Documentos de Académico
Documentos de Profesional
Documentos de Cultura
phones
changing social
media ?
Hakan Kaplan - Avea
1
How are mobile phones changing social media ?
*Comscore 2
New Trends Are Coming*
*trendwatching.com
3
Web History
Realtime
Social Platform Info Network
----------------------- -----------------------
2007 2009-10
Community
-----------------
2005
Search
----------
2001
Content
-----------
1999
Connection
------------------
1996
4
Connectivity + Mobile + Social is changing the very definition of
Marketing and Commerce
Marketing
Communication Commerce
5
Social links are the new currency*
*http://www.mediafuturist.com/
6
Social links are the new currency
7
Social media and mobile data consumption
Social media integrated apps will drive mobile will drive Turkey’s
mobile growth, pushing pragmatists and conservatives to
upgrade devices and add mobile data for VAS
8
Social media and mobile: Facebook today
500M 150M
http://www.facebook.com/?ref=logo#!/press/info.php?statistics
9
10x growth and strong momentum of mobile
social media usage
10
10x growth and strong momentum of mobile
social media usage
11
Avea Webrazzi Summit Twitter
Yarışmasında 4.şifre
“BLACKBERRY’e”
12
A problem with social media &
mobile consumption behaviour
13
“It’s not information overload, it’s filter failure”*
Filters will matter more than ever !
*Clay Shirky 14
A service for curiosity of conservative social media users
15
AveaPaylaş lets users to enjoy sharing content at social media
platforms such as Facebook, Twitter, flickr from a single interface
16
NFC- Avea Mobile Wallet
• Mobile phone becomes credit card
• Any contactless payment
applications suchs as
transportation, building entrance
can be loaded to your mobile
device.
• Location based services can
integrate with your social media
profiles via the applicaitons on
your NFC simcard.
17
Sum up: Mobile social media and marketing
18
Twitter Yarışması Kazananı :
19