RESEARCH METHODOLOGY

Research methodologyis a way to systematically solve a problem. It refers to the various steps
that are generally adopted by researcher in studying his research problem. The researcher
must know how to develop the problem, hypothesis of the study, collection of data through
sample design and size and also various tools and techniques which should be applicable to
come to relevant conclusion.

Objective of the study

The main And objective of Sony international ltd, is to develop a new technology which can
contribute towards the improvement of our society, They will also aim to increase their
productivity and the product performance and services to make them sustainable and to
access high quality concept.

Sony is applying its creative technology principle to design all their product and services in the
sense to meet the environmental benefits. All their product has been designed in such a way
to reduce their technological impact on the environmental throughout their life period , Sony
also focus their attention towards reducing electronic wastes which is very harmful to the
human life

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 SOURCE OF DATA COLLECTION
For the study purpose both primary and secondary data are used.

Primary Data: The information provided by the customer & staff member
Through the personal interaction with the help of questionnaire.

Secondary Data: This data has been taken from reliable source like internet, magazine etc

SAMPLE SIZE
For the purpose current study sample size is 100. The questionnaire were filled by the people
living in Patna by different age group, occupation, qualification phone no. so that we can more
precious and accurate data.

LIMITATION OF THE STUDY

1) Time constraint serves as the main limitation of the study.

As the project study is vast nature and customer has less time to give answer.
2) Study is area specific.

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 QUESTIONNAIRE
For customer survey on the topic “SONY”.
Dear sir/ma’am,

I am a student of BBM II at J.D Women’s College, Bailey ROAD,

Patna. I am collecting data for my research work entitled “SONY”.
You are requested to express your opinion regarding the
questions that have been asked in the questionnaire. Your
participation in the survey will help me in accomplishing my
objective and come to the right result. This research work is being
done for purely academic purpose. Individual anonymity and
confidentiality of information is guaranteed.
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 PERSONAL DETAISLS

1) NAME:-

2) GENDER
a) male
b) female

3)Age:-
(a) Under 25
(b) 25-35
(c)35-45
(d)above 45

3) EDUCATION QUALIFICATION
(a) Matric
(b) Intermediate
(c) Graduate
(d) Postgraduate
(e) Other please specify--------

4) Occupation
(a)salaried class
(b)student
(c)house wife
(d)self employed
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 (e)other please specify---------

5) Mobile no………….
6) Address…………………………………………………….
7) What are your favorite brand of your electronic product?
a) Sony
b) Samsung
c) L.G
d) Other

8) Have you heard the brand of “Sony” before?

a) Yes
b) NO

9)Which product you have buyed in sony?

a) Television
b) Tablet
c) Handy cam
d) Mobile

10)Since how long have you been using it?

a) 1-2yrs
b) 2-4 yrs
c) 4-6yrs

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11)For what purpose you purchased your product of sony?
a)office purpose
b) House hold purpose
c) Shop purpose
d) other purpose

12)How did you come know about this (t.v, mobile etc) brand ?
a)television
b) social media
c)Newspaper
d)Friends and relatives
e) Pamplets / heading
f)Others

13)Where did you buy your current product of sony brand.

a) Showroom
b) Dealers
c) Direct purchase
d) Other mode

14)Are you satisfied with your purchase decision.

a)Highly satisfied
b) Satisfied
c) Not satisfied
d) Dissatisfied
e) Highly satisfied
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15)Would you like to recommend your current product
(t.v,mobile,etc) brand to other ?
a) yes
b)No
c) can’t say

16) In future you will go in for the brand or switch ?

a) Yes
b) No
c)Can’t say

DATA ANALYSIS
OCCUPATION

OCCUPATION NO. OF PEOPLE

Salaried class 50
Student 20
7
Retired 10
House wife 10
Other specify 0
total 100

occupation
60
50
40
30
20
10
0

INTERPRETATION
Out of a sample of 100 respondents 50% respondent salaried class, and 20% respondents
student, and 10% respondent retired, and 10% respondent house wife, and 10% respondents
self employed and 0% respondent rest on other.

What are your fvrt brand of your electronic products?

BRAND NAME No. of people

Sony 40

Samsung 30

L.G 20

8
 OTHER 10

TOTAL 100

others

l.g

samsung
Series1

sony

what are your fvrt brand of

electronic?

0 10 20 30 40 50

INTERPRETATION
Out of a sample of 100 respondents 40% respondent sony, and 30% respondents samsung,
and 20% respondent L.G, and 10% respondent rest on other.

Which product you have buyed in sony?

Product name No. of people

Television 50

Tablet 10

Handy cam 10

9
 Mobile 30

Total 100

60
50
40
30
20 Series1
10 Series2
0
Series3
television tablet handy cam mobile
qes) Which a) b) c) d)
product you
have buyed in
sony ?

INTERPRETATION
Out of a sample of 100 respondents 50% respondent television, and 10% respondents tablet
and 10% respondent handy cam, and 10% respondent mobile.

Have you heard the brand of “sony” before?

Answer No. of people

Yes 99

No 1

Total 100

10
 120

100

80 qes) have you heared the

name of "sony" before?
60 qes) a) yes

40 qes) b) no

20

0
1 2 3

INTERPRETATION
Out of a sample of 100 respondents 99% respondent yes, and 1% respondents no.

Since how long have you been using it?

No. of yrs No. of people

1-2 yrs 40%

2-4 30%

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4-6 30%

total 100%

qes) Since how long have you been using it?

a) 1-2 yrs
b) 2-4yrs
c) 4-6yrs

30%
40%

30%

INTERPRETATION
Out of a sample of 100 respondents 30% respondent 1-2yrs, and 40% respondents 2-4yrs and
30% respondent 4-6yrs.

For what purpose you purchased your product of sony?

Pupose No. of people

Office pupose 30

House hold purpose 60

12
Shop purpose 7

Other purpose 3

total 100

70
qes) For what purpose
you purchased your
60
product of sony?
50 a) office purpose

40
b) house hold purpose
30

20
c) shop purpose
10

0 d) other purpose
1 2 3 4 5

INTERPRETATION
Out of a sample of 100 respondents 30% respondent office purpose, and 60% respondents
house hold purpose and 7% respondent shop purpose, and 3% respondent rest of other.

How did you come to know about this brand?

No. of people

Television 30

13
 Social media 20

Newspaper 10

Friends &relatives 40

total 100

qes) How did you come to know about this (t.v, mobile etc) brand/model?
a) television
b) social media
c) newspaper
d) Friends & relatives

40
30
20
10

1 2 3 4 5 6 7

INTERPRETATION
Out of a sample of 100 respondents 30% respondent television, and 20% respondents social
media and 10% respondent newspaper,and 40% respondents friends and relatives.

Where did you buy your current product of sony brand?

Location No. of people

Showroom 70

14
Dealers 25

Direct purchase 3

Other mode 2

total 100

80
qes) Where did you buy
70 your current product of
sony?
60
a) showroom
50

40
b) dealers
30

20 c) direct purchase
10

0 d) other mode
1 2 3 4 5

INTERPRETATION
Out of a sample of 100 respondents 70% respondent showroom, and 25% respondents dealers
and 3% respondent direct purchase, and 2% respondent rest of other.

Are you satisfied with your purchase decision?

Purchase decision No. of people

Highly satisfied 40

15
Satisfied 59

Not satisfied 1

Dissatisfied 0

Total 100

70
60
50
40
Series1
30
Series2
20
Series3
10
Series4
0
qes) are you a) Highly b) satisfied c) Not d)
satisfied with satisfied satisfied Dissatisfied
your
purchase
decision?

INTERPRETATION
Out of a sample of 100 respondents 40% respondent highly satisfied, and 59% respondents
satisfied and 1% respondent not satisfied.

Would you like to recommend your current product(tv,mobile

etc)brand to other?

Answer No. of people

16
Yes 98

No 2

Can’t say 0

total 100

120 qes) Would you like to

recommend your current
product (t.v, mobile etc)
100 brand to other?
a) yes
80

60
b) No
40

20
c) can't say

0
1 2 3 4 5 6 7 8

INTERPRETATION
Out of a sample of 100 respondents 98% respondent yes, and 2% respondents no .

In future you will go in for the brand or switch?

Answer No. of people

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 Yes 70

No 20

Can’t say 10

Total 100

80

70 qes) In future you will go

in for the have brand or
60 switch?

50 a) Yes

40
b) No
30

20
c) Can't say
10

0
1 2 3 4 5

INTERPRETATION
Out of a sample of 100 respondents 70% respondent yes, and 20% respondents no and 10%
respondent can’t say.

Suggestions

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Company should improve/upgrades its employee's product knowledge, market
situation, and its competitor's knowledge by giving proper training to employee.
The Company should not only concentrate on the customer satisfaction but also the
company led to monitor their competitor's performance in their areas of operations.
The Company should make changes according to the other competitors & according
to the customer's expectations. The company should keep in mind the need of
young generation.

Conclusion
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It was made clear that the Sony Television is the market leader. Sony Television has
to come up with more innovative promotional campaigns in order to gain more
consumers. Since, most of the respondents are expressed a position note on factors
like company image, price and perfection. It is indeed the manufacturer's duty to
maintain the above factors at the same time with a view to retained and the top of
the market. Because all the electronic products are in need of above three
qualifications to survive in the market. Sony Television is having above three with a
good reputation. Even though consumers are looking for a better one. We hope that
Sony will make it. Customer satisfaction index is a good tool to make
improvements in the products and services of the company and therefore should
utilize carefully and kept as confidential as possible

BIBLOGRAPHY
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1) The information collected by customers
2) Through the personal interaction with the help of
questionnaire.
3) Website of consumer durable brand like Sony, Samsung, L.G
etc and from the book of S.K GROVER.

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