Autumn Training Project Report

On
RESEARCH REPORT ON STOCKS

Submitted in partial fulfillment of the requirement

For the award of
Post Graduate Diploma in management.
(Batch:- 2018-2020)
UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:

Prof. Tamal Datta Chaudhuri MR. Abhishek Agarwal

SUBMITTED BY

ABHISHEK VERMA

PGDM 2018-20

CALCUTTA BUSINESS SCHOOL KOLKATA

Campus Address :- Diamond Harbor Road, Bishnupur, 7 KM from IIM Calcutta, 24 Pargana (S),
West Bengal - 743503
 DECLARATION BY THE STUDENT

I, Abhishek Verma, hereby declare that the project work entitled ‘RESEARCH
REPORT ON STOCKS” submitted towards partial fulfillment of requirements
for the award of Post Graduate Diploma in Management is my original work and
the dissertation has not formed the basis for award of any degree, associate ship,
fellowship or any similar title to the best of my knowledge.

Place:- Kolkata SIGNATURE

Date:- 02/01/2019 ABHISHEK VERMA

CERTIFICATE FROM EDELWEISS
 CERTIFICATE

This is to certify that the project work done on (Title) is a bona fide work carried
out by Mr. ABHISHEK VERMA under my supervision and guidance. The
project report is submitted towards the partial fulfilment of 2–year, full time Post
Graduate Diploma in Management.

This work has not been submitted anywhere else for any other degree/diploma.
The original work was carried during autumn internship in Edelweiss Broking
Limited, Kolkata.

Dated:02-January-2019 Prof. Tamal Datta Chaudhuri

Name & Signature of Faculty
Abhishek Verma
Roll:- 18002
Batch:- 2018-2020
 ACKNOWLEDGEMENT

I would like to record my sincere gratitude to Edelweiss Broking Limited ,

Kolkata for giving me a wonderful opportunity to do a project on “ Research
Report On Stocks ” for Autumn Internship Program.
I would like to express my gratitude to those who are concerned with the
processing0 of the project. I am thankful to my company guide Mr. Abhishek
Agarwal (Chief manager), Sukalyan Dhar (Equity Advisor),
Saurav Dwivedi (Branch Manager) for their valuable guidance in this project for
Autumn Internship Program.
I also express my sincere gratitude to my faculty guide Prof. Tamal Datta
Chaudhuri (Faculty CBS-Kolkata) for guiding me all throughout the one month
of my Autumn internship .
I also thank the other staff members of Edelweiss Broking Limited, Kolkata who
helped me whenever I needed guidance and help during my Autumn internship
Program.

I
 PREFACE

This Project Report has been prepared in partial fulfillment of the requirement for
the Autumn Internship Programme PGDM in Second Semester for the academic
year 2018-2020.
For preparing the Project Report I had work in Edelweiss Broking Limited,
Kolkata for the period of one month to avail the necessary information. The blend
of learning and knowledge acquired during our practical studies at the company is
presented in this Project Report.
Preparing the Project Report is to study the stocks basics, history, what is
investment, Diwali picks 2018, Research views, Contribution of share market in
the growth of economy and its functional areas like marketing department,
services, Human resource & finance department.
This information presented in this Project Report is obtained from sources like
Company Personnel, Company Websites, other websites, Company Reports and
other Literature.

II
 Autumn Internship Report on “Research Report On Stocks”

TABLE OF CONTENT
I. ACKNOWLEDGEMENT
II. PREFACE
1. Executive Summary
2. Introduction
3. About Edelweiss Broking Limited
3.1 Profile
3.2 Overview
3.3 Background
3.4 The Company and its product line
3.5 Senior Management Team
3.6 Edelweiss Strategy
3.7 Founders & Promoters
3.8 Competitors for Edelweiss
3.9 Achievements
3.10 Vision & Mission , Quality Policy
4. How To Research Stocks With An Example?
5. Example-PSP Project Ltd-An Efficient Growth Story.
6. Demat Account.
7. Diwali Pick 2018 From The Technical Desk.
8. Benefits Of Online Trading.
9. Challenges Faced During Internship.
10. Recommendations and Suggestions.
11. Observation.
12. Conclusion.
13. Bibliography.
 1. EXECUTIVE SUMMARY
Edelweiss is one of the leading names in the field of financial services with
relation to stock markets and related financial services. Edelweiss Group was
established in Mumbai in the year 1995 by two IIM graduates Mr.Rashesh Shah
and Mr.Venkat Ramaswami. Edelweiss means ideas. It has a variety of financial
products to cater to the need of the customers. Edelweiss is relatively new in the
market as compared its competitors but it is rapidly making progress and catching
up with them. The main area that Edelweiss gets most of its revenue is through
its advisory services in the area of Merger and Accusation.
India is of the fastest growing economics in the world and there is lots of
potential to grown in the market. The Indian market is largely untapped as only a
small section of the population invests in the stock market.
My main aim during the internship was to fill demats application form and my
company mentor convince people to invest in the stock market and answer their
all the doubts so that client take them into confidence. My job was to generate
business by opening demats account for the company.
I did a variety of activity to generate business for the company through market
visits, corporate activity. During this various activities my job was to interact
with selected people provide them knowledge about investment opportunities in
the stock market .
The title of my project is “Research Report On Stocks” . It involves different
types of stocks there market value, product and services. Project includes
identifying customers, gathering information about the client and finally
providing him/her with a product or services which is need driven. I work under
personal wealth advisory group .
I also learned about how to sell a product and convince people to buy it by
solving all there doubts. I also learned little bit about the stock market and how it
works.
Edelweiss stands for its fast paced, people centric culture that is a perfect blend
of opportunities, efforts, growth, rewards, celebrations and much more..

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 2. INTRODUCTION
“Money is a Terrible Master But An Excellent Servant” – P.T.Barnum

India is a developing economy. It’s prospering in all spheres. Share market is a

compelling determination of the economy and the financial situation of a country.
Share market is an area which fascinates each and every individual who is
craving for more money. Some common phrases are “if we want to earn just try
with share market. This is a good start to start education on investing putting
your money where it can gain greater returns then just earning interest in a high-
interest account.
The Edelweiss Group is one of India’s leading diversified financial services
conglomerates providing a broad range of financial products and services to a
substantial and diversified client base that includes corporations, institutions and
individuals.
Every broking institution is led by a highly regarded management team that
invests thousands of rupees into a world class infrastructure, Technology and
Research that provides their clients real-time service. The methodology includes
collection of data with the help of employees and research desk the data has been
collected from Edelweiss Research.
The objectives of the study include:-
(A) To study financial statements of Edelweiss.
(B) To know on what major factors research suggests.
(C) To know how technical and charting helps in stock.
(D) To know the investor’s preference in different sectors of investment.
The study can be biased to the extent of personal perception, historical nature of
data collection and of the time limit. Observation is related to research calls and
data and the clients who invest accordingly. Findings are authentically based on
the collected data, attempting to answer the objectives.
As beginners we should understand one thing , if we are planning to invest in
share market first we have to categorize our self. Are we a long term investor? Or
Are we a short term investor ?(Daily trading).

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 3. About Edelweiss Broking Limited

3.1 Profile

Edelweiss Edelweiss Group Capital was

incorporated on November 21,
1995 as a public limited
company. The company
received its Company logo certificate for
commencement of business on
January 16, Type Public company 1996. The
company commenced
investment Industry Banking, Financial services banking
activities and registered with
SEBI The Headquarters Mumbai, Maharashtra, India company
entered the business of
Area served Worldwide
securities broking in the
year 2002 by Key people Rashesh Shah acquisition of
Rooshnil Securities
Private, which Products Credit, Life Insurance later changed to
Edelweiss Securities and
is presently Website edelweissfin.com known as
Edelweiss Securities.
The year 2004 witnessed the foray of the company into the businesses of
insurance advisory as well as commodities broking and trading. The business of
insurance advisory is carried through the subsidiary, Edelweiss Insurance
Brokers. The subsidiary, ECAL Advisors carries on the business of commodities
broking and trading. The company also has its presence in non–banking financial
activities through its subsidiaries, Cross border Investments (acquired in the year
2000) and ECL Finance (incorporated in the year 2005) which are NBFC.
Edelweiss Real Estate Advisors, which was previously the company subsidiary
and its subsidiary Edelweiss Trustee Services, were incorporated in the year

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2006, for launching the company first real estate fund which was registered with
the SEBI as an Venture Capital Fund (as defined under the SEBI (Venture
Capital Funds) Regulations, 1996).
The company raised funds through private equity from Connect Capital Holdings
in the year 2000. Greater Pacific Capital (GPC) concluded a strategic investment
in the company in October 2005. Apart from fresh Investment in the company,
GPC also bought out Connect Capital Holdings? stake in the company, thereby
taking its equity stake to 20%. The company also attracted capital from Galleon
Diversified Fund, Heliconia Pte (which is currently a wholly owned subsidiary of
GIC (Ventures) Pte held through a wholly owned subsidiary Lathe Investment
Pte), BIH SA and Shuaa Capital in 2006. Recently, investment in the company
was made by Lehman Brothers Netherlands Horizons BV and Galleon Special
Opportunities Master Fund Limited – Galleon Crossover Segregated Portfolio.
The company does not have any strategic or financial partners. The company
today is a diversified financial services company in India, providing investment
banking, institutional equities, private client broking, asset management and
investment advisory services, wealth management, insurance broking and
wholesale financing services to corporate, institutional and high net worth
individual clients. The company is headquartered in Nariman Point, Mumbai
and further operates from another 43 offices in 21 Indian cities.

Since its commencement of business in 1996, the company has grown from a
boutique investment bank into a diversified Indian financial services company
organized under agency and capital business lines and operate through the
company and its ten subsidiaries. Its agency business lines include investment
banking, institutional equities, private client broking, asset management and
investment advisory services, wealth management and insurance broking; while
capital business lines includes wholesale financing services and its internal
treasury operations.
Edelweiss Financial Services Limited is a holding company. The Company is
engaged in providing investment banking and advisory services, and holding
activities/investments. The Company's segments include Agency business,
Capital based business and Life Insurance. Its Agency business segment is
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engaged in providing broking, advisory, product distribution and other fee-based
services. Its Capital based business segment includes income from treasury,
investment income and financing. Its Life Insurance segment represents results of
Edelweiss Tokio Life Insurance Company Limited, a subsidiary of the Company.
The Company classifies its business into three groups: credit, non-credit and
insurance. Its credit business includes structured collateralized credit, distressed
assets credit, real estate finance, mortgages, and small and medium-sized
enterprises (SME) and agri financing. Its non-credit business consists of wealth
management, asset management and capital markets.
Edelweiss worked on mergers & acquisitions, providing advisory and investment
banking services. Edelweiss also offered equity broking, portfolio management,
and wholesale financing services to individuals and corporates. Edelweiss
Financial Services Limited has a network of sub-brokers and authorised people
across India. The Edelweiss Group is one of India's leading diversified financial
services company providing a broad range of financial products and services to a
substantial and diversified client base that includes corporations, institutions and
individuals. Edelweiss is 10,052 people strong and serves over 1.2 million clients
through 448 offices across the globe.

3.2 Overview
India has been one of the top performing economies in Asia and what sets it truly
apart from other fast developing markets is its sustained growth. An ideal
combination of economic and political stability fostered by a democratic
environment, India represents possibly among the best long-term prospect in
terms of stability and sustainability. While this presents a clear opportunity for
the financial services industry, there is plenty of ground to cover in order to bring
about complete financial inclusion.

At Edelweiss, our nuanced understanding of the sector, deftly balancing risks

with rewards, combined with a relentless focus on systems, processes and highest
governance standards, enables to make a difference to our customers.
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The Edelweiss Group is one of India's leading diversified financial services
companies providing a broad range of financial products and services to a
substantial and diversified client base that includes corporations, institutions and
individuals. Edelweiss's products and services span multiple asset classes and
consumer segments across domestic and global geographies. Its businesses are
broadly divided into Credit Business (Retail Credit comprises of Retail
Mortgage, SME and Business Loans, Loan against Securities, Agri and Rural
Finance, Corporate Credit comprises of Structured Collateralised Credit to
Corporates and Wholesale Mortgages), Franchise & Advisory Business (Wealth
Management, Asset Management including Distressed Assets and Capital
Markets) and Insurance (life and general insurance). The Balance Sheet
Management Unit operations manage the liquidity and Balance Sheet.

Edelweiss has an asset base of ~INR 55,100 cr with revenue of INR 8,623 cr and
PAT of INR 890 cr for FY18. Its consistent performance is evidenced by a
consolidated PAT CAGR of 38% over last 28 quarters. The Group’s research
driven approach and proven history of innovation has enabled it to foster strong
relationships across all client segments. The group has sizeable presence in large
retail segment through its businesses such as Life Insurance, Housing Finance,
Mutual Fund and Retail Financial Markets. It serves a 12 lac strong client base
through over 10,000 employees based out of over 450 offices. Together with
strong network of Sub-Brokers and authorized persons, Edelweiss group has
presence across all major cities in India. Edelweiss Financial Services trades
under the symbols NSE: EDELWEISS, BSE: 532922, Reuters: EDEL.NS and
EDEL.BO and Bloomberg: EDEL IS and EDEL IB. Edelweiss stock is covered
by sell side research analysts of Morgan Stanley, ICICI Securities, SBI Cap
Securities, Maybank Kim Eng Securities, Credit Suisse Securities, Haitong
International, Citi Research, Emkay Global Financial Services, Ventura
Securities, Monarch Net worth Stockbroking, First Call and Aditya Birla Money.
Our continuous and single-minded focus is on understanding customers’ needs
and offering the right financial solutions. Being present in every financial life
stage of a customer, helping them create, grow and protect their wealth, are our
key lines of business are :-
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 a) Credit (Retail, Corporate)
b) Investment & Advisory (Wealth Management,
c) Asset Management and Capital Markets)
d) Insurance
This diversified business model reflects our experience across India's multiple
consuming facets, from industrial behemoths and large companies to small
business as well as the average Indian urban and rural household. Our 1,200,000+
strong client base is serviced through a network of over 450 offices, with over
10000 employees. Together with a strong network of Sub-Brokers and
Authorized Persons, the Group has a presence across all major cities in India.

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 3.3 Background
The Edelweiss Group is one of India's leading diversified financial services company providing
a broad range of financial products and services to a substantial and diversified client base that
includes corporations, institutions and individuals.

NOV 1995

Founded Edelweiss
Capital Ltd.

MAR 2002
Started Stock Broking Business for Private
& Institutional clients

OCT 2005
Raised equity from Greater Pacific Capital

MAR 2006
Crossed Rev - 1,500 mn
Employee strength – 500

APRIL 2006
Started Financing & Asset Management

MAR 2007
Crossed Rev 3,718 mn Employee strength 1,100

DEC 2007
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Got Listed on
Stock Exchange

MAR 2008
Started Commodities Business
Crossed Rev 10,889 mn

MAR 2011
Acquired Anagram Capital

AUG 2011
Started Retail Finance and
Insurance Business

MAR 2015
Acquired Forefront

Employees Strength 5,555

MAR 2016
Acquired JP Morgan AMC (India)

Employees – 6,227
Crossed Rev ` 53,000+ mn,

MAR 2018
Employees Strength 10,052
Crossed Profit after Tax ex-Insurance Rs.1,000 cr

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 3.4 The Company and its product line
The Edelweiss Group is one of India’s leading diversified financial services
company providing a broad range of financial products and services to diversified
client base that includes corporations, institutions and individuals. The Group is
involved in businesses such as :-
 Wholesale Credit :- It includes Structured Collateral Credit to Corporates,
Real Estate Finance.
 Retail Credit :- It includes housing finance, loan against property, SME,
Agro Finance and Rural Finace.
 Life Insurance.
 Global Asset and Wealth Management.
 Retail Broking and Research.
 Mutual Funds.
 Commodities.
The Group Companies are:-

 Edelweiss Financial Services Limited.

 Edelweiss Tokio Life Insurance.
 Edelweiss Broking Limited.
 Edelweiss Asset Reconstruction.
 Edelweiss Global Wealth Management.
 Edelweiss Multi Strategy Funds.
 Edelweiss Retail Finance.
 Edelweiss Fountain Head.
 Edelweiss EdelGive Foundation.
 Edelweiss Research.
 Edelweiss Mutual Fund.

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 3.5 Senior Management Team

Board Of Directors :-

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Leadership Team :-

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 3.6 Edelweiss Strategy
From initially providing advisory and investment banking services, Edelweiss has
grown consciously and strategically by investing in expanding services in
existing areas as well as in adjacent markets to become a bank-like diversified
financial services group today.
Edelweiss has come a long way since inception and knowledge, research and
innovation have been the key drivers of the company’s growth. We believe that
we must add significant value by providing cutting edge products and services by
focusing on six key vectors in our journey – people management, technology,
simplicity and customer obsession. At the broader level our strategy and key
business tenets continue to be to improve or build profitability, scalability,
sustainability, management quality and governance.
Over the years, Edelweiss has also demonstrated its ability to reinvent itself at
the turn of each economic and business cycle. This element of adaptability and
flexibility adds significant tail winds to our strategy implementation and growth
efforts.
Over the last 22 years, we have experienced various growth phases in our
journey- right from our birth pangs up to FY2000 to hyper growth from FY05-
FY08. This was followed by the painful consolidation of the post-crisis era till
FY12 and then to the balanced and mature growth phase. We are now in the
midst of the scale-up phase.

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 3.7 Founders & Promoters
3.7.1 Mr. Rashesh Shah Chairman & CEO
Mr. Shah co-founder of the company has over 20 years of diverse experience in
the financial services in India and has been instrumental in building Edelweiss
into one of India’s leading diversified financial services companies. Rashesh
serves on the Boards of various companies and public institutions. He has
Previously been on the Executive Committee of the National Stock Exchange and
also on the SEBI (Stock Exchange Board of India) committee to review Insider.
Prior to founding Edelweiss, he worked with ICICI , then India’s premier
industrial development bank and today its largest private sector bank. In 1996,
encouraged by the opportunity in the financial services sector as a result of
economic reforms and liberalization in India. Rashesh Founded Edelweiss with
initial equity capital of INR 1 Cr.(USD 25,00,000). Since then, Edelweiss has
grown into a large diversified financial services house offering credit, Capital
Market, Asset Management, Housing Finance and Insurance products to a wide
range of Institutional , Corporate and Individual customers. From 10 employees
in 2000, Edelweiss is now 3500 employees strong with a net worth of over USD
500MN.
His academic qualification include an MBA from IIM Ahmedabad a Diploma in
International Trade from the IIFT New Delhi and a Bachelor’s Degree in Science
From the University of Mumbai. Besides writing regularly for various leading
business dailies and publications in India, Rashesh’s views on the India economy
and policy issues are regularly sought by leading India and global business
journals. He is also a regular speaker at various industry and economic forums.
Among the several accolades Rashesh has received are the ‘Entrepreneur of the
Year’ award from Bombay Management Association (2008-2009) and the
‘Special Award for Contribution to Development of Capital Markets in India’ by
Zee Business at the India’s Best Market Analyst Award 2011. He has been
nominated to the Executive Committee of a proposed US-India Investors Forum.
A voracious reader and keen tennis player, Rashesh’s current passion is running
marathons.

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3.7.2 Mr. VenkatChalam Ramaswamy, Executive Director
Mr. Ramaswamy, Executive Director and co-founder. Wholesale Capital Markets
and Wholesale Asset Management of the Company spearheads one of the
company’s most strategic businesses Financial Markets and Asset Management.
He brings significant experience and expertise on client relationships to
Edelweiss. Prior to Edelweiss he worked with Spartek Emerging Opportunities
Fund and ICICI Limited. His academic qualification include an MBA from the
University of Pittsburgh, USA and a Bachelor’s Degree in Electronics
Engineering.
After having worked in the Project Financing team of Industrial credit and
Investment Corporation of India (ICICI)Ltd. Then India’s premier project finance
institution and today its largest private sector bank and as fund manager with
Spartek Fund-India’s first PE Fund- Venkat co-founder Edelweiss Financial
Services Limited. Since then he has been one of the driving forces in
transforming what was once India’s first new age boutique investment bank to a
leading diversified financial conglomerate a span of just a decade and a half.
Using his enormous skills at building and maintaining client relationships,
Venkat has been instrumental in building a client – need focused solutions
approach in the Edelweiss Investment Banking Team. It has also seen the group
winning many accolades in the Investment Banking and Private Equity
Syndication space.
Venkat is not just a regular commentator in the Indian Business media on issues
concerning capital markets, Investment and mergers and acquisitions but also in
demand as a speaker at various industry forums.

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3.8 Competitors For Edelweiss

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 3.9 Achievements

Edelweiss also had some proud moments!

Best stock broker, best brokerage firm, most promising brand are some of the
many accolades Edelweiss received…

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 3.10 Vision & Mission

Vision:-
To be a high quality organization.
Recognized as the most reliable and trusted advisor.
To be one of the most exciting to work in the country.

Mission:-
To be a most excited place to work.
The high quality of the services being pursued.
The close co-operation with the client and the partners in the network of
Edelweiss Finance Advisors.

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Quality Policy :-
The Edelweiss brand, built over the past decade enjoys a high degree of
awareness respect and recognition “ Ideas Create Values Protect ” epitomizes our
belief that every idea, however profitable or attractive must always be reinforced
by a strong and sustainable set of values. Edelweiss operations have been
governed by a set of guiding principles that have clarified and eased decision-
making, however challenging the circumstances.

We will be a Thinking Organization. We will constantly bring ‘thought’ to

everything we do. Our clients and our own success depends on our ability
to use greater ideation and more imagination in our approach.

We will take care of our people seriously. Our policies- in spirit and in
letter- will ensure transparency and equal opportunity for all.

We will operate as a partnership , internally and externally. Though

individuals are very often brilliant , we believe teamwork and collaboration
will always ensure a better and more balanced organization.

We will focus on the long term. Though the world will change a lot in the
coming years and our assumptions for the future may not hold up , We will
reflect on the long-term implications of our action.

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 4. How To Research Stocks With An Example?
Stock:- A stock is a general term used to describe the ownership certificates of
any company. A share, on the other hand, refers to the stock certificate of a
particular company. Holding a particular company's share makes you a
shareholder.
How to Start Researching Stocks
You most likely wouldn't make a major investment in a product—like a car, for
example—without first doing some research on your preferred model and its
closest competitors. You shouldn't invest in stocks without knowing something
about the business, either.
Owning stocks is nothing more than owning pieces of various businesses.
Businesses that issue stock are required to produce and publish public reports,
and those public reports are where you should begin when you're deciding which
stocks you should buy.
Reading a Company's Annual Report
OK, now you've got several companies' annual reports in hand. How do you read
them to get the information you need?
They'll probably seem like Greek at first, so you might consider meeting with a
financial advisor for a quick lesson.
Yes, you'll pay for his time, but in the end, you'll gain an invaluable
understanding.
Reading an annual report is the key to being able to value a company. With a
little bit of practice, you can learn how to look at the numbers and see what
appears to really be going on within the company. Concepts such as accounting
goodwill, depreciation, and diluted shares outstanding will begin to make sense.

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 5. Example-PSP Project Ltd-An Efficient Growth Story.
We are a multidisciplinary construction company offering a diversified range of
construction and allied services across industrial, institutional, government,
government residential and residential projects in India. We provide our services
across the construction value chain, ranging from planning and design to
construction and post-construction activities to private and public sector
enterprises. Historically, we have focused on projects in the Gujarat region. We
have completed and continue to undertake construction projects in this region.
More recently, we have geographically diversified our portfolio of services and
are undertaking or have bid for projects pan India.
Over the years, we have successfully executed a number of prestigious projects
across Gujarat. One of the first major projects that we completed was the
construction of the GCS Medical College, Hospital and Research Centre
(managed by the Gujarat Cancer Society) in June 2012. Further, we have
completed or are currently undertaking projects for a number of reputed
customers, including, inter alia, Cadila Healthcare Limited, Care Institute of
Medical Sciences Limited (CIMS), Claris Injectables Limited, Emcure
Pharmaceuticals Limited, Gelco Electronics Private Limited, GCS Medical
College, Hospital and Research Centre (managed by the Gujarat Cancer Society),
the Government of Gujarat (through the Executive Engineer, Capital Project
Division), Inductotherm (India) Private Limited, Intas Pharmaceutical Limited,
Kaira District Co-operative Milk Producers’ Union Limited (Amul Dairy), KHS
Machinery Private Limited, Nirma Limited, Sabarmati River Front Development
Corporation Limited, Torrent Pharmaceuticals Limited and WTC Noida
Development Company Private Limited.
Pros
PSP has achieved strong brand recall and recorded a stellar performance in
its small life of existence.
The company gets consistent repeat orders from clients, like Zydus-Cadila,
Claris, Torrent Pharma and Amul. PSP is also constructing six out of eight
large private building projects in ‘GIFT City’ Ahmedabad.
With 37 projects worth (order book INR 2,745 cr) at different stages of
execution, PSP’s revenue is likely to grow at 50% CAGR over FY17-20E to
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 reach INR 1,516 cr in FY20E and EBITDA margin of the company will
remain in the range 13% –14%.
Cons
Delay in execution of Surat Diamond bourse.
Key man risk attached with current MD & CEO Mr. P.S.Patel

Key highlights observed

PSP has achieved strong brand recall and recorded a stellar performance in
its small life of existence. The company has completed 97 projects within a
decade of its operating history and ticket size of an average project also
moved to multi-level high from INR 24 cr in FY14 to INR 100 cr currently.
The company gets consistent repeat orders from clients, like Zydus-Cadila,
Claris, Torrent Pharma and Amul. Our Chairman and Managing Director
and CEO, namely Prahaladbhai Shivrambhai Patel, who is also our
Promoter, has been associated with the construction business for over 30
years and has been instrumental in the growth of our Company.
The lack of organized and efficient players in the small ticket sized building
construction space (INR 50-150 cr) has put PSP in a sweet spot and
successful completion of SDB will make the company eligible for projects
more than INR1,000 cr where competition is limited into 5-6 large players.
Timely execution and proficient project selection aid efficient capital
management for PSP. The company has no legacy receivable from the past,
nor are there any significant instances of retention monies being
withheld/performance bank guarantees invoked by the clients etc. PSP has
the best working capital cycle in the sector and is expected to remain an
efficient capital allocator going forward.

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 6. Demat Account.
The term Demat, in India refers to a dematerialized account for individual Indian
citizens to trade in listed stocks or debentures, required for investors by The
Securities Exchange Board of India(SEBI). In a demat account, shares and
securities are held electronically instead of the investor taking physical
possession of certificates. A Demat Account is opened by the investor while
registering with an investment broker(or sub broker). The Demat account number
is quoted for all transactions to enable electronic settlements of trades to take
place.
Access to the Demat account requires an internet password and a transaction
password as well as initiating and confirming transfers or purchases of securities.
Purchases and sales of securities on the Demat account are automatically made
once transactions are executed and completed.
Process Of Opening Demat Account In Edelweiss:
 Visit the official account opening portal
 Enter your valid E-mail ID
 Provide your PAN number and DOB for KYC verification
 Enter your name, address and mobile number. If you are already KYC
verified, our systems will automatically fetch your data.
 Enter your bank details (this account will be linked to your trading account)
 Provide additional information (education, occupation, etc.)
 Confirm your brokerage plan
 Upload your documents via WhatsApp or E-mail
 Once they receive your documents, their representative will get in touch
with you to complete the in-person verification (IPV)
 Upon completion of your IPV and verification of your documents, you
account will be ready for trading

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Merits and Demerits of Demat Account:-
Merits:-
1. A single account holds all the investments.
2. It is a safe way to hold and transfer securities.
3. Account can be frozen to avoid any debit in the locked period.
4. No risk of delivery due to reduced paperwork.
5. A single share can also be sold.
6. No stamp duty.
Demerits:-
1. Need to be Internet savvy
2. Multiple regulatory frameworks have to be followed
3. Agreements are entered at various levels of dematerialization
4. Trading in securities may become uncontrolled in case of dematerialised
securities

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7. Diwali Pick 2018 From The Technical Desk

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8. Benefits Of Online Trading.

Fees and commissions are much lower in comparison with traditional ways
of trading.

An opportunity to act on price movement immediately.

Direct access to information on real time prices and charts.

Absence of broker gives any trader an opportunity to take his/her own

decisions without hurry.

Completing or denying a trade can be performed within a few seconds so

it’s easier to manage your investments and shorten your losses.

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 9. Challenges Faced During Autumn Internship.
The Challenges that I faced during our autumn internship was time management.
My company mentor was so busy between 9:15 am to 03:30 pm, Monday to
Friday. During these period I can not ask so much questions regarding stock
market.
The main Challenge that I faced was to convince new people to invest and get
involved in the stock market. In India only a very small percentage of the
population invest in the stock markets. There is very little awareness about
investment opportunities that exists.
The Challenge that I faced during one month that our mentor didn’t provide
personal computer with trading market so that I can also watched in deeply.
People also have the preconceived opinion that investment in the stock markets is
a risky business they are happy to invest in various other sources like banks,
property, Jewellery, etc. They are of the opinion that once you have invested your
money in the stock market it will never come back. Also they are not ready to
trust a private company that would manage their investments. They prefer to
invest in public sector banks and other government companies. They are not at all
comfortable with the idea of investment in the stock markets even if it could earn
if it could earn them better returns. They are comfortable with whatever they are
earnings are not ready to explore new areas.

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 10. Recommendations and Suggestions.
The one month that I spend in the company and having closely observed the
working I would suggest the following points that I feel would benefit the
company and help them attract more clients towards it. Followings are as :-
 The brokerage plans that the company has been designed according to the
needs of the people who are already investing in the stock markets. There is
nothing for the people who are new to the market and want to invest with
small amount of money initially.

 The brand awareness of the company among people is very low as

compared to its competitors and the company has to take steps to create
awareness among the people. This can be done by spending more on
advertisements, sponsorship, promotions, etc.

 The company should try to concentrate on tier B and C town which are
rapidly growing and are the new emerging markets. There is lots of
potential in these markets. The company should try and expands in these
markets by of branch offices or franchisees.

 The company is also very rigid in its approach they are not ready to give
discounts beyond a certain point even if it means losing a clients. The
company should be flexible in its approach and brokerage plans in order to
get new clients.

 The company should must be department wise section in the branch offices
so that it easy to all of us.

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 11. Observation.
The starting three days of my internship were spent interacting with the company
leaders and getting a foray into the various businesses of Edelweiss. My scope
of work during internship was to generate business for the company by way of
filling Demat application forms. I was given intensive training during the starting
of our internship about how to fill the forms .

During my internship I got the training regarding how to call the customers
to investing in the stock market , sometime they asked me to go the clients house
regarding signature of the clients on documentations like Aadhar Card, Pan Card,
etc.. Earlier I had no knowledge about the stock market and how it work but after
completed my internship I had little bit knowledge about the Stock market.

My major learning was constant filling application form of Demat Account.

During my internship period I also had the opportunity to test my selling skills
and my ability to convince people.

Our mentor said that go and read money control news most of the time I read
only money control news like what is price of SBI share, Is it fallen or above, Is
it good or bad for investing money in the SBI in the stock market , etc… and
basically I learnt from the Edelweiss that Discipline , how you can work in the
corporate world.
I read money control news and found that there are two varities of listed
companies one is Top five gainers and another one is Top five losers…

Read about currency live rates.

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 12. Conclusion
The one month that I have spent in my internship period would be a good period
of this year in which I learned little bit about stock market and its functioning . I
also do some paper work like Demat account filling, etc. I got fair knowledge
about how to work in a corporate environment and how to absorb pressure.
I learned things that are not found in books and those can only be learned when
you are out in the field talking to people. I believe this will help me in the future.
The best part was the training sessions that were taken by senior persons in the
company to let us know about the various products of the company and how to
approach the clients with these products.
Overall I would say that the one month of my internship was good and nice
experience. I will always keep in mind through my life.

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 13. Biblography

Edelweiss website (https://www.edelweiss.in/aboutus)

Annual Report of Edelweiss(https://www.edelweissfin.com/web/edelweiss/annual-

reports)

https://in.reuters.com/finance/stocks/company-profile/EDEL.BO

https://www.ndtv.com/business/stock/edelweiss-financial-services-ltd_edelweiss/reports

https://www.goodreturns.in/company/edelweiss-financial-services/management-team.html

www.edelweiss-fa.com/mission.php

www.slideshare.net/mobile/Darshanasayre/consumer-behaviour-of-edelweiss-broking-ltd

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