ENHANCING PUBLIC ACCESS

TO PHARMACISTS
IN DIGITAL ERA
PROF. RHENALD KASALI, PH.D

PERTEMUAN ILMIAH TAHUNAN IKATAN APOTEKER INDONESIA

BANDUNG, 13 MARET 2019

BANJIR TEKNOLOGI DIGITAL

Sumber:
Deloitte Insights, 2017
 DIGITAL INFORMATION TRANSFORMATION MODEL
Virtualize Mechanize
Mempelopori operasional Mengatur kondisi dan resiko
baru, modal, dan model bisnis kegagalan

Craft
Mengubah supply chain dan Sensorize
meningkatkan material
design thinking Mengendalikan
operasional jarak jauh

Robotize Digital
Meningkatkan presisi,
Transmit
kualitas, dan relilabilitas DNA Menyelesaikan silo
dalam operasional

Augment
Menciptakan value baru + Integrate
Merealisasikan hidden cost
savings dan pendapatan
produktivitas

Visualize Analyze
Memaksimalkan penggunaan
Sumber: teknologi dan mobilitas pegawai
Deloitte Insights, 2017
Sumber: Rhenald Kasali

LIVING
TECHNOLOGY

PRODUCTIVIT
Sex Culture Transportatio Banking
YShifting
Corporate n
to be Relevant
CONSUMPTION
Industry Energy
Game Insurtech Politics Shopping Medication
 In fact…….
P The world is DISRUPTed
•  Simpler (lebih simple)
Kurva permintaan •  Cheaper (lebih murah)
•  Sharing Resources
•  Accessible (lebih terjangkau)
•  Faster (lebih cepat)
•  Big-Data Based
Serangan
Pendatang Baru
Incumbents

0 Target pasar baru – pasar menengah ke bawah Q

“Disruption adalah inovasi

yang mengakibatkan cara-
cara lama berakhir.“
- Clayton Christensen -

WHY DO GREAT COMPANIES (WAYS) FAILED?

BANGUNAN EKONOMI LAMA

RESOURCE CONTROL
Penguasaan Aset-Kapitalisme
ASET ADA DI TANGAN RAKYAT

Crowd-based Capitalism
(Human Capitalism)

ORKESTRASI SUMBER DAYA

RESOURCE ORCHESTRATION
 HEALTH CARE IN DISRUPTION
FROM
•  Provider-Driven Control
•  Internal Value Chain
•  Branding, Image Pricing
•  End Products
•  1 – 2 Day
•  One for all
TO
•  Patient-Centric Health
Ecosystem
•  Orchestration
•  Disruptive Pricing, Cost Concious
•  Data, Processed by Technology
(AI, IOT, BIG DATA Analytics,
Genome, Wearables)
•  1 – 2 hours, 1-2 minutes,
Real time
•  Personalized
IMPACT TO PHARMA PRODUCTS?
•  Need more agile

•  Connected, disrupted

•  Acquire New Capabilities

•  Adopt New Business Model

•  Collaboration, Open Source, API

•  Be a platform

•  Patient-Centric

 CHALLENGES
1. Regulatory Uncertainty – In Regards to Digital
Technology to Patient Certainty
2. Consumerization of Care (Be FMCG)
3. Data Safety & Privacy
4. Talent’s War
5. Corporate Reputation When Overcharged & Intransparancy
 CHALLENGES

6. Digital Literacy
7. Corporate Culture
8. Collaboration, Boundaryless

9. HOAX
Clayton Christensen:
DON’T EDUCATE.
DISRUPT!

Tidak menunggu regulasi berubah.

TARGET AREAS OF
NONCONSUMPTION

Menjadi konselor obat dan kepatuhan

minum obat untuk:
1.  Para lansia
2.  Pasien tanpa asuransi kesehatan
3.  Pasien dengan penyakit kronis
4.  Pasien rawat inap di rumah
FIGURE OUT WHO HAS A
JOB TO BE DONE

Membuat program kepatuhan untuk

pasien yang memiliki kesadaran rendah
terhadap konsumsi obat berkelanjutan.

BACK
“ Companies need to
engage with patients
across the entire
pharma value chain,
from R&D through to
product launch.

”
 YESTERDAY VS TOMORROW
… IS TODAY

YESTERDAY IS TODAY TOMORROW IS TODAY

THE THE THE

PAST PRESENT FUTURE
is SHIFTING

HOME CORPORATE PLATFORM

PRODUCTION

KEEP IT RELEVANT!!
 Eksploitasi
 Explorasi

(Yang Lama) (Yang Baru)

Kepastian Ketidakpastian
Namun, Ibarat Sumur Minyak,
 Uncertainties
Suatu Saat Bisnis Anda 
 Penuh Tantangan
Pasti Akan “Kering” Diperlukan Cara Berpikir Baru
 SIX TRAPS
The The The
Complacency
Competency Cannibalization
(Success) Trap
Trap Trap

Trap 1 Trap 2 Trap 3

The The
Sunk Cost The Blame Confirmation
Trap Trap Trap

Trap 4 Trap 5 Trap 6

TERIMA KASIH

@Rhenald_Kasali Rumah Perubahan

@rumah_perubahan RHENALD KASALI