Tugas Mata Kuliah Manajemen Pemasaran (MP) - Prof. Dr. Ir. H.

Ujang Sumarwan, MSc

Ilham Ananto Yuwono (K15181268)

Introduc)on
Growth hacking, which has its unique characteris)cs, emerged when
startups were struggling with challenges in the compe))ve startup
ecosystem for achieving the rapid growth, customer acquisi5on, and
product market fit

Growth hacking is one of the unique online-based marke5ng processes

and primarily aims to achieve the accelerated and sustained growth of
the company in a short period

Source : Işıl Dalaman & Akın Marşap. 2017. OVERVIEW OF GROWTH HACKING: THE EVALUATION OF IMPLEMENTATIONS ON UBER. Interna)onal Journal of Economics, Commerce and
Management. 5(6): 1-2.
Goal of Growth Hacking

Bring Science Into Marketing

And Deliver Results

On Very Limited Budgets

Source : h5ps://www.youtube.com/watch?v=nCP4hXgE-Nk
Growth Hacker Formula

Source :
h3ps://www.youtube.com/wa
tch?v=nCP4hXgE-Nk
Tradi&onal Marke&ng vs Growth Hacking

Source :
h:ps://www.youtube.com/wa
tch?v=nCP4hXgE-Nk
Growth Hacking Process
One Metric That Matters (OMTM)

Source : Işıl Dalaman & Akın Marşap. 2017. OVERVIEW OF GROWTH HACKING: THE EVALUATION OF IMPLEMENTATIONS ON UBER. InternaQonal Journal of Economics, Commerce and
Management. 5(6): 1-2.
Usecase 1 :

Source :
h.ps://www.youtube.com/wa
tch?v=nCP4hXgE-Nk
Usecase 2 :

Source :
h.ps://www.youtube.com/wa
tch?v=nCP4hXgE-Nk
Usecase 3 :
Dropbox, like Airbnb, also struggled to acquire customers a3er it launched. It ran a
fairly large adwords campaign, but its cost to acquire a customer eclipsed the
life?me value of the customer.
It did, however, have a core group of users / fans. Dropbox leveraged their core user
base, and launched one of the the first modern day referral programs.

Users could invite friends to Dropbox, and if they signed up,

both would receive free storage space.

The result was 3900% growth

Source : Charlie Reese. 2018. 3 Famous Examples of Growth Hacking di hOps://blog.markgrowth.com/3-famous-examples-of-growth-hacking-b7208d984a42 (di akses 24 Maret 2019)
Conslusion
Growth Hacking is The Future of Marke6ng
Sesuai dengan slogan :
If you know the Way broadly you will see it in everything (Musashi)

We can grow our business by itera/ng, by tracking success, by doing whatever we

can to bring people into our funnel. And then we understand that it’s up to us to
op?mize our product around these customers and their needs. We can change on
the fly. We can spend our budgets on product improvements instead of addi?onal
adver?sing.

Source : Holiday, Ryan. 2013. Growth Hacker Marke@ng. New York: Penguin Group
Reference
• Holiday, Ryan. 2013. Growth Hacker Marke;ng. New York: Penguin Group
• Işıl Dalaman & Akın Marşap. 2017. OVERVIEW OF GROWTH HACKING: THE
EVALUATION OF IMPLEMENTATIONS ON UBER. Interna;onal Journal of Economics,
Commerce and Management. 5(6): 1-2
• h^ps://www.youtube.com/watch?v=nCP4hXgE-Nk (di akses 24 Maret 2019)
• Charlie Reese. 2018. 3 Famous Examples of Growth Hacking di
h^ps://blog.markgrowth.com/3-famous-examples-of-growth-hacking-
b7208d984a42 (di akses 24 Maret 2019)