Una cadena de suministro se mantendré firme
s6lo si todas las empresas que la componen tienen
razones para empujar en la misma direccién,
Alineando los
Incentivos en las
cadenas de suministro
Por V.G. Narayanan y Ananth Raman
all Street todavia recuerda ela gue 8 cor
noclé que Ia tan slabada cadena de suminis-
tuo de Cisco habia colapsado. E116 de abril
de 2001 un frenético hunes- el mayor fibricante de
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