TABULATIONS FOR COMPETITIVE ANALYSAIS OF SCAN STEELS LTD.

1) What influences your decision to purchase SHRISHTI-T

FrequencyPercentage
Price 7 17.5
Brand Name 11 27.5
Reliability 6 15.0 17.5
Performance 16 40.0
After sales service 0 0.0
40 100

27.5

40 100
se SHRISHTI-TMT bars?

17.5

Price
40
Brand Name
Reliability
Performance
After sales
service

27.5

15
2)      Most preferred TMT Bar among people you know?

FrequencyPercentage
SHYAM DRI-SEL THERMAX 10 25.0
MSP GOLD THERMAX TMT BAR 6 15.0
SPS STEEL-ELEGANT TMT 3 7.5
25
SHREE METALIKS-TITAN TMT 7 17.5
SHRISHTI TMT 14 35.0
40 100

15

7.5
 25
35 SHYAM DRI-SEL
THERMAX
MSP GOLD
THERMAX TMT BAR
SPS STEEL-
ELEGANT TMT
SHREE METALIKS-
TITAN TMT
SHRISHTI TMT

7.5 17.5
 1) Do you think SHRISHTI TMT is a Successful Brand or Unsuccessful brand?
Frequency Percentage
Successful Brand 28 70
Unsuccessful Brand 12 30
40

3) Which do you think is the toughest competitor to SHRISHTI-TMT?

Frequency Percentage
SEL THERMAX 16 40.0
MSP GOLD THERMAX 7 17.5
ELEGANT 6 15.0
TITAN TMT 11 27.5
40.0

35.0

30.0

25.0

20.0

15.0

10.0

5.0

0.0
SEL THERMAX
MSP GOLD THERMAX
E
brand?
Successful
Brand
Unsuccessful
Brand

RMAX
MSP GOLD THERMAX
ELEGANT
TITAN TMT
 4)   Influential factors while purchasing any TMT bar.

Ranks I II III
Brand Name 10 3 4
Range of 3 9 7
Products
Range of 2 9 6 12
12
Prices 10
Performance 12 5 9 10
Trader 5 7 7 8
Promotional
Activities 6

Consumer 1 3 3 4 3
Promotional 2
Activities 2

Advertisemen 6 2 4
ts BrandRange
Nameof Products
Range of Performan
Prices
After Sales 1 2 0 TraderCon
Pro
Service
40 40 40

4) What influences your decision to purchase TMT bars?

Rank-I Rank-II Rank-III
Brand 5 3 4
Name
Range of 5 9 7
Products
Range of 2 9 6
Prices 1

Performan 12 5 9
ce
Trader 10 7 7
Promotiona
l Activities
1
 1
Consumer 1 3 3
Promotiona
l Activities
Advertisem 4 2 4
ents
After Sales 1 2 0
Service
40 40 40
 12
10

I
II
5 6 III
3
2

1
1
dRange
Nameof Products
Range of Performance
Prices
TraderConsumer
Promotional Activities Activities
Promotional
Advertisements
After Sales Service

#REF!
#REF!
#REF!

1
1
5 SHRISHTI TMT, a Successful Brand or Unsuccessful brand

Frequency Percentage
Successful 28 70
Brand
Unsuccess 12 30
ful Brand

70
30

Successful
Brand
Unsuccessful
Brand
6) Reason for being an unsuccessful brand

Frequency Percentage
Lack of Performance of product 0 0
Limited Range of prices 3 25
3

Complicated Distribution network 1 8.3

Lack of Promotional activities 8 66.7
12 100

1
 Lack of
Performance of
3 product
Limited Range
of prices
Complicated
Distribution
network
Lack of
Promotional
1 activities

8
7 Satisfaction with the current media used by SHRISHTI TMT for advertisement.

FrequencyPercentage
Yes 10 25
No 30 75

25

not satisfied
 Yes
No

75
8 If not satisfied, which is the most striking media for SHRISHTI to advertise?

FrequencyPercentage
Newspaper 4 13
Magazine 3 10
TV 14 47
Internet 2 7
50 47
Hoarding 5 17
45
Radio 2 7 40
30 100 35
30
25
20
15 13
10
10 7
5
0
Newspaper Magazine TV Internet
47

17

7 7

TV Internet Hoarding Radio

9 Trader incentives scheme by SCAN STEELS LTD. vis-à-vis the competitors.

FrequencyPercentage
Yes 0 0
No 40 100

120

100

80

60

40

20

Yes
100

No
10.Value addition in SHRISHTI TMT to make it more competitive

Frequency Percentage
Price induction 7 17.5
More schemes 5 12.5
Introduction of new incentive scheme 18 45
Nationalised Advertisements 10 25
40
Percentage

17.5         Price        

25
induction Introduction of
new incentive
12.5 scheme
        More        
schemes Nationalised
Advertisements

45