Definition of advertisement

Advertising (or advertizing) is a form of marketing communication used, or a business product

or service. That is, advertising is a form of marketing communication that is used to promote or
sell something, usually business products or services.

Ad Function
Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence
A. Shimp and J. Craig Andrews, we can find out some important functions of advertising,
including the following:
• Adding Value to provide added value, advertising must be able to provide added value to the
product agara consumer perceptions become more positive towards the product / service being
advertised.
• Assisting or accompanying, where advertising serves to assist or facilitate the efforts of other
companies.
• Reminding or reminding, by giving a stimulus to the community to always remember the
products advertised.
• Informing or to provide information to prospective customers so that they are aware of the
product / service being advertised.
• Persuading or to persuade, giving persuasion to the general public to try the product / service
advertised.

the purpose of the ad

Quoted from a book entitled Techniques and Management Advertising, authored by Robert V
Zacher, Ads have several main objectives, namely:
• To sensitize and provide information to the communicant about a product / service advertised.
• The next goal is to generate someone's liking for the advertised product by providing attractive
preferences.
• To convince about the truth of a product or service, so that they have the business to own or use
it.
• To provide knowledge to consumers about information on a product, both price, specifications,
functions, and so on.

How to make good English adverts

Now after a BDBI friend knows the meaning, function, and purpose of making an advertisement,
you can make an advertisement in English. Now, to simplify the manufacturing process, we
present things that must be considered when all BDBI friends make an English ad. Let's check it
out!
• Who are you? When a friend makes an ad, then make sure the ad is clearly describing the
product or service. You can watch it by printing the text into bold, or if you need to make a
special logo for the ad.
• What are you offering me? In making an ad make sure the ad offers clearly the product /
service advertised.
• A picture is a thousand words, but reality is worth a thousand pictures. In making
advertisements the use of images is indeed important, but the reality of these ads is more
important and more meaningful than the image displayed, even though the image is very
interesting!
• How to get in touch with you? After that do not forget to include the address, cellphone
number or telephone that can be contacted. This is so that people can contact you further if they
are interested in the product / service advertised.

sample ad

” Pantine Anti Dandruff 2 in 1 Shampoo & Conditioner ”

Do you have problems with your long hair? Is your hair dry? Branched? Dandruff? Easy ladies,
Pentine is the best solution for you! PT. Pentine Berkilau Indonesia is now launching the new
variant of Pentine for those who have hair problems.

Let’s welcome the sun and get shine with Pantine Anti Dandruff 2 in 1 Shampoo & Conditioner!

Protect your long hair from damage caused by sun burn and get shine together along with
Pantine Anti Dandruff 2 in 1 Shampoo & Conditioner because beautiful hair is reflection of your
beautiful life.
Ingredients: Water, Zinc Sulfate, Sodium Laureth Sulfate, Sodium Xylenesulfonate, Zinc
Pyrithione, Chloride, and Citric Acid Ethyl Ether.

Pantene Anti Dandruff 2 in 1 Shampoo & Conditioner is now available in BethaMart, IndiMaret,
and all supermarkets in your town.

Price: $. 3.1 for 500 ml

*based on laboratory studies with regular use and depending on the type of your hair.

Produced and distributed by:

Pentine Berkilau Indonesia.
Abdul Kadir Street, no. 152 Tanjung Banten, Jakarta.
Consumer Services: (021) 888111