Final Deliverables: Presentation + Report

• 4.30 + 5.2: 6-10 Minute Group Presentation (powerpoint required)

• 3PM 5.9: Final Report and Prototypes Due

In this ultimate step of your capstone project you will be finalizing and showcasing the work that has
gone into this class all semester.

1. Finish Your Deliverables

First, you will need to finish the deliverables (the texts, activities, and things) that you’ve been planning
since your midterm. Each group needs to have at least one complex deliverable per team member. Some
group’s deliverables will be texts (“here’s my pamphlet”). Other groups might have created multi-staged
documents (“here’s our list of willing internship providers, here’s the emails we sent out, here’s their
responses.”) Still other groups’ prototypes might be activities (“we held an event on this day, here’s proof
of that event, here’s advertising, here’s a list of attendees, here’s some photos”). Importantly, your
deliverables should be based on the research you’ve done thus far (your midterm) and incorporate at least
something from our lessons on copywriting from Cialdini.

2. Present Your Deliverables

After you’ve created your deliverables, you need to formally present them. You will do so by both giving
a 6-10 minute group presentation as well as creating a 10-15 single-spaced report (including your
deliverables themselves) addressed to the undergraduate committee1 demonstrating the reasoning and
research that went into your project as well as how the undergraduate committee might best enact your
plans into the future. In addition to whatever else you deem necessary, each report must include:
1. Cover Page
2. Executive Summary
3. Table of contents
4. Introduction: What is this? Why am I reading it? What’s inside? What’s the story?
5. Statement of Need: What’s the problem? Prove it. Prove your solution is somehow linked.
6. Research: What did you learn? From who? How? Including any meaningful interview data,
research methods, secondary research, competitive reviews, and site observations. Also include
user personas for each of your targeted audiences.
7. Prototypes (at least 1 for each group member): these are the things you’ve built/are building. Each
should be directly related to your research section. Each should have a short story on the process
of designing them explaining why. Each needs to draw upon Cialdini in some way.
8. Plans for Sustainability: This is kind of a prototype in itself. Prove you have a plan. Show the
people who will continue your work. Prove you’ve actually talked to them. Show how you’ve
made it easy for them.
9. Conclusion: What’s next? What’s first? Why do you believe the problem has solved? What
problems or ideals or goals for your project do you have for the future?
Each major section should have a short 2-3 sentence introduction. Be very careful about both editing your
project, laying it out (ideally in canva), and learning from the mistakes of your midterms if there were
any. You probably will need to cite some things. You may do so as footnotes or as a formal works cited
page.

1 The undergraduate committee, led by Professor Kim Weiser, is a group of 5 overworked professors from both
literary and writing tracks who makes decisions about the undergraduate English Major. It includes Professors
Zeigler, Kurlinkus, John, Baishya, and Endres. Remember to address this audience carefully. What do they want and
not want? What do they value? Manipulate us!