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The Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

-Baconara Mineral Ltd -R&D -Luxury sedans (Model-S)

Tesla model S: -Personal assistance
-Bosch GmbH (electronics) -Product Testing -Luxury SUVs (Model-X)
-Performance -Automated services
-Valeo SA (components) -Battery manufacture -Premium small sedans (Model-)
-Energy efficiency
-Novem GmbH (trim) -Component sourcing
-Lowest cost of ownership for
-Vehicle assembly
luxury sedan
-Customer test drive program

Key Resources Channels

-Vehicle assembly factories -Tesla-owned retail stores

-Battery factories -Online sales
-Software engineers
-Tesla Brand
-Finantial capital

Cost Structure Revenue Streams

-Battery costs - 62% of total manufacturing cost -Vehicle sales and leasing
-Vehicle component costs -Vehicle servicing
-R&D -Supercharges fees
-Sales and charging locations -Government grants(historical)

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