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Definitii
portretizare = crearea imaginii de ansamblu si implicit a unei atitudini
asupra unui lucru
Argumente
Argumente Pro Argumente Contra
Argumentul 1: Mass-media Argumentul 1: Femeia isi poate
distruge imaginea femeii promova calitatile prin media
A common person in the city usually wakes up checks the tv news or newspaper, goes to work,
makes a few phone calls, eats with their family when possible and makes his decisions based on
the information that he has either from their co workers, news, tv, friends, family, financial
reports, etc.
What we need to be aware is that most of our decisions, beliefs and values are based on what we
know for a fact, our assumptions and our own experience. In our work we usually know what we
have to do based on our experience and studies, however on our daily lives we rely on the media
to get the current news and facts about what is important and what we should be aware of.
We have put our trust on the media as an authority to give us news, entertainment and education.
However, the influence of mass media on our kids, teenagers and society is so big that we should
know how it really works.
Of all the media distribution channels the most influential has been the television, we are
constantly exposed to thousands of images of violence, advertising, sex, celebrities and much
more, in fact a its known that a child is exposed to about 40,000 ads a year.
But who owns the media, which are the companies or people that shape our values, beliefs and
decisions? The media is basically dominated by five major companies they are:
Time Warner
VIACOM
Vivendi Universal
Walt Disney
News Corp
Those 5 companies own 95% of all the media that we get every day. They own the major
entertainment theme parks, entertainment movie studios, television and radio broadcast networks
and programing, video news and sports entertainment.
They also own integrated telecommunications, wireless phones, video games softwares,
electronic media, the music industry and more.
Years ago there was more diversity in companies, but they have merged so now they are just a
few and they have the power to shape the opinion and beliefs of us and our kids. So its important
to be aware of what your kids are exposed to every day and you should also try to look at things
from different perspectives and not just from the one the media gives you.
Mass Media Influence on Society
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By rayuso
We live in a society that depends on information and communication to keep moving in the right
direction and do our daily activities like work, entertainment, health care, education, personal
relationships, traveling and anything else that we have to do.
A common person in the city usually wakes up checks the tv news or newspaper, goes to work,
makes a few phone calls, eats with their family when possible and makes his decisions based on
the information that he has either from their co workers, news, tv, friends, family, financial
reports, etc.
What we need to be aware is that most of our decisions, beliefs and values are based on what we
know for a fact, our assumptions and our own experience. In our work we usually know what we
have to do based on our experience and studies, however on our daily lives we rely on the media
to get the current news and facts about what is important and what we should be aware of.
We have put our trust on the media as an authority to give us news, entertainment and education.
However, the influence of mass media on our kids, teenagers and society is so big that we should
know how it really works.
Of all the media distribution channels the most influential has been the television, we are
constantly exposed to thousands of images of violence, advertising, sex, celebrities and much
more, in fact a its known that a child is exposed to about 40,000 ads a year.
But who owns the media, which are the companies or people that shape our values, beliefs and
decisions? The media is basically dominated by five major companies they are:
Time Warner
VIACOM
Vivendi Universal
Walt Disney
News Corp
Those 5 companies own 95% of all the media that we get every day. They own the major
entertainment theme parks, entertainment movie studios, television and radio broadcast networks
and programing, video news and sports entertainment.
They also own integrated telecommunications, wireless phones, video games softwares,
electronic media, the music industry and more.
Years ago there was more diversity in companies, but they have merged so now they are just a
few and they have the power to shape the opinion and beliefs of us and our kids. So its important
to be aware of what your kids are exposed to every day and you should also try to look at things
from different perspectives and not just from the one the media gives you.
Media Influence
Taking Sides: Clashing Views on Controversial Issues in Mass Media and Society
Amazon Price: $0.08
It's Not The Media: The Truth About Pop Culture's Influence On Children
Amazon Price: $15.00
It's Not The Media: The Truth About Pop Culture's Influence On Children
Amazon Price: $5.25
List Price: $29.95
Violence in the Media and Its Influence on Criminal Defense
Amazon Price: $35.00
These are the effects of mass media in teenagers, they buy what they see on Tv, what their
favorite celebrity advertise and what is acceptable by society based on the fashion that the media
has imposed them.
Here is a positive influence example, if there is a sport that is getting a lot of attention by the
media and gains popularity among your friends and society, you will more likely want to practice
the sport and be cool with all your friends. The result is that you will have fun with your friends
and be more healthy because of the exercise your are doing.
However a negative influence in teenagers is the use of cigars by celebrity movie stars, the
constant exposure of sex images, the excessive images of violence and exposure to thousands of
junk food ads.
Young people are in a stage of life where they want to be accepted by their peers, they want to be
loved and be successful. The media creates the ideal image of a beautiful men and women and
tells you what are the characteristics of a successful person, you can see it in movies and tv. Its a
subliminal way to tell you that if you are not like them you are not cool yet so its time to buy the
stuff they buy and look like they look.
Another negative influence in teenagers that has grown over the last years are anorexia and
obesity. There are millions of adolescents fighting obesity, but at the same time they are exposed
to thousands of advertisements of junk food, while the ideas image of a successful person is told
to be thin and wealthy.
Also more women are obsessive with losing weight even when they are not obese, there are
many thin women that want to look like the super models and thin celebrities so they engage in
eating disorders which leads to severe health issues and even death.
In the past years there have been some cases of kids carrying a gun at school and even hurting
others with it. Those kids have been linked to excessive use of violent video games and war
images.
Another problem is that real war is used as a form of entertainment by the media, we should
make our kids and teen aware that war is not a form of entertainment and that there is no win or
lose like in video games, in real war everyone lose.
For example, after the attacks of 911 the media gave a huge coverage of the event and exposed
Osama guilty for the attack as they were told by the authorities. This shaped the public opinion to
support the war on terrorism, the same happened with the war on Iraq. The problem is that if
media received un accurate information then the public opinion supported a wrong cause, this is
the power of public opinion influence.
Other ways to influence are with polls and trends, especially in political campaigns. The
candidates that can pay for more tv and media exposure have more influence on public opinion
and thus can receive more votes.
More often than not, the groups being stereotyped have little to say about how they are
represented.
This section comments on common media stereotypes and examines some of the root causes of
stereotypical portrayals, including lack of diversity behind the scenes in newsrooms and film
studios. The section explores the impact of stereotyping on self-image and the development of
attitudes among the young, and it showcases efforts to counter stereotyping with alternative
programming. It also outlines diversity guidelines for the broadcasting industry, as well as
government policies to promote fair and equitable portrayals in Canadian media.
For further information and research, each of the sub-topic sections below also offers a
continually updated selection of pertinent articles, reports, surveys, statistics, and Web sites.
HOW THE MEDIA PORTRAY:
Ethnic and Visible Minorities
This section examines the representation of minority groups in the media industry—both
onscreen, in sitcoms and news reporting, and off-screen, in terms of hiring practices. It also looks
at Canadian government policies and broadcasting industry codes that encourage diversity.
Aboriginal People
This section examines media attitudes to First Nations, Inuit and Native American peoples - from
early films and television to today's coverage and portrayals. The section looks at the effect on
young people's attitudes of seeing Aboriginal people shown primarily in cartoons or as sports
mascots; and it also discusses the development of Aboriginal broadcasting in Canada.
Girls and Women
This section explores female stereotypes in entertainment and news media, including onscreen
portrayals of women, their effect on cultural ideas of beauty, and how these stereotypes influence
the social development of young women. The section also examines the economic interests that
drive media attitudes towards women.
Men and Masculinity
This section examines common stereotypes of masculinity on TV, in men's magazines, and in
advertising and sports media. It discusses society's definitions of male roles and attributes, and
the effect that media portrayals have on men's (and young people's) notions of what masculinity
means.
Gays and Lesbians
This section offers a brief overview of how gays and lesbians are portrayed in the media: the
evolution of gay portrayals in film, issues related to gays and lesbians in television, and how
advertising and news coverage treat gays and lesbians.
Whiteness and White Privilege
This section explores the social norms and expectations associated with being white—including
the media's tendency to accord respect and authority to white people, especially from the middle
and upper classes. Onscreen and behind the scenes, white privilege (along with male privilege,
and "straight" privilege) fosters a climate of systemic discrimination that tends to exclude many
diverse views from the media.
Persons with Disabilities
This section examines common stereotypes of persons with disabilities in mass media and the
news. It discusses concerns about media representation of disability, including lack of
participation, as well as looks at solutions to better represent persons with disabilities.
The nature of the relationship between women and the mass media has been considered in recent
years by sociologists and psychologists as well as media critics, in part based on a concern that the
way women are portrayed in the media has a deleterious effect on the way women are viewed in
society at large. Women's roles in society have been changing through the determined efforts of
feminists and sympathetic political groups over the past two decades, and some of these changes
are clearly reflected on television, in film, and in other media portrayals. At the same time, it is
evident that progress in changing media portrayals is behind the curve as far as the degree of
equality that should be depicted, the roles given to women in the media, and the roles women play
behind the scenes in the media as well. In a sense, the media tends to be more like Congress than
like the rest of society, touting and promoting social changes that are forced on society at large
while the media and Congress continue as if the rules and requirements of contemporary society do
not apply to them. An examination of the portrayal of women in the mass media will show how the
media have influenced the women's movement, how the women's movement has influenced (or
tried to influence) the media, and the perception of sociologists and psychologists that the media
are still not doing enough to improve the way women are portrayed.