Contact
cakyogie@gmail.com
www.linkedin.com/in/kukuh-
prayogi-b0601320 (LinkedIn)
www.facebook.com/kukuh.prayogi
(Other)
Top Skills
Digital Marketing
Business Strategy
Product Development
 
Kukuh Prayogi
Head Of Marketing - KWAI Indonesia
Greater Jakarta Area, Indonesia
Summary
More than 18-years extensive experiences in Product, Sales &
Operation Management generate through advance knowledge of
Marketing, Value Added Service and Business Models in local &
multinational companies. Credible, creative and honest person with
various experiences in telecommunication, media and marketing
industry who know how to work hard in a smart way. A good
challenger that capable to handle wide range of communication
product, services, applications and business models. Ensuring to
support the organization to increase its value, improving quality of
service & of course serve the customers on any different situation as
well.
Experience
快手
Head Of Marketing - KWAI Indonesia
September 2017 - Present 
Greater Jakarta Area, Indonesia
hydroGEN & Parisz Van Djava
Founder and Business Owner
January 2017 - Present 
Surabaya Area, East Java, Indonesia
MODIFY.id
Managing Director
May 2016 - February 2017 (10 months)
Surabaya Area, East Java, Indonesia
A startup company wants to be an Agent of Change in Digital Communication,
Application and Social Media. Offer Creative approach to simplified current
process to achieved clients needs.
Responsible for directing the activities of MODIFY.id within an organization.
Manages and ensures all business goals and objectives are reached. Support
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the MODIFY.id strategic alliances and partnership. Represent MODIFY.id to

the public, key stakeholders and business partner. Create presentations for
meetings.

MY VOUCHER PLUS (www.myvplus.com)

Chief Commercial Officer
July 2014 - April 2016 (1 year 10 months)
Surabaya Area, East Java, Indonesia

A startup company based on eCommerce providing top-up vouchers and

payments using online and mobile technology. Changing mindset of spending
money become a fun and enjoyable experience, through interesting benefits
and business models.

• Deliver strategic leadership for defining the commercial path to growth and
profitability of the company and the establishment of an effective growth
process and infrastructure.
• Develop collaborative working relationships within the organization in pursuit
of the of the company’s overall business goals.
• Lead development of the company’s marketing strategy with an emphasis on
achieving market penetration and sales growth with a particular emphasis on
cost-effective customer acquisition and market demand generation.
• Takes ownership of the customer and the customer interface with the product
or service offering, making sure that all functions of the organization are
aligned to meet its strategic commercial objectives.
• Overseen commercial strategy and the development of the Organization.
• Overseen all activities relating to product development, marketing, sales, and
customer service to drive business growth and market share.
• Closely linked to the organization's strategic management function, from
drafting, implementing and evaluating cross-functional decisions that will
enable an organization to achieve its long-term objectives

Jatis Mobile
General Manager Product, Digital Communication, Design & User
Interface
October 2012 - June 2014 (1 year 9 months)
Jakarta

Develop and Launched several new product as company new alternative

product backbone, such us advanced mobile massaging, email services,
ecommerce & news portal, digital communication and social media services.

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Increase the use of digital advertising, as sales tools for our clients and
corporate customer.
Achieved > 50% revenue growth in sales within 1.5 years services period.

Define product strategy and develop new product.

Responsible in product research and marketing strategy for each product.
Provide best solutions for User Interface and User Experience.
Managing all existing product to bring the best possible achievement for the
Company.

Direct report to CMO and CEO

Jatis Mobile
General Manager Telco Business and Operation
July 2011 - September 2012 (1 year 3 months)
Jakarta

Develop new product and business opportunity with Telco Operators and
managing all aspect of operation related to mobile services, include mobile
marketing, mobile application, and mobile value added services.

Successfully launched initial Mobile advertising products, including Location

Based Advertising and SMS Targeted with profiling segmentation, together
with Telkomsel & Excelcom.

Successfully launched Facebook & Twitter application in low-end handset with

Bakrie Telecom.

Jatis Mobile
General Manager Gadget, Automotive, Merchants and Electronic
Business
July 2009 - June 2011 (2 years)
Jakarta

• Successfully launched several important campaigns for clients such as,

Mazda, Suzuki, AHM, and Electronic Solution.
• Appointed as Merchant Aggregator for NOKIA campaign.
• Successfully launched several collaborative programs with Handset
Distributor, Banks and Retail Channel to boost up their sales, through creative
programs and SMS Advertising.

Jatis Mobile
General Manager Media Business & Special Projects
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July 2008 - June 2009 (1 year)

Jakarta

• Successfully executed special project and it’s campaign for one of the biggest
party for the election (PEMILU & PILPRES 2009) using mobile technology &
solution.
• Successfully develop and roll out a Quick Count project with RRI (Radio
Republik Indonesia) and METRO TV during the election campaign.

MNC Media
VAS Business General Manager
June 2007 - June 2008 (1 year 1 month)
Responsibilities:
• Report to Managing Director.
• Develop and Manage value added service (VAS) division.
• Main responsibilities are included seeking opportunity to develop new VAS
business within company, cooperate with internal and external partner to
create and execute new VAS business.
• Assist in developing news portal as product and marketing division head.

Accomplishments:
• Successfully create & develop Value Added Service Division and continue
the operation to support MNC Group.
• Successfully create various SMS Program and Quizzes within MNC Group of
Media.
• Successfully assist developing of OKEZONE.com
• Successfully manage of all Mobile Activities of SMS and Multimedia content
of F1, Nickelodeon, and EURO 2008 exclusively within MNC Group of Media.

Detik.Com
Mobile Value Added Services General Manager
August 2003 - June 2007 (3 years 11 months)
Build and Manage mobile value added services division. Create and develop
new product and business related to mobile service development, operation
and marketing activities including Ring Back Tone master content provider for
PT. Indosat, Tbk

Lippo Telecom
Branch Manager
January 2001 - July 2003 (2 years 7 months)
Surabaya, Malang

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Education
Institut Teknologi Bandung (ITB)
Bachelor, Mining Engineering · (1994 - 2000)

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