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1
I thank Mathias Koenig-Archibugi and David Held for their comments on the
draft of this article.
2
Cf. Oliver E. Williamson, Markets and Hierarchies: Analysis and Anti-Trust, New
York, Free Press, 1975; see also the Commission on Global Governance’s rather broad
conceptualization in Our Global Neighbourhood, Oxford, Oxford University Press, 1995.
3
See Ernst-Otto Czempiel and James Rosenau (eds), Governance Without Govern-
ment: Order and Change in World Politics, Cambridge, Cambridge University Press, 1992.
See also the excellent reviews in Renate Mayntz, New Challenges to Governance Theory,
Jean Monnet Papers, Florence, European University Institute, 1998; Renate Mayntz,
‘Common Goods and Governance,’ in Adrienne Heritier (ed.), Common Goods. Rein-
venting European and International Governance, Lanham, MD, Rowman & Littlefield,
2002, pp. 15–27.
Rittberger (ed.), Regime Theory and International Relations, Oxford, Clarendon Press,
1993, pp. 94–111; Wolfgang H. Reinicke, Global Public Policy. Governing without
Government?, Washington, DC, Brookings Institution, 1998; Wolfgang H. Reinicke
and Francis Deng, Critical Choices. The United Nations, Networks, and the Future of Global
Governance, Ottawa, International Development Research Centre, 2000.
6
On PPPs see Pauline Vaillancourt Rosenau (ed.), Public-Private Policy Partnerships,
Cambridge, MA, MIT Press, 2000; Tanja A. Börzel and Thomas Risse, ‘Public-Private
Partnerships: Effective and Legitimate Tools of International Governance?,’ in Edgar
Grande and Louis W. Pauly (eds), Reconstituting Political Authority: Complex Sovereignty
and the Foundations of Global Governance, forthcoming.
7
Mayntz, ‘Common Goods and Governance’, op. cit., p. 21.
Figure 1
The Realm of New Modes of Global Governance
Actors involved Public actors only Public and private Private actors only
steering modes actors
Hierarchical : ∑ traditional nation-state; ∑ Contracting out ∑ corporate hierarchies
and out-sourcing
Top-down; (threat ∑ supranational institutions of public
8
of) sanctions (EU, partly WTO) functions to
private actors
the ability of states to enforce the law through sanctions and the
threat of force, if need be. In the international system, modes of hier-
archical steering are notably absent except, for example, in supra-
national organizations such as the European Union (EU) where
European law constitutes the ‘law of the land’ and, thus, some ele-
ments of hierarchy are always present.
However, no modern state can rely solely on coercion and hier-
archy to enforce the law. The main difference between modern states
and global governance is not that non-hierarchical modes of steer-
ing do not exist in the former. The main difference is that global gov-
ernance has to rely solely on non-hierarchical modes of steering in
the absence of a world government with a legitimate monopoly over
the use of force. As to these non-hierarchical modes of steering, we
can further distinguish between two forms which rely on different
modes of social action and social control:
1. Non-hierarchical steering can use positive incentives and negative
sanctions to entice actors into compliance with norms and rules. The
8
This is not to suggest that non-hierarchical steering does not occur inside nation-
states or inside the EU. However, the new modes of governance take place under the
‘shadow of hierarchy’ in those institutional contexts.
9
On this point see also Ian Hurd, ‘Legitimacy and Authority in International
Politics,’ International Organization, 53: 2 (1999), pp. 379–408.
10
On the ‘logic of appropriateness’ versus the ‘logic of consequentialism’ see
James G. March and Johan P. Olsen, Rediscovering Institutions, New York, Free Press,
1989; James G. March and Johan P. Olsen, ‘The Institutional Dynamics of Interna-
tional Political Orders’, International Organization, 52: 4 (1998), pp. 943–69.
11
For the following see Thomas Risse, ‘ “Let’s Argue!” Communicative Action in
International Relations’, International Organization, 54: 1 (2000), pp. 1–39; Cornelia
Ulbert and Thomas Risse, ‘Arguing and Persuasion in Multilateral Negotiations:
Theoretical Approach and Research Design’, paper presented at the Fourth Pan
European International Relations Conference, University of Kent, Canterbury, 7–10
September 2001.
12
Jürgen Habermas calls this ‘communicative action’, Jürgen Habermas, Theorie
des kommunikativen Handelns, 2 vols, Frankfurt am Main, Suhrkamp, 1981. Since com-
munications are all-pervasive in social action and interaction – including strategic
behaviour (see below), I prefer the term ‘argumentative’ rationality, since the goal of
such communicative behaviour is to reach argumentative consensus on validity claims
of norms or assertions about the world.
13
Ibid., vol. 1, p. 385 (my translation). For the following, see Volker von Prittwitz
(ed.), Verhandeln und Argumentieren. Dialog, Interessen und Macht in der Umweltpolitik,
Opladen, Westdeutscher Verlag, 1996; Thomas Saretzki, ‘Wie unterscheiden sich
Argumentieren und Verhandeln?’, in von Prittwitz, Verhandeln und Argumentieren, op.
cit., pp. 19–39; Lars G. Lose, ‘Communicative Action and the Social Construction of
Diplomatic Societies: Communication and Behavior in the Real World’, paper pre-
sented at the Femmoller Workshop, 24–8 June 1998; Erik Oddvar Eriksen and Jarle
Weigard, ‘Conceptualizing Politics: Strategic or Communicative Action?’, Scandina-
vian Political Studies, 20: 3 (1997), pp. 219–41.
14
Harald Müller, ‘Internationale Beziehungen als kommunikatives Handeln. Zur
Kritik der utilitaristischen Handlungstheorien’, Zeitschrift für Internationale Beziehungen,
1: 1 (1994), pp. 15–44; 28 (my translation). See also Neta C. Crawford, Argument
and Change in World Politics. Ethics, Decolonization, and Humanitarian Intervention,
Cambridge, Cambridge University Press, 2002.
15
Habermas, Theorie des kommunikativen Handelns, op. cit., vol. 1, p. 209.
16
Lose, ‘Communicative Action and the Social Construction of Diplomatic
Societies’, op. cit. p. 9.
17
Cf. Saretzki, ‘Wie unterscheiden sich Argumentieren und Verhandeln?’, op. cit.,
pp. 32–6. See also Jon Elster, Arguing and Bargaining in Two Constituent Assemblies, The
Storr Lectures, New Haven, Yale Law School, 1991, p. 5.
Figure 2
Arguing and Bargaining as Modes of Communication
18
Eriksen and Weigard, ‘Conceptualizing Politics: Strategic or Communicative
Action?’, op. cit., p. 227.
Figure 3
The Triadic Structure of the Process of Arguing
EXTERNAL AUTHORITY
AND/OR AUDIENCE
19
For the following see Ulbert and Risse, ‘Arguing and Persuasion in Multilateral
Negotiations: Theoretical Approach and Research Design’, op. cit.; Katharina
Holzinger, ‘Verhandeln statt Argumentieren oder Verhandeln durch Argumentieren?
Eine empirische Analyse auf der Basis der Sprechakttheorie’, Politische Vierteljahres-
schrift, 42: 3 (2001), pp. 414–46; Katharina Holzinger, ‘Kommunikationsmodi und
Handlungstypen in den Internationalen Beziehungen’, Zeitschrift für Internationale
Beziehungen, 8: 2 (2001), pp. 243–86; Frank Schimmelfennig, ‘Liberal Norms, Rhetor-
ical Action, and the Enlargement of the EU’, International Organization, 55: 1 (2001),
pp. 47–80.
20
Thomas Risse, ‘International Norms and Domestic Change: Arguing and
Communicative Behavior in the Human Rights Area’, Politics & Society, 27: 4 (1999),
pp. 526–56.
As suggested above, there are two ideal typical ways in which actors
can reach voluntary agreements about new norms and rules.21 Bar-
gaining compromises refers to cooperative agreements through the
give and take of negotiations based on fixed interests and prefer-
ences. Reasoned consensus refers to the voluntary agreement about
norms and rules reached through arguing and persuasion. How do
we know a reasoned consensus when we see one? In contrast to a bar-
gaining compromise, actors have to give similar reasons and justifi-
cations for why they agreed to the consensus. Otherwise, they would
not have been persuaded.22 In reality, though, bargaining sequences
and arguing processes usually go together (see above). Most actors
justify their preferences on the basis of general principles and norms
assuming that these norms are shared by the participants. Thus, they
use arguments for instrumental purposes thereby engaging in rhetor-
ical action.23 Yet, even rhetoric is subject to the triadic structure of
arguing. Rhetorical reasons can be challenged by other speakers as
purely instrumental as a result of which rhetorical actors need to
demonstrate their sincerity in an arguing process. This constitutes
what I have called ‘argumentative entrapment’.24
But how do we know that arguing actually mattered in a nego-
tiation process? How do we know that the ‘power of the better
21
A third and fourth way would be voting and coercion which are neglected here.
Very few international bodies use voting procedures in negotiation systems. As to coer-
cion, it is ultimately based on the threat to use force and is inconsistent with volun-
tary agreement.
22
See Jens Steffek, ‘The Legitimation of International Governance: A Discourse
Approach’, European Journal of International Relations, 9: 2 (2003), 249–75; 264, on this
point.
23
See Schimmelfennig, ‘Liberal Norms, Rhetorical Action, and the Enlargement
of the EU’, op. cit.; Frank Schimmelfennig, Rules and Rhetoric. The Eastern Enlargement
of NATO and the European Union, Cambridge, Cambridge University Press,
forthcoming.
24
See Risse, ‘International Norms and Domestic Change: Arguing and Commu-
nicative Behavior in the Human Rights Area’, op. cit.
25
For such a procedure see Holzinger, ‘Verhandeln statt Argumentieren oder
Verhandeln durch Argumentieren?’, op. cit; Holzinger, ‘Kommunikationsmodi und
Handlungstypen in den Internationalen Beziehungen’, op. cit.
26
For the following see Cornelia Ulbert et al., Arguing and Persuasion in Multilateral
Negotiations, Berlin and Frankfurt am Main, Freie Universität Berlin and Hessische
Stiftung Friedens- und Konfliktforschung, forthcoming.
27
See Rodger A. Payne, ‘Persuasion, Frames, and Norm Construction’, European
Journal of International Relations, 7: 1 (2001), pp. 37–61; William A. Gamson, Talking
Politics, Cambridge, Cambridge University Press, 1992.
28
On trisectoral networks in general see Reinicke, Global Public Policy. Governing
without Government?, op. cit.; Reinicke and Deng, Critical Choices. The United Nations,
Networks, and the Future of Global Governance, op. cit. See also Hall and Biersteker (eds),
The Emergence of Private Authority in Global Governance, op. cit.
29
On the latter groups see Peter M. Haas (ed.), ‘Knowledge, Power and Interna-
tional Policy Coordination’, International Organization, 46 (special issue, 1992); Margret
Keck and Kathryn Sikkink, Activists Beyond Borders. Transnational Advocacy Networks in
International Politics, Ithaca, NY, Cornell University Press, 1998.
33
On compliance problems in general see Kal Raustiala and Anne-Marie
Slaughter, ‘International Law, International Relations, and Compliance’, in Walter
Carlsnaes et al. (eds), Handbook of International Relations, London, Sage, 2002,
pp. 538–58; Tanja A. Börzel and Thomas Risse, ‘Die Wirkung internationaler Institu-
tionen: Von der Normanerkennung zur Normeinhaltung’, in Markus Jachtenfuchs
and Michele Knodt (eds), Regieren in internationalen Institutionen. Festschrift für Beate
Kohler-Koch, Opladen, Leske & Budrich, 2002, pp. 141–81; Checkel, ‘Why Comply?
Social Learning and European Identity Change’, op. cit.
34
On legalization see Judith L. Goldstein et al. (eds), ‘Legalization and World
Politics’, International Organization, 54: 3 (special issue, 2000).
35
See also Linda Camp Keith, ‘The United Nations International Covenant on
Civil and Political Rights: Does It Make a Difference in Human Rights Behavior?’,
Journal of Peace Research, 36: 1 (1999), pp. 95–118; Andrea Liese, ‘Staaten am Pranger.
Zur Wirkung internationaler Regime auf die innerstaatliche Menschenrechtspolitik’,
unpublished PhD dissertation, Universität Bremen, 2001.
36
On the concept of ‘norm cascades’ see Martha Finnemore and Kathryn Sikkink,
‘International Norm Dynamics and Political Change’, International Organization, 52: 4
(1998), pp. 887–917.
37
On the logic of appropriateness see March and Olsen, ‘The Institutional
Dynamics of International Political Orders’, op. cit. It must be noted here, however,
that internalization of norms does not necessarily require that actors are per-
sonally convinced of the moral validity of a norm. It is sufficient that they know
about what (international) society expects of them. See on this point Ronald L.
Jepperson, ‘The Development and Application of Sociological Institutionalism’,
in Joseph Berger and Zelditch Morris Jr. (eds), New Directions in Sociological Theory:
The Growth of Contemporary Theories, Lanham, MD, Rowman & Littlefield, 2000,
pp. 229–66.
situation on the ground and the interpretation of the law of the land.
At the same time, the two sides gradually accepted each other as valid
interlocutors. At this point, the public discourse increasingly fulfilled
the conditions of an argumentative dialogue as outlined above. First,
both sides treated each other as equal participants in the discourse.
Second, they started sharing a common lifeworld in terms of a
mutual acceptance of the underlying norm of human rights. Third,
the argumentative consistency of actors, irrespective of the audience,
increased dramatically.
Our evidence showed a process of argumentative ‘self-
entrapment’ which starts as rhetorical action and strategic adapta-
tion to external pressures, but ends with argumentative behaviour.
How can one explain this process? It certainly does not constitute an
‘ideal speech situation’ in the Habermasian sense, since governments
rarely enter the process of arguing voluntarily, but are forced into a
dialogue by the pressure of fully mobilized domestic and transna-
tional networks. They might also face economic or political sanctions
by the international community. Over time, however, the dialogue
no longer resembles rhetorical exchanges by which both sides use
arguments to justify their given interests and behaviour. Even these
‘forced dialogues’ start having all the characteristics of true argu-
mentative exchanges. Both sides accept each other as valid inter-
locutors, try to establish some common definition of the human
rights situation, and to agree on the norms guiding the situation.
Moreover, the actors do not simply repeat their arguments in the
public discourses, but respond in increasing detail to the points
made by their communication partners. What then looks like ‘argu-
mentative concessions’ tends to have real consequences in a public
debate and in behaviour on the ground. In sum, actors behave as if
they were engaged in a true moral discourse. What starts as rhetoric
develops its own dynamics and argumentative rationality increasingly
takes over. This is precisely what Jürgen Habermas calls commu-
nicative rationality in the sense of a counterfactual presupposition of
the ideal speech situation and what Jon Elster means when he talks
about the ‘civilizing effects’ of public deliberation.40
40
See Habermas, Theorie des kommunikativen Handelns, op. cit., Jürgen Habermas,
Faktizität und Geltung. Beiträge zur Diskurstheorie des Rechts und des demokratischen
Rechtsstaats, Frankfurt am Main, Suhrkamp, 1992; Jon Elster, ‘Introduction’, in Jon
Elster (ed.), Deliberative Democracy, Cambridge, Cambridge University Press, 1998,
pp. 1–18; 12.
41
See Friedrich Kratochwil, Rules, Norms, and Decisions, Cambridge, Cambridge
University Press, 1989; Abram Chayes and Antonia Handler Chayes, ‘On Compliance’,
International Organization, 47: 2 (1993), pp. 175–205.
I have suggested in this article that the debate about ‘new modes of
global governance’ does not only concern the inclusion of new (non-
state) actors in rule-setting and rule-implementation, but also the
moving away from hierarchical and ‘command and control’ modes
of steering. Arguing and persuasion constitute such a non-
hierarchical steering mode enabling actors to change voluntarily
their perceptions of the situation and even their preferences through
reasoned consensus. The article then tried to explicate the triadic
nature of arguing and applied this concept to problems of global
governance in terms of both rule-setting processes and ensuring
compliance with international rules.
Yet, arguing and persuasion are directly related to the debate
about the legitimacy of global governance. Proponents of delibera-
tive democracy claim that deliberation constitutes a significant means
of increasing the democratic legitimacy of governance mechanisms,
particularly in situations in which democratic representation and/or
voting mechanisms are not available options.42 The general idea of
this literature is that democracy is ultimately about involving the
stake-holders, i.e., those concerned by a particular social rule, in a
deliberative process of mutual persuasion about the normative valid-
ity of a particular rule. Once actors reach a reasoned consensus, this
should greatly enhance the legitimacy of the rule, thus ensuring a
high degree of voluntary compliance in the absence of sanctions. As
Ian Hurd put it, ‘(w)hen an actor believes a rule is legitimate, com-
pliance is no longer motivated by the simple fear of retribution, or
by a calculation of self-interest, but instead by an internal sense of
moral obligation . . .’.43 Such an internal sense of moral obligation,
42
On deliberative democracy and global governance see particularly David Held,
Democracy and the Global Order. From the Modern State to Cosmopolitan Governance,
Cambridge, Cambridge University Press, 1995; Klaus Dieter Wolf, Die Neue Staatsräson
– Zwischenstaatliche Kooperation als Demokratieproblem in der Weltgesellschaft, Baden-Baden,
Nomos, 2000; James Bohman and William Regh, Deliberative Democracy. Essays on Reason
and Politics, Cambridge, MA, MIT Press, 1997; Elster, Deliberative Democracy, op. cit.,
Christian Joerges and Jürgen Neyer, ‘Transforming Strategic Interaction into
Deliberative Problem-Solving: European Comitology in the Foodstuffs Sector’, Journal
of European Public Policy, 4 (1997), pp. 609–25.
43
Hurd, ‘Legitimacy and Authority in International Politics’, op. cit., p. 387.
44
See Checkel, ‘Why Comply? Social Learning and European Identity Change’,
op. cit.
justify their change of position and the like in front of critical audi-
ences. Behind closed doors, negotiators can freely exchange ideas
and thoughts more easily than in the public sphere where they have
to stick to their guns. Yet, transparency is usually regarded as a nec-
essary ingredient for increasing the democratic legitimacy of global
governance. If we can only improve the deliberative quality of global
governance by decreasing the transparency of the process even
further, the overall gain for democratic legitimacy and accountabil-
ity might not be worth the effort.
This leads to a final point, namely potential tensions between
accountability and deliberation. Negotiators – be it diplomats or
private actors in trisectoral networks – usually have a mandate from
their principals to represent the interests of their organizations and
are accountable to whoever sent them to the negotiating body. As
a result, there are limits in the extent to which they are allowed to
engage in freewheeling deliberation. What if negotiators change
sides in the course of negotiations because they have been persuaded
by the better argument?45 Of course, it makes no sense to consider
negotiators as nothing but transmission belts of their principals’ pref-
erences with no leeway at all. But it does raise issues of accountabil-
ity, if negotiators are so persuaded by the arguments of their
counterparts that they change sides. At least, one would have to
require that they engage in a process of ‘two level arguing’, i.e.
of trying to persuade their principals that they should change their
preferences, too.46 It is not enough to institutionalize deliberative
processes in multilateral negotiations including trisectoral public
policy networks. There needs to be a communicative feedback loop
into the domestic and other environments to which negotiating
agents are accountable. Otherwise, one would sacrifice accountabil-
ity and legitimacy for efficiency. Two level arguing might also be
necessary to overcome the tension between the effectiveness of delib-
45
Take the World Commission on Dams: a construction industry representative
actually changed his position during the negotiations as a result of which the sending
body did not accept the Commission’s final report, thereby seriously hampering the
implementation of the deal.
46
‘Two level arguing’ is analogous to Putnam’s ‘two level games,’ see Robert
Putnam, ‘Diplomacy and Domestic Politics. The Logic of Two-Level Games’, Interna-
tional Organization, 42: 2 (1988), pp. 427–60. I thank Mathias Koenig-Archibugi and
David Held for alerting me to this point.