Satyajeet Nayak

​E-mail:satyajeet.nayak495@gmail.com
Mobile: +91-9908914046

Career Objective:

To work in a Digital Marketing company where I get to use my online advertising skills and
achieve the goals of the company, also improve my performance and become more efficient to
contribute more towards growth of the company.

Professional Experience Summary:

Organization : Neno Technical Services,Noida

F​rom : March 2012 to July 2016
Designation : Data Process Executive

● Roles and Responsibilities:

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➢ Main role and responsibilities were to maintain Client data of Manufacturing sector,
Healthcare and Service sector. Regular checks and updating of the data and making
decisions for the business to grow.

Professional Experience Summary:

Organization : Zen3 Info Solutions Pvt. Ltd.

F​rom : March 2017 to Present
Designation : Data Analyst
Client​ : Microsoft

● Roles and Responsibilities:

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➢ Working on the current project of Bing Ad Relevance from the start of the project when
it was in a Pilot Stage and successfully completed the project on time and got the project
from Microsoft.We, as a team at the start of the project were around 20 members and at
current the number has gone up to 100+ and is one of the major project at Zen3 Info
Solutions. We acquired some major English markets such as UK, Australia, Canada and
upcoming US market as well and some Non English Foreign markets such as French and
German. Played a key role in the successful implementation and completion of the
project and gained appreciation from the managers.
➢ Worked for a project ​Ad Relevance ​for​ Bing Ad Center​, wherein, we have to check the
quality of landing pages from different Bing Ad Accounts.
➢ We check how relevant the Landing Page is to the query given by the user.
➢ Categorize the Landing pages as per the policies in order to provide the better user
experience.
 ➢ Find the language of an ad and do manual extraction for content of an ad.
➢ Categorize the ads and the landing pages as Family Safe (FS), Non Family Safe (NFS).
➢ We check quality for approval ads and comment for the decision passed.
➢ Extraction for complete Ad content of the Landing page based on language targeting.
➢ Work also includes keeping the Ad Campaign in accordance to ​Bing Ad policies ​and also
working on ​Bing Adwords​.
➢ Also carry out audits on different process for training and internal audits.
➢ Always maintained a ​Quality Score​ of more than 94%.
➢ Have worked on many processes in Bing Ad Relevance project such as:
1) Ad Landing Page:
In this process judgment is done depending on the Query which a user types in the Bing
Search engine. There is a tool UHRS for carrying out all the work. Ratings and
Judgments are given according to the guidelines provided by the client
(Microsoft).
2) Query Keyword:
In this process a set of queries are judged based on the concept of how broader or
narrower the query is from the Ad.
3) Ad Copy:
In this process an Ad is judged based on the Ad Text, Body and Description of the Ad.
4) Product Ad Landing Page:
This process is similar to Ad Landing Page but here one product is judged based on
the image provided.
➢ Apart from this, I am also responsible for preparation of Documentation and Guideline
updation and preparing new and easy documentation for fore coming recruits for this
project.
➢ Was awarded Employee of the month thrice and a regular person to receive Rewards and
Recognitions on many platforms on the current Project.

Technical skills:
➢ Knowledge on Digital marketing and also the concept of marketing such as Traditional to
present Digital Marketing.
➢ Knowledge on SEO, SEM, PPC and Google Adwords.
➢ Little Knowledge on Word press.
➢ MS-Office (MS Word, MS Excel, and PowerPoint).
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Scholastic summary:
➢ Bachelor of Technology from HITAM, in the Year 2012, specialized in Electronics and
Communication Engineering with an aggregate of 70%
➢ Board of Intermediate from Narayana Junior College in the year 2008, specialized in
MPC with 92%.
➢ Secondary School from Sri Krishnaveni Talent School in the year 2009 with 90%.
Personal Skills:
➢ Quick Learner & Committed to work for long hours.
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➢ Willingness to learn new skills in Online Advertising.
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➢ Good written and oral communication skills.

➢ Managing the tasks and responsibilities.

Personal details:
● Father’s Name : Badal Kumar Nayak
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● Marital status : Single
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● Date of birth : 29-10-1990
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● Nationality : Indian
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● Languages known : English, Hindi, Telugu,Oriya and German(A1 LEVEL)
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● Declaration​:
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I hereby declare that the above mentioned information is true to the best of my knowledge and I
bare responsibility for the correctness of the above mentioned particulars.

Date:
Place: (Satyajeet Nayak)
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