INDUSTRIAL VISIT PROJECT REPORT

ON
“VERUN BEVERAGE”
AT KOSHI

“SUBMITTED BY”
PRAMOD KUMAR
ROLL NO. 1705255071057
B.B.A. IIIrd SEMESTER
SESSION (2018-2019)
 CONTANTS

1.ABOUT THE COMPANY

2.HISTORY OF THE VERUN BEVERAGE

3.MISSION & VISSION OF THE ORGANISATION

4.PEPSI GUIDELINES

5.PRODUCT PROFILE

6.STRUCTURE OF THE ORGANISATION

7.MAJOR COMPETITORS

8.SWOT ANALYSIS

9.CONCLUSION

10. BIBLOGRAPHY
 ABOUT THE VERUN BEVERAGES
We are the second largest franchisee in the world (outside USA) of
carbonate soft drinks (“CSDs”) and non-carbonated beverages
(“NCBs”) sold under trademarks owned by PepsiCo and a key
player in the beverage industry. We produce and distribute a wide
range of CSDs as well as a large selection of NCBs, including
packaged drinking water. PepsiCo

 Type : Soft drink plant

 Area : Uttar Pradesh
 Products : Pepsi and Gatorade soft drink brands
 Owner : Verun beverage Limited
 Shareholder : PepsiCo Inc
 Activity : since
 Coordinates :27.762543,77.471178
 Address : 107 km Delhi Agra national highway kosi kalan
Mathura District Uttar Pradesh
 Email : consumer.feedback@pepsico.com
 Phone : +91(5662)234991
 Web http://www.pepsico.com
 Web http://www.pepsicoindia.co.in
 Wikipedia http://en.wikipedia.org/wiki/pepsiCo
HISTORY OF THE VARUN BEVERAGES
LTD.

Varun beverage ltd. Is situated in tehsil chhata of Mathura

District. Pepsi has given VBL franchisee and profit generated
by the co. is totally participated by itself

Earlier, Agra beverages ltd. was situated in the city of Taj,

Agra in 1940. It was set up for coca but due to political
movement coca cola went out of the country. They started
filling limca double seven byb 10th April 1986 an the
afterwards parle products in 1991 the company started filling
of pepsi brands. At present Agra beverages Ltd. Is converted
into varun beverages Ltd. Establishment in March 1999,
situated in koshi kalan Mathura.

Varun Beverages Ltd. Is a private limited company to which

franchisee is given by pepsi food ltd. For bottling of the
various Pepsi brands. Managing directors of the company is
Mr. Ravi Kumar Jaipuriya leading top businessman (in soft
drink market) In India.
 VISION OF THE ORGANIZATION
The future description of some thing (an organization corporate
culture, a business, a technology, an activity) in the future. Varun
beverages define its vision statement as follows:
“Varun beverages Ltd. Enters nest few years with the confidence
of a learning knowledge based in happy organization”
We will established ourselves as a suppliers of choice by the
delighting our customers with our service and our products. In the
coming decade, we will become the most cost competitive
beverages plant and so serve the community and the nation.

MISSION STATEMENT
“consistent with the values of the varun beverages pvt. Ltd. And
strives to strengthen India’s industrial base through the effective
utilization of men and material.
The means envisaged to achieve this are high technology and
productivity, consistent with the modern management practices,
overall the company seeks to sales the heights of excellent in that it
does in all atmospheres free from fear and they by reaffirms the
faith in democratic values.
 PEPSI GUIDELINE

PEPSI LANGUAGE :
 A district is a geographical area, which includes a no. of
accounts or outlet.
 A route is a set of outlet called on by a sales men per day.
 A sub route is a set of outlet called on by a sales men on a
specific day.
 A route day is a specific day of weak during which a sub
route is serve.
 A selling is a defined as the active attempt of a sales men to
sell the products to the consumer.
 PRODUTCS PROFILE

The products manufactured by varun beverages pvt. Ltd. Are

very limited in range as it is not independent to diversify its
products when required. This is because it is a unit of PEPSI
FOODS LIMITED, which supplies the concentrates for
different brands of soft drink. These are.
 STRUCTURE OF THE ORGANIZATION

CHAIRMAN

MANAGING DIRECTOR

PRODUCTION FINANCE PERSONNEL MARKETING

ASSISTANT ASSISTANT ASSISTANT AREA SALES

1. STRUCTURE OF PRODUCTION DEPARTMENT

Plant manager

Plant accountant

Production manager

Shipping head

Supply Executive Shipping In Charge

 2. STRUCTURE OF SALES DEPARTMENT IN V.B.L.
M.U.H.

U.M.

T.D.M T.D.M T.D.M T.D.M

. . . .

A.D.C A.D.C A.D.C A.D.C

. . . .
C.E. C.E. C.E. C.E.

SALES SALES SALES SALES

MAN MAN MAN MAN

M.U.H. Marketing unit head Mr. Prakash Chopra

U.M. Unit manager Mr. Deepak Bhalla
T.D.M. Territory development manager Mr.Ajay sagar
A.D.C. Accounting development co-ordination Mr. Amit gupta
C.E. Customer executive Mr. Sachin Dixit
M.E. Marketing executive Mr. Ashish agrawal
3. STRUCTURE OF ACCOUNTS DEPARTMENT.
Unit head

Sales account head

Accounts executive Accounts executive Accounts executive

4. STRUCTURE OF PERSONNEL DEPARTMENT.

Unit Manager Mr. Anoop Khanna

H.R. Manager Mr. Raziq Malik

TDM Mr. K M Sharma

ADC Mr.Ravi Jain

CE Mr. Rajeev Tandon

5. STRUCTURE OF PURCHASE DEPARTMENT

Purchase Manager

Purchase executive purchase executive

 MAJOR COMPETITORS

The coca cola company exists to benefits and refers every one
it touches. Founded in 1886, our company is the world’s
leading mfg, marketer and distributer of non- alcoholic
beverage concentrates and syrups, used to produced nearly
400 beverage brands, our corporate he ad quarters are in
Atlanta, with local operations in over 200 countries around the
world.

The product range of coca-cola consist of:

COLA ORANGE LIME LIME MANGO

COKE FANTA LIMCA SPRITE MAAZA
 SWOT ANALYSIS

 STRENGTHS:
i. Varun beverages are franchisee owned bottle of world’s
most famous soft drinks giant PepsiCo
ii. Varun beverages using state of the are and fully automatic
machines and technology for the product and bottling of
soft drink.
iii. It has a very strong distribution network and well build
market and currently holds almost all the part of the state.

 WEAKNESS:
i. Purity and quality of the products are estimated manually.
ii. Promotion activities in the rural market are not up to the
mark as compared to the urban market.
iii. More emphasis is given to the large dealers.
 OPPORTUNITIES:
i. It should give more incentives to the dealers in the rural
areas, where there is a huge the market potential.
ii. The consumptions rate is higher in Mathura.
 As it is a international brand, it is easy to capture market.

 THREATS:
i. The entry of new local leman flavor fruits juices.
ii. Sprite is expenditure its market in rural area.
iii. The strong brand image and advertising style may harm
the sell in future.
 CONCLUSION
 As we have been there be have experienced and gained the
knowledge about the proper industry. In books we acquire
only theoretical knowledge but in actual the pragmatic
implementation of the same can be grasped only by visiting an
industry which varun beverage has provide to us.
 We have learned that how managers are able to manage an
industry at large scale.
 We come to know that how we implement our ideas in particle
way.
 The worker of varun beverage are very friendly and adjusting
they give us a chance to learn more about their machine.
 BIBLOGRAPHY
 WEBSITE:
www.rjcorp.com
www.google.co.in
www.21food.com

 PHOTOGRAPHS AT SITE OF DIFFERENT UNITS.