeding 4.1 million copies. But for the editor, the visit to Sunmark’s success so
Frankfurt was a success: he saw the kind of titles out in the market Nobutaka Ueki remarkable is that their
and potential partners he and his team could work with. authors are mostly
Tokyo-based Sunmark Publishing is now famous worldwide “What makes unknowns – not literary
as the original publisher of The Life-changing Magic of Tidying Sunmark’s success masters or big-name
Up, which is available in 42 languages and has three spin-offs celebs – that are
from author Marie Kondo. And since that fair back in 1997, so remarkable is penning their books for
company president and publisher Nobutaka Ueki has signed that their authors the first time. Ueki and
more than 1,500 contracts with overseas partners and launched his team seem to have
many other bestsellers, including Hiromi Shinya’s The Enzyme are mostly unknowns the unerring ability to
Factor (now available in 20 languages), – not literary masters pick winners, so much
Kazuo Inamori’s A Compass to so that Sunmark ranks
Fulfillment (five million copies sold; or big-name celebs.” number 1 in the
seven languages) and Masaru Emoto’s Japanese book industry
The Hidden Messages in Water (three in the ratio of bestsellers to the number of books published.
million copies sold; 26 languages). For Ueki, who often speaks about “learning from natural
Emoto’s title was released in 2005 by universal principles as the company philosophy” and “bringing
Beyond Words Publishing, Sunmark’s out the positive energy of the author to its fullest”, the success
first US partner, and went on to spend of Sunmark is about “luck in an industry that is similar to
28 consecutive weeks on the New York gambling”. Humility and wry humour aside, that “luck” has
Times bestseller list. (That, however, always been unerringly bolstered by a well-crafted and broad-
pales in comparison to Kondo’s title, based marketing strategy that accompanied each book launch in
which spent 98 weeks, 68 of them at its domestic market – from newspaper advertisements, banners
number 1, on the same list.) on trains and TV promotions to social media campaigns.
Over the years, Sunmark titles have Last year, Ueki rolled the dice again by entering the character
hit the charts, local and international, business with Penguin Airplane Factory, which is essentially a four-
many times with titles such as Yoshinori person team that he established. “We participated in the Licensing
Nagumo’s Being Hungry Makes You Japan show at the Content Tokyo 2019 exhibition in April this
Healthy (700,000 copies sold in Japan year, and kickstarted several rights negotiations. Our baby penguin
since January 2012), Eiko’s Even the characters, Penta and Koharu, are becoming increasingly well-
Stiffest People Can Do the Splits (now in known in Japan through our social media campaigns, and
17 languages) and Kenichi Sakuma’s The soon you will see books, animations and merchandises
Trunk Muscle Reset Diet (1.2 million featuring these two lovely characters around the world.”
copies sold domestically). In a way, the choice of a penguin as his first character is most
So the December 2015 launch of apt. After all, Ueki believes in the universality of hopes and
literary title Before the Coffee Gets Cold dreams, and these aquatic flightless birds are often associated
from playwright Toshikazu Kawaguchi, with happiness and inspiration. (Remember that animated
which revolves around time travel and feature Happy Feet?) Well, given Ueki’s track record in pulling
miracles, was a big surprise to overseas off one bestseller after another, this character venture may turn
partners who have gotten used to seeing out to be another big hit for Sunmark. And he will be the one
general wellbeing, inspiration and self- tap-dancing away in his Tokyo office! ■



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What a Difference a Decade Makes
Once seen as a potential threat to the book, digital is fueling new
opportunities for publishers

By Andrew Richard Albanese

© frankfurt book fair

et’s take a moment to remember the heady digital days Random House CEO Markus Dohle proclaimed in 2017,
of 2010, shall we? As publishers gathered in Frank- print books and e-books have found equilibrium. And while
furt in October of that year, e-book sales were still e-book sales have declined, digital audiobooks are now lead-
growing, print was in decline, and audio was barely a ing the way to profitability for publishers’ digital businesses.
blip on the screen. The iPad had just debuted (it would Perhaps most importantly, the publishing industry now sees
soon lead to a major price-fixing lawsuit against Apple and technology as more of an opportunity than a threat.
five of the then Big Six publishers). And litigation was still “We should not be afraid of people consuming other forms
underway against Google over its library book-scanning of media,” said HarperCollins UK CEO Charlie Redmayne
program. To put it mildly, simmering fears about the broader in his opening keynote last year at the Markets, the Frank-
future of the book business in the digital age loomed over the furt Book Fair’s opening preconference. “For us, this is a pos-
industry and the Frankfurt Book Fair—all complicated by a itive. Ultimately, it drives people back to the book. And con-
tough global recession. sumers have demonstrated that they are willing to pay for
But in 2019, as the last Frankfurt Book Fair of the decade content as long as it is the content they want, at the quality
gets underway, those digital fears have given way to a sense they expect, easily accessible on the platform they want to
of confidence, even optimism, among publishers. As Penguin consume it on, and, just as importantly, at the right price.”


Which is not to say that the global book business is with-

out challenges. “Clearly, the physical book never did go

© ines bachor
away, nor was it ever going to,” Redmayne also told publish-
ers. “But, equally important, I’m not seeing any great resur-
gence across the market in terms of physical books. In fact, I
think the truth is that we have arrested decline.”
Arrested decline—that’s the backdrop against which the
publishing community gathers in Frankfurt in 2019. Print
books have reestablished their staying power. But the key
question very much on people’s minds as they head to this
year’s Frankfurt Book Fair is: how do publishers chart a
course to growth?
Digital will no doubt be a key part of any path to growth
for publishers—and in some sectors more than others. For
trade publishers, digital audio is the major source of opti-
mism. The format continues to surge, posting double-digit
growth rates for seven years straight now and bringing new
customers to the book business. So promising is the future of
the digital audio business that the sector now has a home of
its own at the Frankfurt Book Fair: Frankfurt Audio will
offer a new international marketplace for audio content,
located in Hall 3.1.
Notably, the rise of audio also presents an opportunity to
talk about new business models—most prominently, digital
subscription, the most popular way for consumers these days
to access content like movies, music, and, increasingly, audio-
books, through services offered by companies like Audible
and Storytel. With subscription access and streaming services The 2019 Global 50
CEO Talk to Feature
rapidly changing consumer expectations, what are the impli-
cations for the book business?
For academic publishing, which has already largely
embraced its digital future, the changes now underway are Netflix’s Kelly
more complex, as a funder-mandated shift to open access
publishing in Europe—known as Plan S—is roiling the
industry. After years of slow progress, Plan S has put a dead- Go to the Frankfurt Pavilion on Wednesday,
line on the open-access transition, and pressure on publish-
October 16, from 2 to 3 p.m., to hear
ers to act swiftly.
And of course, one of the areas of greatest promise when it Netflix v-p for international originals discuss
comes to digital is in offering more efficiency and better ser- Netflix’s appetite for original international
vices to publishers, whether through AI, automation, or stories, and how the company looks to books
other tools that can improve workflow management. At the
for its productions and programming.
Frankfurt Book Fair, the show floor and the Business Center
will be loaded with vendors offering the newest, most inno- Luegenbiehl will be interviewed by a panel
vative technology in the industry. of editors from industry trade magazines
As usual, the professional program at the fair is loaded Livres Hebdo (France), Bookdao (China),
with great speakers, including a new speaker series, dubbed Buchreport (Germany), PublishNews (Brazil
Create Your Revolution, which will host talks with what
Frankfurt organizers call “global change makers.” Among
and Spain), and Publishers Weekly (U.S.),
the speakers announced so far are actress and producer Gina chaired by Ruediger Wishchenbart. The talk
Belafonte, Ethiopian web and mobile technologies developer is open to all registered book fair visitors, but
Betelhem Dessie, and Tea Uglow, creative director for Goo- seating is limited.
gle’s Creative Lab in Australia—valuable perspectives, all.■

art & design


Editorial and production

production services
for every stage of
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US | UK | India | | | @CenveoPublisher

What’s the Story The Swedish company is leading a

booming digital audiobook subscription
With Storytel? market in Europe, but is the digital
subscription business sustainable for
By Carlo Carrenho publishers?

© nicklas gustafsson
round the world, Sweden has become famous for digital subscription grew a
many things: Ikea, excellent meatballs, safe cars, robust 25.7% in units and
crime fiction, and, more recently, the inspiring teen 25.3% in revenues.
climate activist Greta Thunberg. You can add The most obvious con-
another thing to the list: the audiobook subscrip- clusion one might draw
tion market. from those numbers, of
Pioneering Swedish company Storytel has shown a Viking- course, is that digital sub-
like ambition to span the globe with its all-you-can-listen-to scription platforms are
monthly audiobook subscriptions. And by any measure, cannibalizing publishers’
the model has caught on with consumers. According to a book sales. But is that the Carlo Carrenho
recent report, “Bokförsäljningsstatistiken,” copublished by reality?
the Swedish Publishers Association and the Swedish Book- Not necessarily, says Swedish economist and researcher
sellers Association, subscription platform sales in Sweden Erik Wikberg, author of a just-published study called
jumped to 19.8% of publisher sales in the first half of this “Ljudboken: Hur den digitala logiken påverkar mark-
year, up from 15.8% in 2018, with only a small portion of naden, konsumtionen och framtiden” (The Audiobook:
those sales representing e-books. And the Swedish book How Digital Logic Influences the Market, Consumption and
trade magazine Svensk Bokhandel estimates that as much the Future). “We should not automatically think of this as a
as 30% of publishers’ revenues will come from digital sub- cause and effect,” he says. “Printed book sales were in decline
scription platforms by next year—with digital audio leading before the rapid growth of the subscription platforms. There
the way. is more than one factor at play here. We must not forget that
Storytel is not alone—the Bonnier Group’s Bookbeat, Aka- many audiobook listeners also read printed books. Yet, we
demibokhandel Group’s Bokus Play, and Nextory are also also shouldn’t rule out that subscription platforms could be
competing in the Swedish subscription market. But Storytel a substitution rather than a complement to printed books in
is by far the market leader in Sweden, with an estimated the future.”
77% market share in 2018. And Storytel is the most global Wikberg believes it is a little too soon to draw conclusions
of the services, now doing business in 18 territories, includ- about the overall impact of digital audio subscriptions on
ing recent launches in Germany and Brazil. the book market as a whole. “This is still a very new con-
How has the arrival of the digital-subscription model sumer behavior,” he cautions.
impacted Swedish publishers? In its latest report, the Swed- Patrik Övreby, purchasing director of Akademisbokhan-
ish Publishers Association said that the overall book market deln, Sweden’s largest bookstore chain, agrees. “As we all
grew a healthy 5.1% in terms of units over the first six months know, the numbers can vary quite a lot from year to year,
of 2018, with 24.3 million copies sold individually and via depending on the titles published,” Övebry says, adding that
digital subscription. But in terms of revenue, the market his company has actually turned in a decent performance
decreased slightly, about 0.4%, to SEK 1.96 billion ($200 so far this year. “During the first half of the year, contrary to
million), with stark differences among the various channels. the rest of the market, our group increased sales of physical
For example, bricks-and-mortar bookstores, supermarkets, books and gained substantial market share,” he points out.
and online retailers reported that print book sales fell 7.6% That, of course, doesn’t mean cannibalization isn’t happening.
in terms of units and 5.2% in terms of revenues. Meanwhile, But it is a reminder, as Wikberg suggests, that the question

isn’t a simple one.
Meanwhile, another question comes to mind: why has
In Spanish Language
Sweden been the country to develop such a robust, flourish-
ing audiobook subscription market? Storytel, it turns out, Markets, Digital
Audio Surges
has a lot to do with it.
“It is fair to say that Storytel is the single actor that has
most changed the Swedish book market in the last few
decades,” Wikberg says. But, he adds, that change didn’t hap-
pen overnight. “They had rough years in the beginning, and There will be more than 10,000
showed a lot of persistence,” Wikberg says. “Storytel was
ahead of their time. But the penetration of smart phones and audiobooks in Spanish produced by
the growth of subscription models for TV, film, and music the end of 2019
played a crucial role in the company’s success.”
What can the rest of the world learn from the Swedish
experience with digital audio subscriptions? First and fore-
most, while they are popular with consumers and showing
rapid growth, there are questions about sustainability. By Javier Celaya
“First, none of the subscription services are really profit-
able, and they strategically prioritize growth before profit-
ability. It is very capital intensive. And we still don’t know
how profitable, if at all, this market will be,” Wikberg says.
“Second, the compensation model for publishers is a very
delicate matter. There is a big debate over whether subscrip-
tion platforms should have a revenue-share model or instead
pay fixed compensations on each consumed item.”
All of which means there is risk attached to embracing
these new platforms and models. Wikberg, however, suggests
that Swedish publishers should primarily be concerned Javier Celaya
about a more urgent matter, as more and more digital con-

tent now competes for a consumer’s attention.
“If I had a choice, I would primarily focus on the threats he increasing popularity of subscription entertain-
related to how media consumption might move from books ment platforms such as Netflix, HBO and Spotify in
to other products,” Wikberg says. “The share of Swedish Spain and Latin America is rapidly transforming
18-year-olds who read every day has dropped from 27% to consumers’ habits. And publishers are seeing the
11% in just six years, and they are instead consuming other effects in the book market.
kinds of digital media. This is my biggest worry right now. According to the 2019 edition of “The Spanish Markets
Not just for players in the book market, but for our society Digital Report” compiled by Bookwire (the leading e-book
as whole.” and audiobook distribution platform in the Spanish-lan-
In that light, whatever challenges the digital audio sub- guage market), unit download sales via platforms such as
scription business presents to the existing book market, these Amazon, Apple, and Google continue to be the most rele-
platforms might still be more of a solution than a problem. vant sales channels for Spanish and Latin American publish-
After all, as Wikberg points out, sounding a hopeful note, the ers, accounting for 80% of digital sales. But e-book and
data show that digital audiobooks are expanding the audi- digital audiobook subscription platforms like Scribd,
ence for publishers. Nubico, Kobo, and Storytel have become increasingly signif-
“In volume, people are consuming more books than ever,” icant for publishers, now accounting for 17% of publishers’
Wikberg says, even if they are choosing to listen to them, digital sales. (They accounted for 7% as recently as 2017.)
rather than read them. “That indicates that there is still an As in the rest of the global publishing sector, Spanish-lan-
underlying demand and strong interest in literature.”  ■ guage audiobooks are driving the growth for publishers.
Spanish-language audiobooks now have a firm foothold in
Carlo Carrenho is the founder of PublishNews in Brazil and Spain the market, evidenced by a 250% increase in the number of
and works in business development at Word Audio Publishing titles on offer in this format in just the last three years. Accord-
International in Sweden. ing to a new study, “Evolution of Spanish Audiobooks in the

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USA,” published in September by, there will be

more than 10,000 audiobooks in Spanish by the end of 2019,
10 times more than were available just a few years ago. Dos-
AI Goes from estimates that, by the end of 2019, digital audio-
book revenues in the Spanish markets could reach $9 million,
Disruptive to
up from previous estimates that put 2018 revenues between
$3.3 and $5.5 million. And there is more growth to come.
After all, more than 550 million people speak Spanish in more
than 20 countries worldwide. Publishers have looked on as
In 2018, the Hispanic market in the United States led the
way when it comes to the growth of Spanish-language audio- machine learning technology
books. But the arrival of more audiobook platforms in Spain
and Latin America—including Storytel, Scribd, Google, Spo- has developed—but now it’s
tify, and, coming in 2020, Audible—is creating new opportu-
nities. Indeed, the worldwide growth of sales for Span-
time to leap
ish-language audiobooks outside of North America, espe-
cially in Spain, Mexico and Colombia, represents a great
opportunity for more international publishers to export By Michael Groth
their audio content to Spanish-speaking markets. And the

Spanish and Latin American markets will soon begin to take
the lead in Spanish-language audiobook sales, due to the size ver the course of the last five years, AI, natural lan-
of their combined populations (close to 500 million people, guage processing (NLP), and machine learning
compared to the U.S. Hispanic market’s 50 million). (ML) have been much talked about, as well as tri-
So far, the data suggests publishers are seeing Latin Amer- aled and tested, in the publishing industry. These
ica as a particularly important market. As the Latin Ameri- technologies are often the focus of panel discussions
can audiobook market grows, more publishers are planning at conferences such as this one, discussions that have illus-
to produce audiobooks with Latin American accents instead trated how AI could be used for a variety of purposes: dis-
of the Castilian one from Spain. At the same time, part of covery, peer review, bestseller predictions, and, perhaps
this trend no doubt is based in consumer preference. In Latin most importantly, improving publisher efficiency.
America, consumers are more accepting of Castilian Spanish But, while a handful of publishers are experimenting
than Spaniards are of the various Latin American accents. with AI in various ways, and many are happy to hear about
Publishers learned this from marketing print books, and are the benefits, the technology is still far from reaching a tip-
taking the necessary steps to remove such barriers to audio- ping point. And one the first things publishers want to
books. Nevertheless, this increase in Latin-accent audio con- know when considering adopting AI-powered workflow
tent clearly demonstrates the interest of the international solutions is exactly
publishers to export audiobooks to the different countries of what can be gained—
Latin America, as well as to the Hispanic market in the and how much can
United States. be saved—by throw-
The growth in digital audio, meanwhile, represents an ing AI and other
even broader opportunity for Spanish language publishers. machine learning tech-
That’s because the growth of these new platforms and ser- nologies into the mix
vices are not just introducing readers in the region to a new of traditional edito-
reading alternative, but, research shows, they are creating rial and production
new readers and generating book sales, too. Several market workflows.
reports indicate that up to 30% of consumers under 35 What we at Cen-
reported listening to more than one audiobook a month via veo are finding is that
their smartphones. No doubt many of those listeners are a task that used to
readers—and potential book buyers—as well.  ■ take several days is
now possible to com-
Javier Celaya is a member of the executive board of the Digital plete within hours.
Economy Association of Spain and CEO and founder of Whether it involves, an online portal that analyzes the impact of new automating a work- Michael
technologies in the publishing sector. flow to apply pre-set

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Don’t Miss The EU Digital Single Market Copyright Directive:

Licensing in the Digital Age
Sessions Wednesday 16 October, 11:30 to 12:00

Projekt DEAL and the Anatomy of a Transformative

Located at the Academic &
Agreement for Open Access Publishing
Business Information Stage Wednesday 16 October, 14:00 to 14:30
(Hall 4.2 N101)
Subscriptions, Rights & Open Access:
The Future of Transformative Agreements
Wednesday 16 October, 14:30 to 15:00

Better Data is Better Publishing (and Better Science, Too)

Thursday 17 October, 9:30 to 10:00
Visit us at

rules, fast-tracking high-quality manuscripts to the composi-

tion stage, or avoiding mandatory stops in different editorial
departments—a 30%–40% reduction in the overall time to
publication is possible. For tasks that tend to be the most
labor- and time-intensive, such as copy editing, this could
Moving Targets
dramatically improve editors’ productivity.
And yet, as we have seen in questions asked during webi-
nars and panels Cenveo has recently hosted, there is still
some uncertainty among publishers surrounding AI and
NLP technology. Some are concerned that the quality of edi- With funder mandates expected
torial work will be sacrificed in a quest for speed; others
wonder how many jobs may be lost if the work is farmed out to drive ever-greater demand for
to computers; and some publishers are still not sure how the
technology actually works.
transformative agreements, what
But machine learning and AI are ready to jump from the do publishers of all shapes and
theoretical to the actual, and to become real, transformative
solutions for publishers. For example, today’s technology can sizes need to do to implement
track what actions copy editors and other professionals
perform over time, analyze the aggregate data, and make
predictions based on this human behavior. It can accurately
automate the detection of mistakes in grammar, spelling,
By Rob Johnson
punctuation, word choice, and style, and recommend correc-
tions based on the rules it has learned from real-time analysis
of many users on a daily, or even hourly, basis. Most impor-
tantly, huge amounts of data can be processed in just a matter
of seconds. And the more a machine-learning system is used,
the better it gets.
For instance, Cenveo’s Smart Edit began with inputs from
various sources—dictionaries, editor experiences, and
specific publisher standards. But it improves with further
inputs from a range of academic, trade, and educational
publishers, nonprofit organizations, and other professional
publishing bodies using our editorial services. Such wide-
spread and increasing usage means the system can learn Rob Johnson

about and apply commonalities across all user actions,
resulting in higher-quality automation. n August 2019, Germany’s Projekt DEAL and Springer
To date, many publishers remain cautious about imple- Nature announced the world’s largest transformative
menting AI tools on a significant scale. We get it. Change is open access (OA) agreement, expected to result in more
always difficult. And common misconceptions persist than 13,000 articles by German scholars and scientists
around the technology’s perceived disruptive nature, along being published OA per year. Such transformative agree-
with a reluctance to shake up models and structures that ments are by no means new, of course. But as scientific pub-
have been in place for decades. As a result, the true potential lishers arrive in Frankfurt for this year’s book fair, they are
of this innovative technology has yet to be unleashed and we suddenly urgent in the aftermath of Plan S—the seismic
are still in the testing-the-water phase. Europe-based initiative to shift science publishing to an open
But the time has arrived for publishers to cast away these access model within the next decade.
misconceptions and to learn more about AI’s power to If one thing has become clear, it is that there is no one-size-
transform their day-to-day processes. In order for machine fits-all solution for Plan S compliance. A recent study by the
learning to realize its true potential, much greater adoption consultancy Information Power found that institutions in
needs to take hold. And by understanding the significant 45 countries have already entered into at least one type of
benefits to publishers and editors, the closer we will get to a transformative agreement, and the study identified 27 differ-
faster high-quality publishing model. ■ ent models of agreement. In addition, the entity charged with
registering and disseminating Plan S–compliant agreements,
Michael Groth is director of marketing for Cenveo Publisher Services. the Efficiency and Standards for Article Charges (ESAC) Initia-


tive, already lists around 50 examples, involving 18 publishers. subject to a transformative agreement or other funder require-
What does Plan S mean in practice for scientific publishers ment. “Automation and rules-driven workflows for these
and other stakeholders, including library consortia, who must kinds of agreements are fully achievable, but they require
manage this complex funder-mandated transition on a tight high-quality, standardized metadata,” she emphasizes, point-
deadline? Unique challenges for a range of different stakehold- ing to another key area where publishers will need to up their
ers, observers say, and no easy answers. game.
“We’ve been pioneering transformative agreements since As if negotiating a transformative agreement wasn’t com-
2014,” explains Frank Vrancken Peeters, chief commercial plex enough, stakeholders are also aiming at a moving target.
officer at Springer Nature, adding that such agreements are It’s still uncertain exactly how “transformative” a transfor-
“vital in enabling any uptake of open access at scale.” And mative agreement must be in order to comply with Plan S, for
striking these deals, he says, takes time and effort. A transfor- example, or whether the current Plan S provisions may
mative agreement can take years to negotiate. And, there is a change as the 2024 deadline for these agreements approaches.
lot of work to be done. He estimates that less than 10% of One thing appears certain: transformative agreements are the
global library consortia currently have transformative deals pathway to complying with funder-mandated open access
with publishers in place. policies, like Plan S, but that pathway is full of twists and
Trends, however, are emerging. So far, the two prevailing turns. “At this stage these deals are still evolving,” Vrancken
forms of transformative agreements are “read-and-publish” Peeters says. “And all parties are still learning.” ■
deals (in which the publisher receives a payment for research-
Rob Johnson is founder and director of Research Consulting, a
ers at an institution to both access its content and to publish
mission-driven business working to improve the effectiveness and
in its journals) and “publish-and-read” (in which the pub-
impact of research and scholarly communication. He was the lead
lisher receives payment only for publishing, and access is author of the 2018 edition of The STM Report, which provides an
strictly open access). In practice, most agreements will prob- overview of scientific and scholarly journal publishing.
ably end up falling on different points on the continuum
between the two, depending on a range of factors, including
varying customer needs, governmental requirements, tax For more on the impact of transformative
requirements, and the mix of stakeholders and budgets agreements, the Copyright Clearance Center
involved, not to mention the institution’s internal setup and will host two seminars on the subject.
systems considerations.
Projekt DEAL and the Anatomy of a Transformative
Striking transformative agreements could be especially chal-
Agreement for Open Access Publishing is set for
lenging for small and society publishers, says Stuart Taylor,
Wednesday, October 16, from 2 to 2:30 p.m. at the
publishing director at the U.K.’s Royal Society. So much so
Academic & Business Information Stage (Hall 4.2 N101).
that, in the short term, the Royal Society is allowing authors to
Among the topics, the discussion will look at Wiley’s recently
self-archive manuscripts in institutional repositories and make
announced agreement with Projekt DEAL.
them available with a Creative Commons CC-BY licence. It’s
a stopgap, Taylor says, “to make sure that we don’t have to say Panelists include Roy Kaufman, managing director, business
goodbye to any authors following Plan S.” development and government relations at CCC; Ralf Schimmer,
Reaching an agreement, meanwhile, is only part of the chal- director of scientific information provision at the Max Planck
lenge: the end goal is to ensure a viable pathway to open access. Digital Library; Deirdre Silver, associate general counsel v-p
“It’s critical for publishers to adopt systems that work well,” of legal and research at John Wiley & Sons.
says Sandra Bracegirdle, head of content, collections and dis-
covery at the University of Manchester Library. “That means The Future of Transformative Agreements: Subscrip-
testing them before launch and making sufficient resources tions, Rights & Open Access will immediately follow from
available to support institutions through the process,” she 2:30 to 3 p.m. This session will look more broadly at the role
explains. “Our experience suggests this doesn’t always hap- that transformative agreements will play in academic pub-
pen.” lishing market in the years to come.
Jen Goodrich, director of product management at the Copy-
right Clearance Center (CCC), agrees that there are myriad Panelists include Tasha Mellins-Cohen, director of publishing
complexities involved. “There are funded authors, non-funded with the Microbiology Society; Mark Seeley, public policy
authors, agreements with caps, agreements with varying pric- consultant at SciPubLaw; Susie Winter, director of communi-
ing by journal, variable discounts, and more,” she notes. cations and engagement in research with Springer Nature;
Goodrich speaks from experience—she oversaw development James Milne, senior vice president, Journal Publishing Group,
of CCC’s RightsLink platform, which builds automated work- American Chemical Society.
flows that can, for example, identify submissions that might be CCC’s Christopher Kenneally will moderate both sessions.

Bring your content into view

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Fast or Slow, Digitization Does Go On

Emerging technologies, new business models, and changing market
needs are going to require unique digital solutions and publishing ideas

By Teri Tan

n publishing, digitization has so far been a nonlinear, and reasoning becomes exponentially higher than a human
two-steps-forward-one-step-back process that is further being’s. Our team is now establishing rule sets that will allow
complicated by the different speeds and levels of adop- the implementation of high-quality automation in which the
tion within the industry. It requires a wide range of solu- system performs 90% of the work and the staff contributes
tions that can address some fundamental and persistent the remaining 10%. This will bring us closer to near-instan-
issues. Here’s a look at the current landscape of possibilities taneous publishing.”
and players. How much time can Cenveo’s tools save? Xavier says, “In
a traditional workflow, a manuscript goes through various
Adding Machine Intelligence departments and has a mandatory stop at every stage, which
into the Mix is time-consuming as it regularly gets stuck in a department
The application of robotic process automation (RPA) using waiting for somebody to attend to it. With AI, the system
AI, machine learning (ML), and natural language processing moves the manuscript along and sets dynamic prioritization
(NLP) in production workflows, for instance, is nothing new. and schedules that improves speed anywhere between 30%
However, these cognitive technologies are now being put to and 40%. So what used to take several days can now be
work in new areas that benefit publishers. completed within hours.”
Content discoverability is one such area. “The current At Newgen KnowledgeWorks, ML helps the team contin-
search-and-discover functionality in the market is key- uously improve and upgrade its automated composition
word-driven, whereas our solutions harness the powers of AI, tools. Using InDesign and LaTeX helps the team produce
ML, NLP, and Big Data,” says Uday Majithia, assistant v-p of always-improving outputs with predictable consistency and
technology, services, and presales at Impelsys. “AI will enhance speed. “Even within our internal system, we are now able to
discoverability. It will help the machine read and understand apply the principles of NLP and sentiment analysis to ensure
the growing amount of information available on the web that our quality management systems capture potential issues
while also drawing out the persona of a user to make real-time early,” says company president Maran Elancheran. “This in
recommendations. So we are looking at two parts here—a turn enables our auditing team to intervene and take preven-
semantic-powered automated metadata tagger and a user pro- tive action the moment any potential issue is identified.”
filer—which are among several AI- and ML-driven function- Across Newgen’s project management frameworks, intelli-
alities that have emerged from our new Innovation Lab.” gent scheduling tools are helping manage workloads and
Another promising area for AI applications is manuscript prioritize tasks according to the unique requirements and
evaluation. “This involves extracting concepts to analyze for history of each piece of content. “This tool ensures that the
novelty, matching papers to reviewers, and even matching machine takes on the strain of pushing content to the next
papers to journals,” says Mike Groth, marketing director at stage of the workflow. Such tools are helping us continuously
Cenveo Publisher Services, adding that “another potential drive down turnaround time while improving efficiency,”
application is in product development, where AI mines the Elancheran explains.
publisher’s body of work to aggregate content fragments Compro Technologies is putting cognitive technologies to
across different content types and media and bundle that into work on educational products. It “offers a modern-day data
new collections by topic.” (A case study on a machine-gener- platform with multiple tools built around analytics to handle
ated book from Springer’s Beta Writer project will be shared massive amounts of learning data,” explains senior v-p Ravin
with attendees at a panel on October 18 at the fair.) Minocha. Intelligent recommendations for learning materi-
Cenveo is bringing ML to editorial tasks with the goal of als and assessments (based on learner proficiency, prefer-
“adding value to the human decisions. With ML, the error ences, and past performance), advanced ML models (based
rates become lower over a period of time while the accuracy on complex knowledge graphs), and skill mapping and
and speed get higher,” says Francis Xavier, v-p of operations, evidence-based analytics (for scores and answers) are among
adding that “once ML reaches the tipping point, the learning the many features in ComproDLS Engage, the company’s

new software-as-a-service (SaaS) learning platform. Another require time and money, and that is a challenge.”
product, ComproDLS Leonardo, leverages the same plat- Change is always hard, adds Calilhanna. “It takes time
form for truly interactive spreadsheet-based training and away from the routine activities that already use up much of
assessments powered by algorithms that provide an intelli- the time available. A large publisher who has acquired sev-
gent grading engine. eral other companies over the years, for instance, will find it
PageMajik is working to use AI to automate publishers’ immensely valuable to normalize the content acquired and
routine tasks. It’s the only publisher-focused platform that offer a single database for discoverability and monetization.
has been invited to be a part of the Intel AI development But that requires an investment in terms of time and money.
group. COO David Brake says, “We know that AI is going to And when such an effort was not undertaken for decades or
be a part of our lives, impacting almost every industry, and is longer, then the inertia is a tough thing to get past.”
rapidly evolving. Our partnership with Intel has put us in However, Calilhanna is seeing more efforts in content
touch with some of the most innovative practitioners in the structure and semantic enrichment in recent months. “Pub-
AI world, and we are learning from other industries as we lishers are revisiting projects that were previously considered
develop future solutions for publishers.” too expensive as little as four years ago. Some are revisiting
Content management systems (CMS), for instance, are semantic enrichment projects in light of new understanding
ripe for AI improvement. “Most CMSs are one-dimensional of content discoverability and searchability.”
and static, but we are betting on publishers wanting to do This is a smart strategy, according to Matt Turner, chief
more with their content and metadata than simply categoriz- strategy officer at MarkLogic. “Data needs to be seen as a core
ing and storing them,” says Brake. “This is where AI, content asset and a critical area of investment—and this is one area
in context, and workflow collaboration play such an import- that publishers can learn from other industries such as phar-
ant role. PageMajik’s CMS functions are a part of a multidi- maceutical, health care, finance, and manufacturing, where
mensional approach to solving routine but critical issues for being data-centric is now accepted as a critical success factor.”
publishers and content developers.” “True digital transformation is still a long-term objective
Scott Winner, CEO of Ingenta, says that, while AI, ML, and across much of the publishing industry,” he adds. “Getting
NLP “have considerable capabilities—and are applied in books and articles online and accessible is one part of going
selected Ingenta workflows—we are also aware that the uses digital. But what comes next? What should be the priority? At
and results in many specific situations are yet to be proven. MarkLogic, we believe that organizations that invest in data
With any technology, you have to weigh the benefits and will lead the digital transformation.” He explains that his cli-
unintended consequences. Take voice technologies as an ents such as Springer Nature, Pearson, and the Organisation
example. They can be extremely frustrating when you’re for Economic Co-operation and Development have used data
placing a call to a call center and the technology is struggling to meet changing consumer and market needs. “They show
to understand your problem. This type of NLP can be either what can be done and how using the data hub approach can
very helpful or hurtful. At every turn, we need to consider make the process easier. More importantly, it gives these orga-
how much these technologies benefit our clients and con- nizations the flexibility needed to adapt in the ongoing process
sumers. How well do they process language, and are the of digital transformation in order to become truly digital.”
companies that are using them doing it well?” This involves not just organizing data but also being able
to connect it to customers’ needs and, potentially, interact
New Possibilities for Data and with the customer on a machine level. “The usage of data
Content mining tools, for instance, is one solution, and this has cre-
Even though conversations regarding digital solutions have ated and powered Springer TDM and Dow Jones DNA,
moved on to sophisticated topics involving AI, ML, and which use MarkLogic’s database as their data hubs,” Turner
NLP in recent months, some basic questions (and challenges) says, pointing out that, “given the growing importance of
persist. data sharing, and the rise of machines—not people—as the
“Many of these boil down to time, effort, and investment. actual readers of the content, more flexibility and better data
It is not that publishers are not ‘converting’ content,” says is required. Organizations need to make a commitment to
Marianne Calilhanna, v-p for marketing at Data Conversion invest in data in order to succeed.”
Laboratory. “It is more that content structure and semantic There are challenges in the existing learning technology
enrichment are constantly evolving based on the content landscape for textbook publishers, according to Gurdial
supply chain. A case in point: publishers who produce con- Singh, co-founder of Compro Technologies. “In some cases,
tent that must meet the standards of such organizations as the content is built and packaged to work in specific learning
ASTM, IEEE, and AWWA now have a new standard—NISO management systems such as Blackboard, Canvas, or Moo-
STS—for their content type. Moving from JATS XML to this dle, which is restrictive, as publishers cannot innovate or
new standard makes sense, but the whole premise is going to leverage new or custom learning models. Then there are
continued on p. 20

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continued from p. 17
in-house learning platforms developed by large publishers Klopotek’s products can be tailored to existing workflows
that require massive and continuous technology investment, or used to improve them. “Stream provides a high-quality
which also limits the ability to interoperate with other LMS UX, a high level of state-of-the-art integration options, and
platforms. What the industry needs is a SaaS and cloud- extremely powerful features to create workflows as well as
based learning environment, and this is where our Compro- to check and ensure data quality, which will result in lower-
DLS platform comes in.” ing operational costs,” explains Mehl, pointing out that
Singh predicts the current trend of course content delivery “Stream unlocks a range of potentials in the area of integra-
through mobile apps will continue. “We expect to see tion, say, with web platforms and delivery platforms.”
voice-recognition technologies grow in importance in subjects Brake, of PageMajik, sees an opportunity to help publish-
where students need to demonstrate language proficiency or ers—even those with existing in-house tech teams—improve
competency. The adoption of advanced technologies will cer- their workflows. Publishing companies, he says, have “tradi-
tainly improve student learning and lessen the workloads of tionally been internally structured in silos, often operating
teachers and instructors,” he adds, pointing out that, as digital with systems that do not play nice with each other. And those
technology becomes more complex and sophisticated, “there workflows will change. Our ability to help people determine
will be a move away from relying on in-house engineering and optimal workflows, and implement the relevant technology to
architect teams, which have proven to have limited success. support that workflow using an agile and iterative approach,
Instead, publishers need to partner with vendors who special- is an advantage. We can be the in-house tech team’s best friend
ize in these complex technologies and can adapt them for spe- in creating a sustainable solution,” Brake adds.
cific educational applications. This will allow publishers to
increase—and focus on—their investments on content and Technology Jitters and New
pedagogy.” Concerns
Publishers can be uneasy about embracing AI-driven solu-
Working Out Better Workflows tions. “There are occasional concerns about quality, worries
Uli Klopotek, CEO of Klopotek, agrees. By putting “stan- that computers will replace editors instead of just making
dard services such as processes related to fulfillment and them more productive—or it can be as simple as publishers
asset rights acquisitions into the hands of their IT provider,” not fully understanding how it works,” says Groth, of Cenveo
he says, publishers will free up time and energy for what they Publisher Services. His company recently co-presented a
do best. “They will use their own IT capabilities for invent- webinar with Danish technology company Unsilo, which is
ing new channels, models, and products instead of keeping conducting an industrywide survey on perceptions, hin-
an ERP [enterprise resource planning] system running.” drances, and uptakes on AI.
Many large publishing houses currently run many IT sys- Starting any new relationship involves building trust and con-
tems in different locations that are probably doing the same fidence, which is easier said than done, says Elancheran, of
job, Klopotek observes. “Digitization has created an oppor- Newgen KnowledgeWorks. “While our platforms and solu-
tunity to run all these different units using just one central- tions are often transformative for publishers, we never underes-
ized system. Workflows are, of course, individual and special timate the confidence that production and editorial staff need to
for every business unit, but a centralized information storage have to risk switching vendors and workflows. Even with exist-
and processing system will achieve cost savings and process ing clients, introducing new workflows and efficiencies can be
harmonization, and avoid redundant data maintenance pro- worrisome when processes are already established and tested.”
cesses. For us, this means that we will be much more than a Approaching potential or existing clients with a new plat-
software provider.” form or idea is not for the fainthearted or the impatient, says
Publishers are no longer asking for large, full-scale enter- Nizam Ahmed, founder and CEO of DiTech Process Solu-
prise resource solutions in one huge, single module, says tions and 3ClicksMaster. “For the publishers, the jitters are
Wolf-Michael Mehl, managing director of Klopotek. “Instead, many, including concerns about the amount of investment
they are asking for flexible, configurable systems to support required, the length of the learning curve, and disrupted pro-
business processes in certain areas. At the same time, publish- duction—and these are all understandable.” Ahmed says that
ers no longer want to run IT systems in-house but are now publishers who have “developed their in-house workflows
asking for service providers to provide both software and and isolated tools are reluctant to try new things. So convinc-
operational services—and the software company of their ing these publishers to adopt a new and better technology
choice is expected to be able to flexibly adjust the software takes a lot of time and patience.”
support to their changing needs.” Going forward, Mehl Publishers can also have preconceived ideas about certain
expects publishers to ask IT partners to offer service pack- software and its applications. “Many in the humanities seg-
ages that include fulfillment services and royalty manage- ment, for instance, tend to think that a platform designed
ment services. with the STM segment in mind will not work for them and
continued on p. 22

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PageMajik’s overall goal is to increase efficiencies, reduce costs, and improve the quality of a wide range of
content types. We are dedicated to giving publishers more complete information about their content while
facilitating collaboration among workflow players.

The CSP engine is built around the FOUR Cs—content, context, collaboration, and
compliance. Inside the CSP is a powerful Artificial Intelligence (AI) system that
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continued from p. 20
vice versa,” says Ahmed. “But that is not always the case, and diversifying their offerings by repurposing existing journal
it is definitely not so with our 3ClicksMaster platform, which content into other derivatives of research publications such as
is designed as an automated and configurable cross-media digital course modules, microlearning modules, simulations,
publishing solution for a range of publishing requirements.” and animations. Along with a redefined business model, repur-
Ultimately, apprehension and skepticism about new tech- posing content will also help them monetize their offerings.”
nologies are par for the course. “We experienced this when the Winner, of Ingenta, notes issues surrounding contracts,
publishing industry moved gradually from print to digital,” rights, and royalty management that have been brought up by
says Majithia, of Impelsys. “But all of us now agree that digital the rise of new publication models. “Let’s consider the digital
is not a choice; it is inevitable. No forward-looking organiza- unit. You can say that it is a book or a journal. But what about
tion can discount the power of these emerging technologies an article within that journal, or a graph or data set that goes
that can bring about competitive advantages and operational with it, or a paragraph or chapter that you own and want to
efficiencies. While the benefits may not be immediate for some, manage as a publisher? Additionally, the way older content
the perception will change as more solutions built on these was set up in a repository may not be aligned with the way
technologies come in and show obvious results.” that content is now understood. If someone leases a book
There are new questions now arising that technology com- rather than buys it, how do you define that in your system?
panies and publishers will have to answer. Plan S, which Leveraging all these models is a complex task.”
requires all publications about publicly funded research in Recreating the experience of reading a physical book in a
Europe to be published in open-access journals, continues to digital world is another challenge. “When you lose the sense
be a hot topic. It has caused commotion and criticism within of location within a text, or the positioning on the page, you
scholarly publishing circles. change the experience,” Winner adds. “Reading a physical
For Majithia, “maintaining the bottom line while adher- book has always been a sensory experience—you can feel and
ing to Plan S will require some tweaks in the publishing hear the pages turning, and even smell the paper and binding.
business models. These possible models are being debated If I’m reading digitally, and really like the book, I will often
right now. But, while there may be some turbulence because buy a high-quality print copy so I can better enjoy it. We need
of Plan S, journals—open-access or subscription-based—still better ways to bridge the gap between traditional and digital
need to be published. None of them will disappear, and neither reading, and to preserve the best aspects of the experience.”
will the technology that supports journal distribution and The following pages highlight what 11 digital-savvy
fulfillment.” companies are doing to help publishers navigate the digital
In the meantime, Majithia suggests that “publishers consider landscape. ■

click of a button,” says Ahmed, pointing

3ClicksMaster out that “seamless journal publishing is
For founder and CEO Nizam Ahmed of enabled by features such as automated
DiTech Process Solutions, building a DOI generation, online copy editing,
cloud-based, automated cross-media pub- author packet generation, automatic
lishing platform was a no-brainer given the issue building, and email notifications for
rising demand in publishing for shorter turnaround times, production managers and authors. A math-type editor for
higher quality, and lower production costs. The result is equations and formulas is also included.” Currently, JMaster
3ClicksMaster (3CM), now a separate company owned by can process approximately 500 pages per minute, produce
Ahmed, which deploys technology to minimize human inter- publications with highly complex layouts, and handle Uni-
vention in preparing content for publication while guaran- code data for multilingual publications.
teeing top-quality output. Ahmed says that 3CM’s tools enabled much-needed
The 3CM platform unifies three separate processes: cre- changes for one client, a large STM book and journal pub-
ation (which covers copy editing and XML conversion), lisher that had struggled to achieve its output goals with 3B2
design (auto-flowing existing XML into InDesign or prede- software. “The publisher’s production costs have been
termined DTDs), and publishing (creating print PDF, XML, reduced by half because 3CM requires minimal human inter-
ePub3, and HTML5 on the fly). Customizable, flexible, and vention, and their editors are able to generate 100% auto-
editable, the platform is designed for creating web, print, and mated first proofs that dramatically reduce the turnaround
mobile content. It also offers a module, JMaster, for end-to- time,” Ahmed adds. “The net result is that their books and
end journal publishing requirements. journals can now be designed and disseminated in a couple
“JMaster allows the users to publish their articles at the of hours instead of days.”
continued on p. 26


Building Digital
Ecosystems at
Compro Technologies
Helping ed tech innovators create prac- spreadsheet-based activities to be directly
tical and affordable learning technol- embedded within learning content,”
ogy solutions is what Compro Tech- Singh explains. Leonardo allows con-
nologies does best. “We have helped tent from Excel to be used seamlessly in
organizations of varying sizes—from the course authoring process. It also
start-ups to multinational educational automatically grades spreadsheet-based
publishers—in imagining, developing, assignments, saving instructors signifi-
and deploying award-winning digital cant time and effort. And, for learners,
products for millions of students and Leonardo provides a unified online UX
educators in the past two decades,” says that closely mimics a typical spread-
Gurdial Singh, who co-founded the sheet, preparing learners for real-life sce-
company with Kanwarjit Chadha. narios. “For Leonardo,” Minocha says,
Together, they have drawn on those “we are considering adding features
experiences to create a cloud-based dig- such as: intelligent scoring rules with tol-
ital ecosystem, ComproDLS, that aims erances, ranges, and permutations by
to help publishers in their digital trans- Matt Gambino, founder of Propel Skills using AI/NLP applications; grading and
formation. There are currently three Development, will present two talks on reporting enhancements for deeper
ComproDLS solutions.
main product lines powered by the insights; and contextual skill remedia-
ComproDLS learning stack: Engage (a SaaS/cloud-based tion feedback. We are also working on algorithmic varia-
learning platform), Leonardo (a new solution for spread- tions to eliminate plagiarism by giving each learner a unique
sheet-based training and assessments), and Enterprise (a problem to solve.”
suite of services and tools for building customized learn- ComproDLS Enterprise allows mostly large and digitally
ing platforms). mature publishing clients to build customized learning
ComproDLS Engage provides content creators and platforms. It was used by one of Europe’s largest textbook
textbook publishers with a cost-efficient platform for cre- publishers for English-language training to launch a
ating and delivering rich digital learning experiences. “It next-generation environment for teachers and learners.
enables the assembly of traditional content, including The entire project, including design, development, and
books, assessments, interactives, and rich media,” says release, was completed within ten months.
senior v-p Ravin Minocha, adding that Engage is specifi- The ComproDLS platform, Singh says, is able to pivot
cally targeted at smaller and midsize educational publish- quickly to keep up with market changes, which has a
ers with limited staff and financial resources to develop major impact on time to market. “What used to take years
their own custom learning platforms. “Unlike traditional to develop can now be done through our platform in
digital tools, Engage can be used to create courseware and months—and that is a powerful differentiator between
digital learning solutions without requiring significant our platform and others in the market. We have leveraged
technical expertise or collaboration between the product our past experiences and collaborations within the pub-
manager and an engineering team for every change that is lishing industry to develop an end-to-end engineering and
needed.” Since Engage was created from the ground-up as development capability.”
a modern mobile-first solution, the front-end layer can be
easily customized to suit client preferences and target Matt Gambino, founder of Propel Skills Development, will
markets. “Next, we are looking into building enhanced present two talks focused on ComproDLS Engage and Leonardo,
tools for digital-first publishing, together with new fea- respectively, at Hall 4.2’s EDU Stage (C94) on Wednesday,
tures such as data intelligence, personalization, and gam- October 16: “Big E-Learning for Small Publishers: Producing
ification,” Minocha says. On-Brand Digital Edition Courseware” at 10:30 a.m. and
ComproDLS Leonardo helps online learners interact “Producing High-Touch E-Learning for Accounting and
with quantitative problems without leaving an e-course to Engineering Courses” at 3 p.m. More information on Compro
open Microsoft Excel. “It offers true interactivity by enabling solutions is available from booth C91 in the same hall.

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continued from p. 22
Another client, this one in Germany, uses 3CM for trade and corporate learning programs. Employing a team of
and business books instead of the usual STM and scholarly learning professionals with deep experience in instructional
texts. The 3CM team already had tools in place to handle the systems and technical design, Cenveo Learning has created a
publisher’s multiple file formats, but it had additional needs robust end-to-end offering for both educational and corpo-
because 70% of its books are in German. Ahmed’s team rate learning programs.
developed a German base dictionary to take care of hyphen- “Learners today have evolved alongside technology and
ation issues and speed up the production process. expect robust digital experiences, on demand and on any
To date, the 3CM platform offers four additional custom- device. But we found that interactive courses have not
ized solutions aside from JMaster: Bookish (for STM books), entirely kept up with the way students now live and work,”
DigiCon (for converting between digital formats), School- says Groth, adding that “education publishers want to
Master (for texts used in K-12 education), and Travelfy (for embrace this transformation in order to best serve teachers
travel guides). “All our solutions share two major character- and students. But it is challenging to identify which technol-
istics—being device-agnostic and cloud-based—which ogy will actually make an impact. So we advocate for the
allows users to access and work on the platform from any- latest digital solutions that have a real impact on learning,
where at any time,” says Ahmed, whose 3CM client roster ROI, and accessibility in the classroom and beyond.”
also includes several global nonprofit organizations. Cenveo’s solutions “include blended learning, multidevice
access, microlearning, rapid authoring, gamification, and
Check out demos of the 3ClicksMaster platform at booth J71 in Hall 4.2.
AR/VR,” says Groth. More information can be found in
Cenveo’s new report, “Six Approaches to Effective Digital
Cenveo Learning: How Emerging Technologies Are Transforming
Education and Corporate Learning,” available at its booth.
Services Visit Cenveo at booth L37 in Hall 4.2. And join marketing director Mike
Groth, along with panelists from HighWire and Springer Nature, for a panel
Cenveo is highlighting two solutions at this Frankfurt Fair: entitled “AI 2.0: Machine-Generated Content, Intelligent Automation, and
its cloud-based publishing ecosystem Smart Suite 2.0 and the the Future of Academic Publishing” at Hall 4.2’s Academic and Business
recently launched Cenveo Learning platform. Information Stage on Friday, October 18, at 10 a.m.

Smart Suite 2.0’s name refers to the AI and NLP behind its
four modules: Smart Edit (for pre-editing, copy editing, and
conversions), Smart Compose (the production engine), Data
Smart Proof (for capturing edits while allowing valid XML Conversion
round-tripping), and Smart Track (which has an easy UI that Laboratory
logs all content transactions). Data and content transformation services and solutions have
The Smart Edit module has extensive AI/NLP capabilities. been Data Conversion Laboratory’s (DCL) business since
“Publishers are typically reluctant to let go of editing because 1981. “Where we excel is working with organizations that
that is the main process during which they can add value to have complex content and data structure needs, or need dig-
the content,” explains marketing director Mike Groth. “By itization and conversion for complex content, including data
introducing AI and NLP into this tool, the editorial quality from form extraction, web harvesting, and semantic enrich-
becomes better over a period of time with rules established ment,” says v-p for marketing Marianne Calilhanna, adding
based on tracking prior human interventions. This ability to that “publishers need structured content to feed downstream
automate changes from a wide knowledge base means that systems, including print, and to enable discoverability.”
all contributors—for example, non-native-English speaker Content conversion is no longer just about switching from
authors—are able to turn out a quality product faster.” one output format to another, Calilhanna says. “Conversion
Smart Suite’s new Smart Reporting feature exists to assist needs are becoming more complex in the present-day pub-
publishers in controlling quality. “The reports generated via lishing ecosystem. For instance, it is important for a publisher
the Smart Track dashboard displays the results of the valida- to break down or analyze collections of content and data on
tions in the process and highlights the areas that require a periodic basis. Such a process identifies redundant content
human intervention, including: noncaptured styles, contex- to streamline management, improves data consistency, and
tual copyediting errors, mismatches, missing references, and creates an authoritative version of the available content. This
typographical changes,” explains Groth. “Every element in is one service that DCL has been offering to help publishing
the book or journal is validated against the rule sets in the clients to reuse and repurpose existing content.”
process and reported as a proof of compliance.” A merger or acquisition means a publisher must integrate
While Smart Suite is for publishers, Cenveo Learning is all vast amounts of disparate content and data into its corpus.
about applying digital learning best practices in education “The only manageable way to effectively evaluate, standard-
continued on p. 28


Services and Solutions

• Business Solutions 10
• Content Solutions
09 Integrated single platform
• Technology Solutions Collaborative issue compilation
• Design & Illustration 08 Article landing and auto-trigger
Alerts for risk mitigation

• Composition 03
• Manufacturing Services 07 Intelligent auto-scheduling
Shared dashboard

• Digital Marketing Solutions 06 04

Author / Editorial Office portal
Converse with external systems
• Digital Books 05
In-built mail management system

Newgen can improve the accessibility of your content for
screen-reading and text-to-speech systems by tagging the
structure and the reading order of content and providing
new descriptive text for images making you compliant
with the regulations prescribed by the Web Content
Accessibility Guidelines (WCAG 2.0) Level AA

Alternate Text Solutions Born Accessible Consulting Digital Accessibility Audit

continued from p. 26

ize, and enrich vast data collections involves AI and other entific publishing,” explains Majithia. “The iPC Scholar plat-
automated processes. DCL comes in with proven workflows form supports seamless rendering of all content types, includ-
to help in data standardization with semantic enrichment,” ing e-books, journals, digital courseware, videos, audio files,
adds Calilhanna, pointing out that data standardization documents, and PowerPoint presentations. The search and
improves search capabilities and increases content coverage analytics functionalities, available across all these content
and link density across bibliographic collections, and that the types, enable enhanced discoverability and richer user-behav-
semantic enrichment leverages third-party databases such as ior insights.”
CrossRef, PubMed, and FundRef. Adoptions of iPC Scholar are accelerating. An international
DCL’s expertise and automation were critical to a project journal subscription agency for academic libraries, for
involving Elsevier’s Scopus database, which is the world’s larg- instance, now hosts more than 355 journals on iPC Scholar to
est abstract and citation database of peer-reviewed litera- offer single-source access. Another adoption by a North
ture, comprising scientific journals, books, and conference American medical society has produced an online university
proceedings from as far back as 1996. The goal was to that supports a blended model of lifelong professional educa-
improve Scopus’s search capabilities by increasing its content tion for physicians, nurse practitioners, and clinical support
coverage and link density. staff.
“Our team started by onboarding, inventorying, and pro- But the bigger news is the launch of Impelsys Innovation
cessing millions of bibliographic records with varying levels Lab. “This is about enabling publishers to build competitive
of structure and quality through our fully automated 24/7 advantages by leveraging emerging technologies,” Majithia
custom technology stack,” says Calilhanna. “Once the data explains. “Over the last decade or more, the digital revolu-
was normalized, the automated process transformed and tion has taken scholarly publishing by storm, and we have
enriched XML records from various archives and formats to helped publishers and education providers in their digital
match Elsevier’s XML schema.” Additional workflows were transformation journey in our role as technology experts.
also created to match, verify, and overlay related rich content Now that early-mover advantages have diminished and dis-
from other citation databases. ruptions are settling, the question on everyone’s mind is,
Advances in NLP technology, Calilhanna adds, “allow con- ‘What’s next and where do we go from here?’ This lab is our
tent to be structured automatically and results in multidi- way of addressing such questions and building meaningful
mensional content for better search, filter, and interactivities technology solutions for the publishing community.”
as well as deeper links. DCL has the conversion tools and For a start, Impelsys will be working on emerging and dis-
solutions based on the latest technologies to do just that for ruptive technologies such as AI, Big Data, cloud computing
publishing clients.” services, IT infrastructure, ML, and NLP. Majithia explains
that “the lab will use these technologies as enablers to offer
For more information on DCL and its solutions, drop by the MarkLogic/Data
Conversion Laboratory booth K35 in Hall 4.2.
cutting-edge feature sets on our platforms and workflow
solutions,” such as a personalized recommendation engine,
an AI-based customized study planner, a metadata tag gen-
Impelsys erator, or an automated abstract creator. Some of these will
Soon after Impel- be demonstrated at Impelsys’s booth J47 in Hall 4.2.
sys launched its Kotesh Govindaraju, executive v-p and head of the Americas for Impelsys,
iPC Scholar plat- will present the talk “New Frontiers in Publishing and Education: Winning
form with multiformat content support in April 2018, inqui- in the Digital Era” on Wednesday, October 16, at 11 a.m. at Hall 4.2’s
ries about adding features to enable it to be used for continu- Education Stage. On the same day at 3:30 p.m., Stefan Kend, Impelsys’s
ing medical education and continuing professional develop- executive v-p and head of EMEA and Asia Pacific, will give a talk titled
“Effective Knowledge Management and Digital Transformation Strategies
ment (CME and CPD) for medical professionals started to
with iPC Scholar” at Hall 4.2’s Academic and Business Information Stage
flow in. “With version 2.0, which we are demoing at this (N101).
Frankfurt Fair, professional associations and education pro-
viders will have the ability to manage and offer continuing
education credits and certification programs,” says Uday
Majithia, assistant v-p of technology, services, and presales, Ingenta
adding that “learners can now earn credits and certificates for With the appoint-
the courses that they complete.” ment of Scott Win-
An intuitive UI with well-defined workflows to manage ner as Ingenta’s CEO
journal hierarchies has also been added to iPC Scholar. “Our last October (he had been the COO since 2015), a slew of
journal reader, in both its online and offline versions, now changes have taken place at the company formerly known as
supports JATS, which is an XML format used for online sci- Vista and Publishing Technology. “We are now organized
continued on p. 31

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Title Management, Editorial, and

Production from Klopotek
Klopotek is taking title manage- In the new Stream UX, title life
ment, editorial, and production cycle management now happens in a
(TEP) processes to the next level. configurable interface. Using a cen-
Many of Klopotek’s TEP services are tral control panel, editors can acti-
now available on Stream, the com- vate elements of Early Title Manager,
pany’s cloud-based platform that Title Structure Manager, or Title
facilitates intuitive business and Metadata Editor on their screens.
workflow-driven support. Frankfurt To enhance this functionality,
Book Fair visitors will also get to see the Klopotek team is developing a
a special feature in the Klopotek Scheduling Manager app for Stream.
Stream user experience. Scheduling is a central element for
“The Klopotek Stream UX is about supporting TEP, since the related
harmonizing key business processes processes start even before a title is
in publishing,” says Nella Klopotek, approved for publication. “The
executive v-p for UX design and UI Scheduling Manager app will cover
development. “Take process-oriented all functionalities of our existing
Nella Klopotek, executive v-p for UX design and UI
title management: Adding title infor- development at Klopotek. Classic Line module but with the UI
mation and metadata happens in the and UX redesigned to offer a better
Title Metadata Editor app, which is the central information experience and ease of use,” Karwowski says.
hub. But selected workflow steps can be completed by spe- Publisher C.H. Beck, which has worked with Klopotek
cialists using smaller dedicated apps such as Classification for the past 20 years, is moving from the Klopotek Classic
Manager, Blurb Manager, Sales Price Manager, or Product Line to Stream, and it is already seeing positive effects. Last
Quality Manager.” Splitting up business processes into sev- year, it started implementing Contact Manager, Contract
eral smaller apps, she adds, “helps people focus on their 360°, and Ticketing for customer service as well as Inven-
specific needs when completing tasks, while end-to-end tory Manager for warehouse management. “The responsive
integration of the individual apps and a unified UX kick in design of the Stream apps gives our sales representatives
to smooth the progress throughout the product life cycle.” and editors the ability to check on the titles—even while
The same goes for rights sales, explains Klopotek. they are being processed—on their smart devices from
“There is not one large Stream application that covers all wherever they are, which is most helpful,” says Paul Bis-
elements. Instead, there are several small apps such as choff, head of IT and organization at C.H. Beck.
Rights Sales Manager for marketing available rights, The Klopotek team is also working on an Order Entry
Rights Sales Contract Manager for handling related con- Manager for Stream together with Holtzbrinck’s publish-
tracts, and Rights Accounting Manager for all accounting ing services company HGV. “This solution—through a
processes. These apps use the same data and work with single input screen—offers intuitive search while sup-
the same components, but the UX helps Stream users to porting order entry for one-off orders and subscription
focus on what is relevant for them.” products,” says Karwowski. Once Klopotek completes
Peter Karwowski, CTO of Klopotek, adds, “The Con- apps for order to cash (O2C) processes, Stream will offer
tract Wizard app, for instance, enables the creation of the end-to-end publishing services.
complete contractual documents with just seven clicks. For Stream, Karwowski says, Klopotek “will continu-
So this small but essential workflow step can be done ously develop new web apps to meet emerging market
very quickly without involving other aspects of rights needs and business processes, and provide continual
contract management.” updates on and new functionality to existing TEP apps.
We are also in the process of supporting important W3C
standards, such as ensuring web accessibility for people
with visual impairment in all our Stream apps.”

Drop by booth D12 in Hall 4.0 to find out more about

Klopotek Stream and TEP.

continued from p. 28

around products and services—instead of operating as sev- nate friction in every step of the data integration process,
eral business units under a large umbrella—in order to better thereby enabling organizations to achieve a 360-degree view
align ourselves with clients and focus on the solutions they of their data faster than ever, gain agility, lower IT costs, and
need,” says Winner, emphasizing that Ingenta’s roots are safely share their data.
firmly in publishing. “We have seen how dynamic this “We have deployed our Data Hub to simplify the process
industry is and we continue to find new ways to help our for more than 100 clients from across the information indus-
partners.” tries, including STM, finance, legal, and educational compa-
The team recently worked with a multinational academic nies and associations,” says chief strategy officer Matt Turner.
publisher that needed a unified approach to contracts, rights, SpringerLink, for instance, is one of MarkLogic’s lon-
and royalties within a complex organizational and deci- gest-running large-scale projects. “With this platform, Springer
sion-making structure. “They wanted to move from a system Nature is able to take control of its content and data, and
that is divisionally managed to one that is corporately man- deliver customized products and unique experiences,” says
aged. Our solution allowed for implementation at divisional Turner, adding that the MarkLogic Data Hub behind Spring-
and departmental levels while also integrating with a ledger erLink is “a single system that brings together content and
system accompanied by several different contract processes,” data from many sources within the publishing company and
says Winner, pointing out that the publisher “quickly found delivers that through multiple interfaces.” One unique feature
value in having the contracts included and is now discover- is the inclusion of the rights and permissions data along with
ing new opportunities and capabilities through this unified the content, which enables Springer Nature to customize and
approach.” sell information bundles on the fly.
For a scholarly medical society, Ingenta Edify was used to Pearson’s MarkLogic Data Hub includes not just descrip-
enable new journals’ creation on a more dynamic publish- tive metadata but also, critically, the learning objects, topics,
ing platform. The whole project was up and running in three and themes explored in the content. By mapping all these, the
months. data hub delivers a single view of the content and allows Pear-
Winner has also launched several new products, including son to see how the content is used in each stage of the publish-
Ingenta Aperture, a business portal that enables publishers to ing process. “This drives reuse of content from across the
share information with trusted parties, including authors, organization and leads to tailored one-to-one delivery, which
independent contractors, commission reps, and printers. is a foundation of Pearson’s overall goal in delivering student
“Aperture has the flexibility to allow interaction as well as to outcomes, not just content or courses,” says Turner, whose
provide fresh data. This frees companies from having to team has also worked on other landmark platforms such as
repeatedly answer queries, while giving them confidence that Dow Jones’s Factiva and Lexis Advance.
their information is secure and accessible,” explains Winner. End consumers, Turner says, are struggling to find the
His team has also created the Ingenta ConChord platform for information they need, and this situation is worsening as
music publishers and agencies, which “grew out of the con- more data becomes available through different channels.
tracts, rights, and royalties systems that we have spent 30 “This means that publishers need to reorganize their infor-
years refining for book publishers.” mation internally and invest in their data and work with cus-
Ingenta, Winner says, will continue to innovate and evolve tomers to meet these new demands and market shifts.”
around contracts, rights, and royalties, which are key to its Going digital, he adds, is much more than putting a book or
core business. “Our content curation capabilities will become an article online. “Connecting the data around the content,
more dynamic to help clients respond quickly to fast-moving including customer data and internal data such as product
market demands with new journals and special editions. We and sales information, is fundamental to what we do—which
are also seeing more opportunities for creative ad placements is to help in delivering the right content at the right time on
in books and journals, amid the relentless pressure for pub- the right device to the end consumers through our proven
lishers to offer content for free. We are monitoring all these data hub platform.”
and looking into ways to leverage them for our publishing
Visit booth K35 in Hall 4.2 for more information on MarkLogic or to talk to
clients.” one of their experts.
Learn more about Ingenta and its solutions at booth F64 in Hall 4.2.

MarkLogic For Newgen KnowledgeWorks, the goal is always helping
MarkLogic is all about simplifying data integration, which is publishing clients maximize efficiencies in a competitive
one of the most complex challenges in IT. The goal of their market. The platforms and solutions developed by the team
highly unusual platform, MarkLogic Data Hub, is to elimi- aim to achieve that while allowing deep client engagement
continued on p. 33


Publishing Processes and Tools at

KNK Business Software
At KNK, the mission is to support pub- and process control), PowerBI (reporting
lishers in their digital transformations and and dashboards), PowerApps (mobile
help them stay profitable. “Our belief is applications), Office365 (collaborative
that publishers that are independent and work in the same document), Dynamics
profitable ensure the freedom of the press, for Sales/Marketing (CRM and market-
which forms the backbone of democ- ing automation), and Business Central
racy,” says founder and CEO Knut Nich- (planning processes such as metadata
olas Krause. “So we work hard to provide and royalty management)
business software for publishers that “Our publishing software is focused on
focus on growing their revenues—with helping publishers align their processes
the help of CRM software, for instance— ‘content first’ in order to optimize con-
and decrease their workloads in the face tent in all current and future media for-
of an increasing number of revenue mats, and for reuse in various combina-
streams and media and sales channels, tions. Role-based visuals within our
through the use and support of world- software system enable publishing spe-
class best practice processes.” cialists and staff to work efficiently. We
Krause explains, “Large publishing also have a visual process support that
houses are often organized quite differ- guides representatives through the sales
ently in terms of structure and work- process and help them to plan the next
flow. But in the production of new steps with their clients and leads,”
books, magazines, events, or films, for Krause says. “The connection between
instance, all publishers agree that the CRM and marketing automation sup-
core business is a cooperative effort ports publishers not only in the
involving various specialists in a project. lead-nurturing process but also in all
Collaboration, particularly with exter- Knut Nicholas Krause, founder and CEO of communications across the whole cus-
nal partners, is also an essential part of KNK Business Software. tomer life cycle.”
the publishing process, and that’s all the same for every KNK can also help the clients’ own development teams
media company. We provide the most modern and inte- create in-house process support apps tailored to their spe-
grated solutions to support the media company in market cific needs. “Our workshop App-in-a-Day offers an on-site
research; content production; marketing and sales; and hackathon where teams of participating employees come
invoicing, accounting, and controlling.” up with a solution, or digital product, using Microsoft
Krause finds that, without help, these collaborations can Flow, PowerBI, PowerApps, and Office365. Each team will
be disheartening. “Almost every single project participant be provided with a coach if required. Fun aside, the result-
is using a different tool, and then someone else will come ing apps are often well-functioning prototypes that can be
along to sort, tag, and collate the whole clutter. Efficiency further refined to be a part of the collaborative platform.”
is extremely rare even with digital-first publishers,” he Krause also sees a high potential for AI in streamlining
says, adding that “even if the publisher is using an estab- and automating publishing processes. He and his team
lished collaboration tool—say, from Apple, Google, or have introduced EMIL, a machine-learning app that uses
Microsoft—or even if a CMS is used, the workflow is full text recognition to analyze incoming customer requests,
of disruptions, especially when it comes to dealing with to the publishing industry. “Modern publishing systems
areas such as metadata management, sales, and royalty have to support modern ways of working, which is
accounting.” becoming more independent of device and location. Intel-
KNK ties up these loose ends and connects the dots by ligent and connected business applications will be a critical
combining various Microsoft tools into an industry- and success factor for the publishing industry of tomorrow.”
customer-specific workflow that enables an efficient pub-
lishing process. The tools include Teams (for chat, video Head over to booth F1 in Hall 4.0 and check out new collabo-
conferencing, and document sharing), Flow (workflow ration tools and solutions from KNK Business Software.

continued from p. 31
right from the start of the product life cycle. ware platform beyond
PubKit is one such solution. The highly intuitive and uni- the initial content pro-
fied management system for journals accelerates manuscript duction proposition.
publication for dissemination in multiple formats, platforms, “PageMajik has more
and media. It offers authors and editors dynamic scheduling than 20 publishing pro-
capabilities with content-automation tools for workflow ductivity and collabora-
optimization and task scheduling that meet the needs of each tion modules to simplify the workflows that support
individual journal. A single shared dashboard helps publish- authors, editorial, development, and production,” says
ers review the progress of content through the workflow— David Brake, the founder of Pubcentral, who has joined
from submission to delivery—while analytics and reporting PageMajik as its COO. “We are essentially bringing the
capabilities provide real-time updates for greater transpar- stakeholders together on a collaborative ‘content in context’
ency between collaborators. platform. These modules can be used individually or on an
As for SilkEvolve, it is all about converting legacy content. enterprise level to allow players within a publisher’s ecosys-
“We make this solution an intelligent ‘guided’ process that tem to create, share, and access ‘content in context’ and
dramatically improves the fidelity of e-book content to the metadata associated with the content.”
print original,” says president Maran Elancheran, adding that At Springer Nature, for instance, these functionalities
“SilkEvolve knows how to read PDFs and knows when it have enabled seamless manuscript acceptance, transmittal
needs a human being to validate that reading. It also covers to production, and basic development to insure content
all ePub3 functionalities and is capable of implementing integrity and quality. Authors and production editors at the
enhancements such as audio and video support, SVG, publishing house use PageMajik’s WYCIWYG (“what you
MathML, multiple navigation tables, and many new CSS3 change is what you get”) feature to review and make
formatting properties.” changes to the content that are then reflected in an automat-
RedShift, on the other hand, is focused on giving authors ically generated PDF proof. “With our robust version-con-
ownership of the content-production workflow. “Publishers trol tool for chapters, articles, and associated assets,
still retain the important checks and balances to ensure Springer has greater oversight of their workflow and can
high editorial standards and rigorous cost control,” says more accurately track the components necessary for each
Elancheran. “We incorporate machine learning into the publication,” Brake says.
page composition process, which means that there is con- Now a subscription-based platform, PageMajik is
tinuous improvement embedded into the very core of designed to increase efficiencies, reduce costs, and improve
RedShift.” the quality of a wide range of content types. Two enhanced
Newgen’s in-house editing tool, CEGenius, uses AI, ML, features are getting a lot of attention from publishers: the
and NLP. Designed to streamline many copy editing tasks, it WordSword authoring template and a CSP (content services
automates the manuscript editing process as much as possi- platform) engine. WordSword enables template creation for
ble while addressing both language and style issues. “It frees chapters, articles, or content objects. Using the tool, Brake
our editors from the mechanical tasks so they can focus on says, “a publisher receives a more complete and actionable
the art of editing itself,” says Elancheran, whose develop- manuscript submission from authors, which cuts down the
ment teams are constantly looking into extending the com- amount of copy editing, type marking, and formatting by
pany’s range of services. 50%–70%.”
The Newgen team is currently supporting publishers in The CSP engine gives publishers more complete informa-
content development, early manuscript assessment, and tion about their content in context while facilitating collab-
author management. It’s working on facilitating list manage- oration among workflow players. It also helps to ensure
ment, content acquisition, rights and permissions manage- compliance when high-value content must meet indus-
ment, peer-review management, and product design. “In try-specific standards such as assessment and certification.
order to deliver top-notch products, we have to start applying For Brake and his PageMajik team, the CSP engine encapsu-
technological solutions earlier in the product life cycle,” says lates the four Cs—content, context, collaboration, and com-
Elancheran. “This is what we are doing by developing prod- pliance.
ucts such as PubKit, SilkEvolve, RedShift, and CEGenius.” “Our current focus is on introducing more AI and process
automation for routine user tasks. We are training the AI to
Head over to booth C2 in Hall 6.2 to check out Newgen KnowledgeWorks’
platforms and solutions.
produce myriad downstream inferences that can be used by
various functional groups within a publishing company,”
says Brake.
PageMajik Visit PageMajik at booth M86 in Hall 4.2 to learn more about its CMS
Fresh from its acquisition of cloud-based content review platform.
platform Pubcentral, PageMajik is fast expanding its soft-


Technology Changes; Why melding publisher

content and open educational
The Mission Does Not resources is a win-win
By Charles Linsmeier

et’s set the scene: a student at an urban Chicago col-
lege opens up her online textbook and begins reading
the opening passages from Paul Krugman’s Macro-
economics, having just completed an active learning
assignment that featured one of his New York Times
op-eds on Brexit. A thousand miles west, a student in Colo-
rado downloads a copy of General Chemistry by OpenStax
and completes a series of molecular drawing activities online,
before watching a pre-class tutorial to prepare for an upcom- Charles Linsmeier
ing interactive lecture. That evening, a student at a rural
New Hampshire college considers her contribution to the instructors to mix and match content from various sources
rhetorical framework of The Open Anthology of Earlier to fit their specific aims.
American Literature, published online by her professor and That is why Macmillan Learning recently released Intellus
distributed under Creative Commons licensing. Search, a free-to-use search tool geared specifically to sup-
Over the last few years, using publisher-created course port the adoption of open and freely available content to
materials or adopting open educational resources (OERs) complement the course materials that instructors already
has been presented as a binary choice. But, in 2019, we now use. For some time, Macmillan Learning has looked for ways
know the reality is quite different. In contrast to the polariz- to facilitate the adoption of open educational resources to
ing view that publisher-created and OER content are at enhance the effectiveness of classroom instruction, dating
odds with each other, it is now well established that open back to the 2012 beginning of our partnership with Open-
educational resources and publisher-created materials and Stax and Sapling Learning, programs that continue today.
learning platforms are complementary. These efforts helped improve the online environment for
That’s an incredibly positive development for educators. students and instructors, so that the best OERs can be
Adopting a textbook authored by Krugman can bring a supported by a leading publisher’s technology. And they
Nobel laureate’s perspective into the classroom that other- convinced us at Macmillan of the need for additional efforts
wise would be available only to students who could afford to like Intellus Search. With Intellus Search, instructors can find
attend Princeton University or the graduate school at the the best freely available content to complement their course
City University of New York. But relying solely on Krug- materials, vetted for things like dead links and accessibility
man’s text could also mean foregoing the opportunity to cre- concerns, and use those resources on their platform of
ate resources that align it with the school’s local curriculum. choice.
An instructor looking to reduce costs for students by relying I’ll be speaking more on this subject at a panel titled “The
solely on a free online textbook from OpenStax, meanwhile, Future of Learning Materials” next month at the Open
would be sacrificing an opportunity to bring in other author- Education Conference in Phoenix. But suffice it to say, ours
itative voices, and risk foregoing digital learning resources is an exciting sector, evolving with technology. But the mis-
that could spur academic improvement for underserved sion remains the same: helping students learn, whether that’s
student populations. bringing a diverse set of authors to the classroom, developing
In today’s market, choosing publisher-created materials insights into student learning to enable instructors to iden-
and open educational resources does not have to result in tify students who need additional help, or finding ways to
fewer tools or points of view being available to students. support open licensing. At Macmillan Learning, we know
Instead, choices today are increasingly driven by finding the that the greater our partnerships and collaborations with the
right balance to complement the pedagogy for a given class, academic community, the more students will benefit.  ■
whether it is in person or online, or taught by a full-time or
part-time instructor. And benefits accrue from the prevalence Charles Linsmeier is senior v-p, content strategy,
of customization tools within learning platforms that allow at Macmillan Learning.

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What’s cooking? speakers from

Springer will address
the question of how
publishers can do
Alastair Horne looks at the key issues more to support the
for scholarly publishing and previews 17 Sustainable
Development Goals
some of the seminars which will set by the United
address these themes Nations to promote
prosperity while
protecting the planet.
This year has proved another pivotal year in scholarly and Springer is also
STM publishing, with open access continuing to dominate represented in one of
the news. The groundbreaking Plan S initiative, launched a the fair’s three sessions
few weeks before last year’s Frankfurt Book Fair, initially dealing with artificial
insisted that all scholarly publications about research funded intelligence, clearly
by its members – a wide range of research funders including one of this year’s key
the Gates Foundation, the UK’s Wellcome Foundation and Alastair Horne topics. Henning
UKRI (United Kingdom Research and Innovation) – must Schoenenberger and Niels Peter Thomas will be joined by Jim
be open access by the start of 2020. This year, in response to Longo of HighWire at 10am on Friday to discuss “AI 2.0:
consultations with stakeholders, it has announced a one-year Machine-Generated Content, Intelligent Automation, and the
delay and updated its implementation guidance to offer more Future of Academic Publishing”; half an hour earlier, John
detail about what is, and isn’t, acceptable. With transformative Prabhu of SPi Global will talk on leveraging technology to
deals now supported by Plan S as an interim measure until create intelligent content; while at 1pm Nikolai Karelin and
2024, almost every month has seen the announcement of new Yuri Svirid of Silk Data will explore “Artificial Intelligence (AI/
read-and-publish deals between publishers and consortia, KI) and NLP (Natural Language Processing) for Publishers”.
bringing the costs of open access APCs (article processing Web of Science is also well represented in the many talks
charges) and paid subscriptions into a single agreement. scheduled at the Academic and Business Information stage.
Artificial intelligence remains a hot topic too, with Today at 3pm, editor-in-chief Nandita Quaderi discusses
growing numbers of companies exploring what insights “Editorial Selectivity and the New Publisher Portal”, with
and added value – for both researchers and publishers – reference to the company’s publisher-neutral global citation
can be gained from applying machine learning methods to index, while on Thursday at 10.30am Ian Potter (product
the outputs from scholarly research. And the industry is lead for publisher analytics) considers what data and metrics
perhaps more than ever subject to pressures from the world can tell a publisher about their – and their competitors’ –
outside its ecosystem: diversity and inclusivity are growing titles. An hour later, Matthew Hayes (director of publisher
issues as the industry faces up to its need to better represent & funder growth) offers an overview of the Transparent
the wider world; and sustainability in a world of climate Peer Review initiative: a cross-industry collaboration
change is another increasing concern. between Publons, ScholarOne and Wiley aiming to develop
As ever, the Frankfurt Book Fair offers plenty of insights into a practical, scalable and flexible solution for journals to
all these topics, with the Academic and Business Information introduce open peer review to their publishing process.
Stage – to be found at N101 in Hall 4.2 – hosting a series Recent years have seen a resurgence of the university press
of free talks on a wide range of subjects. Today kicks off at sector in the UK, with new open access presses launching at
8.45am with a complimentary breakfast dished up by the several universities and Bristol opening its own University
chefs at the Scholarly Kitchen and the Society for Scholarly Press alongside its longstanding and highly-respected Policy
Publishing, with conversations on industry developments, Press. In the United States, however, several presses have
and equity, diversity and inclusivity all on the menu. been threatened with closure as their parent universities cut
Though open access monographs and book chapters are or withdraw their subsidies – funding for Stanford
currently excluded from the dictates of Plan S, with a University Press was reinstated for this financial year after
statement and some guidance promised for the end of a public outcry, but its long-term future remains in doubt.
2021, the subject remains an important one, particularly No doubt both these trends, along with many others, will
for the humanities. Springer Nature open access books be discussed at the Seventh International Convention of
director Ros Pyne will be offering an overview of recent University Presses, a ticketed conference taking place in the
developments in the field today at 4pm. Her colleagues Dimension Room in Hall 4.2 on Saturday morning.
Dagmar Laging and Susie Winter will be sharing their The fair also offers several opportunities for publishers
experiences of negotiating read-and-publish deals, to meet start-ups aspiring to transform the research
including this year’s mega-deal with Projekt DEAL in industry, with Meet and Greet sessions organised at 3pm
Germany, the following day at 11am. And today at 1pm, on both Thursday and Friday. ■


The power of the purse talk about factory-to-

Indeed, as often as a
front door opens into
Whether in a home or in a legislature, the holder of the someone’s living
power of the purse is in a compelling position, writes room, today it can
Christopher Kenneally. Spending choices determine what a also lead into
family will have for dinner and how much a government someone’s office.
will invest in guns and butter. But we also know that Professional purchases
spending choices on a more micro level also matter, and matter as much as
today, in potentially far-reaching and lasting ways. personal ones, advises
In her debut book, Buy the Change You Want to See Mosbacher Morris.
(Penguin Random House), author Jane Mosbacher Morris And when businesses,
urges readers to think consciously about all purchases, and including publishers,
points out how consumers can leverage their consumption make purchases to
habits to bring about the change they want to see in the support their brands,
world. After all, the choices we make whenever we open it’s an opportunity to
our wallet, she says, affect our environment, our Jane Mosbacher Morris make a brand-
communities – and our culture. conscious statement by being
Mosbacher Morris, founder and CEO of To The Market, mindful where and how a t-shirt or
a company that connects businesses and consumers with coffee mug was made. Indeed, for
ethically made products from around the world, arrived at citizens in developed nations, one
her belief in the power of positive spending in a perhaps of the great questions of our time
surprising way: while working in the US Department of is becoming: “Where do we want
State’s Bureau of Counterterrorism and in the Secretary’s to send our money?”
Office of Global Women’s Issues. She has also served as the And in today’s increasingly
Director of Humanitarian Action for the McCain Institute manipulated, Amazon-dominated
for International Leadership, based in Washington, DC. media market, this is an especially
“I don’t think I really understood the power I had, as an important question for readers and
individual, and then, as a small business owner, until I information speakers. As the rise
started engaging with companies that literally looked at of fake news and other forms of
their bottom line every single day,” she said in a recent misinformation makes clear, it really matters where we get
interview for Copyright Clearance Center’s podcast series, our publishing products from – our books, our news, our
“Beyond the Book”. “Regardless of where you fall novels. Those purchasing decisions matter not only to
politically, the dignity of work, job creation and job individual authors and their publishers, but also, they
sustainment really have a big impact. What I continued to matter to readers, to our culture, and our society too.
see as I travelled and worked overseas was how powerful “Thinking about the type of stories and the coverage we
market forces are,” she continued. “And the conclusion I want to see is another example of us as consumers really
came to was that if we aligned our purchasing decisions voting with our eyeballs, with our time, and sometimes
with our values, we could have a significant impact on with our wallets,” noted Mosbacher Morris. “If we as a
other people and on the planet.” community or as a culture want to support robust
The guiding principle for Mosbacher Morris, which is storytelling and photography over scandalous celebrity
explored in Buy the Change You Want to See, is to tell-alls, then we have the ability to impact that by
encourage consumers to look beyond products, to the purchasing publications that are doing great work.”
people responsible for bringing them to you, whether that’s It’s a question very much on the minds of attendees at
coffee beans or clothes – or, of course, books, newspapers this year’s Frankfurt Book Fair, amid the rising political
or any other kind of information. and economic turmoil around the globe.
“With more technology and more globalisation, we have “What do we want our national discourse to sound like?
more visibility than ever before to understand who’s What do we want to have conversations with our friends
making our products, and how are they being made,” she and family about? Is it about a celebrity divorce, or is it
said. “Sometimes, the stories are really extraordinary. We about something much more meaningful, much more
come to understand what buying a cup of coffee at thought-provoking, and much more important?”
Starbucks can do for farmers in the highlands of Mosbacher Morris asks. “What we bring into our
Guatemala. Supply chain transparency focuses on how we households, what we bring into our offices, truly influence
can [be more aware of] the journey that our product is the environment in which we’re living.” ■
taking, from raw material to our front door. When it comes Christopher Kenneally hosts “Beyond the Book”, a podcast series from
to food, we often talk about farm-to-table. Well, I like to Copyright Clearance Center.

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Macmillan Publishers wants to limit library access to eBooks.

Visit to sign the petition.

Hype vs. reality

In The War on Normal People: The Truth About America’s
Disappearing Jobs and Why Universal Basic Income Is Our
Future (Hachette, 2018), Democratic presidential candidate
Andrew Yang painted a dark picture of a near future in which
Artificial Intelligence (AI) takes jobs away from blue-collar
and white-collar workers alike, leading to civil unrest. Elon
Musk once told an MIT audience that AI is humanity’s
“biggest existential threat”, a sentiment echoed by none other
than Stephen Hawking. Thankfully, writes Lenny Picker, a
wave of recent books offers a more realistic, nuanced – and
optimistic – view of how AI will impact our future.
Melanie Mitchell’s Artificial Intelligence: A Guide for Thinking
Humans, due in October from FSG, is a good place to start. Her
detailed, but jargon-free, survey begins
with a humbling look at the origins of the
scientific discipline, and examines how
the major headline-making developments
of recent years, such as IBM’s Watson’s
Jeopardy victory, are just examples of what
scientists term narrow or weak AI systems.
Mitchell concedes the potential is there
for dangerous and unethical uses of
algorithms and data. But her nuanced approach will convince
many that: “We humans tend to overestimate AI advances and
underestimate the complexity of our own intelligence.”
Ernest Davis, a professor of computer science at NYU’s Courant
Institute of Mathematical Science, takes a similar, measured, less
alarmist approach in Rebooting AI: Building Artificial Intelligence
We Can Trust, published last month by
Pantheon. Co-authored with Gary Marcus,
the founder and CEO of Geometric
Intelligence, a machine-learning company
acquired by Uber in 2016, the book
debunks the hyperbolic prognostications
about the pace of AI development – and
the authors are amusingly caustic in
response to the doomsday comments such
as those made by Musk and Hawking.
“What AI, exactly, are they talking about? Back in the real world,
current-day robots struggle to turn doorknobs, and Teslas
driven in ‘Autopilot’ mode keep rear-ending parked emergency
vehicles.” At a minimum, Rebooting AI readers will learn how
to be more sceptical consumers of news accounts about AI.
Robert Elliott Smith, a founding member of the University
College London Centre for the Study of
Decision-Making Uncertainty, offers a more
disquieting take, meanwhile, in Rage Inside
the Machine: The Prejudice of Algorithms,
and How to Stop the Internet Making
Bigots of Us All, published by Bloomsbury
last August. Smith focuses not on a future
where machines have replaced people,
but on a present-day problem with AI:
Continues on page 26 g

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f Continued from page 24 The title was produced by Shane’s own

algorithms that have generated racist outputs, such as Microsoft’s algorithm when it was asked to formulate
Twitter bot, Tay, which was shut down in one day after it praised a pickup line and captures the spirit of her
Hitler, and stated that all feminists should die. Smith digs deeply humour blog, “”. But
into algorithmic evolution, arguing for greater “diversification Shane is not just looking for cheap laughs.
of the engineers involved in algorithmic design”. She cautions that “[as] more of our lives
Flynn Coleman strikes a similar chord, from a non-scientist’s are governed by algorithms, the quirks of
perspective, in A Human Algorithm: How Artificial Intelligence AI are beginning to have consequences
Is Redefining Who We Are, out this month from Counterpoint. far beyond the merely inconvenient”.
Coleman, a writer and international human And with AI fueling advances in ride-sharing companies such
rights attorney, cautions that “whether as Uber and investments in other transportation modes, Hop,
intelligent machines will learn from the Skip, Go: How the Mobility Revolution Is Transforming Our
darkest parts of our human nature, or the Lives, by urban mobility expert John Rossant and business
noblest, remains to be seen”. She’s not journalist Stephen Baker (HarperBusiness, November), explores
optimistic about where we are now. “We how the information revolution will impact our mobility. While
are alarmingly unready for the reality of they cover autonomous vehicles, they are quick to point out that
powerful AI that reaches conclusions and the changes are more widespread. The
decisions independent from human “next stage of human mobility will not be
intervention,” she concedes. But despite defined by a single, iconic technology”, they
that, Coleman holds out hope that the technology will “reveal who argue, but instead people will have a range
we are – resilient and vulnerable, curious and creative, abounding of “networked mobility” options, which
with potential for genuine connection with ourselves and others”. will come with complex social implications.
Readers seeking a lighter entry point into this complex subject AI may not be headed where the
will find one in Janelle Shane’s You Look Like a Thing and I Love doomsayers say it is, but as Fair attendees
You: How Artificial Intelligence Works and Why It’s Making the will no doubt hear, its potential impact is
World a Weirder Place (Little Brown/Voracious, November). still great. ■

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Publishers doing it for was born. The Fabel

brand was created, the
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strategies defined and
Norway’s Fabel platform is the story of how the country’s the user-interface
two largest publishers, Aschehoug and Gyldendal, perfected. They didn’t
combined forces to launch an audiobook subscription stop at just creating
service to fend off retail competition, and won, writes their own service –
Nathan Hull. Since its inception in 2017, Fabel has gained crucially, and a unique
50% market share, completely transformed the companies’ point amongst such
profitability and has in excess in 50,000 paying members. services, Aschehoug
No mean feat for publisher to achieve themselves – and and Gyldendal’s titles
from a population of a little more than five million. are only available on
Unsatisfied with a lack of control for their authors’ titles, Nathan Hull their own service. If
unhappy at the decreasing margins available from ever- you want to hear Jo Nesbø, Jørn Lier Horst or Maja Lunde,
complicated business models, despairing at the lack of usage you will only find them on Fabel. As such, the publishers’
data being available to them about their readers, and with marketing spend is also directed at their own service.
no tangible way of retaining a real conversation with their The resulting increased revenues, user growth, business
readers, Aschehoug and Gyldendal took a well-calculated intelligence, brand presence were enhanced further at the
leap of faith and decided to do things themselves. Via their start of summer as Fabel was labelled the leading audio
Lydbøkforlaget audiobook entity, they brought in Beat service by Norway’s leading newspaper. This, combined
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The ongoing partnership between Beat Technology at Fabel the format. Via new
has since seen further development with ebooks being added deal types and some
as well as a la carte sales to sit alongside the subscription. brave manoeuvres of
Further plans are afoot integrating physical retail and print. their own, publishers are gradually nullifying some of the
Developing their own code fjordside in Bergen in the less-favourable commercial term sheets and becoming
confines of a 300-year-old UNESCO-listed building, Beat increasingly more calculated and brave. The recurring story
brings a fine balance of technology and publishing experience, from publishers across the world is that they want to find a
and its knowledge of international subscription services, way to do this themselves.
customer acquisition and retention is second to none. And This is where Beat Technology comes in. It prides itself
with Fabel as such a success story, it’s given Beat a robust on the genuine partnerships it enters. Alongside the
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European platforms to launch in early 2020 all powered by into data analysis, B2B partnerships, content acquisition,
Beat Technology, the signs are positive and distinctly showing customer retention and business modelling. Whether it’s a
a shift in publishers’ approaches to this lucrative space. tailor-made audiobook subscription service, or an ebook-
The audiobook format is reborn and its value to the only offering or a solution needed to integrate into an
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Alongside this, more and more new audiobook retail aim, to empower the publisher and put the reader
businesses with multifarious business models are entering relationship, data and revenue back in their own hands. ■
the space across the globe. Concurrently, this growth is
Nathan Hull is chief strategy officer at Beat Technology.
forging an ever-stronger desire from the publishers to
Meet Beat Technology in the AudioZone Hall 3.1, K46 and hear them
exercise caution in the face of new retailers, to hold tighter speak today at 4pm.

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Beyond Nordic noir set in 1905, as Norway and Sweden were in the midst of
dissolution. Against that fraught backdrop, an unknown
man collapses and dies inside the Norwegian Prime
Lenny Picker reviews a broad range of Minister’s office, sparking an
inquiry that uncovers the first
gritty Norwegian crime novels stirrings of Nazism.
The Norwegians also excel at
Ask the average Anglo-American mystery fan about the kind of baffling “locked room”
Norwegian crime fiction, and you’ll likely hear about Jo crime puzzles beloved by Golden
Nesbo, the country’s breakout star. But Norway of course Age of Detection fans, for example,
has a long and rich history in the genre, including a unique Fauskanger’s 2013 book The Scarlet
tradition, initiated by a clever marketing campaign in Room (Gyldendal), which features
1923, of reading crime fiction during Easter. a setup that John Dickson Carr
Still, Barry Forshaw, the author of Nordic Noir, and a would revel in. This book is also
leading expert on crime fiction from Scandinavia, believes still awaiting an English translation,
that Norwegian crime writers do perhaps owe a debt of which could come soon.
gratitude to Nesbo, who has become a great ambassador of And former Norwegian justice minister Anne Holt’s
sorts. “The rising international appeal of Norwegian writers Edgar-nominated 1222 (Scribner) features a premise
was spearheaded by the success of The Snowman, the book straight out of Agatha Christie – a retired, wheelchair-
that propelled Nesbo to stratospheric heights,” Forshaw bound detective, Hanne
says, adding that Nesbo’s “work also provides a coolly Wilhelmsen, is trapped in a hotel
objective guide to fluctuations in Norwegian society”. by a blizzard, along with more
Indeed, Nesbo’s critically-acclaimed works have become than 100 others, when a killer
bestsellers around the globe, and starts to pick off his or her prey.
Nesbo even hit the big screen with Holt’s worldwide sales are said to
a major Hollywood hit, 2017’s The exceed three million books, with
Snowman, which starred Michael her 10th and final Wilhelmsen
Fassbender as the FBI-trained Oslo novel, In Dust and Ashes,
police inspector Harry Hole. In published by Scribner in 2018.
July of this year, Knopf published Holt, whom Nesbo has labelled
the 12th book in the Hole series in “the godmother of modern
the US, Knife, in which Nesbo Norwegian crime fiction,”
once again puts Hole through the introduced a new strong female protagonist this past July,
wringer. Forshaw considers Knife in A Grave for Two (Atlantic Books).
as “Nesbo back in form”, although Meanwhile, in November, Lightning Books is to publish
he also notes “a more pronounced the first English edition of one of the most acclaimed
internationalism” in the writing, developing further Nesbo’s Norwegian whodunits – Stein Riverton’s The Iron
“avowed aim to reach beyond his countrymen and women”. Chariot – nearly 110 years after its original publication.
Nesbo, it turns out, is just the tip of the fjord when it Riverton is so highly regarded in Norway that the annual
comes to brilliant, gritty novels featuring brutal crimes and prize for the best Norwegian crime story is named for him
damaged investigators, penned in Norwegian and – though Riverton is actually the
translated into English. Mystery and detective fiction has a pen name of Sven Elvestad, a
long history in Norway. In 1839, Marits Hansen, one of the novelist and journalist who led a
country’s seminal novelists, published Mordet på colourful life, including landing a
Maskinbygger Roolfsen (The major coup when he became
Murder of Engine Maker Hilter’s first foreign interviewer.
Roolfsen). Its publication The Iron Chariot features
predated Poe’s “The Murders in Elvestad’s series sleuth, Asbjorn
the Rue Morgue” by two years, Krag, a retired police detective,
leading some to label it the first who’s called to southern Norway
modern mystery story. following two violent deaths, one
Norway’s tradition of producing of a man believed to have died
great historical mysteries is also years earlier.
going strong – for example, 2015’s Karin Fossum is perhaps the second best-known
The Mark of Shame by H K Norwegian crime writer after Nesbo. Her 13th Inspector
Fauskanger (Gyldendal). Not yet Konrad Sejer novel, The Whisperer (Houghton Mifflin
available in English, the novel is Continues on page 32 g


f Continued from page 30 previously wrote YA novels, offers

Harcourt, August) features a a very different lead than Fossum
complex interrogation of a suspect – Aske has lost his job on the
who’d been receiving threatening force, and has just returned to the
anonymous messages in her outside world after time in prison
mailbox. In its review, Publishers and a psychiatric hospital.
Weekly praised the novel’s “great Reviewers have compared Bakkeid
precision and empathy” and called and his tormented lead to Nesbo,
it “an acute psychological study of and Harry Hole.
loneliness and grief”. Unlike many Norwegian novelist, playwright
other leads in police procedurals, and musician Frode Sander Øien
Scandinavian or not, Fossum’s has written bestselling crime fiction
Inspector Sejer is mild-mannered under the alias of Samuel Bjork.
and polite, and has no problem following the chain of The third of his Munch and Krüger
command. And Fossum’s crime fiction makes the most out series, The Boy in the Headlights
of Norway’s stunning natural features. “Norway remains, (Corgi), was published this month,
in most people’s consciousness, the most imposing of the and gives Special Investigations
Nordic countries,” she explains. “In terms of contemporary detectives Munch and Krüger a
crime fiction, the country’s forbidding landscape – and the real baffler, as they search for a
possibility for both the good and the bad to lose themselves serial killer who apparently
in the vast reaches – is reminiscent of the sprawling chooses his prey at random.
America of such writers as James Lee Burke.” Psychiatrist-turned-writer Torkil
In November, Raven Books will publish I Will Miss You Damhaug continued his Oslo Crime
Tomorrow by Heine Bakkeid, which launches a new series File books last month with a fourth
featuring Norwegian ex-chief inspector Thorkild Aske. The series entry, Certain Signs That You
book was shortlisted for the Riverton Prize. Bakkeid, who Are Dead (Headline). The gripping

Hall 6.0 • Stand C45

The Big, Bad Bully Success Affirmations

Jack Canfield and 52 Weeks for Living a Passionate
Miriam Laundry and Purposeful Life
Illustrations by Eva Morales Jack Canfield
with Ram Ganglani and Kelly Johnson



plot centres on retired forensic own neighbourhood, and centres

pathologist Jennifer Plåterud’s on the murder of 15-year-old
investigation into the murder of a Idunn Olsen, and the crime’s
patient who had disappeared from connection to the theft of a hearse,
a hospital just outside Oslo, only which held the coffin of Jacobsen’s
to resurface in the facility’s son, who had died of cancer and
basement with a slit throat. was due to be buried the next day.
Former journalist Thomas And Publishers Weekly praised
Enger’s Inborn (Orenda Books) the “relentless, underlying
was published last month to great tension” in Kjell Ola Dahl’s The
reviews. The novel, a standalone, is Courier (Orenda Books), which
the latest from a Norwegian crime landed the author one of his two
writer Forshaw labelled “one of Riverton Prizes. Toggling between
the most unusual and intense 1942, 1967 and 2015, Dahl presents a whodunit involving
talents in the field” after his 2010 a murder committed during Germany’s occupation of
debut, Burned, the first of five Norway during the Second World War, probed by the
novels featuring investigative victim’s daughter after she learns that an unusual piece of
reporter Henning Juul. jewellery is about to be auctioned off.
In Riverton Prize nominee The With its rich, ongoing tradition of world-class crime
Girl With No Heart (Gyldendal) fiction, publishers looking for authors that can tantalise
Marit Reiersgaard gives police and thrill their readers should look to Norway. They will
detective Verner Jacobsen two find numerous gifted writers (including 2018 Riverton
mysteries to tackle – one of which Prize winner Unni Lindell) awaiting a chance to impress
is intensely personal – aided by his readers in English, and other territories and languages, and
partner Bitte Røed. The novel is set demonstrating again that when it comes to crime fiction,
in a village in Tranby, the author’s talent knows no borders. ■

New from Columbia University Press

Inventing The Ferrante Fandango and

Tomorrow Letters Other Stories
H. G. Wells and the An Experiment in Alexander Grin
Twentieth Century Collective Criticism
Translated by
Sarah Cole Sarah Chihaya,
Bryan Karetnyk
Merve Emre,
October 2019 January 2020
Katherine Hill,
and Jill Richards

January 2020


Spotlight onEven
(in thousands)

With the holiday season ahead,
Andrew Richard Albanese reflects on 2018 2019 CHANGE

the industry has a chance to over- 466,160 459,525 -1.4%

trendsa that
small have
unit defined
decline 2019 so
in 2019 CATEGORY
far for US publishers – and what to

2018 2019 CHANGE
hrough the first nine months of 2019, unit sales
expect going forward
of print books were down 1.4% compared to the
Adult Nonfiction 201,583 200,424 -0.6%
Adult Fiction 95,479 92,132 -3.5%
When it comessame to printperiod
2018 at outlets
US publishers makethatit areport
seventhto Juvenile Nonfiction 39,125 40,135 2.6%
straight year ofNPD BookScan.
growth? They have Unit salesbut
a shot, of will
all adult
need atitles
Juvenile Fiction 104,241 103,407 -1.4%
quarterwhileof 2019 to sales
print pull it of
According to NPD
books were BookScan,
down just
which captures about 85% of print sales, total print units for the
0.3%. FORMAT
first nine
Themonths are down 1.4%
adult nonfiction segment for USwaspublishers
expected compared
to have a 2018 2019 CHANGE

to the same time

difficult period in 2018.last
matching Butyear’s
the way 2018 kicked
particularly in the Hardcover 125,538 129,750 3.4%
off for publishers – with the publication of two blockbuster Trade Paperback 264,098 258,037 -2.3%
first part of the year, since it was facing tough comparisons
books, Michael Wolff’s Fire and Fury and James Comey’s A
with the host of books about the Trump administration that Mass Market Paperback 37,049 31,257 -15.6%
Higher Loyalty – a dip wasn’t exactly unexpected.
Inwere big hits early in 2018. Indeed, sales in the history/law/ Board Books 24,745 25,311 2.3%
recent years, strong sales of non-fiction books – paced
political science category were down
by political books about the Trump administration – have 13.9% from last year, Physical Audio 1,623 1,205 -25.7%
carried Fire and Fury,
publishers. And Fear, and Aquestion
the larger Higher Loyalty combined
now is whether SOURCE: NPD BOOKSCAN

sell more than
is over. Are2.3 millionover
people copies through
Trump? September.
Is there anything The
left top-selling
to be said about political title so far in 2019
the administration is Mark
that can shockLevin’s
and it the second-biggest
development print seller
for NPD Books, in the
who told year and the top-
interest readers of
Unfreedom to the Press,
tune ofwhich
a million-plus
has sold book
368,700 It’s attendees this year
selling title that
in the after a number
nonfiction category.of blockbuster
Three other adult
not copies.
likely, suggested
version Walter, executive
of the Mueller director,
Report soldclient
nearly bestsellers
nonfiction intitles
the fatigue” may be setting
top 10 bestselling the
298,000 copies, putting it in 20th place on the bestselling year to date: Educated by Tara Westover sold nearly
books so far this year. 690,000 copies, while Rachel Hollis had two books that
Helping to somewhat offset the decline in the sales of combined to sell nearly 1.2 million copies.
political books was the 6.3% increase in unit sales posted Adult fiction sales fell 3.5% in January–September 2019

export platform
by the biography/autobiography/memoir category, where
Michelle Obama’s Becoming, released in November 2018,
compared to the first nine months of 2018, despite the block-
buster success of Where the Crawdads Sing by Delia Owens,
has sold just over one million copies so far in 2019, making which sold 1.4 million copies this year so far, making it the #1
visit us in hall 5.0 stand B79
Year-to-Date Bestsellers
title of 2019. In second
play with magnetic quotes place on the adult fiction
and receive the most introverted gift!
1 Where the Crawdads Sing Delia Owens Putnam 1,430,735
The Tattooist of Auschwitz,
2 Becoming Michelle Obama Crown 1,002,878 which sold about 505,000
3 Educated
seminars, mTara Westover Random House 689,504 copies.
4 Brawl of the Wild (Dog Man #6) Dav Pilkey Graphix 639,613 Though sales in the gen-
5 For Whom the Ball Rolls (Dog Co Man #7) nfereNcesDav Pilkey Graphix 635,329
eral fiction segment (the
6 Diary of an Awesome Friendly Kid Jeff Kinney Amulet 619,937
7 Girl, Wash Your Face r y
ilit eRachel Hollis Nelson 593,370
largest subcategory in
mo B m Rachel Hollis HarperCollins Leadership 592,684 fiction with 30.4 million
8 Girl, Stop Apologizing
g ra m
9 Oh, the Places You’ll Go! pro a Dr. Seuss Random House 573,067 copies sold through
10 The Tattooist of Auschwitz Heather Morris Harper 505,403
t September) rose almost
11 Unfreedom of the Press grants Mark R. Levin Threshold 368,695
1% over 2018, a number
12 Strengthsfinder 2.0
l schEmes Tom Rath Gallup 367,243
of genres had double-digit
13 The Wonky Donkey Craig Smith Scholastic 357,895
d e c l i n e s. T h e l a rg e s t
14 You Are a Badass
s laT orsJen Sincero Running Press 340,172
15 The Woman in the Window Tra n A.J. Finn Morrow 329,090 decline was a nearly 25%
SOURCE: NPD BOOKSCAN network a drop in science fiction;

v W W W . P U B L I S H E R S W E E K LY. C O M 5


Among the other interesting trends to watch in the US environment in

market, Walter reported that NPD’s data shows “the middle is America: the top seller
being squeezed” in the US market, with high profile titles driving is Mark Levin’s right
a larger percentage of industry growth, along with deeper backlist. wing screed Unfreedom
In fact, NPD figures showed that in 2018, consumers bought more of the Press, which has
books published before 2000 than books published in the previous sold about 368,700
two years. And, Walter added, the top 10 bestselling books of 2018 copies. Right behind
– which included five books that sold one million print copies Levin is Scribner’s
– was the highest grossing Top 10 since 2012, when Fifty Shades edition of The Mueller
of Grey and The Hunger Games dominated the bestseller lists. Report, which sold
nearly 298,000 copies.
Surprises pace the 2019 bestsellers Meanwhile, Michelle
If you predicted that a debut fiction author would lead adult sales Obama’s Becoming,
in 2019, your publishing colleagues would probably have laughed. released in November
But Delia Owens’ debut novel Where the Crawdads Sing has in 2018, continues to sell,
fact dominated the bestseller list in 2019, selling more than 1.4 notching more than a
million copies through the first nine months of the year, making million copies so far in
it the number 1 title of 2019 by a mile. The second bestselling Oren Teicher with Margaret Atwood 2019, making it the
release of 2019 on the adult fiction list was Heather Morris’s second-biggest print seller of the year, and the top-selling title in the
The Tattooist of Auschwitz, which sold about 505,000 copies. non-fiction category. Three other adult non-fiction titles cracked
As discussed, the adult non-fiction segment was expected the top 10 bestselling books in the year to date: Educated by Tara
to have a difficult time matching last year’s sales, facing Westover, which sold nearly 690,000 copies, and two Rachel
tough comparisons with the host of books about the Trump Hollis books that combined to sell nearly 1.2 million copies.
administration that were big hits early in 2018. But sales of And Dav Pilkey had two hits in the children’s category with
political books were still pretty solid. And the top-selling his Dog Man series, selling a combined 1.3 million copies.
political titles so far in 2019 in fact reflect the fractured political Continues on page 36 g


f Continued from page 35

What’s up with fiction?
While print sales have risen since 2013, it isn’t all good
news for publishers. Over the same period, adult fiction
print sales have been on the decline. And so far, 2019 isn’t
looking like that trend is going to change. According to
NPD BookScan, adult fiction sales are off by 3.5% in the
first nine months of the year, this despite Delia Owens’s
blockbuster debut leading all print sales for the year.
On the positive side, sales in the general fiction segment
(the largest sub-category in the fiction segment, with 30.4
million copies sold through September) did rise, up a
modest 1% over 2018. On the other hand, a number of
genres posted double-digit declines, including a nearly 25%
drop in science fiction. Westerns, romance, religion and
classics all had double-digit declines as well. Graphic
novels were a bright spot, with sales up 10.6%.
How many of the lost print genre sales are moving to
ebooks? Observers say it’s hard to measure, but there is little
doubt that ebooks released by indie and self-publishers –
including Amazon, which is siphoning up market share in
the genres especially, are having an impact on print sales.

Save the Date Audiobooks continue to pace digital growth

The growth of digital audio has been a welcome development
for publishers in recent years – and there is no end in sight.

NEXT YEAR WE’RE According to the most recent sales survey by the Audio
Publishers Association (APA), released in July 2018, sales of

IN MARCH audiobooks rose 24.5%, reaching $940 million. And more

than 91% of audiobook sales came from the digital format,
the APA said. Meanwhile the Association of American
The London Book Fair is the global marketplace Publishers (AAP) reports that downloadable audio has
for rights negotiation and the sale and distribution jumped 35.2% over the previous year. Meanwhile, ebook
of content across print, audio, TV, film and digital sales continue to lag, off by 3.8% for the first half of 2019.
channels. We believe LBF is the place to inform your
thinking and make the contacts that will move your Change for indie bookstores, Barnes & Noble
business forward.
On the bookselling side, the American Booksellers
LBF will return to Olympia, in the heart of Association (ABA) continues to report a resurgence of indie
West London, 10-12 March 2020. It is ideally booksellers across the country, which is great news for
located with a variety of transport links to publishers, authors and readers. One major change coming:
Central London and beyond. at the end of 2019, ABA CEO Oren Teicher will step down
from his role after a decade running the US’s major
We look forward to meeting you there. independent bookselling organisation. It’s been a great run
for Teicher, and he will leave on a high note. He will be
presented with the 15th annual Literarian Award at the
DISCOVER MORE TODAY 70th National Book Awards Ceremony and Benefit Dinner
on 20 November in New York. Meanwhile, there is cautious optimism for the nation’s
largest bookstore chain, Barnes & Noble. After an acquisition
completed this summer, the chain is now a private company
again, and has a new leader familiar to the publishing
community: James Daunt, the man credited with leading
British bookseller Waterstones’ resurgence. Will Daunt’s
blueprint for success translate to the American market? Daunt
says he isn’t daunted by the challenge. “The stores need love,
and dollars,” he told Publishers Weekly in a recent interview.
“But there is no reason this company can’t be successful.” ■


John Bracken:
QA On ebooks and
The future of the library
The World of
ebook market in the US
has become a hot topic
in recent months. After a

Within Reach
few years of relative
calm – and tremendous
growth – the major
publishers have begun
scaling back their terms
with libraries, including FRANKFURT BOOK FAIR
price hikes, limits on
lending terms, and the
most contentious change RECEIVE COMPLIMENTARY
of all, Macmillan’s
decision to window new PRINT + DIGITAL
release titles to libraries
starting 1 November. SUBSCRIPTION
But despite the changes John Bracken
by the major publishers, Your complimentary 6-month
digital content in libraries remains a priority. And now, the Digital
Public Library of America (DPLA), is helping lead an effort by subscription includes:
member libraries to take a measure of control over their future.
Andrew Richard Albanese recently caught up with John Bracken, 26 print copies and digital
executive director of the DPLA, to talk about those efforts. editions of PW—desktop and
The library ebook market has grown more contentious in recent
months, but through it all, I’ve heard you make some pretty
Special supplements and issues
optimistic statements. What’s your take on the state of the
library ebook market?
It’s an exciting time. At DPLA we believe that digital technology
Global rights and licensing deals
can serve to spread knowledge and unleash creativity for the
benefit of all, and we have been working, with partners, to enable 4,500 prepublication book
libraries to provide their patrons access to digital books through a reviews, 175 in every issue
mobile app, called SimplyE. SimplyE is a library-driven platform
that enables librares to serve bestsellers, backlist trade publications, Industry developments, news and
and independent and self-published titles to their patrons – a really
wide variety of content from a range of providers in one place.
For example, this summer, DPLA teamed up with BiblioBoard
to make 37 independently published award-winning books
Premium subscriber-only content
available for library patrons to download and keep. access at

Access from the major publishers has grabbed the headlines, PLUS: bonus access to the
but what do you see as the biggest challenge in establishing a
147-year-old PW Archive —all
functional market for ebooks in libraries?
The biggest challenge is ensuring that, as more information is issues from 1872 forward in their
shared digitally, knowledge remains accessible to everyone – not original format
just a few. It would be a sad irony if knowledge and creativity
become more difficult to access in a digital age. Think of it this
way, a library would never organise its physical spaces to Request your FREE subscription.
Continues on page 38 g
Visit us in Hall 6.0, Stand D40 or online

f Continued from page 37

separate books from one provider or another, and in the online
world, they should be able to merge their content from digital
providers in a single service environment owned by the library.

In April, DPLA announced a collaborative effort with the New

York Public Library (NYPL) and LYRASIS to provide libraries with
just that: “A free, open, library-controlled platform for managing
their ebook and audiobook services.” Tell us about that.
Our library-driven platform is already in use by hundreds of
libraries, which includes the DPLA Exchange, an online
marketplace with some 340,000 ebook titles available, and the
free SimplyE app from NYPL, which allows libraries to serve
all their ebooks and audiobooks to patrons in an environment
the library can control, and even add their own branding.
Libraries can get ebook licences from a number of places, of
course, but ours is the only platform that they can own and brand,
and that enables them to bring books from lots of different sources
together in one easy to use place, which in turn allows them to
serve a broader collection and reach more diverse audiences.

Earlier this year, DPLA devoted resources to making a terrific

ebook edition of The Mueller Report available. Tell us about
Every day BookBrunch that effort. And, how did the ebook do?
Yes, so when The Mueller Report was released, we quickly saw
provides the book trade with: that there was no high-quality free ebook version available. So
we worked with the Internet Archive and Code Mantra to make
the report into an ebook that would work well in e-readers, be
• Insight and perspective searchable, contain links to footnotes and be accessible to those
with text disabilities. And because it is a public domain document,
• Concision and accessibility we made it available for free to libraries and the public at And the ebook has done very well. It won
• Reliability and immediacy the 2019 Digital Book World Awards’ best non-fiction book, and
it has been downloaded more than 65,000 times directly from
DPLA and many thousands more times from our partner libraries.
Sign up now for our free Tell us a little about what’s next at DPLA. What projects are
daily headline email or you working on, or are on your wish list?
subscribe for in-depth As part of our work, which is supported by a grant from the Sloan
Foundation, we will be adding titles from more publishers and
stories and news: a variety of licensing models to the DPLA Exchange, while also
expanding the number of libraries we partner. We will be including
tens of thousands of digital audiobooks this year, including
offerings from publishers such as HarperCollins, Hachette,
Scholastic, Blackstone Publishing, Macmillan, Simon & Schuster
and others. And, we are looking to develop more arrangements
Discounts available with state libraries, like we recently announced with Texas.
We will also continue to build accessible ebooks out of
for members of SYP, SoA public documents, as we did with The Mueller Report. We see
and IPG and freelancers; an important opportunity to make ebooks about important
contemporary issues available to American library users. Our next
students and booksellers such effort will be an annotated, ebook version of the Senate
free of charge. Intelligence Committee report on Russian Active Measures
Campaigns and Interference in the 2016 US Election.
Through our partnerships with NYPL and other libraries across
the US, DPLA will continue to collect the best openly licensed
books, curate them and make them available to readers.  ■

VISIT US AT 6.2. C21!


Slaves among Us Brick by Brick
The Hidden World of Building Hope and
Human Trafficking Opportunity for Women
By Monique Villa Survivors Everywhere
By Karen Sherman

“A vital guide for teachers,

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seeking to understand has the unique power
the global fight against to connect the stories
slavery.” of women everywhere.”
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Monique Villa shows us

the world of slaves—no This powerful memoir
longer physically in weaves the stories of
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us, trapped in a cycle of survived the Rwandan
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this horrific trade, vividly illustrates dire situations we can do to recover from her own history of abuse. The strength of these
something about. women helped Karen find her own way—through conflict
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2019 • 224 pages
978-1-5381-2728-5 • $24.95 / £15.95 • Cloth
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Kidnapped European Socialism
Democracy A Concise History with
By Ramón A. Feenstra Documents
By William Smaldone
Kidnapped Democracy
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