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Internship report on Littlewood

Corporation (PVT) LTD

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Internee Saba Ijaz

Batch ADP (Accounting &

Finance)

University Superior University

Sub-campus, Sialkot

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 Acknowledgement

With deepest gratitude and appreciation. I humbly give thanks to the people who
helped me in making my internship training a possible one.

In the name of ALLAH, the sustainer of the whole universe. Peace be upon the
HOLY PROPHET (S.A.W) the most perfect of all the human beings ever born. For
giving me enough knowledge & ability to perform each task that was assigned to
me & for all the challenges that make stronger than ever.

I feel it an honor to submit this internship report for the completion of my ADP
Degree (ACCOUNTING & FINANCE). I express my sincerest and heartfelt
gratitude to my supervisor MR. TAHIR LATIF for his well-directed and skilled
guidance.

I am extremely thankful to PROF. SYED KASHIF SHAH and the faculty

members of SUPERIOR UNIVERSITY SUB-CAMPUS SIALKOT for their
coordination and coorporation & for their kind guidance and encouragement.

(SABA IJAZ)

ADP (ACCOUNTING & FINANCE)

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 Dedication

I dedicate my efforts to the people of Kashmir and their endless struggles & efforts
for freedom. Moreover, my affectionate Parents who support me morally and
financially throughout my studies.

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 LIST OF CONTENTS
TITLE PAGE

History 8

Company’s Quality Policy 9

OVERVIEW OF THE

ORGANIZATION 10

NATURE OF BUSINESS 10

BUSINESS VOLUME 11

PROFILE OF EMPLOYEES 11

PRODUCT LINE 13

FUNCTIONS OF MARKETING

DEPT. 16

MARKETING STRATEGY 18

DISTRIBUTION STRATEGY 19

MY WORK AS AN INTERNEE 20

CRITICAL ANALYSIS 22

SUCCESS & FAILURE OF 23

PRODUCTS

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SWOT ANALYSIS. 23

RECOMMENDATIONS 25

REFERENCES & SOURCES 27

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 HISTORY

They started business in 1980’s. They started their business at a very small level with footballs
but further the owner of the company Malik Muhammad Naeem attend the trade fairs and the
exhibitions and motivate himself to expand the business. Then in 2001 they started the proper
business and now his firm is one of the best firms related to leather and manufacturers and
exporters of motorbike or protection apparels.

Owner:

Malik Muhammad Naeem

Directors:

Malik Taimur Naeem

Malik Arkam Naeem

Malik Usama Naeem

Production manager:
Malik Taimur Naeem

Accounts manager:

Muhammad Asif

Export manager:

Murad Ali Sheikh

Textile manager:

Tahir Latif

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Slogan:

We believe in quality.

Mission:

Their mission is to groom Pakistan’s economy.

COMPANY’S QUALITY POLICY

To be a family company means also to have a flat organization, with short communication lines
(and short lead times) and a strong commitment. This allows us to give our customers a
maximum degree of flexibility and to guarantee the necessary confidentiality.

Our own R&D Department is specialized in dealing with any kind of design: from the basic to
the most complex. We take care of every step from a simple quality/stability check, to a
complete development

Our Customer Service Dept. contributes to give a quick feedback and on-time deliveries. We
take care of every request following the entire process (from the brief to the final delivery).We
have a sophisticated computerized system: at any time each customer can be informed of the
status of each one of its orders.

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OVERVIEW OF THE ORGANIZATION

NATURE OF THE ORGANIZATION

BUSINESS VOLUME

PROFILE OF THE EMPLOYEES

PRODUCT LINES

Nature of organization

Littlewood corporation is the engaged in manufacturing the protection material, sports-wear, and
motorbike apparels. They produce their products through the coordination of employees and
machines. It contain the large number of workers to the pieces for gloves and jackets and it’s one
department is totally based on machine e.g sublimation machines, cleaning machines, cutting
machines, stitching machines. They produce A class products with the help of both employees
and machines.

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Business volume

The Littlewood Corporation is working at large scale. They buy 70% material from local market.
And send 100% of its goods to the foreign countries like Japan, Germany, Denmark, United
State of America (USA), United Arab Emirates (UAE). Their customers are internally satisfied
with their products. In a case, the consumer has any complain about their product and after
verification it proves true then they provide a special package to their customers. But they try to
provide quality products to their products. The one thing I like most is the CEO of the firm says
to me that be Pakistani and Buy Pakistani and send the Pakistani products to the foreign
countries to serve the society. It contributes major share in Pakistan Economy. Littlewood’s
management is very efficient, so they are always looking for new opportunities for the
development of their business and increase the economic activities in the country.

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Profile of the employees

There are almost 600 labors working in the organization.

Product line

Littlewood corporation has the variety of products.

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Export:

They export their products in European countries like Germany, USA, Japan, and Italy. They
conduct their business in foreign countries and have the foreign customers. They don’t conduct
even 1% business in local market.

Raw material:

They buy almost 70% raw materials from the local market. They buy raw material from
NASEEM HAYAT MARKET.

FUNCTIONS OF EXPORT MARKETING

Companies which adopt a market orientation recognize that export marketing is vital to the
success of companies. Export is the major portion of Littlewood Corporation. Let us consider for
a moment how export marketing plays a major role in the progress of Sitara group. More than
80 % of Littlewood corporation products are exported to different countries of the world.

BUYER’S INQUIRY

The work of export department starts from Buyer’s inquiry. First the buyer inquiry Littlewood
regarding his required specified products, which he wants. Inquiries are received from customers
through any one of the following sources:-

• Personal visit to customers

• Customer’s visits of Factory

• Faxes, Telephone, Mail, E-Mail, etc.

In the buyer’s inquiry, the buyer specifies the required quality, design of leather products

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REPLY TO INQUIRIES

After receiving the inquiry from buyer, the export Manager ensures that all the inquiries for the
products are processed efficiently in Littlewood Corporation.

SALES CONTRACT

The export manager prepares the sales contract in accordance with the order confirmation sheet.
The Deputy Manager Export signs this sales contract and it is faxed to the customer for his
counter signature

BUYER’S PURCHASE ORDER

After signing the sales contract the buyer gives the order regarding the specified product. The
purchase order consists of date, purchase order no, terms, shipment date, prices, vendor name,
reference no; description of products required and price of products. The purchase order is
received from the importers, which is on their letterhead and is signed by the concerned
authorities of that organization.

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QUALITY CONTROL

The Export Manager is responsible for quality of the work during processing. The Export
Manager daily visits the production department and gives the proper guidance to the production
department’s employees regarding the production of the products .Acquisition of the best
possible quality control equipment ensures best quality products.

FINISHING

Finishing depends upon the buyer’s order. If the end product is made-up then the Export
Manager prepares Production Schedule as per requirement of the customer mentioning all the
details.

Manager Export maintains all the records of the correspondence of the customers in a
very organized way. He also maintains records for each shipment for future reference.

DISPATCHING

After the completion of the products as per requirements of the buyers, the product is packed as
per requirements and shipped to the port or as per mentioned in the L/C.

MARKETING STRATEGY

Many International markets are now extremely competitive due to the liberalization of the world
trade and investment environment. In industry after industry, capable competitors confront each

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other around the globe. To be profitable in such an environment, a firm must make a clear and
viable strategic choice with regard to its position on the efficiency frontier, and action at the
operational and strategic level that support this position. That is why marketing strategy of the
Littlewood Corporation is to satisfy customer through its good in line with the feedback from
customer & timely shipment.

PRODUCT PLANNING, DEVELOPMENT & MANAGEMENT

Littlewood Corporation, strategies are adopted for managing the existing surgical products
adding new ones and discarding out dated designs. In the executive meeting, strategies are made
regarding, packing and other marketing incentives, compensation of loss and replacement of
damaged goods.

Pricing strategy

If the price quotation is workable for the customer then he places order with terms and conditions
mutually agreed

DISTRIBUTION MIX OF Littlewood Corporation

Littlewood Corporation adopted only one channel of distribution:

Direct channel

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Direct channel

Mostly Littlewood Corporation deal and distribute their goods direct to customers. They mostly
distribute their products to Germany, U.S.A and Japan.

Description of the work performed by me as an Internee

On the very first week, My supervisor gave me a task to search different raw material providers
around the world along with their web sites and contact details.. I accomplished the task by
searching the required details about different small and large vendors of leather related material
through web and submitted the details to my supervisor.

On the next week, my supervisor gave me a brief introduction of the department and told me
about different functions performed in the production department. He shared about that the
production facilities available in the department and machinery used for the successful
operations in the department.

On the 3rd week of the internship, my supervisor told me on a visit to the sundry operations
sections where I observed different types of final touches which are given to the products, asper
customer requirement. He told me that even some of the customers send their own sample items
along with placement of orders.

On the 4th and 5th week of the internship, my supervisor told me about different vouchers that
are maintained in the accounts department of the company . He assigned me the work to match
different vouchers with ledgers and data entry in the computer which was successfully done by
me.

At the final week of the tenure, I had a meeting with C.E.O of the company in which he inquired
about my work experience within the enterprise. In that discussion, he shared his experiences and
observations with me and asked me for suggestions.

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CRITICAL ANALYSIS

The internship at Littlewood Corporation l has added much to my knowledge. In this report I
have written introduction of Littlewood Corporation. Where then I have written vision, mission,
adopted by the industry. I have also done the critical analysis of Littlewood Corporation.
According to my knowledge following factors have disturbed the functionality of the
organization.

POLITICAL FACTORS

It is fact all government agencies and influential groups that somewhat influence
various organizations and individuals in a given society are included among political factors.
Present change in the political scenario can definitely be favorable for economy of the next
financial year .

It is also duty of the government to take care of Leather sector and make good policies for this
sector for the exports and imports.

ECONOMIC FACTORS

The products of Littlewood Corporation have positive image in local and international market
.The economic environment consists of factors that reflect their customers purchasing power. So,
before entering the international markets, the Littlewood Corporation must consider the changes
in major economic variables such as income, interest rates and savings.

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 SOCIAL FACTORS

The cultural and social environment is made up of institutions and other forces that affect a
society’s basic values, perceptions and preferences and behaviors. People grow up in a particular
society that shapes their basic beliefs and values.

This is the policy of Littlewood Corporation that the products for exports are designed according
to the values of their international customers.

TECHNOLOGICAL FACTORS

Being in the leather sector, Littlewood Corporation has great financial resources and they are
always in a position to install the latest and advanced machinery in their production department.
With the help of modern technologies they are in position to produce new products.

Comparison between past and present outcomes

They started business at very small level footballs and gloves. But the business of football was
not so good but they earned profit in business of gloves at local level then they attend exhibitions
and trade fair through these activities Malik Naeem got innovative ideas an d now their firm is
one of the best firm which exports motorbike/protection apparel. They also do their work for
different brands

BERIK

AG SPORTS

SBK

FLAIR

RJAY’S

And they provide the finished to products to almost 10-15 brands.

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Future planning to lead the upcoming market:

The future strategy to lead the market is that they provide quality product to the customers and
trying to satisfying them by providing them the perfect products that they order they should no
change in pattern, jet, chip, quality and size and design, graphics.

SWOT ANALYSIS
STRENGTHS

• Adequate financial resources

• Specialized in production

• Good market image

• Loyal customers

WEAKNESSES

• Salary package less attractive

• Lack of a proper human resource system

• High prices.

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OPPORTUNITIES

• Large scale productions due to increasing demands

• Introduction of new variety of leather products

THREATS

• Instability of prices due to currency devaluation

• Entrance of new and quality conscious competitors

• Low price offered by the competitors

ORGANIZATIONAL ANALYSIS:

How present situation of country effects the decision making?

The factor affect the decision making of any organization is up and downs in the value of dollar.
When the value of the dollar increases the firm earns profit they already have stocks in their
warehouse and use this stock and manufacture the goods through that stock and provide that
material to the customer and receive the committed rates but when the value of dollar decreases
they face many problems. For instance, the organization committed the customer to provide his
products on March’2 and the value of dollar decreases on February ’23 then the firm faces a loss
because they have to pay extra shipment charges due to decrease in the value of dollar. And the
other major problem that effects the organization’s decision making is unqualified lower staff
when the lower staff of the firm is unqualified the top and middle management cannot pay
attention on their advices. So sometimes due to these situations the export and profit of the
company is badly affected.

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RECOMMENDATIONS:

Whenever the firm make the strategies to minimize the cost first of all they focus on the price of
raw material if they purchase the raw material in bulk then they have to bear less cost and
whenever they install a machinery they must keep in mind that if they use the labor instead of
machinery then how much cost they can save? Whenever they select the labor they must keep in
mind that they are skilled and qualified according to the nature of their job. These strategies are
made to minimize the cost of the firm. And to maximize the profit, they make the policies to
provide best quality products the customers at affordable rates

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LEARNING OUTCOMES:

I got to learn many things. I learnt how to work in pressure and concentrate on the assignments
given to me by the seniors. The reason, I am saying that I have worked under pressure was that I
had to collect the data related to Board of Governors meeting form different departments. I had
to be on my toes continuously and get the update from different departments about the required
documents.

I also learnt to deal with the people of different natures and attitudes.

I also learnt to be patient as I was kept waiting for so long in one of the departments and got
nothing at the end of the day. It was the time when I had to control the irritation that I had after
waiting for so long. The assistant director told me to stay calm and he said that the professional
life is full of such things and people sometimes do things to irritate you. So be patient if you
want to be successful. I acted on his advice as he was right.

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REFERENCES:

The source of information for writing this report is spending time in this company and
discussions with staff of Littlewood Corpotation .

http://www.littlewoodcorporationpvtltd.enic.pk/

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