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THE BASICS

OF OKR by Henrik-Jan van der Pol



Founder & CEO of Perdoo
WHAT IS OKR?

OKR stands for Objectives and Key Results.


It’s a goal management framework employed by some
of the world's best known companies.

Companies that use OKR:

www.perdoo.com
OBJECTIVES AND KEY RESULTS

“Where do I “How do I know “What do I


need to go?” I’m getting there?” need to do?

The Objective defines where Key Results will tell you if Initiatives are the steps you
you need to go. It should set you’re getting closer to your need to take to reach your
a clear direction. Like a Objective. See them as a GPS Objective. These are like the
destination does, such as device translating your list of directions in your GPS
New York. destination into specific that guide you to your
coordinates. destination.

www.perdoo.com
OBJECTIVES EXAMPLES

OBJECTIVE
EXAMPLES

Objective: Conquer the U.S. market


Objective: Become an awesome place to work
Objective: Make our customers love our support team

„Where do I need
to go?“

www.perdoo.com
KEY RESULTS EXAMPLES

KEY RESULTS
EXAMPLES

Objective: Make our customer love our support team

Key Result: Customer satisfaction score of 97%


Key Result: Average first response time of 1 hour
Key Result: Average solution time of 12 hours
„How do I know I’m
getting there?“

www.perdoo.com
INITIATIVES EXAMPLES

EXAMPLES

INITIATIVES Objective: Make our customer love our support team

Key Result: Customer satisfaction score of 97%


Key Result: Average first response time of 1 hour
Key Result: Average solution time of 12 hours

Initiative: Interview 10 support rep candidates


„What do I need Initiative: Publish an FAQ
to do?“
Initiative: Launch in-app live chat

www.perdoo.com
4 OKR RULES
1 Set them annually and quarterly
A quarter and a year are timeframes in which you really can achieve 

something. The same timeframes are also used to evaluate companies.


2 Don’t have too many


5 Objectives with 4 Key Results each is your maximum per quarter.
Having more will only distract you from what really needs to be done.

Make them challenging.


3
Research demonstrates that people who set challenging targets 

achieve more. Getting to 70-80% should already be a great result.

A Key Result must have a number.


4 Numbers enable objective evaluation and create a learning process.

www.perdoo.com
CASCADING OKRS

Ultimate Goal
Your ultimate goal is the
long term view.

Objective Objective Key

From the ultimate goal, you


derive your annual and
quarterly Objectives.
Initiative Initiative

Task
Task
Your Initiatives support your
Task
quarterly Objectives.

www.perdoo.com
OKRS ON A
… TIMELINE

Ultimate Cadence
Define an 5 years

ultimate goal

Strategic Cadence

Define 1 year
annual company-level

Teams Tactical Cadence


and Individuals 3 months
draft their Q1

Weekly
Check-ins

Q1 Q2 Q3 Q4 Q1

Close & rate


Q1 OKRs;


www.perdoo.com
THE COMPANY
SUCCESS PLATFORM

Our simple, smart, and


scalable software is built on
OKR; a framework used by
top-achieving companies to
attain exceptional success. REQUEST A DEMO

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