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8th YEAR
After the Civil War, when Levi Strauss sent his trousers from the gold mines of California to the cowboys in Texas, he
became rich and famous.
During the Second World War Levi's jeans were mostly worn by people employed in defence work. But it was the next
generation, the Fifties teenagers, that turned jeans into fashionable wear To them, jeans were sexy, dangerous and worn
by romantic cowboys and rebellious Hollywood heroes like Marion Brando, James Dean and Elvis Presley,
And so, what began life last century as workwear for miners has become the fashion phenomenon of the 20th
century.
Denim is nowadays the uniform of the masses, and it is regularly used by the young as a
freedom flag against conventions.
I – True or False?
1 – When Levi Strauss arrived in California he tried to sell canvas for jeans. _______
2 – In S. Francisco the miners needed strong trousers. _______
3 – Only during the Second World War did he become famous and rich. _______
Mary said_________________________________________________________________________________
Peter said_________________________________________________________________________________
I told Jane_________________________________________________________________________________