MARKETING HANDOUT PRESENTATION – GROUP 2 September 4, 2018

Handout for Group 2 Presentation

Topic: MARKETING

GROUP MEMBERS

1. Nguyễn Thị Thùy Trang 5. Phùng Hà Trân

2. Giản Đào Bảo Trân 6. Trần Anh Thư
3. Nguyễn Thị Ngọc Vi 7. Trương Thị Hồng Trâm
4. Phạm Thị Bảo Trân 8. Lê Nguyễn Sơn Tuyền

PRESENTATION OUTLINE

1. Introduction to Marketing

Marketing Definitions:

“Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large.”

-AMA-American Marketing Association-

“Marketing is the social process by which individuals and groups obtain what they need
and want through creating and exchanging products and value with others.”

-Philip Kotler-

2. Marketing Examples & Why need Marketing

The Importance of Marketing to the Success of a Business

 Getting World out

 Higher Sales
 Company Reputation

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 MARKETING HANDOUT PRESENTATION – GROUP 2 September 4, 2018

 Healthy Competition
3. Quotation & Marketing Job Opportunities

“GOOD MARKETING MAKES THE COMPANY LOOK SMART. GREAT

MARKETING MAKES THE CUSTOMER FEEL SMART”

-Joe Chernov-

4. Qualities required for a good Marketer

4.1 Creativity

Great marketers don't do things “the way it's always been done”

4.2 Confidence & Risk-Taking

The bigger the challenge, the bigger the opportunity to grow

4.3 Adaptability

“The marketing world is constantly evolving, which is why marketers need to be

ready to react and adapt quickly to new trends.”

4.4 Flexibility
4.5 Relationship builders

All good marketers know how to build relationships with those around them

4.6 Good observational skills

Marketers must be able to put themselves in the consumer's shoes in order to

understand

4.7 Team Player:

Great marketers know they don't work alone.

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4.8 Sense of responsibility

Good marketers always take responsibility for their actions

5. Stories behind the Success of a Marketer

Vocabulary:

Num Vocabulary Definition Example

1 Redundancy (n) The state of being not or no The redundancy of 19th-

2 Institution (n)
3 Wholesale (n)
4 Retail (n)
5 Pop up (v)
6 Scribble (v)
longer useful century heavy plant
machinery
An organization founded for ‘An academic institution’
a religious, educational, ‘Acertificate from a
professional institution’
professional, or social
purpose.
The business of selling of ‘If you want to sell large
expensive pieces then
goods in large quantities and
wholesale is probably not the
at low prices, typically to be way to go’
sold on by retailers at a
profit.
The sale of goods to the  ‘‘It also potentially hurts milk
public in relatively small consumption by spurring
retail prices upward.’
quantities for use or
consumption rather than for
resale.
Appear or occur suddenly.  ‘These memories can pop up
from time to time’
Write or draw (something)  ‘He took the clipboard and
carelessly or hurriedly. scribbled something illegible’

7 See thing from a See thing and judge them,  “Some people have this
different angle (v) ability to consider all factors
from different points of
by viewing an issue at many

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8 Penetration (n)
view; diversify your view
8.1 The selling of a  8.1 ‘They had failed to make
company's products in a
particular market or area. 
8.2 The extent to which a 
product is recognized and
bought by customers in a
particular market.
September 4, 2018
different angles. This gives
birth to a solid and strong
decision.”
any penetration into new
energy markets’
8.2 ‘The software has
attained a high degree of
market penetration’