INTRODUCTION ABOUT THE ORGANIZATION AND

INDUSTRY
M. S . I . L IS A PREMIER GOVERNMENT OF
K ARNATAKA MARKETING
ORGANIZATION DEALING WITH VARIOUS PRODUCTS & SERVICES
A UNIQUE PUBLIC SECTOR ENTERPRISE OF THE GOVERNMENT OF
KARNATAKA
DISTINCTION OF HAVING EARNED PROFITS CONSISTENTLY FOR NEARLY
FOUR DECADES
ESTABLISHED IN 1966 AS A TRADING HOUSE NOW HAS A WIDE NETWORK OF
OFFICES ALL OVER KARNATAKA AS WELL AS SOME IMPORTANT LOCATIONS
IN THE COUNTRY

MSIL MEMORANDUM

COMPANY NAME : MYSORE SALES INTERNATIONAL LIMITED

COMPANY STATUS : PUBLIC SECTOR UNDERTAKING

` STABLISHED : MARCH 1996

BRANCH OFFICE : MUMBAI , DELHI , CHENNAI , BENGALURU

OVERSEAS OFFICE : LONDON

ADDRESS : MSILHOUSE ,#36, CUNNINGHAMROAD , BENGALURU 560052

PHONE : 080-2264021
FAX : 080-2256709

BOARD OF DIRECTORS

SL.NO NAME OF THE PERSON POST

01. SRI.DC GOWRISHANKAR CHAIRMAN
02. DR.G.C.PRAKASH;IAS MANAGING DIRECTORS
03. MR.KAPIL MOHAN;IAS DIRECTOR
04. MRS.GUNJAN KRISHNA;IAS DIRECTOR
05. MR. PAVANKUMAR MALAPATI;IAS DIRECTOR
06. SHRI.R.RAMESH INDEPENDENT DIRECTOR
07. MR.YASHAVANTH.V;IAS INDEPENDENT DIRECTOR
ORGANIZATION PROFILE

HISTORY
  Commenced operations in 1966, as a centralised marketing unit for a few
State-owned industrial units.
 From 1967 to 1989 marketing of all products of KS&DL all over the country.
 From 1969 to 2007 MSIL was the sole selling agency for the Marketing and
distribution of Karnataka State Lottery tickets.
 During the ‘70s MSIL handled special projects such as the distribution of
imported cement and export of rice.
 During seventies MSIL also handled the sales of agricultural implements
produced at KIMCO.
 During the 80’s the company was marketing Asian Power Capacitors
manufactured by Asian Electronics, Nashik.
 In order to facilitate the student community especially in rural areas with quality
notebooks at a reasonable price, Government of Karnataka has entrusted
MSIL with the responsibility of manufacture and distribution of notebooks.
Today Vidya & Lekhak brands of notebooks are extremely popular.
 Since early 80s to May 2008 MSIL has served as Custodian / Administrators of
the Bangalore Air Cargo Complex
 In 1989, MSIL entered the consumer durables market with the hire purchase
scheme for government employees - MSIL Homaker.
For a brief period MSIL also operated a retail showroom for silk products by
the name of Mandara.
 MSIL also had an exclusive showroom for sale of imported furniture.
 From 1989 to 2003 MSIL was the sole distributor of Indian Made Foreign
Liquor (IMFL) in Karnataka.
 1990 MSIL ventured into the travel sector with MSIL Tours & Travels
 In 1992, MSIL was a pioneer in introducing solar water heating system with the
brand name MSIL Hot spring.
 In 1992, MSIL was a pioneer in introducing solar water heating system with the
brand name MSIL Hotspring.
 In Sept 2002, established another Joint venture with HAL and CONCOR as
partners to handle Air Cargo Operations.
 In 2005, to protect the interests of the small investors, MSIL launched its own
Chit Fund scheme.
 In joint venture with M/s. MSIL also entered in to used car market.
Subsequent to the ban of Arrack in the state, to ensure that the Quality liquor
is available to public at MRP, Govt. has allotted about 400 retail liquor outlets
to MSIL last year to be opened across the state.

Nature of the company

Nature of the business which is undertaken by the msil and it is found that it
operates with both service and retail sector at present

Retail service Service sector

Paper Chit fund
Beverages Tours and travels
Consumer products Pharmacy
Industrial product Hire purchase
Sand

THEY INVOVLED IN SALES AND MARKETING OF THE PRODUCT MOSTLY

THAT OF THE STATE GOVERNMENT LIKE PAPER,BEVERAGE,CHIT
FUND,TOURS AND TRAVEL,PHARMACY ETC. THE SALES AND
DISTRUBUTION IS TAKEN CARE BY MSIL.THEY HAVE BEEN A PREMIUM
AND BEST COMPANY FOR MARKETING THE STATE OWNED PRODUCTS
AND SERVICES. THIS HAS ALWAYS BEEN AN ADDED ADVANTAGE FOR
GOVERNMENT OF KAENATAKA.

VISION AND MISSION OF MSIL

MISSION

TO LOOK TOWARD AND ADAPT TO THE TIMES ,TO OFFER EVERY

CONSUMER THE QUALITY AT MOST AFFORDABLE PRICES

VISION

TO REMAIN CUSTOMER FOCUSED ALWAYS BY CONSTANTKY

PROVIDING TANGIBLE AND MEASURABLE VALUES FOR MONEY IN
TERMS OF THE PRODUCT AND SERVICES.

STATUS OF MSIL

 EARNING PROFITS SINCE INSPECTION

 WELL BUILT UP RESERVES
 NO TRADE UNION
 MODERATE EQUITY BASE
 CONCURRENT REVENUE VEILING OPERATIONS
 DIVERSIFIED ACTIVITIES.
QUALITY POLICY OF MSIL
MSIL STRIVE FOR CUSTOMER DELIGHT BY
 HONORING EVERY COMMITMENT MADE.
 PROVIDING PROMPT AND PRO ACTIVE CUSTOMER .
 ENSURING HIGH QUALITY IN ALL PRODUCT AND SERVICES
 MOTIVATING AND INVOLVING EVERYONE IN THE
ORGANIZATION FO ACTIVE PARTICIPATION TOWARDS
CONTINUOUS IMPROVEMENTS IN ITS ACTIVITIES.