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Johanna Elizabeth Marquez Porras


Dinia Lisbeth Palacios Bernal

National Learning Service (SENA)

Technology in Market Management (1749835)

March 2019

1. Lea el vocabulario ubicado en la sección “Vocabulary”. Desarrolle el crucigrama de vocabulario

sobre variables de segmentación y una los conceptos con los términos referentes a este tema. Tome
capturas de pantalla a los resultados obtenidos y péguelos en el documento.
2. Lea el texto “Food arounf World” que se encuentra en la sección “Let’s read”.
Desarrolle los ejercicios de comprensión de lectura. Tome capturas de pantalla de las respuestas
correctas y péguelas en el documento.

1. According to the text, what is a typical American family like?

a. They are busy, have little time to cook, and eat convenience food.
2. According to the picture above, what is a good example of convenience food?
b. frozen pizza, frozen lasagna and cereal bars.
3. Say what is true or false by selecting one of the the boxes in front of the sentence:
a. In Havana, people buy lots of food for only one month. F
b. Sayo cooks breakfast before she goes to work. F
c. People in Cuba have fresh fruits because of the weather of the country. T
3. Lea la información sobre contables y no contables en la sección “Let’s read” y clasifique los
sustantivos en contables y no contables. Tome captura de pantalla de los resultados obtenidos y
péguelos en el documento.



Cereal box.




Pop corn.




4. Escuche un audio sobre una información provista por Albert Roberts, en la sección “Let’s listen”.
Desarrolle los ejercicios de comprensión sobre el audio y tome capturas de pantalla de los resultados
obtenidos. Guarde las capturas en el documento.

1. How many women are there in the city?

c. 4.800.000 women.

2. How many movie theathers are there in the city?

a. There are 10 movie theathers.
3. There aren´t any of these at the amusement park:
b. Whale and Dolphin shows.

4. Are there any convenience stores in the city?

c. Yes, there are a lot of convenience stores in the city.
5. How many urban tribes are there in the city?
b. There are many urban tribes.

5. Elabore una propuesta sobre como presentar un producto o servicio en el mercado de la ciudad
que Albert describió. Utilice el vocabulario y los modismos estudiados en este objeto de aprendizaje.
Grabe la propuesta en audio, en el formato de su preferencia. El audio no debe durar más de dos
minutos. Guarde el archivo y envíelo al instructor a través de la plataforma virtual de aprendizaje.


- Good morning everyone!

- Thank you for attending this meeting.
- I’ve gathered you all because I want to introduce Albert Roberts.
- He’s an expert in marketing, and we have hired him to do some research in the city where we’re
planning to introduce our new product.

Albert Roberts.

- Good morning!
- As Jane said, my name’s Albert Roberts, and I’m here to tell you about the main characteristics I
observed in the city.
- About the population, I can say there are about 8 million inhabitants in this city. 60% of them are
women and 40% are men.
3 million people are between the ages of 60 and 90, 2 million are between 35 and 59, 2 million are
young people between 20 and 34, 500.000 are teenagers between 13 and 19, and the rest of the
population are little kids aged 0 to 12 years old.
- I also found out that 60% of the elderly are pensioners, 50% of the adults are professional, 20% of
the whole population is poor, 50% have incomes that permit them to have good life conditions, and
30% of the population in this place is wealthy.
- About the city itself, I found there are 10 malls, which were built by the same construction com-
pany; their plan is to corner the market.
- Each of the malls has a movie theater but there is only one 3D movie theater at one of these malls.
It is really cutting edge and has room for 300 people.
- Moreover, the city’s blockbuster of the year is the big gym in the centre of town. People who
exercise need to go to this gym because there are few parks for them to run.
- The main attraction in the city is the amusement park. There are roller coasters, live shows, there
is an artificial beach, an outdoor water park, and there are several nearby resorts.
The people buy lots of convenience food because they have busy lives, and because there is a conve-
nience store in every corner of the city. However, when they celebrate important dates, they cook
at home because restaurants are so expensive.
There are also plenty of stores where all of the urban tribes: emos, punks, rappers and others, find
the clothes and the accessories they feel identified with.
These are, in general terms, the main things I observed in the city. We just need to work out a
strategy that permits us to successfully introduce our new product.


BABY CHOC is a cereal that is being placed in the local market, taking advantage of the psychosocial
conditions of the population.
The idea is cutting edge in our product to convince someone who can twist someone's for the
purchase of the product.
coner the market as work cut and position this product in 8% of the shopping centers to facilitate
the sales platform they have.
Take advantage of the fact that as a blockbuster in the shopping centers, they are visited by people
who have good economic income and who in turn have children between 0 and 12 years old as
consumers of the cereal.
This cereal has nutritional properties such as vitamins that are elements that can not be counted
but the fruits if you can count them with the exact amounts.