Presentation On

Apparel Merchandising
AzMir latif
Today This Sector Is Considered As
Most Growing And Largest Sector
Which Contributes 87% Foreign
Currency Earnings

But In 1980s Bangladesh Had Began

To Export Ready Made Garments
 In The Fiscal Year 2012-13
Bangldesh Exports 87% Textile
Goods Left Only 13%
 According To BGMEA
5600 Garments
Factories Are
Producing Different
Types Of Garments.
About 4.2 Millions
Peoples Are Doing
Work In This Sector
And Most Of Them Are
Women
 What Types of Products Are Being
Produced in Our Country?
Woven Knitted Sweater & Home
Textile
Shirt T-Shirt
Pant Polo Shirt Vairous Kinds of Sweaters
Jeans Swimsuit Bedding Textiles
Jakcet Different Types of Jersey Blankets
Formal Dresses Lingerie Carpets
Fasionable Baby Garments Mens Under Garments Various Non-Woven Textiles ,etc
Ladies Wear Trousers
Night Gowns Winter Wear
Dress ,etc Different Fashionable Items, etc
WHO ARE THE CUSTOMERS?
 WHO ARE THE CUSTOMERS?
USA IS THE EU IS THE MAJOR
MAJOR MARKET MARKET FOR KNIT
FOR WOVEN GARMENTS
GARMENTS
 Apparel Merchandising Is Directly
Related To Negotiating Orders,
Buying And Selling Goods Trough
Maintaining Better Relation And
Liaison With Both Buyers, Suppliers
As Well As Factory Management
Merchandisers Are
Considered As Key
Persons In Apparel
Industry For Their
Responsibilities
Merchandisers Should Have Knowledge About
 Basic Textiles

Raw Materials Of Textiles

Different Process In Textiles Producing

Should Know About Yarn, Fabric, Dyeing Procedures Etc

Knowledge About Different Fashionable Garments As Well As Basic Items

Different Constructional Knowledge Of Garments

 Fabrics, Trims And Accessories Cost And Production Lead Time

Better Communication Skill And Good Personality

Good Command In English In Both Oral And Written

Prime Six Roles Of A Merchandiser
Product
Doing Consumption
Development And
And Costing
Oder Negotiations

Sample Making And

Making TNA Chart
Submission For
And Proper Filing
Approval

Attend to PPM & Co-

Negotiation With
ordination With
Suppliers For
Factory Key
Booking And Buyers
Responsibilities And
For Further Approval
Others
 What Happens During
Product Development

As Given By Buyer

Full Bill Of Materials

A Typical Measurement Chart

A Garment Specification Sheet

Sometimes Block Pattern

Bill Of Materials
 Bill Of Materials

BOM Contains
Fabric Details
 Bill Of Materials

BOM Contains
Thread Details
 Bill Of Materials

BOM Contains
Trims Details
Bill Of Materials

BOM Contains
Wash Details
Measurement Chart
Measurement Chart
MC Contains
Description of Each
Point of Measure
Measurement Chart
MC Contains Size
Range
Measurement Chart
MC Contains
Tolerance Limit
Measurement Chart

MC Contains Different
Measurements for Different Sizes
Garment Specification Sheet
Garment Specification Sheet
Stitching Details Are Completely Shown
By A Typical GSS
 What Happens During
Product Development

As Made By Factory

Develop Pattern As Per MC and Block Pattern

Select Fabric and Trims As Per BOM

Cut The Fabrics as Per Pattern

Sewing Samples as Per GSS

 SAMPLES

Samples Are Very

Important Elements
For Bulk
Production. Sample
Making As Well As
Getting Approval
From Buyers Is Very
Important Job For
Merchandisers
 SAMPLES
Types Of Samples:
ProtoSample
Samples Are Very DevelopmentSample
Important Elements Salesmen samples orpromotional
For Bulk samples
Production. Sample Fitsamples
Making As Well As SizeSetSamples
Getting Approval Countersamples orreference samplesor
approvalsamples
From Buyers Is Very
Wash test/Labtestsamples
Important Job For Fashion showsamples
Merchandisers ShadeBand Samples
Pre-productionsamples
Tag/SealerSample
Productionsamples
Shipmentsamples
 Different Types Of Samples
Are Asked By Different Buyers
But
Four
. Basic Type Of Samples Are
Asked By Most Of The Buyer
 Fit samples

Fit Samples Or Size

Set Samples Are
Made By Following
Actual
Measurements.
These Samples Are
Fitted To Dummy
For Checking
Fittings As Well
 PP Samples

PP Samples Are
Made By Following
Full Workmanship.
This Is An
Important Sample
For Bulk Production
 Lab Test Samples

Lab Test
Samples Are
Not Asked By
Buyers For
Approval.
Who Test These
Samples?
 Top/Production Samples

Top Of Production (TOP) Are

The Samples Asked By Buyers
At Bulk Production Stage To
Make Sure That Factory Is
Doing Right Thing
Consumption Calculation
This Is The
Required
Amount Of
Fabric To
Make A
Garment
Consumption Calculation Formula For Knit Top
(Measurement inCM)
B.L+ S.L. +Allowance)X 1/2 Chest X 2 X GSM X 12 ÷(10000 X 1000) kg/dz

Here,
B.L-Body Length
S.L-Sleeve Length
Allowance -Allowance would have considered for both B.Land S.L
GSM -Gram Per Square Meter
10000 means cm is converted into meter
1000 means gram is converted into kg
Consumption Calculation Formula For Knit Top
(Measurement In Inch)
(B.L+ S.L. +Allowance)X 1/2 Chest X 2 X GSM X 12 ÷(1550X 1000) kg/dz

Here,
B.L-Body Length
S.L-Sleeve Length
Allowance -Allowance would have considered for both B.Land S.L
GSM -Gram Per Square Meter
1550 means inch is converted into meter (1 inch = 39.37" where inch square will be 39.37"X39.37")
1000 means gram is converted into kg
 Consumption Calculation Formula For Woven Bottom

Basic Consumption Formula For Woven Bottom:

Length x Width x 12
(Fabric Width x Unit)
 Consumption Calculation Formula For Woven Bottom

A Typical Example :

Some Measurements

Waist - 35"
Outseam - 42"
Inseam -3o"
Thigh -26"
Hip -44"
Bottom Opening -18"

Fabric cut able width -56"

 Consumption Calculation Formula For Woven Bottom

A Typical Example :

Total Leng and Width Values:

Length = 42" + 2"(Waist Band Height) + 3"(Al) = 45"

(I have considered out seam for length but you can consider in seam along with back rise length
and waistband length for total length)

Width = 26"+ 3" (Al) = 29" (In case of 1/2 t high circular the formula will be multiplied by 4)
 Consumption Calculation Formula For Woven Bottom

A Typical Example :

Fabric required for making one dz pant:

(Length x Width x 12)/(Fabric Width x Unit)

= (45" x 29" x 12) / (56" x 36")
=15.88 yards/dz
= consider as 16 yards/dz

Considering 5% wastage
= 16+0.8 yards/dz
=16.8 yards/dz
After All CAD Consumption Is
Perfect For Fabric Booking
CAD Consumption
Contains All Sizes
Pattern So Efficiency
Will High With
Minimal Wastages
 Consumption Calculation Of Sewing Threads
Merchandisers
Have Not
Enough Time For
Thread
Consumption
Because It Is
Very Time
Consuming Job
 Consumption Calculation Of Sewing Threads
What We Really
Do?
Most of the
Merchandisers
Follow a Common
Consumption Value
Like This Chart
Buyers Are Asked For
Costing After Getting
Development Samples
From Factory.
Sometimes They
Might Be Asked For It
Just After Giving A
Tech Pack To
Compare With Others
Factories.
 Costing
The Basic Requirements Of Garments Costing Are:
 CM Of Particular Styles

 Fabric Consumption

 Printing Cost

 Embroidery Cost

 Wash Cost

 Trims Cost(zipper, Button, Label, Tape Etc)

 Accessories Cost (Tag Pin, Hanger, Price Ticket, Hang Tag Etc)

 Transport Cost
A Typical Cost Sheet
 A Typical Cost Sheet
It Contains
Fabric Cost
A Typical Cost Sheet

It Contains
Total Trims
Cost
A Typical Cost Sheet

It Contains
Wash Cost
A Typical Cost Sheet
This is The
Final FOB
After The Satisfaction Of
Buyer In Both Samples
And Costing They Will
Confirm The Order
A Order Confirmation Mail looks like That
A Order Confirmation Mail looks like That
Now The Order
is Confirmed