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The document discusses public relations, advertising, and marketing. It defines public relations as a strategic communication process that builds mutually beneficial relationships between organizations and publics. The aim of public relations is to inform and persuade stakeholders to maintain a positive view of an organization. Common public relations activities include media relations, developing communications campaigns, and managing reputation. Advertising is a form of marketing promotion that persuades customers to buy products through paid media. Public relations differs in that it seeks unpaid media coverage. Both public relations and advertising fall under the broader term of marketing, which is the overall process of boosting awareness and sales of products and services.
The document discusses public relations, advertising, and marketing. It defines public relations as a strategic communication process that builds mutually beneficial relationships between organizations and publics. The aim of public relations is to inform and persuade stakeholders to maintain a positive view of an organization. Common public relations activities include media relations, developing communications campaigns, and managing reputation. Advertising is a form of marketing promotion that persuades customers to buy products through paid media. Public relations differs in that it seeks unpaid media coverage. Both public relations and advertising fall under the broader term of marketing, which is the overall process of boosting awareness and sales of products and services.
The document discusses public relations, advertising, and marketing. It defines public relations as a strategic communication process that builds mutually beneficial relationships between organizations and publics. The aim of public relations is to inform and persuade stakeholders to maintain a positive view of an organization. Common public relations activities include media relations, developing communications campaigns, and managing reputation. Advertising is a form of marketing promotion that persuades customers to buy products through paid media. Public relations differs in that it seeks unpaid media coverage. Both public relations and advertising fall under the broader term of marketing, which is the overall process of boosting awareness and sales of products and services.
Subject: Effective Communication Topic: Understanding Public Relation, Public Relation Information Advertising and Marketing
UNDERSTANDING PUBLIC RELATION, PUBLIC RELATION INFORMATION
ADVERTISING and MARKETING
By: Jaigen P. Laguardia
“The earliest definitions emphasized press a gentry and
publicity, while more modern definitions incorporate the concepts of ‘engagement’ and ‘relationship building.’”
“Public relations is a strategic communication process that
builds mutually beneficial relationships between organizations and their publics.”
Public using topics of public interest and news items
that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication” relations may include an organization or individual gaining exposure to their audiences.
PUBLIC RELATION INFORMATION
Public relations (PR) is the practice of deliberately
managing the spread of information between an individual or an organization (such as a business, government agency, or a non-profit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favourable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and non-profit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager. Public relations specialists establish and maintain relationships with an organization's target audience, the media, relevant trade media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management. Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity. ADVERTISING AND MARKETING IN PUBLIC RELATIONS
What is marketing?
Marketing is the overall process of boosting public
awareness of a product, person or service, while advertising and PR are promotion methods that fall under the ‘marketing’ umbrella term. The marketing team is responsible for planning the company’s promotion, right through from pinpointing a product’s target customer, researching the market and setting a marketing budget to putting on product launches and evaluating the success of the campaign.
What is advertising?
When a marketing team decides it needs advertising as part
of a campaign, it will go to an advertising agency. Sometimes a large marketing consultancy will have its own advertising department but most jobs in this area can be found in agencies. Advertising is a method of persuading a target audience to buy a product. This is usually through television, radio, print publications, the internet, posters or billboards, but advertising agencies are always finding new and innovative ways of getting the message out to potential customers.
What is PR?
While advertising is more geared towards pushing sales of a new
product, PR focuses on maintaining the good reputation of the company in the media.
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