MARKETING MANAGEMENT INTERLOOP

A PROJECT REPORT MARKETING STRATEGIES OF INTERLOOP

Submitted To: Muhammad Tayyab Kashif

Submitted By: Name Roll No

Zeshan Asghar 21501
Rabia Tariq 21505
Nimra Zafar 21602

Lyallpur Business School

GC University Faisalabad(GCUf)

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MARKETING MANAGEMENT INTERLOOP

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MARKETING MANAGEMENT INTERLOOP

Table of content

Serial No Details Page No

Chapter No 1
1.0 Company Profile 1
1.1 History 1
Chapter No 2
2.0 SWOT Analysis 3
2.1 Strength 3
2.2 Weakness 3
2.3 Opportunity 3
2.4 Threat 3
Chapter No 3
3.0 Discussion 4
3.1 Product line 4
3.2 Pricing strategy 4
3.3 Placing 4
3.4 Promotion 5
3.5 Where the company product falls in product lifecycle? 5
3.6 How marketing is different in various countries? 6
Chapter No 4
4.0 Learning Outcomes 7
Chapter No 5
Rough Notes

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Executive Summary

Interloop started out in 1992 with just 10 knitting machines, now has 3500 machines and a
workforce of more than 14000. Interloop Limited has transformed itself into SOUTH ASIA'S
largest Socks Manufacturer and Exporter offering the highest quality socks at a level of service
unknown in our industry. It is located in Pakistan's Industrial hub Faisalabad; also known as the
"Manchester of Pakistan". Interloop is an integral part of this business community, continuously
striving to revolutionize business practices in this region. Interloop has 1 plant in Bangladesh and
also in Lahore.

It is one of the very few firms in Pakistan with an impressive Social Responsibility Portfolio,
realizing that a commitment to sustainability in all areas of commercial activity endorse the long
term interests of a business.

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Dedication

We dedicate this project to ALLAH Almighty my creator, my strong pillar, my source of

inspiration, wisdom, knowledge and understanding.
We also dedicate this work to my parents; who has encouraged us all the way and whose
encouragement has made sure that We give it all it takes to finish that which We have started. To
my friends, who have been affected in every way possible by this project. Thank you. My love for
you all can never be quantified. ALLAH bless you

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MARKETING MANAGEMENT INTERLOOP

CHAPTER NO 1

1.0Company Profile
Interloop Limited manufactures and exports hosiery products in Pakistan. It offers athletic, casual, work,
and medical socks; and carded plain, combed plain, Siro, slub carded/combed, and stretch yarns. The
company also exports its products to Bangladesh, North America, and Europe. Interloop Limited was
founded in 1992 and is based in Faisalabad, Pakistan.

1.1 History
Interloop started out in 1992 with just 10 knitting machines, it has over 1400 machines and a
workforce of 9500 now, and has transformed itself into SOUTH ASIA'S largest sock manufacturer
and exporter offering the highest quality socks at a level of service unknown in our industry. It is
located in Pakistan's Industrial hub Faisalabad; also known as the "Manchester of Pakistan".
Interloop is an integral part of this business community, continuously striving to revolutionize
business practices in this region. Interloop is a complete vertical unit offering a wide range of price
points and needle counts and is on the cutting edge in terms of the latest technology for each
production process. They believe our success is due to a highly focused concentration on quality
and speedy turnaround; a combination which increases our customers' edge in a highly competitive
marketplace. In pursuance of our goal to achieve and maintain good quality, Interloop has now set
up a high-tech spinning unit that will ensure finest quality yarn made from the best available natural
cotton. This project will enhance the value of money for their customers by offering rates that are
even more competitive to our client’s hard work and utmost commitment from its employees and
management, strict quality control measures, timely shipments and reliable service standards have
been paramount towards Interloop's phenomenal growth. It is one of the very few firms in Pakistan
with an impressive social responsibility portfolio, realizing that a commitment to sustainability in
all areas of commercial activity endorse the long-term interests of a business.

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All Pakistan Textile Mills Association (APTMA) is the premier national trade association of the
textile spinning, weaving, and composite mills representing the organized sector in Pakistan.
APTMA emerges as the largest association of the country as it represents 396 textile mills out of
which 315 are spinning, 44 weaving and 37 composite units. These spinning mills have production
facilities of texturing, mercerizing and dyeing of yarns; weaving mills have sizeable number of
air-jet looms, and the composite mills have manufacturing facilities from spinning to finished
textile products under one roof. The total installed capacity of APTMA member mills accounts for
9,661,366 spindles, 61,608 rotors, 10,452 Shuttleless/Airjet Looms and 1897 conventional looms.
The Association's members produce spun and open-end yarn, grey, printed dyed fabrics and bed
linen

Knitting per month 2.5 Million dozens Dyeing per month 2.7 Million dozens Packing per
month 2.7 Million dozens Minimum order qty. 2,500 dozens( variable as per terms) Minimum
Lead time 45-60 days after approvals Short lead time possible for repeats It is one of the very
few firms in Pakistan with an impressive Social Responsibility Portfolio, realizing that a
commitment to sustainability in all areas of commercial activity endorse the long term
interests of a business.

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MARKETING MANAGEMENT INTERLOOP

CHAPTER NO 2

2.0 SWOT Analysis

2.1 Strength
 Interloop has 2300 machines which run 24 hours that is why they are the largest
manufacturer is Asia.
 They have excellent information and communication system with their employees,
customer and stockholder.
 They recruit every year fresh and experienced executive and give them proper training
that is why they have good operating staff.
 They have such a setup that most of the department work like a single unit that is why
they have healthy and competitive environment.

2.2 Weakness
 There is no domestic sales in Pakistan.
 Mostly employees demotivated because of stick control over management.
 Limited product line is also one of the weakness of Interloop.

2.3 Opportunity
 They can carry new customers from different new areas.
 More research and development about different brands.
 Reducing wastage and energy to produce more goods.
 More effective operational staff utilization.

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2.4 Threats

 Increased factory overhead.

 Customer deviation towards China and Bangladesh.
 High efficiencies required due top increased raw material cost.
 China can provide good products on low cost.

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CHAPTER NO 3
3.0 Discussion
After meeting and asking few question from export manager of Interloop we come to the
conclusion as follows:

3.1 Product line

 Socks
 Dress socks
 Tube socks
 Football socks
 Ankle socks
 Nestle collection
 Dairy products
 Tits
 Ladies undergarments
 Jeans shirts
 Some new product will be launched on September

3.2 Pricing strategy

They mostly focus on quality rather than price, focuses on people what they want and what they
need and fulfil their needs as well.

3.3 Placing
Interloop products export almost all over the world such as Russia, China, USA, Saudia,
Australia, and interloop target the Adidas and Nike.

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3.4 Promotion

(i) Advertisement
In start interloop not focus on promotion but now interloop promotion through articles and
magazines they focus on promotion through business magazines and articles. Interloop offer the
sponsor teams like men and women team of cricket and domestic Faisalabad team.

(ii) Sponsorship
Last time interloop buy the sponsorship of hockey team on international level group .Interloop
also get almost 200 sponsorship in GCUF on Master level students in every year and also in
LUMS they get 4 to 5 sponsors. More than 36 schools are sponsor by Interloop. And interloop
also get sponsor in SOS village. And interloop also get sponsor of National Textile University
Faisalabad students.

3.5 Where company product fall in product lifecycle?

Interloop is on growth in product lifecycle.it focuses on marketing and advertising for more
growth. Interloop want to growth and they only want to promotion. And they have concept on
Growth always

3.6 How marketing is different in various country?

Interloop have same marketing strategy in various country. They believe that if the people will
be satisfy on quality then they have best marketing strategy. When we ask question about their
strategy they only answer that my people. Therefore, they have same strategy in various coun

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CHAPTER NO 4

4.0 Learning outcomes

We learned that how multinational company work and what are their strategies. We seek the
knowledge about environment of multinational organization and how organization can growth in
their business.
We gain knowledge that how the multinational organizations work with other countries how
they can export their products. In organization we have to ability that if we want to start a any
new business then what are the initials strategies that we have to adopt. We seek the major steps
that an organization have to take for their success.
Interloop is one of the largest organization in Pakistan they sales their products only the other
countries therefore we have opportunities to gain knowledge about the international level
business

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