Cambridge Judge Business School

Executive Education
Cambridge Senior Management Programme
2019

GAIN THE SKILLS

AND KNOWLEDGE
TO TRANSITION
TO A SENIOR
MANAGEMENT
ROLE
Cambridge Senior Management Programme
June–November 2019

Upcoming Session
June–November 2019
Includes three face-to-face immersion modules and
two online modules

Locations
Multiple locations including:
Module1: Cambridge (9–14 June 2019)
Module 2: Singapore (15–20 September 2019)
Module 3: Cambridge (24–29 November 2019)
Online

Tuition
USD$22,000
Application deadlines:
Round1: 4 February 2019
Round 2: 4 March 2019
Round 3: 8 April 2019
Round 4: 6 May 2019
Accommodation and travel are not included.
Please note that admissions to the programme are on a
rolling basis.
The Cambridge Advantage
Learn in one of the world’s most
famous centres of learning.
Cambridge and its historic
colleges are both beautiful and
inspiring for those seeking new
knowledge.
Director’s message 4

Be prepared to take
the next step
in your career.

The Cambridge Senior What are the challenges and

Management Programme (SMP) opportunities? How will your
is a unique, global learning business models change? How do
journey which spans six months, you need to tweak your strategy in
designed and hosted by faculty light of this disruption?  Do you
at Cambridge Judge Business need to totally review it?  What is
School.  Its modular format the impact on your supply chain?  
allows you to immerse yourself Might you need an exit strategy?
fully in intense study in the Module three then turns to you, a
inspiring city of Cambridge, UK, senior manager, and to your team.  Kishore Sengupta
for two weeks, and in Singapore How will your organisation evolve Academic Programme Director
for one week.   going forward?  Do you have the
right people and organisational
structure? Are you ready for the next
Senior faculty from Cambridge step in your career as you embrace
Judge Business School will change?     
lead your group along the path
towards renewal, change, and Executive coaching forms the vital
transformation.  backbone to the three modules of
the journey—we work with a team
Participants will benefit from a of senior, experienced coaches who
structured pedagogical approach will help you take stock, reflect, and
across the modules. Module one discover more about yourself, in Philip Stiles
delves into strategy and execution, preparation for change and impact Academic Programme Director
the foundation for the successful after the programme has ended.  
running of a business unit or
company. What strategy emerges We will help you develop your
in light of new economic and personal and professional agendas.  
business realities?  Is your strategy There will be insightful webinars
right for this new era, and how in between the modules on the
can an organisation identify paths programme, bringing alive topical
of change to sustain advantage? issues.
Have you lined up the right pieces
in the organisation to follow suit?  In two vibrant locations, we will
Module two moves on to the rapidly convene the right participants,
changing technological and digital faculty and contributors to make the
environment that businesses SMP memorable, transformational
and individuals managing those and impactful. We look forward to
businesses will have to embrace.  welcoming you to Cambridge. 
”The learning
process is not
one-way — we
‘teach’ part of
the time, but
this experience
becomes really
valuable when we
co-develop with
our participants,
and in this way
they are able to
build up essential
new skills and
capabilities to
take back to their
organisations.”
Professor Christoph Loch,
Director, Cambridge Judge Business
School
 Benefits of attending the Cambridge Senior Management Programme
A life-changing experience
that will impact positively
on you and your
organisation
• Learn from Cambridge Judge
Business School faculty who are
world renowned experts and
thought leaders in their fields.
• Enjoy face-to-face sessions in one of
the world’s most famous centres of
learning, Cambridge, and a dynamic
global business centre, Singapore.
• Learn from an experienced group
of peers who bring different
experiences and perspectives to the
classroom.
6
• Identify new trends and demands
of the market in an ever-changing
business and economic landscape.
• Integrate learnings from the three
pillars of the Cambridge SMP
curriculum: Formulating Your
Strategy, Managing Technology, and
People and Your Future.
• Benefit from flexible learning that
minimises time away from work.
• Become an associate member of
Cambridge Judge Business School’s
global network of alumni.
Learning environment
The University of Cambridge
environment affords the
opportunity to fully immerse
yourself in the programme,
away from the distractions and
demands of your day-to-day
busy life. It gives participants
space to think, reflect, and be
reinvigorated to take on new
business challenges.
 Programme curriculum 8

Integrate learnings from the

three pillars of the Cambridge
SMP curriculum: Strategy,
Digital Innovation, and
Organisational Transformation.

Strategy
• Strategy formulation
• Strategy implementation
• Leading complex, strategic projects
• Leading negotiations Cambridge Senior
• Operational excellence Management
Programme
• Accounting strategies
• Managing the financials
• Strategic choice
• Driving marketing excellence
• Alternative finance in closer detail
• Leading change

Digital Innovation Organisational Transformation

• The role of social media
• Unleashing and enhancing innovation
• Developing a vision for digital innovation
and managing resistance to change
• Business models
• Managing big data
• Cyber security
• Breakthrough digital innovations
• Innovation in digital marketing
• Artificial intelligence
• Leveraging existing technology in
innovative ways
• Leading people
• Managing the organisational culture
• Coaching—others and yourself
• The future of the firm
• Networks—influencing without formal
authority
• Managing across cultures
• Managing high-performance teams
• Preparing for your transition
• Circular economy
The list of topics is not exhaustive and is subject to change.
9 Faculty

Learn from world-leading

thinkers and gain new
insights and perspectives.

Andreas Richter Christoph Loch Eden Yin

Reader in Organisational Director of Cambridge Judge University Senior Lecturer in
Behaviour Business School Marketing

Geoff Meeks Jane Davies Jenny Chu

Research Director Senior Faculty in Management University Lecturer in
Practice Accounting

Jochen Runde Kamal Munir Kishore Sengupta

Professor of Economics & Reader in Strategy & Policy Academic Programme Director
Organisation
 10

Khal Soufani Mark de Rond Philip Stiles

Senior Faculty in Management Professor of Organisational Academic Programme Director
Practice Ethnography

Stelios Kavadias Suzanne Weeks Robert Wardrop

Margaret Thatcher Professor of Leadership Development Co-founder and Director,
Enterprise Studies in Innovation Consultant, Executive Coach Cambridge Centre for
& Growth Alternative Finance

Faculty lineup is subject to change

12

Module 1: Strategy Face-to-face

9–14 June 2019
Cambridge, UK

Webinars
Project check-ins
Webinar series
June–September 2019 2 hours per webinar
Virtual sessions

Face-to-face
Module 2: Digital Innovation
15–20 September 2019 Singapore

Webinars
Webinar series Project check-ins
September–November 2019
2 hours per webinar
Virtual sessions

Module 3: Organisational Face-to-face

Transformation
24–29 November 2019 Cambridge, UK
 Participant profile
Participants might come from large
organisations or medium-sized
companies or even from startups.
The Cambridge SMP will help senior
functional or technical managers
to make the transition to a general
management role or start new
entrepreneurial ventures.

The learning journey is specifically

designed for senior managers with:
• Accomplished work experience in
functional, technical, or business roles
• More than 5 years’ management
experience with a successful track
record in one or more functional areas
of business
• An agenda for change
• Confident fluency in written and
spoken English
 Past participants 14

The Cambridge Senior

Management Programme
participant mix reflects diversity
across functions, industries,
backgrounds, companies, and life
experiences.
Job titles

• Account Manager • Mega Projects Specialist

• Asia Insurance Practice Manager • Order Management Team Leader
• Assistant General Manager • Organization & Performance Development Team Leader
• Associate Director • Project Manager
• Branch Manager • Regional Head Market Access, Policy & Pricing – Asia & Pacific
• Business Analyst Security (APAC)
• CEO • Revenue and Budget Control Team Leader
• Customer Value Management • Senior Director
Department Manager • Senior Manager, Quality Assurance
• Director Alliances • Senior Manager, Sales & Business Development
• Executive Vice President • Software Engineer
• Manager Technical Support – EMEA • Special Assistant to the President on Financial Crimes
• Managing Director • Team Leader
• Marketing Manager

Industry

• Banking and Finance • Manufacturing

• Consulting • Oil and Gas / Energy
• Information Technology / Services • Pharmaceuticals / Biotechnology / Healthcare
• Internet / E-commerce • Telecommunications

Work Experience

10-15 years --------- 50% 16-20 years --------- 33% more than 20 years --------- 17%
Past participants 15

Past participants have

come from the marked
geographies

Past participants have come from the following organisations:

• Chevron • J. S. One Sdn Bhd

• Cisco • Lithium Technologies
• Cook Medical • McKinsey & Company
• Digital Ape • Office of the Secretary to the Government of the
• Digital Communications Platforms Federation of Nigeria
• Google • PR Squared Web
• Happiest Minds Technologies Pvt Ltd • PT. Polymindo Permata
• Illumina • Roche Pte Ltd
• Indian Insiders • SAGE Publications Asia-Pacific Pte Ltd
• Info-Communications Media Development • Saudi Airlines Catering Company
Authority • STCI Finance Limited
• Zain
 16
Discover Cambridge
While in Cambridge for the
two face-to-face modules,
attendees can explore its
historic colleges, visit the
famous Fitzwilliam Museum,
the beautiful Botanical
Gardens, and enjoy the many
shops, restaurants, and bars
this cosmopolitan city has to
offer.
Additional programme information
Learn in one of the world’s
most famous centres
of learning, Cambridge,
and the dynamic city of
Singapore.
The Cambridge-based element of the
programme takes place in Cambridge
college venues, combining heritage
charm with contemporary learning
facilities in a convenient location.
Singapore has a well-developed
free-market economy that is based
primarily on trade, finance, and
manufacturing. It ranks as the tenth hottest
startup ecosystem worldwide. Singapore
is a major financial hub in the Asia
Pacific region, and key industry clusters
in Singapore’s manufacturing sector Discover Singapore
include electronics, chemicals, biomedical
sciences, logistics, and transport While in Singapore for
engineering. the face-to-face module,
attendees can explore
Free time and special activities Singapore, which is known
for its botanic gardens,
Additional organised events in Cambridge ultramodern architecture,
may include the following: and lively nightlife.
• Sightseeing tour of Cambridge
• Tour of the Scott Polar Research Institute,
the national memorial to Captain Robert
Falcon Scott and his companions, who died
while exploring the South Pole
• Punting trip on the River Cam
• Visit to the Fitzwilliam Museum, home to
world-class collections of art and antiquities
Application process
Apply now and take your
next step towards joining
the programme.
Application deadlines:
Round 1: 4 February 2019 To apply to the programme, kindly
Round 2: 4 March 2019 send the following materials to
Round 3: 8 April 2019 Eruditus, at
Round 4: 6 May 2019 cambridge_smp@eruditus.com
before the application deadlines:
Application fees • The completed application form
• The application fee
Round 1: US$500 • A recent resume or a link to your
Round 2: US$600 updated LinkedIn profile
Round 3: US$800
Round4: US$900 Payment for the SMP should be
made to Eruditus. Once payment is
Tuition fees received by Eruditus, a receipt will
be issued to you for your records.
US$22,000 Please note that 20 percent of the
programme fee must be received
Accommodation and travel
are not included by Eruditus within ten days of
confirmation of your registration
and the balance within 30 days of
confirmation of your registration.
We will release seats to other
prospective SMP participants if your
payment is not received before the
deadline. Payment for the SMP may
be made by credit card or bank
transfer.
17
Please note that admissions
to the programme are on a
rolling basis.
We strongly recommend
interested participants
apply early.
The first module of the
programme takes place in
the United Kingdom. For
those applicants who need
a visa to travel to the UK, it
is recommended you apply
by the early application
deadline to allow sufficient
time for your visa
processing formalities.
On completing the
Cambridge Senior
Management Programme
you will be eligible to
become an associate
member of Cambridge
Judge Business School’s
global network of alumni.
18 Cambridge Judge Business School
Meeting the challenges
of the global business
landscape from the heart
of one of the world’s top
universities
About Cambridge Judge
Business School
Founded in 1990, Cambridge
Judge Business School is part
of the Faculty of Business and
Management at the University of
Cambridge. In 1991 sponsorship
from Sir Paul and Lady Judge
provided the funds that enabled
construction of a building for
the newly established school.
One of Britain’s most brilliant and
innovative architects, John Outram,
was chosen to design the building,
which has been widely acclaimed
for its boldly imaginative and
colourful design.
The reputation of Cambridge
Judge Business School has
grown rapidly and today it
is internationally celebrated
as a provider of stimulating
management education,
with a particular emphasis on
entrepreneurship and innovation
management. With a world-class
faculty of over 50 members and
a philosophy of collaboration,
the School is a place where
people from many disciplines
meet and share ideas—policy
makers, entrepreneurs, leaders of
industry, regulators, not-for-profit
organisations, and academics.
One of the main strengths of
Cambridge Judge Business School
is its position at the heart of a
vibrant entrepreneurial community
– the so-called Silicon Fen, or
Cambridge Cluster. Cambridge,
and the area surrounding it, is
home to a multitude of high-tech
businesses, and the School benefits
from this proximity by drawing on
experienced business founders
who can act as role models to
aspiring entrepreneurs and
business leaders.
Alumni: Cambridge Judge Business
School’s global community has
over 6,200 members in more
than 100 countries worldwide; a
truly international and dynamic
network.
JBS Executive Education Ltd
Cambridge Judge Business School
Executive Education offers a
wide range of open enrolment
and customised programmes.
These programmes are designed
for organisations, business
professionals, managers, leaders,
and executives from many
different functions who strive for
professional and personal growth.
Programmes are developed to
help executives and organisations
from both the private and the
public sectors achieve operational
excellence and results.
Cambridge ideas
have changed the
world. Over 90
Nobel Prizes have
been awarded
to Cambridge
alumni.
Including the SMP, our Executive
Education portfolio offers over
25 open programmes in the
fundamental business
management areas of leadership,
strategy, finance, people and
management, marketing,
operations management,
innovation, general management,
and professional service firms.

Executive Education also provides

a variety of custom programmes
designed to help maintain
competitive advantage, inspire
and enable executives who are
ready to drive performance.

This programme is being delivered in

collaboration with Eruditus Executive
Education.

Prospective participants with

questions on the programme are
encouraged to contact Eruditus
Executive Education, for further
information.

Email: cambridge_smp@eruditus.com
Phone: +971 04 430 2011 (Dubai)
+91 9029 007437 (India)
+65 6871 4030 (Singapore)

Cambridge Judge Business School

Executive Education
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
United Kingdom

The organisers reserve the right to change

any details of the Programme without notice.
© JBS Executive Education Limited has
copyright of all original material contained
in this brochure (August 2018).