ADVERTISIMET OF HORLICKS

1. TARGET AUDIENCES:

Customers of Horlicks are middle-income group customers who like to be healthy and therefore
take healthy supplement drink which is filled with a large number of vitamins and minerals.

Horlicks primarily targets 4 sets of the customer, such as baby and toddlers with the product
Junior Horlicks and Chocolate flavor Horlicks, Adults with normal malt Horlicks, Pregnant and
old age women with Mother’s Horlicks and Women’s Horlicks and Horlicks Lite designed for
active adults.

2. EMITIONS:

Yes, this ad appeal to the emotions. i.e

Personal appeal, potential appeal etc.

3. HIDDEN IMAGES:
Yes, according to me they are emotionally attracting the customer but in reality it may not fully
effectible because how can become so intelligent by only drinking horlicks.

4. INTENDED USES OF HORLICKS:

Energy. B Vitamins such as Thiamin, Niacin and Biotin help the body to break down and use
food to produce energy. Vitamin B12 helps makes red blood cells and keeps your nervous
system healthy, helps release energy from the food we eat, and processes Folic Acid.

One theory for why Horlicks works is its combinations of vitamins plus folic acid and iron. In
addition, a warm drink before bedtime increases then lowers body temperature which is also
thought to aid sleep, which is why some people believe a hot bath helps.

5. WHAT THEY ARE TRYING TO TELL?

Since 2005, Horlicks has focused on engaging kids, to establish itself as the "only proven health
food drink that makes kids taller, stronger and sharper".

6. ADVERTISING TECHNIQUE:
 Beauty appeal: They say horlicks makes stronger, taller.
 Scientific claim: Their ad shows also horlicks gives energy which is scientific proved.
 Narture
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