Entrepreneurship and New Venture (ELCT20002.

1)

BUSINESS PLAN

Al-Amal Club

 GROUP MEMBERS:
 Aseela Hilal al-Harthg -14F13275
 Aisha mansoor al-rashdi-18F17802
 Farah ail al-falahi -15F14848
 Raya said salem al-saadi-17F117061
 Wijdan ail al-hinai -13F11372
 Zainab Abdullah Ali Al-Bulushi- 18s17636
 Zawaina Humaid Al-Dughaishi -19s1832

SECTION: E

 SUBMITTED TO: DR MOHAMMAD MONIRUZZAMAN

Spring 2019

Page 1 of 26
 Table of Contents

‫المحتويات‬
1.Executive summary ........................................................................................................................... 4
2.Owner’s background ......................................................................................................................... 6
3.Services ............................................................................................................................................. 7
4.The Market ........................................................................................................................................ 8
5.Marketing research .......................................................................................................................... 10
6.1 Competitor analysis...................................................................................................................... 11
7.2 Unique Selling Point (USP): ........................................................................................................ 12
8.Operations and logistics .................................................................................................................. 13
8.1 Locations & Facilities ........................................................................................................ 13
LOCATION .............................................................................................................................. 13
FACILITIES............................................................................................................................. 13
Qurum ........................................................................................................................................ 13
1200SQM ................................................................................................................................... 13
8.2 Technology .......................................................................................................................... 13
TYPE OF TECHNOLOGY .................................................................................................... 13
DESCRIPTION ........................................................................................................................ 13
Website....................................................................................................................................... 13
Three pages, black and white color with photos, information about services, fees, experts and
contact details ............................................................................................................................. 13
App ............................................................................................................................................. 13
Customers would use the app to make an appointment, to pay fees and get location ............... 13
8.3 Equipment & Tools ............................................................................................................ 14
9.Costs and pricing strategy ............................................................................................................... 17

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 KEY INFORMATION

Business name
AL-Amal club

Business details
Private Club for woman how loss her husband by divorce or
death
 Wijdan
 Aisha
 Farah
 Asela
Owners Name
 Raya
 Zawaina
 Zainab

184 QUEAM, MUSCAT, OMAN

Business Address

+968 98221885
Telephone Email: mmoniruzzaman@mec.edu.om

Page 3 of 26
 Section One

1.Executive summary

1.1 Business summary:

Our business is club provides services for Omani woman widow or divorce. our project
includes services such as, self-development courses sewing, swimming, gym, cooking
course, salon, courses of how to deal with children and provides them with a café. The
business name is Al-Amal Club. This address is a message urging woman not to give up and
always look for hope. This business going to talk about the woman how lost their husband
and we will be going to support them psychological and social, we going to help them the
fair as we can, we going to let them express their feelings what they think.

1.2 Business aims:

 support the woman how lost their husband by psychological and social support.
 We will become lauders for 3 years later in Oman
 In future we going to open another branch not only in Muscat but in every place in Oman
else.
 After we succeed, we will be going to open the branch on other countries.
 Will conduct seminar in schools, hospitals, college, university and associations in order to
know more about this subject the women how lost her husband.
 depend the woman on herself in life without husband.
 We want to take care of the social activities of this group that are of little interest in our
society.

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Elevator Pitch

1.4 Your business name:

AL-Amal club: To help the woman how lost their husband and support them psychological and
social. To make them strong to face the world.

1.5 Strapline:

DON’T STOP

1.6 Elevator pitch:

 Help the woman without husband by supporting them psychological and social and going to
help them to be strong.
 Serves: self-development courses such as sewing, swimming, gym, cooking course and
salon that what make our company special because we offer this thing.

Page 5 of 26
 Section Two

2.Owner’s background

CVs/Resumes are attached

Page 6 of 26
 Section Three

3.Services

3.1 Focus

Product
Service
Both

3.2 The basic product/service:

Small club will be produced to support the women who loss her husband. This
support will be psychological and social support. This club will let those women to
discover themselves more so, they will be able to improve themselves and face the life
difficulties without man help this will done by producing special lessons and courses.
Also, there will be courses about raising the child. This club will include small
coffeeshop to allow the women to shear their stories with the other and fell free to
speak. As well, there will be small gym to enjoy and dispose of negative energy.
Moreover, the club will provide teachers to teach swing, cooking and so on to make
the women ready to start with her own business. All the services provided by the club
are characterized by their prices suitable for all categories and levels where the
participation in the club daily or weekly, monthly or yearly.

Page 7 of 26
 Section Four

4.The Market

4.1 Our customers:

Consumers
Organisations
Both

4.2 Typical customer:

This type of business targets the Omani widower or divorced woman from the age of 20 - 50 years.
Which has the appropriate financial income to participate in the week, monthly or annual as per
the contract concluded. It also targets the woman at all levels of education, which carries a high
school diploma, graduate or employee and uneducated women.

4.3 Location:
Oman, Muscat, Al Qurm city

4.4 Needs of the customers

The target customer in this project is the widow or the absolute and they need as follows:
 Self-development: Through training courses that enhance and strengthen their personality.
 Educational courses: Special courses and lectures on how to raise children or courses of art
dealing.
 Entertainment: A customer needs a place where the entertainment meets in one place like
sport and swimming.
 Learn the life skills: Women need divorced or widowed to a place where they meet teaching
life skills such as sewing and cooking.

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4.5Choice criteria

1. Convenience: We provide complete customer satisfaction through subscription or

payment method or transportation in case of non-availability.

2. Quality: In terms of providing high quality for all services.

3. Price: The club provides acceptable rates for the participant either weekly, monthly or
annual subscription with a reduction in the price in case of annual subscription

4. Location: The club location is distinguished and close to all and easy to connect to.

Page 9 of 26
 Section Five

5.Marketing research

5.1 Secondary data:

 Number of potential customers:
7000 women
 Demographics:
- Income:
- Education: secondary school.
- Occupation:

5.2 Primary Data:

 Number willing to come to you:
6000 women
 Price willing to pay:
250 OMR/ year

Page 10 of 26
 Section six

6.1 Competitor analysis

Table1: of competitor
Name, location Product/
Price Strength Weaknesses
and business size service
- Muscat private - Psychiatric - Between 5-20 - Good - Limited
- Muscat service OMR for each reputation services
visit. - Qualified - Location
- Some women doctors
how have
insurance they
will not pay.

6.2 SWOT analysis

Strength Weaknesses
- Our passion is the key of our success. - Location: at al Qurum only.
- Knowledge: - Time: 9: 00 AM – 6: 00 PM.
- Financial strength: - Language: Arabic & English only.
Opportunities Threats
- There is growing need all over GCC - Many other firms would come
- There are many women with similar - Demanding customers
situation - Finding specialists
- Can expand into other areas

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 Section Seven

7.2 Unique Selling Point (USP):

Unique Selling Point (USP)

We are the only company catering to the needs of woman who have lost their husbands.

7.3 Marketing strategy

What are you going to do? Why have you chosen this marketing How much will
method? it cost?
You can talk directly to the woman.
Seminars 4/month You can resolve queries immediately. 200 x 4 x 12 =
200 OR/ Seminar You can persuade them better because it 9600
is face to face interaction.

8000 x 2 =
Catalogues:8000
16,000

6000 x 10
SMS:
Baisax12 = 720

Total Cost RO 26,430

Page 12 of 26
 Section Eight
8.Operations and logistics

8.1 Locations & Facilities

LOCATION FACILITIES

Qurum 1200SQM

8.2 Technology

TYPE OF TECHNOLOGY DESCRIPTION

Three pages, black and white color with photos, information

Website
about services, fees, experts and contact details

App
Customers would use the app to make an appointment, to pay
fees and get location

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8.3 Equipment & Tools

 Suppliers:

Name and location of Items required Payment Reasons for choosing

supplier and prices arrangements supplier

Extra, Laptops: 250 each Card or Cheque or High quality but

Addidas Printer: 250 each online cheaper
Home centre Gym equipment:
Muscat Pharmacy Furniture:
Medical equipment:

 Equipment

If being bought

Item required Already owned? New or second Purchased from Price (RO)
hand?

COMPUTERS: NO NEW Extra 250x3 =750

3
Printer: 1 NO NEW Extra 500

Page 14 of 26
8.4 Transport:

If being bought

Item Already owned? New or second Purchased from Price (RO)

required hand?

VAN: 1 NO NEW BAWHAN 9,000

8.5 Legal requirements:

AUTHORITIES
LEGAL REQUIREMENTS

BUSINESS LICENSE MINISTRY OF COMMERCE

CONTRACT MUNICIPALITY
CONTRACT THIRD PARTY

8.6 Insurance requirements:

DESCRIPTION
TYPE OF INSURANCE

CAR INSURANCE PROTECTION AGAINST ACCIDENT

COMPANY INSURANCE PROTECTION AGAINST DAMAGES
MEDICAL INSURANCE EMPLOYEES

Page 15 of 26
8.7 Management and staff:

MEMBERS POSITIONS

Aisha CEO
Zuwaina FINANCE DIRECTOR
Wiljdan MARKETING DIRECTOR
Farah LOGISTICS
Raya Legal Affairs
Asila IT
Zainab ACCOUNTANT

Draw an organogram

FUNCTIONAL STRUCTURE

CEO

Mkt Logistics Finance IT

STAFF 1 Accountant

STAFF 1 STAFF 2

Page 16 of 26
 Section Nine

9.Costs and pricing strategy

Product/service name Helping woman in need

A Number of units in calculation 6000/per year

Components needed Components cost

Doctor 510,000
B
Bills
Rent

C Total product/service cost OR 510,000

D Cost per unit = 510,000/6,000 = 85

E Price per unit 250

F Profit margin (RO) 250 – 85 = 165(Gross profit)

G Profit margin (%) Profit/price*100 = 165/250*100 = 66%

H Mark up (%) Profit/cost*100 = 165/85*100 = 194%

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 Section Ten
Projected Balance Sheet

Particulars 1st year 2nd year 3rd year

ASSETS

Current Assets:

Cash & Bank Balance 1,039,200 2,223,200 3,676,200

Total Current Assets 1,039,200 2,223,200 3,676,200

Fixed Assets 70,000 80,000 100,000

Total Assets 1,109,200 2,303,200 3,776,200

LIABILITIES & EQUITY

Current Liabilities:

Creditors - - -

Total Current Liabilities - - -

Non-current Term
Liabilities
Bank's long term loan - - -

Total Liabilities - - -

Equity:

Capital 360,400 466,400 611,900

Retained earnings 748,800 1,836,800 3,164,300

Total Equity 1,109,200 2,303,200 3,776,200

Total Equity & Liabilities 1,109,200 2,303,200 3,776,200

Page 18 of 26
 PROJECTED INCOME STATEMENT

Year of operation Year 1 Year 2 Year 3

Capacity Utilization 90% 90% 90%
OMR OMR OMR
6,000 7000 7500
Revenue/Turnover/Sales 1,500,000 2,100,000 2,625,000
Corrected Revenue/Turnover/Sales 1,350,000 1,890,000 2,362,500
Cost of sales
510,000 700,000 900,000
Revenue/Turnover/Sales
Gross profit 840,000 1,190,000 1,462,500
Selling expenses 9,000 12,000 15,000
Operating Profit 831,000 1,178,000 1,447,500
Admin 82,200 90,000 120,000
Interest (0) - - -
Net profit after intesrest 748,800 1,088,000 1,327,500
PROFITABILITY RATIOS:
Gross profit / Sales (%) 62% 63% 62%
Operating profit / Sales (%) 62% 62% 61%
Net profit / Sales (%) 55% 58% 56%

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 PROJECTED CASH FLOW STATEMENT

Year of operation Year 1 Year 2 Year 3

OMR OMR OMR
SOURCES OF FUND
Capital Inflow:
Sponsors' Equity 220,200 - -

Total Equity 220,200 - -

Term Loans - -
Total capital inflow 220,200 - -
Operations inflow:
Operating Income/(Loss) 831,000 1,178,000 1,447,500
Depreciation 10,000 10,000 10,000

Total Operating Inflow 841,000 1,188,000 1,457,500

TOTAL SOURCES OF FUND 1,061,200 1,188,000 1,457,500

APPLICATION OF FUND
Capital Outflow:
Capital expenditures 15,000 - -
Pre-operating expenditure - - -
Overrun Costs - - -
Advances and pre-payments 3,000 - -

Total Capital Outflow 18,000 - -

Liabilities & WC Outflow:
Repayment of Term Loan
Injection to Working Capital
Increase in Current Assets 2,000 2,000 2,000
Total Liabilities & WC Outflow 2,000 2,000 2,000
Operations Outflow:
Extensive Marketing Budget 2,000 2,000 2,500
Total Operations Outflow 2,000 2,000 2,500
TOTAL APPLICATION 22,000 4,000 4,500
Net Cash Flow 1,039,200 1,184,000 1,453,000
Opening Balance 1,039,200 2,223,200
CLOSING BALANCE 1,039,200 2,223,200 3,676,200
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 Curriculum Vita
 Personal Details:
 Full name: Aisha Mansoor AL-Rashdi
 Age: 25
 Sex: Female
 Cell phone: 92288299
 Birth date: 1 / 3 / 1994
 Email: aisha_alr94@hotmail.com
 Nationality: Omani
 Religion: Muslim
 Marital Status: single
 Address: Muscat/ Alkhoud
 Tel Nos: 24536333
 Languages
1. Mother tongue: Arabic
2. Fluent: English (reading, writing & speaking)

 Educational Qualification:
 Secondary School Certificate.
 Bachelor’s in civil engineering, Middle East College.

 Skills and abilities:

 Typing skills in both Arabic and English.
 Interpersonal and communication skills
 Highly adaptable to challenging work conditions.
 Hard working, energetic, creative and self-motivated.

 Hobbies and interests:

 Writing essays.
 Helping people.
 Using computer software.

Page 21 of 26
 Curriculum Vita
 Personal Details:
 Full name: ASILA HILAL AL-HARTHY
 Age: 23
 Sex: Female
 Cell phone: 92669140
 Birth date: 4/11/1995
 Email: asila.alharthy1995@gmail.com
 Nationality: Omani
 Religion: Muslim
 Marital Status: single
 Address: Al-hail /Muscat
 Tel Nos:
 Languages
3. Mother tongue: Arabic
4. Fluent: English (reading, writing & speaking)

 Educational Qualification:
Bachelor’s in civil engineering

 Skills and abilities:

Drawing

 Hobbies and interests:

Reading, writing stories, swimming, basketball and watching movies

Page 22 of 26
 Curriculum Vita
 Personal Details:
 Full name: FARAHA ALI SALIM AL-FALAHI
 Age: 22
 Sex: Female
 Cell phone:96682636
 Birth date: 7/Jan/1997
 Email: 15F14848@mec.edu.om
 Nationality: Omani
 Religion: Muslim
 Marital Status: single
 Address: AL-Amereat
 Tel Nos: 24632110
 Languages
5. Mother tongue: Arabic
6. Fluent: English (reading, writing & speaking)

 Educational Qualification:
 Secondary School Certificate
 Training on NBO bank

 Skills and abilities:

 Good analytical and problem solving skills
 Ability to work under pressure
 Continuously pushing self to improve

 Hobbies and interests:

 Watching movies
 Swimming
 Reading magazines and shopping

Page 23 of 26
 Curriculum Vita
 Personal Details:
 Full name: Raya Said Salim AL-Saadi
 Age: 33
 Sex: Female
 Cell phone: 96161211
 Birth date: 13 / 3 / 1986
 Email: rayam-923@hotmail.com
 Nationality: Omani
 Religion: Muslim
 Marital Status: Married
 Address: Muscat/ AlMabula
 Tel Nos: 24564328
 Languages
7. Mother tongue: Arabic
8. Fluent: English (reading, writing & speaking)

 Educational Qualification:
 Secondary School Certificate.
 High Technique College (Diploma level in Engineering Department
(Draftsman)
 Bachelor’s in civil engineering, Middle East College.
 Internal Audit Certificate (ISO 2015)
 Risk management certificate according to ISO 31000 specifications for the
year 2010.
 Internal Audit Certificate for Quality Management Systems according to
ISO 19011.
 Employ the science of N L P in the functional field

 Skills and experience:

 Communicate with others
 Creative skill
 Sports skill
 Attic communication skills
 Hobbies and interests:
 Reading
 Shopping
Page 24 of 26
  Oriental in PC

Wijdan Al-hinai

Personal Details:
I live in Bahala with my family and my mother and I have 4 sisters and 2 brothers. I love my family
because they are helpful to me and we help each other in all things.
Full name : Wijdan Ali Al-hinai.
Cell phone : 92309972.
Birth date : 26/11/1994. Email : 13f11372@mec.edu.om.
Gender : Female.
Nationality : Oman.
Address : Al diklai in Bahala.

Marital Status : Engaged.

Educational Qualification : Bachelor in Computing and Information Systems.

Skills and abilities :

Reading, understanding and imagining.

Hobbies and interests :

I like reading books and cooking and help my family for anything. Also, I like exploration and
adventure.

Page 25 of 26
 Zawaina ALDughishi

Personal Details:
Name: Zuwaina Humaid Mohammed AL-Dughishi
cell phone:+96891167246
Birth date: 16- JAN-1991 Email: aldughishiz@gmail.com
Gender: Female Nationality: Omani
Address: Al-Seeb, Muscat. P.O box: 1496. Post Code: 111. Sultanate of Oman
Marital Status: Married

Educational Qualification :
 3rd year (penultimate) of 4 year course at Middle East Colleage.
 diploma of engineering electronics and communication Waljat college, Oman 2018
 General Secondary School, Samad, al-Shan AL-Sharqia, 2009

Skills and abilities :

 Work under pressure.
 Team work.
 Computing (able to use MS Word, PowerPoint and Excel).

Hobbies and interests :

 Reading
 Playing soccer
 Swimming
 Bungy jumping

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