156

DAFTAR PUSTAKA

Argenti, Paul A. 2010. Komunikasi Korporat. Jakarta: Salemba Humanika

Berita resmi statistik perkembangan pariwisata dan transportasi nasional 2013

www.bps.go.id (diakses pada 19/3/2013)

Bird, Wüstenhagen, Aabakken. 2002. Report of Green Power Marketing Abroad:

Recent Experience and Trends. U.S. Department of Energy

Buchari Alma. 2005. Kewirausahaan. Penerbit : Alfabeta cetakan kesembilan,

Bandung.

Camino. 2007. Re-evaluating green marketing strategy: a stakeholder

perspective. Europan Journal of marketing Vol.41 Iss: 11 pp.1328-1358

Caroline. 2003. Advocating the Adoption of "Green Marketing". Academic

Resources Center Inc.

Chan and Mackenzie. 2001. Tourism and Hospitality Studies – introduction to

hospitality. Hongkong: ANTOR

Chattananon, Apisit. 2008. Impacts of a Thai cause-related marketing program on

corporate image. International journal emerald insight pp.350

Clare, Taghian, Lamb. 2006. Green products and corporate strategy: an empirical
investigation. International journal emerald insight pp.144-157

Clinton. 2012. Front Office Employee Psychological Empowerment and Service

Quality in Singapore Luxury Hotel Industry. Journal business and
management

Clow, Kenneth E. & Donald Baack. 2010. Integrated Advertising, Promotion, and
Marketing Communications. New Jersey: Pearson Prentice Hall

Cooper and Schindler. 2011. Business Research Methods. New York: McGraw-
Hill International Edition

Corporate Image Award 2012 dalam http://imacaward.com/about/measure-

corporate-image/ (diakses pada 07/05/2013)
Dahlstrom, Robert. 2011. Green Marketing Management. South-Western:
Cengage Learning
 157

Dantes, Nyoman. 2012. Metode Penelitian. Yogyakarta: Andi yogyakarta

Definisi pariwisata menurut UNWTO United Nation World Tourism Organization

dalam www.world-tourism.org (diakses pada 09/12/2012)

Definisi pariwisata http://jejakwisata.com/tourism-studies/tourism-in-general/111

definisi-pariwisata-dari-berbagai-sudut-pandang.html diakses pada 09/12/12

Duncan, Tom. 2002. IMC : Using Advertising & Promotion to Build Brands. New
York: McGraw-Hill Higher Education.

Green Hotels Association. 2007. What Are Green Hotels. Retrieved dalam
http://www.greenhotels.com/whatare.html (diakses pada 06/05/2013)

Hansen, Juslin. 2008. Social responsibility in environmental marketing planning.

International Journal emerald insight

Haytko, Matulich. 2012. Green Advertising and Environmentally Responsible

Consumer Behaviors. Journal of Management and Marketing Research,
Volume 1, Pp.1-11

Herbert, Schantz. 2007. Communicating Corporate Social Responsibility – Brand

management. EJBO Electronic Journal of Business Ethics and Organization
Studies

Irawan, Handi. 2011. Rediscovering Costumers. dalam

http://www.HandiIrawan.com (diakses pada 07/05/2013)

Jefkins, Frank & Daniel Yadin. 2004. Public Relations. Jakarta : Erlangga

Judy, L., Holcomb, Randall, S., Upchurch & Fevzi Okumus. (2007). Corporate
social responsibility: what are top hotel companies reporting? International
Journal of Contemporary Hospitality Management, 461 – 475

Julia. 2007. Hospitality Market Opportunities for the Business Market Segment in
Borlänge. MA Europan Tourism Management, Pp. 1-122

Joseph Cronin, et all. 2010. Green marketing strategies: an examination of

stakeholders and the opportunities they present. The Florida State. pp.1-17

Keller, Kevin Lane. 2008. Strategic Brand Management (Building, Measuring,

and Managing Brand Equity). New Jersey: Pearson Prentice Hall
 158

Kotler, Bowen, and Maken. 2010. Marketing for Hospitality and Tourism, Fifth
Editions. Pearson Internasional

Kotler, Philip and Kevin Lane Keller. 2012. Marketing Management 14th
Editions. New Jersey: Prentice Hall

Kotler, Philip and Gary Armstrong. 2012, Principle of Marketing, 14 Edition.

Pearson Internasional Edition, New Jersey: Pearson Prentice Hall

Larsson, Baverstam. 2009. Strategic Green Marketing – a comparative study of

how green marketing affect corporate strategy within business to business.
Bachelor Thesis

Lawley, Trimersoontorn, Leelayouthyothin. 2007. Building corporate image

through societal marketing programs. International journal emerald insight
pp. 230-253

Mc.Donagh & Prothero. 1997. Green Marketing pada body shop

Mifta Huda. 2012. Faktor yang mempengaruhi konsumsi

Oliver, Sandra. 2007. Strategi Public Relations. Jakarta:Erlangga

Peattie, Ken and Crane, Andrew. 2005. Green marketing: Legend, Myth, Farce or
Propeshy? Qualitative market research. An International Journal Vol.8
No.4, pp.357-370

Pelsmacker , Patrick De, Maggie Geuens and Joeri Van den Bergh. 2010.
Marketing Communication A European Perspective Fourth Edition.
Berlin:Springer

Percy, Larry. 2008. Strategic Integrated Marketing Communication. Burlington:

ElsevierInc

Prakash, Aseem. 2002. Journal Green marketing, public policy and managerial
strategies. Seattle, USA: University of Washington

Regina, Ugne. 2011. Corporate Social Responsibility in Forming Corporate

Image. Inzinerine Ekonomika-Engineering Economics, 2011, Pp. 534-543
Roper Organization. 1990. The environment: Public attitudes and individual
behavior. New York: Roper Organizaion
 159

Sedarmayanti dan Hidayat. 2011. Metode Penelitian.

Sugiyono. 2013. Memahami Penellitian Kualitatif. Alfabeta: Bandung.

Solomon, Michael R. 2011. Consumer Behavior, Buying ,Having, and Being,

Ninth Editions, Pearson Internasional Edition

Tench, Ralph & Liz Yeomans. 2009. Exploring Public Relations second edition.
Essex: Pearson Education

Tiwari, Tripathi, Srivastava, Yadav. 2011. Journal GREEN MARKETING –

EMERGING DIMENSIONS. Business Excellence. Vol. 2, pp.18-23

Travel.detik.com/read/2013/09/27/191759/2371854/1382/2/3-alasan-menerapkan-
green-hotel-di-indonesia (diakses pada 23/11/2013)

Wanjiru Mary. 2011. Green marketing Intervention Strategies and Sustainable

Development. Kenya : University of Nairobi, School of Business. Special
Issue Vol. 2 No. 23

Ying-Chang Chen & Yu-Ta Chen. 2012. Journal The Advantages of Green
Management for Hotel Competitiveness in Taiwan: In the Viewpoint of
Senior Hotel Managers. Canadian Center of Science and Education