GESTÓN DE MERCADOS

Taller en idioma inglés sobre sistema de distribución

MARIA ISABEL GONZALEZ

SERVICIO NACIONAL DE APRENDIZAJE SENA

NEIVA- HUILA
2018
 Descargue y lea el documento “Strategic Plan of Distribution”, que se encuentra en
la sección “Let’s listen”. Con base en la lectura, descargue el documento dentro del
objeto de aprendizaje y complete los párrafos que están en él. Escriba los párrafos
completos en el documento.
  Elabore un mapa conceptual de la lectura y agréguelo al documento.

DISTRIBUTIONS CHANNELS

All activities are carried out DISTRIBUTION COMMERCIALIZATION set of activities linked to
from the time the product the exchange of goods and
was made by the services between
manufacturer, until the producers and
product is delivered to the consumers.
final consumer.

FUNTION

Organize, plan and

 Exclusive. direct the activities
 Selective. that allow to shape
 Intensive. the market that will
 Extensive. know the product
OBJECTIVE and consume it.
Where, how, when and whom
to direct the product.
 Lea y escuche las oraciones que se encuentran en el objeto de aprendizaje, complételas y
tome capturas de pantalla, tanto de las oraciones ya completadas, como del resultado.
Agregue las capturas al documento.

 Descargue y lea el texto “Distribution Channels” que se encuentra en la sección “Let’s

read”. Elabore un mapa conceptual de la lectura.

DIRECT CHANNEL
F C
A O
B N
R INDIRECT SHORT CHANNEL
S
I U
Retailer M
C
I
A
D
N LONG INDIRECT CHANNEL
O
T R
Distributor Wholesales Retailer
E
The determination of the best distribution channel of any product requires analyzing several factors
that influence it. One of the most important aspects is to define the type of distribution. Essentially,
the main objective is to satisfy the needs of the consumer. Designing and adjusting an appropriate
distribution channel model is a strategic tool that allows intermediaries to participate as competitors
in national and international markets. A good channel structure defines the path to market leadership
and the overall success of the company. Oh it has been very useful. Now, I know how to make the
distribution channel to succeed in my business!

 Desarrolle el ejercicio de responder verdadero o falso. Tome capturas de pantalla tanto de

las oraciones contestadas, como del resultado.

 Desarrolle el ejercicio de unir el vocabulario junto con su respectivo significado. Tome

capturas de pantalla, tanto del ejercicio realizado, como del resultado.
In the development of activities the animated tutor asks to make a distribution channel with
photos and images