7 HO
Connecticut Film, Interactive and
Music Festival & Conference
Proposed Time Period
May 24 - 31, 2009
May 28 - June 7, 2009
Interactive &
Social Medi
Festival
Connecticut
Film Festival
Indie Music
Festival
‘This bookiet includes:
| 1) Chart to outline the future growth of the Danbury event
| 2) Chart to outline the event structure
3) Article #1 on South By South West Festival & Conference (SXSW)
4) Article #2 South By South West Festival & Conference (SXSW)
| 5) Preliminary registration demographics 2008 SXSW
6) Statistics 2007 SXSW
7) Registration demographics 2007 SXSW
8) 2007 SXSW Economic Impact Analysis
RECEIVED AUS 1 9 2008Networking &
Social Events
CT Film, Music and Interactive
Festival & Conference
Proposed: May 21 - 31, 2008
May 28 - June 7, 2009
Connecticut
Film Festival
Interactive &
Social Medi
Festival
Indie Music
Festival
Screenings & Networking & Performances &
Receptions: Sooial Events Receptions
Education
Conference
Educat
Conference
Filmmaker ‘Musical
Competition Competition ‘Competition
Student Events Student Events Student Events
CTEM!
Festival & Conference
Exposition
Vendors & Performances
Networking &
Social EventsFestival & Conference
| CT Film, Music and Interactive
|
Interactive Music
Festival Festival
Planning Committees
Members Immersed In two or more areas of their Industry
Traditional Media, Non-Traditional Media
Traditional & Non- Traditional Sales / Marketing
Education, Performance, Production, Event Production
Event Operations, Event DesignSWSW ECONOMIC IMPACT
New study says SXSW worth $95 million to Austin Impact is double the
previous impact estimate by visitors bureau
By Joe Gross AMERICAN-STATESMAN STAFF
hursday, February 28, 2008
The South by Southwest music, film and interactive festivals and
conferences pumped approximately $95 million into the Austin economy
in 2007, according to a new economic impact report commissioned by
SXSW,
Mayor Will Wynn introduced the report, prepared by the consulting firm
Angelou Economics, at a news conference in front of City Hall on
Tuesday. City Council Members Betty Dunkerley and Mike Martinez and
SXSW executive planner Mike Shea also attended.
‘Cities that are fun are going to do better economically,” Wynn said,
highlighting SXSW’s blend of trade show, professional conclave and
entertainment provider.
‘There's no other event like it in the United States," said Angelou
Economics chief executive Angelos Angelou,
Angelou said that in addition to the $95 million in direct revenue, SXSW
generated media attention worth $12.8 million.
Angelou's estimate is more than double the $43.5 million impact
estimate from the Austin Convention and Visitors Bureau!
Beth Krauss, spokeswoman for the bureau, said its estimates were based
ona smaller pool of participants than Angelou's
"We only used official numbers provided by the conference based on their
attendance figures," Krauss said. “We multiplied that number by $264, an
amount from the Texas Travel Association based on money spent per
visitor per day. We were thrilled that we were that far under.”
"Their formula only really works for standard convention and trade
shows, but it doesn't work for something with the scope of SXSW,” Shea
said. He said the study " doesn’t make SXSW bigger or better, but it does
satisfy the public's curiosity.”
Source: http;//www.carenyourrealtor.com /CurrentNewsaStats.html !http:/ /www.mysanantonio.com/business /MYSAQ30608_O1E_SXSW_2e785
23_html.html
Austin becomes mecca for the Web's brightest
Web Posted: 03/05/2008 2:00 CST
‘A few years ago, the interactive part of South by Southwest in Austin took
a back seat to the more popular music and film segments
That's no longer true
With the buzzword "convergence" actually coming to fruition in gadgets
like the iPhone and on social networking sites such as MySpace and
Facebook, the SXSW Interactive sessions attract people from all over the
world.
Susan Price, CEO of Firecat Studio in San Antonio, plans to send three
people to the SXSW Interactive conference. She isn't sending them to
attract clients or as a marketing ploy, but to help educate her workers.
"It’s the easiest, cheapest local conference that gives us a very good feed
into the Web trends of the industry,” she said. “It's the fastest way of
getting up to speed of industry trends.”
SXSW began in 1987 as a music festival but added interactive and film in
1994. Last year, the conference attracted 6,700 attendees, and
organizers expect a 40 percent increase this year.
IF YOU GO
What: Technology conference featuring speakers like Facebook CEO Mark
Zuckerberg and a variety of panel discussions on everything from video
games to mobile content development
When: Kicks off with first panel at 3:30 p.m. Friday and lasts until
Tuesday
Where: Austin Convention Center
Cost: $450 walk-up rate
For more information: Visit www.sxsw.com.
In 2007, SXSW had a $95 million economic impact on the Austin
economy, according to AngelouEconomics, which did a study on the
conference.
SXSW Interactive has gained a reputation as "Spring Break for geeks,"
according to blog postings about the event. It's become one of the
biggest parties of the year and one of the most important technologyconferences for the so-called Web 2.0 crowd, or anyone who survived the
dot-com implosion. The conference combines bursts of creativity,
technology, constant deal making, hype and instant communications.
SXSW Interactive kicks off Friday and runs through Tuesday. It also
attracts one of the largest contingents of bloggers, who instantly
broadcast panel and keynote discussions on the internet.
“Everybody goes there to show off and launch new products," said Dean
McCail, chief technology officer of IdeaGin in San Antonio.
Twitter, a microblogging site, launched there last year. So did
MyToons.com, a San Antonio-based! social networking site for cartoonists
and animators
“You have this convergence of amazingly intelligent and very connected
people," said McCall, who has attended for several years. He worked on
an advisory group that put together a string of mobile content panels for
this year’s conference,
“In the corridors is where everything happens," he said.
t's not uncommon to run inte movie stars like Owen Wilson, music
legends like Lou Reed and ibergeeks like serial entrepreneur Guy
Kawasaki mixing it up. In the hallways, people network and talk about
new ideas and share experiences, McCall said. It also can lead to new
companies and deals, he said.
As of Wednesday, nearly 60 people from San Antonio had signed up to
attend the conference. They come from big companies such as AT&T Inc.,
Tesoro Corp. and Rackspace and small companies like Firecat Studio and
Blue Clover
This year, the big highlight of the event is a keynote speech Sunday by
Mark Zuckerberg, the 23-year-old billionaire CEO of Facebook.
Ata launch party Tuesday, Michael Eisner and his independent new media
studio, Vuguru, will premiere its second Internet series, "The All For
Nots,” a comedy about an indie rock band. And Mark Cuban, co-founder
of HDNet, will head up a panel discussion featuring Eisner on Tuesday
afternoon.
This year, the number and magnitude of SXSW Interactive parties (37 on
the schedule so far) signals that while the rest of the economy may be
slowing down, the Internet industry has heated up againDigg has a party scheduled to start at 9 p.m, Sunday until 4 a.m. Monday
at the PureVolume Ranch. Facebook is hosting a friends party Monday,
and Google has a happy hour party set for Saturday. British Web
designers even will host their own “Great British Booze-up" at
Shakespeare's Pub on Monday,
The conference features geniuses and visionaries with body piercings and
spiky hair In a variety of colors, said Price of Firecat Studio.
“Whatever they are excited about, it turns out to be the next big thing,”
she said. |Registrant Demographics For SXSW Music, Film and
Interactive 2008
Music
« Shewcasing Acts: 1809
Music Showcase Stages Participating: 83
Music Conference Participants. 12,651 (with band registrations 14,060)
* Approximate Number of Music Media in Attendance: 2,627
* Approximate Number of Music ‘Trade Show Attendees: 14,000
~ Number of Music Trade Show Exhibitors: 196
* Numbers of Countries Represented: 42
Film /interactive
* Number of Films Screened: 273
* Film Conference Participants: 6,675
* Approximate Number of Film Media in Attendance: 876
" Interactive Conference Participants: 9,052
* Approximate Number of Interactive Media in Attendance: 1,133
* Approximate Number of Film/Interactive Trade Show Attendees: 13,500
Number of Film/Interactive Trade Show Exhibitors: 180
ADDITIONAL IMPACT OF SXSW ON THE CITY OF AUSTIN:
Media attention from coast to coast and numerous countries around the world
Music venue revenues increase on the average of 45% over their next highest
month, with similar increases at restaurants, bars, etc.
* Establishment of relations with international governmental agencies,
which reinforces the "Live Music Capital of the World’ title
Largest annual conference held in the city of Austin
* 31,442 room nights booked in local hotels by SxSW
ECONOMIC IMPACT TO AUSTIN:
The economic impact of SXSW 2008 will be announced in June 2008 following a
detailed analysis by Angelou Economics.
New date for release of 2008 Economic Impact study is early September 2008
Source: http://2008. sxsw.com/interactive/press/releases/Statistics for SXSW 2007
Music
* Showcasing Acts: 1,580
* Music Venues Participating: 70
* Music Conference Participants: 11,750(with band registrations 13,071)
Approximate Number of Music Mediia in Attendance: 2,592
Approximate Number of Music Trade Show Attendees: 15,000
Number of Music Trade Show Exhibitors: 200
* Number of Countries Represented: 47
Film/Interactive
Numiber of Films Screened: 240
Film Conference Participants: 5816
Approximate Number of Film Media in Attendance: 856
Interactive Conference Participants: 6,483
* Approximate Number of Interactive Media in Attendance: 937
Approximate Number of Film/Interactive Trade Show Attendees: 12,000
* Number of Film/Interactive Trade Show Exhibitors: 137
ECONOMIC IMPACT IN AUSTIN FROM SXSW.
* Music Conference: $26.7 million
* Film/Interactive Conference: $16.8 million
All Three Conferences: $43.5 million”
* Participants from around the world spend on average $264/day
ADDITIONAI. IMPACT OF SXSW ON THE CITY OF AUSTIN:
* Media attention from coast to coast and numerous countries around the world
* Music venue revenues increase on the average of 45% over their next highest
month, with similar increases at restaurants, bars, etc
“ Establishment of relations with international governmental agencies, which
reinforces the "Live Music Capital of the World” title
* Largest annual conference held in the city of Austin
* 27,159 room nights booked in 45 local hotels by SXSW
Using the Austin Convention & Visitor's Bureau's convention and trade show formula,
SXSW 2007's economic impact on the City of Austin is $43.5 million. That formula,
based on conference and trade show attendees and exhibitors, is typically used to
measure the impact of traditional conventions and trade shows and fails to capture
the full economic scope of diverse events like SXSW. At the suggestion of the ACVB,
an independent economic impact study is being conducted that will better account for
the full range of SXSW’s activities that have tangible and intangible effects on the
city’s economy.
Source: http://2007.sxsw.com/about/Registrant Demographics For SXSW Music,
Film and Interactive 2007
SXSW 2007 hosted more than 123,000 total attendees, attendee breakdown:
+ more than 24,000 conference registrants
+ approximately 12,000 music festival wristband holders
+ more than 35,000 single admissions to the film and music events
+ more than 15,000 Flatstock poster show attendees (free-to-the-public, held
+ during the SXSW Music Conference)
+ 32,000 Town Lake Stage concert attendees
+ (SXSW's largest free-to-the-public stage)
+ more than 5,000 ScreenBurn gaming arcade attendees
+ (free-to-the-public, held during SXSW Interactive)
Music
Top 10 Types of Business of Music Registrants (random order)
Media Electronic
1 6. Management
2. Artist 7. Consulting
3. Publicity 8. Attorney
4. Radio 9. Booking Agent
5. Media Print 10. Talent Buyer/Promoter
Showcasing Acts: 1,580
Music Showease Stages
Participating: 72
Music Conference Participants: 11,750 (with band registrations 13,071)
Approximate Number of Music Media in Attendance: 2,592
Approximate Number of Music Trade Show Attendees: 15,000
Number of Music Trade Show Exhibitors: 200
Geographic Breakdown by Percentage of Total Music Registrants:
» Southwest 23%
+ West 22%
+ Southeast 7%
+ Midwest 8%FILM
Top 10 Types of Business of Film Registrants (random order)
1. Film Director 6. Film Producer
2. Film Commission 7. Actor/Actress
3. Educator 8. Publicity/Marketing
4. Film Distribution 9. Screenwriter
5. Production 10. Film Student
Number of Films Screened: 240
Film Conference Participants: 5,816
Approximate Number of Film Media in Attendance: 856
Approximate Number of Film/Interactive Trade Show Attendees: 12,000
Number of Film/Interactive Trade Show Exhibitors: 137
Geographic Breakdown by Percentage of Total Film Registrants:
* Southwest 41% + International 6%
+ West 23% + Southeast 3%
+ Midwest 556
INTERACTIVE
SXSW 2007 Interactive was the largest ever with Interactive Conference registration
increasing 27% from the previous year.
Top 10 Types of Business of Interactive Registrants (random order)
6. Educator
7. Media Electronic
8. Interface Design
9. Marketing
10.A Non-Profit
Web Development
Publicity
Software Development
interactive Graphic Design
Consultant
ween
Interactive Conference Participants: 6,483
Approximate Number of Interactive Media in Attendance: 937
Approximate Number of Film/Interactive Trade Show Attendees: 12,000
Number of Film/Interactive Trade Show Exhibitors: 137
Geographic Breakdown by Percentage of Total Interactive Registrants:
* International 7%
+ Southn 96
eran + Southeast 10%
+ Midwest 83SXSWO
ECONOMIC IMPACT ANALYSIS: tins eae
The folowing assessment represents the frst attempt to capture the fall economic impact ofthe 2007 South
by Southwest Music, Fim and interactive Conferences and Festivals (SXSW) onthe City of Austin previous
‘8conomic impact studies of SXSW failed 10 account forthe truly unique nature of SXSW.
Only @hanelul of events in the world can compare to SXSW in he size and range of eettes.periormers,
presenters, and atendees, Two qualtes in parila disingush SXSW from other festivals and
Professional conferences, Perhaps most important, SXSW dows not focus on a sole industry or dscpine
While SXSW inital starled os a music festival and conference, subsequent adn of im and interactive
media have become intagral components of the event. in 2007, SXSW featured nine days of incustry
conference activites, sik days of trade shows, afve-night musi festival featuring over 7500 ats in more
than 70 venues, nine days and nights of fim festival with more han 275 serceingsin sh venues. tree
sight ree concet series, «three-day poster at how with 190 top arts, and a two-day caming arcade,
‘SXSW is also unique in that the event serves as both a conference fr industy professionals and a festival
for music and fim eficonados in the public t large, SXSW hosts many industry oriented lectures and
seminars that are not available tothe general public. Important, this component of SXSW makes the event
‘moe than just a festival sroviding entertainment forthe consumer aucience, Despite its professional
leanings, However, SXSW also includes significant components that allow thousands of people to atten fim
soreenings and live concerts
in 2007, SKSW was dtecty and indrecly responsible for injecting approximately $85 milion into the Austin
onion
Operational Output — The direct, increct, and induced focal economic benefit ofthe year-ound
‘operations of SXSW as well as festival-specific expenditures by SXSW and its sponsors. in 2007,
the economic impact of SXSW operations totaled nearly $18 melon,
Attendance Expenditures ~~ The cect, indirect and induced local economic benefit ofall
tendees of he conference and festival. Attendees includo official SSW badgenoiders, primary
industry professionals, and wristband holders, festival exhibitors, and single visitors of events such
as fim screenings and music concerts, In 2007, SXSW attendance expenditures represented aver
$77 milion
in addition to SKSW expenditures and atlendance, the 2007 SXSW economic impact enalysis also
Considers the “sot” economic impacts ofthe festivals and conferences, Traditonsl economic impact
assessments are often il equipped to measure the ephemeral qualities ofan event previous economic
Impact studies of SXSW wholly ignored the subject. Whie everyone recognizes that worlderde media
coverage of SXSW provides significant value tothe iy of Austin, however, there has never been a formal
attempt to quantitatively gauge this value. Despite the methodological lrits of uch en endeavor, SXSW
‘media coverage clearly creates value for the City of Austin
Finally. it must be noted that the folowing economic impact analysis fs lmited to even's officlly sanctioned
bby SXSW, Although SxSWeok atracts orivate marketers that aliempl to co-opt SXSW atlendges for thelr
own benelit, such activites do not enerate significant addtional benefit o the ety and are not recognized
by this econcmic impact analyss
Cae‘OPERATIONAL OUTPUT
One of the greatest imitations of previous economic impact assessments was the failure to account for
SXSW's permanent presencsin the City of Austin, Specicaliy, the Austin Convention & Visitor's Bureau's
economic impact mote assumes that SXSW isa discrete event. Under this sognario, the tral ecanor
impact of SXSW is limited to 10 days of activites. While this model may be appropriate for most festival and
professional conferences, SXSW is an Austn-grown enterprise thal operates throughout the calendar year.
In this respect, SXSW is no diferent than any other private company dang business in Austin. For example
SXSW maintains a fulltime staf of poreximately 60 workers. Temporary festival workers in areas such as
ecuty and event production represen! the equivalent of an adtional 40 fulltime workers. To fuly account
forthe permanent prese ce of SXSW within the City of Aus, an operational ouiput analysis was
performed as ine frst component of tho total economic impact ana
Operational output includes total expencitutes by SXSW, in addon fo all expenditures made by offical
sponsors ofthe fesvals and conferences, The ecanomic impacts of expenditures by SXSW and its
tttendant sponsors ae calculated and categorized as ditecl, indirect. and induced evonomic impacts All
Calculations were mage using IMPLAN, en inpukautput model developed by the University of Minnesota,
Inputs nciuded al direct expenditures by SXSW and is sponsors.
Direct economic impacts are
imitedto direct expencitures
ino the local econoiny by
SXSW and afcial sponsors.
Adiect economic impact
attributable to SXSW, for
example, might include
events from a printing
company related tothe
production of fesival
collateral materials. Indirect
effects include increases in aa
sales, income or jobs in 4
indus! sectors that suppor
the direct neneiciares of
SXSW expendiures. A iypical
indrect impact attoutale to SXSW might include the ineeased revenue ofa paper company tha supplies
products to SXSW's printing company. induced effects are the household spending of individuals who
experience increased eamings as @ resll of SXSW, Groceries and other goods and services purchased by
8 rining company employee vith tie earings from SXSW related projacts are representative af induced
impacts.
INDUCED.
Ditoct expenditures of SXSW g
and official sponsors total
nearly $12 milion annul. Entity rect Indirect Induced Total
AAL$0.5 milion, the SXSW ie $9500.00 $2,578.00 32,222.00 $14,100,
permanent operations o
SXSW represent the great ‘Ofc SXSWartes $912,000 $308,000 203.000 $1,424,000
bulk of direct operational Sponsors $1,600.00 $875,000 $351,000 $2,226.00
impacts. Ofc SXSW
cakes ail none TOTAL |$11912000 §5662000 $2776.00. $17.750000
Tepresent another $2.4 milion in diect expenditures, The combined indirect and induced economic impact
of SXSW operations is an addtional $5./ millon anally. Al together, the total economic impect of SXSW
‘operations represents the injection of nearly $18 milion ino the local economy
Economiesevents tolaled 126.900 in 2007, Ofcial
badge holders forthe conferences and
fesivals numbered exceeded 21.000 Category Attendance
and included ai Platinum, Gold, Fim,
Interactive, Music, and Student Badge Holders 21,000
registrants Athough 1500 artists
olfcaly played the SXSW music Musicians 7,300
fesiva, over 7300 musicians atendied :
anc patcipatod, Wristband holsers tor Wristband Holders 7,600
the music festival accounts for an
Mtoe Sora erat, Film, Music, Town Lake Stage, 87,000
crowd estimates, atendance forfim _” Flatstock, & Screenburn
screenings, the Town Lake Stage
concat soiee teraisock mee, Collateral Attendance 4,000
convenion, and the Screenbum
intrective video arcade tolled TOTAL 126,900
87,000. Fnally, an estimated 4,000
addtional vistors spent ine in Austin due to SXSW festivals and conferences, Collateral atendence
includes individuals such as band managers, spouses of official registrants, and Wrado show boath workers,
The attendance economic impact, ike
the operational output includes direct,
indirect, and induced economic
impacts. Direct economic impacts ar
limited to direct expend tures into the
local economy by all allendees and
‘exhibitors. A det economic impe
attibulable to SXSW attondee, for
example, inclides expenditures on
hotels, restaurants, bars, and rosalers.
Indirect impacts might indude
increased revenues of producers and
\iholesalers waio provide beverages
‘2nd foods to Austin dubs and
restaurants. Induoad effects remain sirilar to those ofthe operational output model, including goods and
servioes purchased by a bartender withthe ips gamered ftom SXSW vistors,
WORE:
IwOIRECT
es
General attendance
expenditures include the
agaregated totals of all Entity Direct indvect-— Induced Tota
SASH reed si | General Atendonce $46 560.000 $14,792000 §7,160.000 §71,492000
sponding in Austin during ee ieee :
ieee Eitbios Sa.5u8000 $4,213.00 S7a.900 5.505.000
conferences. Separate TOTAL —$60.126c00 $t60N5.000 $10,956.00 $7,087 000
attendance lonaths and
delly expenciture estimates were calculated for each category of velo, hcuding badge hokiers, musicians,
colatera attendees, and visitors io events such as the Town Lake Stage concert series, Flatsiock. and
Screenbum. Over the 10 days of the SXSW fosivals and conferences, visitors poured more than $50 milion
Into the local economy. An additional $27 milion in indie and induced economic impacts can be attibuted
'0 SXSW allendees, The combined impact of SXSW attendee expenditures to Austin is over $77 millon
Economicseed
Placing a concrete quantiative value on publicity is beyond the scope of traditional ecenoric impact
siudies. While positive pubicty does benifit ¢ community, the impact has not yet been proven to iransate
inte direct lal investment. inthis regard, any valve created by media coverage must be accounted for
outside the framework of direct, indirect, and induced impacts,
The economic inportance of Austins reputation as a haven for film, technology, and most notably music,
Darially fueled by the presence of SXSW. cannot be easily dismissed, Economists at Brown and Harvard,
{or example, have recently suggested thal arising demand for urban amenities such a music concerts is
associated with a growing numoer of educated workers within central cies, SXSW iselfhas certainly
‘onbuled to Austin’ relatively recent ascendancy as one ofthe country's mast attractive cies forthe
\wido'y herald "ceatve class"—the forward-thinking, high-camring demographic aggressively recruted as
residenls, employees, and customers. Thanks to SXSWelated mecia exposure, milions of creative
professionals throughout the world aad articles and watch television segments promoting lf in Austin,
\without spending a dolar on advertising or marketing, Austin and the surrounding area reap great benefits
from the positve coverage of SXSW by newspapers, magazines, television stations, and radio stations
‘round the world. Although SXSW and Austin receive significant free mecia exposure, such coverege does
have a value. SXSW is all he more powerful because i! contbutes to a coherent message about Austin,
though the branding benefis to Austin remain dificult to caleulato, she efforts of omer ees In promoting
their communities provide potential benchmarks,
In. 2005, Atlanta announced a $14 milion marketing campaign to market the city asa place to live and do
business, Since is inception, Brand Atlanta has gamered mare than 480 millon advertising and public
rations impressions. Impressions aro defined as the count ofa delivered basic advertising unit from an ad
distribution point, The number of media impressions created by a newspaper story on SXSW, for example,
would be represented by the papers circulation. This yeer alone, SXSW achieved 180 milion broadcast
pain, and onine impressions. In an era vitere consumers are increasingly resistant to obvigus paid
placement, such media coverage as enjoyed by SKSW is even more valuable precisely because it was
provided without charge. Despite large public investments, for example, Atania’s branding tagine, "Every
Day isan Opening Day’ has far ess resonance than Ausin’s offcial sogan. Austin emains "The Live Music
Capital of the World” because tis contirualy authentcated through events such 3s SXSW.
Due tothe ack of prevailing economic development models, combined with insufficient tracking of SKSW
‘media mentions in 2007, aitorpis to proper'y quantly the value of SXSW related media coverage invariably
suffer from methadological limitations. Despite such formal dificulies, media acti touting SXSW
‘analyzed and assessed across three categories: entertainment broadcasts, news coverage, and sponsor
advertising. The combined value of SXSW media coverage in 2007 totalad $12.8 milion,
Using wholesale advertsement rates, the approximate value of entertainment broadcasls on satelte
television totaled $7.2 milion. To determine the value of print media coverage, a sample cf more han 150
SXSW adicles was analyzed to determine average length, Representative word counts were then converted
io physical page dimorsions Nex, 0 woihtod average advertising rato basod on 2 review of dozens of
publications was apple to the 360 discrete newspaper, magazine, ana wite sevioe artls regarding
SXSW. Such media exposure was subsequently estate at $1.2 millon. Advertsing ouside of Austin by
official SXSW sponsors in 2007, including 258 ads in 122 publications, represented an addtional $4. in
expenditures. Media coverage nat acoounted fori this exarnaion includes more than 120 blogs and
websts,racio coverage, and foreign TV broadcass. The preceding caaatons, though improiso,
represent an impocan st attempt to properly quantify the sal impact SXSit's "buzz facor generates for
‘ne cy of Austin
Economics