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Assessment Task
BSB50215 Diploma of Business
BSBMKG501 Identify and evaluate marketing opportunities
Assessment
Assessment # 2 Activity Due Date
Type
Assessment Conditions
Student Details
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Assessment Task
Define how each of the following would impact on the marketing of a product (at least 2 paragraphs each):
- The Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice
The Australian advertising industry, to minimise the risk of breaching regulatory obligations, to
standards and appropriate
Direct Marketing
Association promote a culture of best practice, to increase confidence in doing business with
(ADMA) Direct benchmarks that are relevant to
Marketing Code of
ADMA Members who are bound by the provisions of the Code and to serve as a
Practice
the sector and allow for future
benchmark for settling disputes. The Code is consumer-centric, placing consumers
growth. The ADMA Code of
front-and-centre, which ensures that the Code Principles (responsibility, choice,
flexible, future-proof approach to about conducting good business. It supports compliant practices but is not a guide to
self-regulation. legal compliance. The Code Principles supplement, rather than restate, relevant
on the Code Resources page of the ADMA website. Ultimately, the Code framework
are bound to follow both the Code and any Code Guidelines in force at the time as a
literal provisions and the spirit of the Code and Code Guidelines. The Code is
overseen and administered by the Code Authority. The Code Authority consists of an
Code compliance accordingly. The rules of the Code Authority are contained in the
Code Authority Charter available in the Code section of the ADMA website.
Commercial free-to-air The new code reflects the reality that television is operating in a new, digital
Free TV Australia television content is regulated era in which content can be viewed from a wide variety of sources and on a
Commercial
Television Industry under the Commercial wide variety of platforms. The digital era has brought many challenges for
Code of Practice
Television Industry Code of broadcasters, and there were aspects of the previous code which made it
Practice. The Code is difficult for them to respond and innovate. The digital era has also brought
developed by Free TV challenges for viewers, and the new code is designed to assist them to
Australia in consultation with better manage their own viewing in an environment in which responsibility
the public and registered with will be increasingly shared between government, industry and, importantly,
Authority (ACMA).
reform.
REMEMBER TO REFERENCE
The Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice
https://www.adma.com.au/sites/default/files/ADMA_CodeOfPractice_2018_FINAL.pdf
http://www.freetv.com.au/content_common/pg-code-of-practice.seo
http://www.mondaq.com/australia/x/450014/broadcasting+film+television+radio/The+new+Commercial+Telev
ision+Industry+Code+of+Practice+is+now+in+play]
https://uk.practicallaw.thomsonreuters.com/7-620-
6058?navId=9FEAD64829ED8126F112062099E4D01B&comp=pluk&transitionType=Default&contextData=(sc.Defa
ult)
https://www.ag.gov.au/RightsAndProtections/ECommerce/Pages/default.aspx