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What kind of advertising and what issues were Exhibitions in chain markets, POP
addressed? advertising, spoken and written. there
were economic problems, because of the
cost of the guidelines in radio and press,
the competition has advertising on
television which makes it a problem for
LEGAL TECH because
they do not have enough resources to get
to schedule on television, which makes it
a problem for the company.
What were the objectives of previous The objectives were; Publicize the service to
campaigns? people and places that were not there.
Impact on the launch of the service, plant.
The service seeks acceptance.
among people who have not been well
represented.
What are the characteristics of your product the service consists of advice and
or service? representation of specialists in jurisprudence.
plus a customer service support at all times.
What is the current position of your product in Being a company that is just going to start, it
the market? does not have a position. however, it has the
differentiators and a focus on the client that
will give it a good psyche.
3. THE PRODUCT OR SERVICE PRESENT TENSE
Weaknesses (they are internal to the Absence of mechanisms to review the work of
company) lawyers
Opportunities (they are external, what the sale High possibilities of fusion and growth with
opportunities are) similar offices.
Threats (they are external ) Excess supply due to the large number of
existing offices.
5. BUDGET
It’s the money assigned to the project. The money assigned to the project is $
280,000,000, own contributions and bank
financing.
6. CONSUMER/TARGET
AUDIENCE
Real consumer or objective: The The "REAL" client is the one for which
person who makes the purchase you have worked (he has not worked with
decision. you), for many years.
That is the loyal customer, he makes the
orders to you, there is confidence he does
not look for another supplier but you.
Potential Consumer: The person who The potential client is one of the
has a provisional contact with the fundamental aspects that is always taken
into account in any economic entity,
product or who will be the consumer because in them lies the opportunity for
in the future. growth and development.
The potential client is any person who can
become a buyer (the one who buys a
product), user (the one who uses a
service) or consumer (the one who
consumes a product or service), since it
presents a series of qualities that they do it
prone, either by needs (real or fictitious),
because they have the right profile,
because they have the economic resources
or other factors.
Describe the goal to be achieved in your Consolidate LEGAL TECH, with its flagship
project. product as the
number one regional and national level, to
provide employment and development to
the communities, with the purchase of raw
materials and the generation of
employment. Locate the company as one
of the 5 producers of the country of
canning on a large scale and with the
hygiene guidelines required by law.
9. MARKET RESEARCH PRESENT TENSE
A segmentation was performed as
Explain the market research you have made in follows: Demographic Segmentation:
your project: which are the latest changes of Men and Women Buyers between 5 years
consumers and the target public? and older. Consumers men and women of
all ages of strata 1, 2, 3, 4, 5 and 6
Geographical Segmentation: Initially
10. SCHEDULE
Facebook.
Google+
Youtube.
Pinterest
Twitter.
Instagram
LinkedIn
3. Marketing by email
It is one of the most efficient digital
distribution channels, given that these can be
the result of the actions carried out on the
web (call to action) and that the need to keep
the client informed and committed arises.
4. Mobile Marketing
Being one of the means of communication
that most customers have, it is easy to get to
text messages (SMS), which are presented as
records of an action to be performed by the
client.
5. Content Marketing
Content is the cornerstone of digital marketing
campaigns, therefore, therefore, for
maintaining, for a long time, for time and for
being the main axis of the brand, even if there
are changes in the market.
6. Paid channels
Advertising channels paid as payment per click
(PPC).
6. Screen advertising
During Internet searches people find and enter
websites among them: forums, blogs and
other useful and interesting for the task they
perform. Digital sales campaigns can reach
customers through the publication of content
ads on these third-party sites. These include:
Banners
Ads (interactive or video)
Spaces
Video ads
Any type of similar ads are linked to a website.