10 Things You Should Know About Gamification

Gamification is the next big thing in this competitive world. All companies around the globe,
irrespective of their diverse portfolios, are keen to invest in gamification. So, here are 10 facts
about gamification which would give a better insight of the concept.

1. Humans are Natural Gamers

It is quite obvious that all of us love gaming. As a child, everyone would have played
some games. So, it is natural for anyone to get attracted towards gaming. This is one of
the main reasons for the immense popularity of gamification. And that is why,
organisations are keen to invest in gamification.

2. Gamification is used by organisations, literally everyday

Consumers love it and so companies use it. It is estimated that by the end of 2014, around
70% of the organisations would have at least one gamified application.

3. Not just playing but engaging the users

Gamification is not just about playing but about the user engagement. More the user
engagement more is the popularity. It is all about creating a bond between the user and
the organisation.

4. Customers/Clients love fun

An element of fun makes things more attractive. There are many ways to interact with the
client/user but gamified applications/methods gain popularity among the users. The
reason for this is the fun element. An example for this is the reward points which give the
user immense joy.

5. It is measurable

Unlike likes and page visits, gamification provides “real” results. For example, an
organisation can measure the number of times a photo/post being shared or can estimate
the consumer satisfaction by use of reward points.

6. Most Effective Techniques

The most effective gamification techniques are creating avatars, illustrating progress and
setting up goals. These techniques focus on motivation.

7. Least Effective Techniques

The least effective or the least preferred gamification techniques are competition with
friends, providing virtual gifts and being part of a narrative. These techniques focus on
competition among users.
8. Big Data and Gamification

Big Data is the next big thing and gamification is one method which can take advantage
of big data. By analysing the huge volumes of data, organisations can understand what
engages the users the most and can build gamified applications accordingly. In order to
reap maximum benefits out of gamification, extensive use of big data is a must.

9. Gamification in learning

It is found that we learn better when the process is fun. Gamification is gaining immense
popularity in e-learning field. A study revealed that about 75% of the people are gamers
and more than 80% said that they would be more productive if the learning process is
more game-like.

10. Exponential growth

A study revealed that gamification would generate revenue of around $1.6 billion by
2015. It also estimates the average growth rate to be 150% in the next two years. This
shows the phenomenal growth of gamification and the pace of its growth.